Design and copy recommendations for last chance emails

It’s a well-known fact that human attention span is dwindling, but it hasn’t yet fallen below eight seconds, despite what some marketing resources claim. However, people lack the patience and inclination to read each and every promotional email from beginning to end – there are simply too many of them.

However, they still take pleasure in remaining on top of things. With the appropriate email design and copy, you may assist them in accomplishing precisely that.

Get straight to the point

Avoid discussing your brand or team in these emails; instead, use other types of communications for that. Rather than that, concentrate on the “now and now” and convey in a few lines how little time remains to take advantage of your exclusive offer.

Create the most audacious headlines possible

Your final chance emails should be brash and convey the magnitude and significance of your offer. Don’t be afraid to adopt a more informal, perhaps even cheeky tone in order to unabashedly capture all the attention.

Place a premium on scarcity

Include a countdown timer or just state when your offer ends and how many goods remain. After reading your email, your customers should feel as though there will never be another offer like this one and that they cannot afford to let this rare opportunity pass them by.

Simplify it excessively

Utilize extremely brief and succinct language. If you include a promo code, make it easily copyable and avoid hiding it beneath the fold. The same is true for a CTA button – it should be considerably more apparent than usual, as you cannot afford for it to be overlooked.

Include social proof

It will exacerbate your users’ FOMO when they observe all the happy consumers who have already taken advantage of your offer. Although last chance emails are not the place for extensive testimonials, you can include brief emotive testimonials or simply display the number of transactions made in the previous 24 hours.

Convince your subscribers to make a purchase

Connect your offer to the changing seasons, impending holidays, a major event, a new trend, or any other cultural or social occasion, and reinforce the link with visuals. You’ll elicit an emotional response and provide another cause for your users to consider purchasing from you.

Explain why

Why should people purchase your product now? Why can’t they just leave it and return later? Demonstrate to them the price difference or any other benefit that truly differentiates your current offer. Perhaps this is the final batch and you will no longer produce it? Include that as well!

Subject lines for emails sent with a final chance

As the first thing your subscribers see, your subject line should virtually scream about your limited-time promotion. Utilize it as a visual hook to draw your users’ attention. Emoji are OK or recommended – you want to elicit an emotional response, which means you should sound excited as well.

Your last chance email subject lines should excite and tease rather than divulge the entirety of your offer, since you want users to open your email and take a closer look at your products. Simply state the duration of your offer to stress its transient nature.

While using all caps in email subject lines is not recommended, it may be necessary for last-minute correspondence. Individuals immediately react to all caps. Upper case is typically associated with something significant, and this is the effect we are striving for. It’s a harmless psychological ploy, as we’re accustomed to seeing all caps reserved for urgent communications.

You can also specify the time span of your sale in hours rather than days. It’s somewhat subjective, but “48 hours” may sound more condensed than “2 days” to certain individuals, especially when accompanied by a ruthless countdown meter!

How to Capture Email Address of (First-Time) Website Visitors?

It goes without saying that building an email list is the most important step in turning your blog into a full-time profession that will last for a long time.

A large email list will ensure that your blog receives a steady stream of visitors. This, in turn, will ensure that you have a consistent source of income, regardless of the revenue model you choose to implement.

It is difficult to collect emails from first-time visitors to your website. Providing personal information to strangers is something that no one wants to do.

Here are five steps that have been proven to work:

  1. Quality of the content must be solid

They clicked on one of your URLs because the title piqued their interest, and they are hoping for an immediate solution to their problem as a result.

As a result, it is critical that your content is resourceful and of high quality, and that it provides them with significant value.

  1. Place the subscription form in the right place

Placing your subscription or opt-in form in different locations will not produce the same results. Some locations are more conducive to conversion than others.

Subscription forms are generally considered to be most effective when placed at the top of sidebars, at the top of the page’s sticky bar, and at the bottom of each individual post, according to statistical analysis of blog posts.

Popups are also very useful. Many mobile users, on the other hand, will not be pleased with it.

To summarize, the basic concept is to place your subscription box in front of readers — but without interfering with their ability to scroll and read the content. (In other words, you don’t want to interfere with their user experience.)

Tip: Include two or three subscription forms on each page. Every blog post should have one at the bottom.

  1. Focus on internal link building

If they aren’t convinced by your first blog post, perhaps they will be convinced by your subsequent ones.

Keep in mind that the longer they spend on your website, the greater the likelihood that they will become a subscriber.

