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Digital marketers are delighted at the prospect of reaching about 4.6 billion global email users by 2025. Email marketing is still one of the highest ROI communication channels in 2021, and that is unlikely to change.

Along with the promotion opportunities, email marketing presents many security issues. This increases the need for a robust cyber-security system.

Here are the main threats email marketers will face and how to combat them.

1. Phishing attacks

Phishing emails and web attacks are nothing new, but in 2021 they have skyrocketed. In January 2021, there were 27% more phishing sites (over 2,145,000) than in January 2020.

To prevent phishing attacks, users should avoid opening emails that contain links to malicious websites. Later, the malware will freeze the computer’s operations, allowing the hacker to steal private credentials or access all user accounts.

The emails are realistic in design and communication style, just like the real thing. As a result, many organizations worldwide actively train employees to identify and avoid suspicious emails.

Anti-phishing

This cybersecurity SaaS prevents email phishing and unauthorized domain usage in enterprise environments. With the DMARC DNS record on the company domain, users get periodic reports on the main email security threats and how to improve protection.

2. Account Takeover (ATO) attacks

Account Takeover (ATO) attacks allow hackers to access victims’ accounts. This puts the user’s financial accounts at risk, as fraudsters steal login credentials for banks, ecommerce sites, and other sites.

Email hackers are increasingly using Office 365 Account Takeover, according to Gartner. phishing emails pretending to be an Office 365 Administrator, asking users to login and reset their password. The user falls for the scam and enters their credentials, which the attacker then uses to log into the account. The phishing emails also spread throughout the organization’s internal mailboxes.

ATOs are difficult to detect because they appear to be from reliable sources. In more sophisticated hacks, the hacker manipulates the account’s notifications, causing the owner to overlook suspicious activity.

ATO safety

Proofpoint EFD authenticates all incoming and outgoing email communication. The integration of EFD secures both internal communication within an organization and external communication with partners or customers. Identity deception features in EFD automatically block lookalike domains that the email account owners do not use.

3. Attachment-based threats

A formal email inviting the recipient to read the attached document may appear innocent at first. However, the prevalence of attachment-based email attacks warrants caution.

Ransomware is a common attachment-based threat where hackers encrypt data and demand payment to restore it. Keyloggers are a common threat. Upon clicking on the malware attachment, the keylogger begins recording all the keys entered for each account.

Popular email attachment formats to double-check before clicking include .iso and .exe.

So far, so good for digital marketers who receive email security alerts. However, as technology advances, new email security threats may emerge that are difficult to predict. So, especially for large businesses, email security integrations should be routine.

Influencer marketing success does not require popular digital influencers. You must also consider their influence and engagement. Ideally, your influencers will create valuable content that aligns with your goals and attracts a targeted audience.

The following influencers can work well with beauty brands.

Instagram influencers

Instagram is used by over 700 million people monthly. But this isn’t the only reason beauty brands use Instagram influencers. Instagram is a highly visual network, so the images stand out.

The beauty industry is entirely visual. Beauty can be a red-lipped, smoky-eyed night on the town, or a clean-faced summer face. You may be able to picture those looks after reading about them. But what happens when you make them live?

Visually disconnected beauty loses its wow factor. As a result, beauty brands are using Instagram to showcase the true benefits of their products.

Instagram’s features like Stories, Galleries, and Live allow beauty brands to connect with consumers in multiple ways. Brands can engage more people with their products by using live videos and stories.

YouTubers influencers

YouTube has 14.9 billion beauty views, with 700 million monthly.

Makeup artists, beauty vloggers, and cosmetics buyers create videos to show off their favorite brands to the world. YouTube beauty video viewers flock to learn about makeup application, the latest products, and how their favorite influencers use them to create new and exciting looks. They engage with their favorite vloggers and digital influencers and trust their recommendations.

Videos allow digital influencers to show viewers how to properly use cosmetics and beauty products to achieve the desired results. Love a good before-and-after? It’s not uncommon for beauty vloggers to start their videos with a clean face and then transform it in front of the camera. As a result of their obsession with achieving the same transformation, viewers are compelled to purchase the products featured in the videos. These videos deliver results to beauty consumers.

