These days, social media platforms like TikTok and YouTube are putting video at the forefront of our lives.
Making website landing pages more interactive and incorporating video into traditional marketing campaigns has been discovered in business. It’s time to join the video content revolution!
Before you start blasting out video content for every item in your pipeline, take a moment to clarify your goals and motivations. This will help you create content that is high-quality and interesting to your potential customers.
Where to begin? We’ve got a few tips to get you started.
Begin With Your Goal
Your marketing strategy should emphasize your company’s overall mission. For example, a company creating inventory tracking software should state clearly that its goal is to simplify stock management. Their main service achieves this goal, but marketing must convey it to the masses.
Consider how your video marketing can demonstrate your company’s mission and achieve your goals. This could be to inform customers, show the people behind your business, or something else entirely! Details are useful, but too many can stifle creativity.
Setting goals will help you make better choices later on, ensuring that your video content achieves its goals.
To avoid boredom, make your video marketing varied and exciting!
Can you provide tutorials, Q&A sessions, or collaborative videos on influencer marketing? You don’t always have to directly sell a product or announce a sale to create great content as part of your inbound marketing strategy.
Remember that audiences are also fidgety. 68 percent of viewers finish a video under a minute long, but only 25% finish a video over 20 minutes. So keep your marketing videos short and put the important information near the start.
Quality Is Key
Watching a bad video is almost as bad. With so much video content available, everyone can not only create it, but also critique it. There’s no excuse for poor lighting, sound, or camera work. Consider your set-up before you begin filming, animating, or creating to ensure the best possible outcome.
The content you include must also be of high quality. If it isn’t unique or enticing, it will be ignored.
Begin compiling an SEO competitor report to see what others are doing and what is missing. Fill in the market gaps with valuable content to improve your search engine rankings and site traffic.
Like your marketing strategies, your video content should be multi-channel. Video content is ideal for social media now and can help your company’s SEO. It can also be used to link pictures or gifs to online videos.
Videos can help connect all your channels. You can direct potential customers to various products, pages, and services from your social media, and you can direct existing customers to your social media to build relationships and brand loyalty.
Create easily accessible content and use effective calls to action to keep customers on your page.
Keep an Eye on the Crowd
Audience response can make even the smallest campaigns successful. Keep an eye on engagement metrics to see who is watching your videos, who isn’t, and how your videos affect their perception of your company. Using this data can help improve future video marketing campaigns.
Look for positive feedback and stories. A real person’s recommendation and experience is far more likely to persuade potential customers. Encourage customers to create video reviews or show others how to use the product to increase brand awareness.
Try It Out
Create your own video content! It’s an opportunity to experiment with new marketing strategies and engage your audiences in novel ways. Help local artists create something truly unique. Take the customer behind the scenes? Make a viral challenge?
Recognize and maximize the benefits of using video in your marketing. Like other marketing methods, video content can be used to reach audiences you never thought possible. It’s just waiting for you to try it.