Internal links should be there in order to assist visitors in navigating your website and jumping to other relevant blog posts.

Additionally, it would decrease bounce rate and increase session duration, both of which would improve your SEO.

  1. Be direct. Ask readers to subscribe

Don’t go around on tip-toes. When you (politely) ask readers to subscribe to your blog, be direct and straightforward.

  1. Tell them what to expect

Visitors are more likely to provide you with their email address if you explain exactly what they will receive in exchange.

As a result, avoid the “surprise” factor by informing them of what to expect. (Along with the subscription form, include a succinct and attention-grabbing description.)

It is possible to successfully capture email addresses from website visitors if the copy of the description is good and meets the needs and requirements of your target audience.

The most effective email marketing campaigns for increasing customer retention

In order to increase the effectiveness of your email marketing campaigns, you must incorporate a critical principle into your overall strategy. You can segment and personalize your email content for your customers by utilizing customer relationship management software.

You can take it a step further by drawing inspiration from AB testing examples to determine the most effective subject lines. Now that you’ve got it down, here are some of the most effective strategies for increasing your brand’s client retention rates:

  1. Re-engagement email campaigns

Re-engagement emails are designed to keep customers informed about products and services that they have previously viewed or inquired about. For example, if a consumer expresses an interest in VoIP, you can make him or her an offer on your best VoIP routers based on their preferences. It will contain a message outlining the advantages of the routers and why the consumer should make the purchase right away, according to your specifications.

Re-engagement emails are appropriate for addressing issues that clients are experiencing and offering solutions to those issues. Customers can also receive product updates via re-engagement emails, if you adopt this method. In addition, sending out a special offer reminder is a good way to use re-engagement email marketing to increase sales. Re-engagement emails are the most effective way to retarget clients and keep your brand at the forefront of their minds.

  1. Send a thank you email campaign

A thank you message expresses a heartfelt expression of gratitude to your customers. It demonstrates that you do not take their patronage for granted and that you are concerned about them. Email campaign is the best practice to send thank you messages to every consumer when they make a first-time purchase.

It may not be feasible to send thank you messages to clients every time they make a purchase. You can, however, send thank you messages after every five to ten purchases, if you choose.

Gifts and coupons are appropriate accompaniments to thank-you notes. Another wonderful suggestion is to send a thank you present to a customer as soon as they make their first transaction. Determine what you would like to present as a thank-you gift, but make sure it is something that the customer would like. You want to avoid delivering presents that will make you appear anxious to keep the consumer on your books. These types of presents can have a detrimental impact on your email marketing campaign.

  1. Email Campaigns with User-Generated Content (UGC)

User-generated content such as unboxing videos and product reviews are excellent examples. User-generated content that is relevant to your products contains things that other users are saying about your items. You can send these testimonials and reviews to customers via email in order to persuade them to continue doing business with you. When you enable and share community stories, user-generated content email marketing becomes even more straightforward.

You can also create material that is tailored to specific audiences. Then you can encourage the audience to share the video on social media and any other current communication medium that they may be familiar with. You can exert control over the message of user-generated material by producing and sharing customised emails with your audience. Customers’ loyalty can be readily gained if you communicate with them in the proper way.

  1. Incentive email campaigns are a great way to increase sales

An incentive email is an excellent approach to encourage customers to continue doing business with you. An incentive email campaign consists of the distribution of emails to clients that contain attractive offers. You may, for example, give reductions on the cost of your project planning tools’ subscriptions to entice customers. Due to the lower cost of your tools, customers who were already considering free trials from your competitors will reconsider doing so now that yours is more reasonable.

Remarkable clients who have demonstrated exceptional loyalty to your company can also be rewarded with loyalty benefits. When you recognize and reward loyalty, it inspires even more loyalty. When customers realize that they may earn loyalty awards, they will put up greater effort in order to acquire the reward. Your company’s customer retention will improve as a result of the increased efforts to maintain customer loyalty.

Email Marketing: What You Should Do

We can hardly believe that there was a time when we did not have the luxury of sending emails. And now, in 2021, it is the most popular method of communication for businesses with their customers. In fact, email is the primary channel for customer acquisition and retention for 80 percent of small businesses.

People may open an email, but they may not interact with the content if they do not engage with it. Check out these critical email marketing do’s and don’ts to make the most of your email marketing efforts and maximize your results.

The To-Do Listing

Onboarding emails should be optimized.