Micro-influencers

Everyone wanted to be popular in school, but being popular isn’t easy.

Not all celebrities can help your influencer marketing campaign and ROI. The “smaller” guys get more likes and comments than their “larger” celebrity counterparts. The sweet spot seems to be micro-influencers, or digital influencers with 10,000 to 100,000 followers.

While a celebrity endorsement may increase engagement, it may also decrease sales. For example, if your beauty brand partners with a celebrity whose fan base is largely uninterested in beauty products, the campaign may fall flat. Your conversions may be higher if you partner with 40-50 micro-influencers who have a beauty-obsessed following and regularly post beauty videos and images because they post more relevant content and appear more authentic. Their communities share similar desires, likes, and dislikes because they are niche-focused. They may also have close-knit communities of friends.

Consider working with micro-influencers for a more authentic, high-converting influencer marketing campaign.

Branded content engagement is becoming increasingly difficult. With “brand blindness,” even a slight hint of bias can turn off shoppers and turn them away. Hence the popularity of influencer-generated content. User-generated content is more influential than branded content, according to OfferPop via Adweek. It is more authentic, inspired, and genuine.

Create more creative control over your influencer marketing content if you want to reach skeptical hard-to-reach consumers.

How Do You Create Successful Campaigns?

Influencers are people who are followed and engaged by social media users who are looking for recommendations and unbiased advice. They also form tight-knit communities that make it difficult for brands to join in.

Putting influencers in charge of content creation is the best way to engage their followers. Let the influencers speak; their followers will listen.

Consider the following points to start your campaigns off right.

1. Loyalty

Avoid influencers who are a one-hit wonder and jump from brand to brand. While some one-time exposure is good for your brand, look for influencers who will grow with you as your brand grows. While it may not be possible to determine an influencer’s full loyalty up front, consider those who may fit that role in the future and work to develop a long-term partnership.

Look for influencers who breed loyal audiences. The more loyal and close-knit the followers, the more likely they are to act on advice.

2. Trust

The two go hand in hand. Working with new influencers can be risky because you don’t know how their content will portray your brand.

However, when choosing influencers, keep in mind that trust is important for ROI. You have done most of the work if you choose the right influencer and follow the steps outlined in this article.

Past performance and reviews will also ease your concerns as you select your influencers. You will trust more if the influencers have vetted positive feedback.

3. Tracking

Even if a campaign yields positive results, which influencer drove the most engagement? Do influencers promote different deals? Various web pages? Which directly impacts your sales?

You need to know the answers if you want to control what works and what doesn’t. Spending money on influencer marketing campaigns without knowing how to adjust is a waste of money.

Here are three ways to measure influencer campaign success:

• To track your campaigns, use Google UTM parameters and add specific tags to your tracking links. When people click on these links, the data is sent to your Google Analytics account for analysis.
• Coupon codes – Create unique coupon codes for each influencer to track campaign efficacy.
• Cost Per Engagement (CPE) – This metric is more difficult to calculate because engagement is not a number. Manually calculating this metric is as simple as comparing the amount spent on a campaign to the number of engagements (likes, comments) received across all posts. Note: Automated software that can easily calculate total engagement is best for tracking ROI.

Conclusion

These three points are the core of an influencer-generated content campaign. Pay attention to each as you seek out the best influencers. It takes time to find influencers who fit your brand and culture, but don’t skip a step. The extra time and effort put into the search will pay off in the end.

Personalities and emails, two seemingly unrelated things, can be linked. In a highly virtual world, the latter reveals much about the former. They may be more obvious than you think. Look no further than your email habits to identify key changes you want to make to increase your daily productivity and success.

Do your emails constantly get misinterpreted or your inbox overflows with no relief in sight? These are just a few examples of how your personality can affect your ability to communicate effectively in a highly complex virtual environment. Let’s examine these personalities:

The Corrector

Do you constantly check for typos in emails? Do you want to email them to clarify? Or do sloppy writers make you smarter? The issue is not habitual if it is directed at one person. If you find yourself doing this with many, it’s time to look within and find better ways to spend your time.

