It goes without saying that building an email list is the most important step in turning your blog into a full-time profession that will last for a long time.
A large email list will ensure that your blog receives a steady stream of visitors. This, in turn, will ensure that you have a consistent source of income, regardless of the revenue model you choose to implement.
It is difficult to collect emails from first-time visitors to your website. Providing personal information to strangers is something that no one wants to do.
Here are five steps that have been proven to work:
-
Quality of the content must be solid
They clicked on one of your URLs because the title piqued their interest, and they are hoping for an immediate solution to their problem as a result.
As a result, it is critical that your content is resourceful and of high quality, and that it provides them with significant value.
-
Place the subscription form in the right place
Placing your subscription or opt-in form in different locations will not produce the same results. Some locations are more conducive to conversion than others.
Subscription forms are generally considered to be most effective when placed at the top of sidebars, at the top of the page’s sticky bar, and at the bottom of each individual post, according to statistical analysis of blog posts.
Popups are also very useful. Many mobile users, on the other hand, will not be pleased with it.
To summarize, the basic concept is to place your subscription box in front of readers — but without interfering with their ability to scroll and read the content. (In other words, you don’t want to interfere with their user experience.)
Tip: Include two or three subscription forms on each page. Every blog post should have one at the bottom.
-
Focus on internal link building
If they aren’t convinced by your first blog post, perhaps they will be convinced by your subsequent ones.
Keep in mind that the longer they spend on your website, the greater the likelihood that they will become a subscriber.
Internal links should be there in order to assist visitors in navigating your website and jumping to other relevant blog posts.
Additionally, it would decrease bounce rate and increase session duration, both of which would improve your SEO.
-
Be direct. Ask readers to subscribe
Don’t go around on tip-toes. When you (politely) ask readers to subscribe to your blog, be direct and straightforward.
-
Tell them what to expect
Visitors are more likely to provide you with their email address if you explain exactly what they will receive in exchange.
As a result, avoid the “surprise” factor by informing them of what to expect. (Along with the subscription form, include a succinct and attention-grabbing description.)
It is possible to successfully capture email addresses from website visitors if the copy of the description is good and meets the needs and requirements of your target audience.