Your onboarding email is the one that can make or break a future loyal customer’s decision to purchase from you… There’s no need to rush! The fact that your customers must create an account and provide their contact information aids in the onboarding process. After acquiring a first customer, there is a risk that they will abandon you because they do not recognize the value you will gradually add to their lives.

When it comes to onboarding, the 90-day clock is a useful indicator to consider. Several industries were investigated, and it was discovered that the average mobile app retention rate after 90 days was barely 20 percent. To put it another way, the majority of businesses lose 80 percent of their customers after only three months of having them on board.

Additionally, onboarding emails allow you to establish a connection with new subscribers. Encourage visitors to click through at the beginning of their journey and watch your click-through rates rise.

A/B testing (also known as split testing)

We are all aware of the importance of tests; we may not always enjoy them or even appreciate them, but they are necessary for personal development. A/B testing is exactly what it sounds like: a basic controlled experiment.

This is a fantastic technique to find out what works best for your brand in terms of consumer response. What should you put to the test now? Everything. When it comes to A/B testing, the subject line, picture placement, open rate, bounce rate, click-through rate, unsubscribe rate, and inbox placement rate are all important factors to consider.

If you have the opportunity to test something, do it!In general, the more data you can collect and analyze, the more strategic you can be in your decision-making in the future. It makes sense, doesn’t it?

Lists should be segmented.

Setting up segments in your mailing list is a good approach to ensure that you are only sending out material that is relevant to each of your subscribers. They will always look forward to receiving and opening your emails if you do it this way.

The majority of the emails in your database should not be sent to every single person in your database. The result would most likely be that you’d be sending emails that were quite general in nature and would still be responsible for making them relevant to all of the recipients. You must segment your listings in order to ensure that they are relevant. In order to achieve your aim of communicating the correct message to the right person at the right moment, you need put this approach into action.

Grouping your email list into segments allows you to target certain groups within your mailing list and deliver them more personalized messages that are tailored to their group’s interests.

Make it personal.

It’s time to get down to business! We are all aware that first impressions are important. This holds true even in the case of email marketing. After all, why wouldn’t it? In accordance with research, tailored emails increase click-through rates by 14 percent while also increasing conversion rates by 10 percent.

When you send generic emails, you are only hurting your conversion rates. What matters is that you are representing something, whether it be a large brand, a small firm, or even your own personal brand. Having everyone of your subscribers treated as a friend is the most effective method to do this. Ideally, you want it to be welcoming, but not overly welcoming (think more co-worker and less BFF). On that note, you would not send your coworker an email address that is not returnable. At the very least, we hope this is not the case.

Sending a no-reply email will only lower your deliverability, raise your chances of being labeled as spam, and prevent your consumers from responding to your message.

Most popular email marketing solutions include email templates, as well as the ability to personalize emails with things like recipient names and other information. Make use of an effective email template and select the option to automatically add the names of the recipients to all of your emails.

Email Campaign Best Practices in 2021

You’ve compiled a list. You’ve got a lot of readers who are interested in what you’re saying. You have everything you need to send out fantastic emails. However, there is still something missing that is preventing you from achieving the desired level of engagement.

According to 59 percent of marketers, email marketing gives the best return on investment. If this isn’t the case for you, it’s time to zoom out and figure out what’s going on.

How do you get back to the email marketing best practices that sparked your interest when you initially started building your list? Here are a few suggestions.

Start split-testing anything you send out from now on.

Split testing is definitely something you’ve heard about before. It entails sending out various versions of the same email to see which one receives the best reaction.

You could, for example, isolate the email subject. The emails are identical, but the subject lines are different.

Which one has a higher rate of open? Which one makes the most revenue? That’s the approach you should take with your next campaign.

But here’s the thing: there’s a catch. The same testing principles can be applied to any aspect of your campaign.

We’ve been known at Campaign Monitor to split test entire templates. The adjustment alone resulted in a 127 percent increase in click-through rate in one case.

Split-testing is an excellent method to get back to the fundamentals. Consider:

  • Only 39% of businesses split-test their emails. If you start doing this, you’ll be in the top 61 percent of people in no time.
  • Split-testing turns each email campaign into an ongoing learning experience. Even if your current campaign isn’t generating engagement, a split test could provide you with information to use in future campaigns.

You’ll learn about the preferences of your subscribers. Are they more likely to respond to a promo code than a customised subject line? Do they wish to participate in competitions? Do you have any useful information? Do they open an email more often if it’s “from the CEO” or if it’s “from the whole company”? Begin by narrating a tale to pique your audience’s interest.