You may write absurdly long emails in your quest for clarity. Others may find this vexing. If your email is longer than six lines, stop. Consider calling. Avoid “Reply All.” Reply All may seem useful in your quest for clarity, inclusion, or safety. One word: waste.

The Accumulator

Do you write three versions of your email before sending it? Doubtful about how your email will be perceived? Re-read and modify it? Do you often ask others for feedback on emails you haven’t sent?

Coordination and harmony may consume your day and delay your response. It may even impair your decision-making ability. No unnecessary bottlenecks for your team or your daily operations. How is that affecting your work? Do you tend to respond slowly to your team because you lack information?

Look at how you solve problems. Seek feedback from peers. Can you improve your communication? Sadly, no one can read your mind. Sharing your thoughts is as important as having internal dialogue. It helps others understand your thoughts. It also explains your actions, which may surprise others.

The Pressed

Do you prioritize email efficiency? Do you often find your emails misinterpreted or misquoted? Are you direct when addressing your team? Do you think a nice email note (like “hope you are well”) is a waste of time?

Yes to two or more of the above questions indicates you may be too abrupt in your emails. Despite your desire for results, your emails may be too direct. This can demotivate your team, and your lack of focus on the “small stuff” may hinder your efforts.

Consider public communication as a quick fix for abruptness. What would an uninvolved third party think of your emails? Your emails may be misinterpreted if you appear too dry. Before you start writing your next email, make sure to check in with your recipient. You can be firm and kind at the same time. Add a note of support or appreciation at the end of your email.

The Swamped

Does email take over your day, dictating how you spend your time? Prevent being “the dictated” by scheduling email. Schedule it into your day and keep to a reasonable time frame. Consider how you can keep going and succeed. Create a system that simplifies your response.

It all comes down to daily habits. If you’re completely overwhelmed by email, watch out for hoarding tendencies. The first step to overcoming this overwhelm is to examine your communication style. Do you avoid face-to-face interactions? Would you rather send a long email than make a quick phone call?

It’s hard to leave the familiar. You may have a false sense of security in your methodical approach to our daily tasks. Recognizing your triggers and avoiders can help you make significant progress in your work habits — and change your behavior.

Making A Change

If you want better results from your interactions with others, especially via email, first identify the thoughts that are holding you back. Identify the belief that underpins your behavior and explore its root cause.

Every day, commit to a small change and follow through. Seek advice from peers, mentors, or coaches. Find a pro and ask for advice. Adopt a new habit and watch your productivity skyrocket.

It can be a gentle wave, a frantic ding, or even a pocket vibration. Email is a fact of life for all employees, no matter how much we talk about the future of work and collaboration. Email keeps us glued to our phones and computers, alerting us to new messages.

It’s like a virus going berserk. It’s gotten out of hand.

We use email for work communication and collaboration even though it is no longer the most effective method. Everyone has email. Its broad reach is both strength and weakness. There are five ways email is ruining employees’ lives today.

Every day, around 90 billion business emails are sent. According to Mimecast, an enterprise email management company, we use email for four hours per day (although other reports have this number to be at around 25-30 percent). 39 % of users send, receive, and check emails outside of work hours (Mimecast “The Shape of Email 2012”). So, as employees, we are paid to use email half the time. This is alarming.

Employees receive so much email that it’s often one of the first things they check in the morning and the last thing they check at night. Radicati Group estimates employees send and receive 78 business emails per day. This adds up to 115 emails per day (sent and received)! Employees check email 36 times per hour, or 288 times per day for an eight-hour workday. Worse, it takes employees around 16 minutes to refocus after handling email. Employees have to work longer hours because they get so much email every day (and it’s only business email). Because they don’t work for half the time. In short, too much email is bad for business.

Rapid response expectation

Email was invented for asynchronous communication. You’d send an email and get a response in a day or two. If you don’t respond to an email within a few hours, you’re assumed dead. Most workers are email slaves. Employees are forever connected to the email overlords because they can check and respond via mobile devices. Companies have created a culture where employees are expected to respond to emails immediately, even on weekends. Good Technology found that 38% of employees check email at the dinner table, 50% do so while in bed, and 69% won’t even go to bed without checking email.

Employees hate being expected to constantly check and respond to emails.

Forwarding conversations

Long threaded email conversations are now routinely forwarded to other team members. Since most companies use email for communication, when an employee needs to join the conversation, they are conveniently sent a massive forwarded email thread that says “see below.” This employee is now tasked with sorting through a massive unformatted email thread. “I forwarded the conversation so you should have all the info you need.” This method is ineffective and time consuming. It also makes employees’ lives miserable.

Email as the company therapist

Have you ever received an email that reads like it came from the sender’s personal diary? In many cases, employees send out verbose emails full of scattered ideas that coworkers are expected to read to find one piece of relevant information. You get an essay and I ask you to find the one sentence that answers your question. Employees are expected to read this schizophrenic email. Finally, expecting employees to read everything makes them miserable.

Used for everything and anything

Want to send a document? It’s a Want to invite a coworker? Send a message. Do you have a query? It’s a Need to respond with one word? It’s a Want to share meeting notes? Sure, just type them up and email them to everyone.

Email has gotten out of hand and is now used for everything. Nowadays, only one in three emails is work-related. Imagine trying to fix every issue in your home with just a screwdriver. Whatever the issue, you’ve got your trusty screwdriver to help you out, even if it’s not the best tool for most tasks. Employees hate it when companies use email for everything.

These days, social media platforms like TikTok and YouTube are putting video at the forefront of our lives.

Making website landing pages more interactive and incorporating video into traditional marketing campaigns has been discovered in business. It’s time to join the video content revolution!

Before you start blasting out video content for every item in your pipeline, take a moment to clarify your goals and motivations. This will help you create content that is high-quality and interesting to your potential customers.

Where to begin? We’ve got a few tips to get you started.

Begin With Your Goal

Your marketing strategy should emphasize your company’s overall mission. For example, a company creating inventory tracking software should state clearly that its goal is to simplify stock management. Their main service achieves this goal, but marketing must convey it to the masses.

Consider how your video marketing can demonstrate your company’s mission and achieve your goals. This could be to inform customers, show the people behind your business, or something else entirely! Details are useful, but too many can stifle creativity.

Setting goals will help you make better choices later on, ensuring that your video content achieves its goals.

Content Creation

To avoid boredom, make your video marketing varied and exciting!

Can you provide tutorials, Q&A sessions, or collaborative videos on influencer marketing? You don’t always have to directly sell a product or announce a sale to create great content as part of your inbound marketing strategy.

Remember that audiences are also fidgety. 68 percent of viewers finish a video under a minute long, but only 25% finish a video over 20 minutes. So keep your marketing videos short and put the important information near the start.

Quality Is Key

Watching a bad video is almost as bad. With so much video content available, everyone can not only create it, but also critique it. There’s no excuse for poor lighting, sound, or camera work. Consider your set-up before you begin filming, animating, or creating to ensure the best possible outcome.

The content you include must also be of high quality. If it isn’t unique or enticing, it will be ignored.

Begin compiling an SEO competitor report to see what others are doing and what is missing. Fill in the market gaps with valuable content to improve your search engine rankings and site traffic.

Spread It!

Like your marketing strategies, your video content should be multi-channel. Video content is ideal for social media now and can help your company’s SEO. It can also be used to link pictures or gifs to online videos.

Videos can help connect all your channels. You can direct potential customers to various products, pages, and services from your social media, and you can direct existing customers to your social media to build relationships and brand loyalty.

Create easily accessible content and use effective calls to action to keep customers on your page.

Keep an Eye on the Crowd

Audience response can make even the smallest campaigns successful. Keep an eye on engagement metrics to see who is watching your videos, who isn’t, and how your videos affect their perception of your company. Using this data can help improve future video marketing campaigns.

Look for positive feedback and stories. A real person’s recommendation and experience is far more likely to persuade potential customers. Encourage customers to create video reviews or show others how to use the product to increase brand awareness.

Try It Out

Create your own video content! It’s an opportunity to experiment with new marketing strategies and engage your audiences in novel ways. Help local artists create something truly unique. Take the customer behind the scenes? Make a viral challenge?

Recognize and maximize the benefits of using video in your marketing. Like other marketing methods, video content can be used to reach audiences you never thought possible. It’s just waiting for you to try it.

If you spend time and money to acquire a new customer, you lose out on their full revenue potential if they leave early. Companies prosper and grow faster when churn is reduced.

Most companies think of pursuing new customers as a way to accelerate growth.

Increasing customer satisfaction is important for profit growth, as evidenced by high customer retention rates – existing customers are 60-70 percent more likely to buy than new customers (5-20%).

PissedConsumer.com, BBB, and QuoraQuora are just a few examples of review websites and forums where consumers can voice their opinions.

After-sales support

After-sales support is interacting with customers after the sale. The best way to provide after-sales support depends on the product and brand.

Some industries provide more comprehensive post-purchase support, such as webinars and training sessions, to help customers get the most out of their purchases. This is common among subscription-based businesses.

Customer feedback can reveal churn reasons. Several customers may complain about a product feature that didn’t meet their expectations, or a problem with the purchasing process, such as slow delivery or unprofessional customer service.

Determining how to effectively address customer concerns and complaints is critical. If you don’t listen to your unhappy customers, they may choose to vent publicly via online reviews. In fact, 2.4M consumer complaints on Pissed Consumer show that businesses frequently ignore their customers.

Personalization and targeting of repeat customers

Personalization is a key marketing concept. It means tailoring marketing to each customer. A company’s understanding of its customers at an individual level is critical. Even if a customer is similar, their needs may vary.

While 55% of businesses use direct mail to keep current customers, there are several other approaches that can be used in combination. For example, 63% use social media to retain customers, while 49% use online marketing.

Mail merge, for example, can instantly modify marketing emails so that they use the consumer’s name instead of a generic salutation.

Examine client behavior data to identify reasons for churn.

If a company has an online store, it may notice that returning customers frequently abandon their carts. It is highly beneficial to identify why this is so and consider what can be used as a ‘hook’ to keep the customer engaged.

Some customers are more likely than others to repurchase a service. This can be due to a variety of factors such as brand loyalty and regular behavior, personal needs, and the amount of money spent on the business’s products or services.

Advanced personalization techniques

A company can tailor which products are promoted to a customer based on their past purchases and optimize marketing communications based on their behavior. These strategies increase customer retention by making smart use of existing consumer data.

Companies should not over-focus on one customer group at the expense of others. Nonetheless, it makes sense for a service to target those most likely to become repeat customers.

Recognize consumer churn factors

Churn is the phenomenon of customers buying from a business and then leaving quickly. This is clearly counterproductive to customer retention.

Customer retention is as important as gaining new customers, but small businesses often overlook it. Understanding customer churn isn’t difficult, but identifying it is.

It simply means identifying your customers’ wants and needs. Then ensure their satisfaction with your product or service, and keep them interested in your future offerings.

63 percent of marketers say driving traffic and leads is their biggest challenge. Starting a podcast is a low-cost way to increase leads, traffic, and ultimately revenue.

Podcasting will help you gain exposure and brand trust. How to turn loyal listeners into customers. Podcast listeners often form strong bonds with the hosts of their favorite shows. Your listeners will buy from you if you use your podcast to build authentic relationships.

Using podcasting to grow your business requires some thought. I’ll start with the most important aspect of a successful podcast—connecting with your listeners and building trust.

1. Build Brand Trust

To build brand awareness and trust, you must first connect with your listeners personally. Don’t turn your podcast episodes into commercials. Instead, focus on building strong relationships that can help your business grow.

So, to build brand trust, you need to “show” them the real you. A person they can relate to. Not offering engaging and unique content will quickly erode your following.

But being vulnerable and sharing difficult personal situations and how you overcame them can build trust and loyalty.

You can passionately share your knowledge and niche expertise to help them understand your business once you have connected with your listeners.

This should help them internalize your passion for your brand.

Overall, sharing high-quality content with a genuine voice will help your podcast grow.

2. Encourage Listeners to Your Podcast

You’ve probably discovered a podcast you like. Did you notice the host promoting a special offer during the episode? This is a great way to increase sales and build a loyal following.

A unique offer or discount on the products you promote is a great way to grow your fan base and business.

Everyone wants a bargain, so why not reward your listeners by giving them something exclusive to your show? Customers will return if you use this method to promote different deals (not just one offer per episode).

3. Appear on Other Podcasts

You are the best brand and business spokesperson. The company and product vision are unique.

Being a guest on other podcasts is a great way to promote your business and build your own podcast audience.

Ask to be featured on podcasts in your niche.

In your pitch, explain why you should be a guest on one of their shows and how you can help their listeners.

Describe your credibility as a guest and how you can promote their show. You must convince them of your worth.

4. Convert Your Podcast into YouTube Videos

According to Wyzowl, 85% of businesses use video for marketing, and 80% of video marketers say it has increased sales. YouTube is currently the most popular video platform and should be included in your podcast marketing plan.

This is a great way to expand your audience and promote your business.

Many people use YouTube to find answers to questions or to learn more about a topic of interest. And they may run into one of your episodes while browsing.

If they liked your show, they can subscribe and follow you on YouTube. Best of all, YouTube videos are easy to share or embed on your website to increase referral traffic.

5. Increase Traffic to Your Website

A podcast can increase traffic to your website, increase awareness of your products or services, and increase sales.

Always include links to your website and creative call-to-actions in your episodes.

For example, the YouTube description is a great place to include your link and encourage viewers to visit your website. You can ask your viewers to like and subscribe to your channel at the start and end of each episode.

Remember to ask your listeners for feedback on a new feature or product you’ve added to your website. Curiosity and desire to contribute can lead them to click on your link to learn more. They may also choose to comment directly on your YouTube videos, increasing your organic reach.

Also, include a lead capture form on your website to collect email addresses for future marketing campaigns. With personalized offers, you can increase sales.

Conclusion

That is my top 5 tips for using a podcast to grow your business. Podcasts are a low-cost way to connect with your audience and build a loyal following. An entrepreneur’s marketing strategy should include podcasts. You can build strong personal relationships with your listeners through podcasts, which can lead to loyal and repeat customers.

As a business, it is critical to collect customer feedback on a regular basis because it is some of the most valuable information you can obtain. Listed below are some pointers to assist you in obtaining valuable customer feedback via email.

Begin with a subject line that grabs the reader’s attention

If you are unable to persuade your reader to actually open your email, all of your subsequent efforts will be rendered ineffective.

It is critical that your subject line stands out from the rest of the messages in your recipients’ inboxes as they skim through the slew of unread messages. Furthermore, it needs to provide a hint as to the email’s content while also being compelling enough to entice them to actually open it – all in the space of a few words.

Fortunately, there are a variety of techniques you can employ to come up with the most effective email subject lines for your customer feedback emails, as detailed below. If you address your recipient by their first name, ask them a question, are amusing in your tone, or use an emoji, your email will stand out and increase the likelihood that it will be opened.

Because it is such an important component of the process, you should consider A/B testing your email subject line. The A/B testing method allows you to compare different subject line options on a small portion of your email list in order to determine which performs the best. For an understanding of how the process works, consider looking at some AB test examples.

Personalize your correspondence with the recipient

Because the phrase “Dear customer” has become such an archaic and impersonal greeting, many of us instinctively dismiss these messages as irrelevant bulk marketing or spam. It gives the impression that the sender didn’t care enough to even bother to learn our name, which is definitely not the message you want to convey if you’re asking a customer to perform a favor for you.

By addressing your customer by their first and last name, you demonstrate your appreciation for them. If you feel the need to go a step further, include a little bit of your company’s personality in the email. To engage your reader and develop a stronger relationship with them, you can use emojis, humor, puns, and images, among other techniques.

Include an Incentive

If at all possible, consider rewarding your customers for their participation by providing them with something of value. Not only is this a good strategy for gathering significant customer feedback – after all, who doesn’t enjoy a good prize draw or discount? – but it also serves to re-engage your recipient with your brand, with the potential to convert dormant customers into active ones.

In addition, incentives do not have to be prohibitively expensive. Coupons, charitable contributions, free downloads, and even members-only access are all examples of inexpensive incentives that you could provide.

Sending emails to the appropriate customers at the appropriate time is essential

Someone who has only glanced at your website is probably not the best person to contact if you’re looking for customer service feedback. An email requesting product feedback from someone who hasn’t purchased anything would be treated in the same way.

If you have a large email list, it can be difficult to keep track of individual customers’ purchasing journeys, which may seem obvious at first. By categorizing your customers and implementing email automation strategies, you can ensure that the right people are reaching out to them at the right time and with the right message.

Your customer service feedback emails should be sent at the right time of day, as you want to contact the recipient while their experience with your brand is still fresh in their minds.

Finish with a call to action

A compelling call to action (CTA) is an essential component of any successful feedback request. Whether you want the recipient to respond to your email, answer an embedded question, or participate in a survey, you must make sure that the action that your user should take is clearly stated in the email.

It is a good idea to make this section of the email stands out from the rest of the email. To draw attention to your call-to-action, you could use bright colors, bold fonts, or even imagery. In addition, don’t forget to hyperlink if you’re sending them to an online survey.

Prospecting for sales is commonplace among sales reps. Every day, sales reps contact their targeted prospects. Do they reach the right people at the right time? B2B sales triggers can help sales reps here.

Timing is crucial in sales. With the right timing, you can close more sales and exceed sales quotas. When is the right time? It’s when your customers need you the most. How did you know? This is where successful salespeople stand out.

Smart sales reps always keep an eye out for changes or events in their prospects’ industries. They see change as an opportunity. They call it B2B sales triggers.

They reach out to the most likely buyers as soon as they identify a sales trigger. It helps them close more sales and exceed quotas.

5 B2B Sales Triggers to Beat Sales Quotas

Here are some B2B sales triggers to help you beat quotas.

1. New C-Suite Executives

A change in the target company’s C-suite is a great B2B sales trigger. Especially in their new role, C-level decision makers want to excel. They would welcome new ideas and strategies, as well as innovative solutions and services, to help them grow in their role.

LinkedIn Sales Navigator helps you find C-level executives who have recently changed jobs. You can also receive industry news alerts.

2. Employers actively hiring

A rise in hiring indicates a company’s expansion. It also shows the company has money to spend. So it’s one of the best B2B sales triggers sales reps should look out for.

Instead of reaching out to all prospects, target those actively hiring to increase sales conversions. Build a list of hiring companies, identify decision makers, get their business email and phone numbers, and contact them.

You can use LinkedIn Sales Navigator to track company headcount growth and build a list of CEOs/VPs in growing companies, or get a list of companies actively hiring.

3. Existing Customer Promotion/Job Change

A satisfied customer follows you wherever she goes. When a customer moves to a new company, you get an immediate sale. They already know you, your company, and your product or service. Get that sale with little effort. All you need to do is keep an eye out for this B2B sales trigger and reach out to them.

A promotion to a prospect can also be a sales trigger. Maybe she liked your product but didn’t have the power to buy it. She may have a say in decisions after being promoted to a C-level position. So don’t miss out on this B2B sales trigger.

Job Change Finder helps you find out who has changed jobs or been promoted. To find prospects who have moved to new companies, simply import your contacts from your CRM into Job Change Finder. You can quickly reach them and make sales.

4. Unhappy with current vendor

This is an implicit buying signal. You will find out during a conversation or debate. Dissatisfied customers can be found on Trust Radius, Capterra, G2Crowd, etc. You can also use Q&A sites like Quora and Reddit to find out if your prospect is unhappy with their current vendor. You must fully comprehend their situation and suggest the best ways in which your product can assist them.

5. Firms recently funded

Companies receiving investor funding are likely to expand. A new and innovative idea or tool may help them grow faster. This is usually publicized, so many of your competitors will contact newly funded companies. You must act quickly to take advantage of this buying signal. Find recently funded companies on Angelist, Crunchbase, and Indeed Job Postings.

In Conclusion

So, B2B sales triggers are great ways to reach prospects at the right time with the right message and convert them to customers. But you must seize those opportunities before your competitors.