It is critical to conduct split tests. However, if you lose sight of why people subscribe to your email in the first place, you may find yourself drifting away from your main message.

Create a personalized “welcome” email.

Since we’re discussing best practices, let’s continue with one of the foundations: crafting a decent “welcome” email.

This is the email that your subscribers receive after they confirm their subscription. Every “welcome” email should have the following two elements:

  • A personal message You can be super-casual here, or simply express your gratitude for signing up. In any case, let them know there’s a live person on the other end of the line.
  • An explanation of what they’re about to get. Remind them of what they agreed to. Look at how Monica Vinader’s email reminds subscribers why they signed up, then leads them to a call to action:
  • Consider your “welcome” email as a piece of free real estate. It’s a chance to interact, customize, and route traffic to a CTA. Why don’t you make the most of it?
  • For people who haven’t reacted in a while, you can include a re-engagement newsletter.

Avoid the “spam” folder and the “promotions” tab.

The spam bin and Gmail’s “promotions” tab are two natural predators for email marketers.

One of the most important industry best practices is to avoid spam filters. You won’t have your well designed emails read if you don’t have it.

If your emails don’t match quality criteria, email providers like Yahoo and Gmail may label them as spam. Yes, they can utilize algorithms and “scores” to assess your performance. What you’ll need to know is this:

  • Aim for a high percentage of people to open your emails. It’s a good sign when people open your messages frequently. It signifies that your emails are valuable, and that when consumers find them in the spam bin, they are more inclined to move them to the inbox.
  • Be important enough for people to refer to you as “not rubbish.” How often your own subscribers save you from the spam folder is one of the most important numerical indications of a high-quality email newsletter.
  • Remind your readers to save your contact information in their address book. This will also help you get a better score from the email providers.

Separate your list into sections.

A segmented list has been shown to enhance revenue by up to 760 percent.

Consider the math for a moment. Two essentially identical lists can create approximately eight-to-one income differences.

What is the reason for this?

Personalization. Customers can be segmented depending on their purchasing preferences or the types of emails they wish to receive, which can help you increase conversion rates.

Here are some ideas for how to go about it:

  • Segmentation based on specific behaviors. Do some buyers prefer small-ticket things to larger-ticket items? Do certain people spend a lot of time on your site while others spend less? Based on their previous conduct, you might start creating different emails and offering other things.
  • Segmentation based on content. You may be able to build new segments depending on the material that your specific contacts prefer if you have data on them. If one reader wants to download eBooks and instructions while another prefers to buy products, you have enough data to build two completely separate campaigns.

Some email marketers even explicitly ask their subscribers, “Which do you prefer?”

They then request that their clients go to their link preferences page. This enables the email marketer to divide clients into several groups depending on their individual “votes.”

Increase the frequency of your email marketing.

No one wants to hear from you all the time.

Others will not want to hear from you too infrequently.

In email marketing, it’s the classic Goldilocks dilemma: how often should you send out your email blasts?

In general, 26% of respondents say they unsubscribe from email lists because they receive too many emails. 19% said they do it because a corporation sends them an excessive number of emails.

However, you don’t want to send out so few that you never sell anything.

Split testing is one solution to this problem. However, you might want to include a footer in your emails that allows customers to set their own frequency preferences.

Finally

Best practices for email campaigns can be so effective that it’s easy to overlook them. You believe you’ve figured out how to use email and that no further changes are required.

However, if your behaviors have grown out of hand, it’s time to come back to the basics.

With these best practices in hand, you can either start a new list or breathe new life into an old one. In either case, your readers are likely to notice. And you might get a boost in open rates as a result.

How Personalization and Automation Can Supercharge Email Conversions

What is the definition of email personalization?

Email personalisation is a marketing strategy that involves using consumer data to deliver better tailored emails based on information about your subscribers. Personalization refers to tailoring material to your subscribers’ specific characteristics, such as their name, gender, location, birthday, interests, recent purchases, and so on.

People are bombarded with marketing communications these days, but individualized messages are far more effective at attracting client attention. Personalized emails, according to studies, have 2.5 times higher click-through rates and are 6 times more likely to result in a conversion. Furthermore, 73 percent of customers say they want to conduct business with companies that use personal information to make their experiences more relevant.

Emails with tailored subject lines are 26 percent more likely to be opened, and segmented campaigns have resulted in a 760 percent increase in email income.

It’s never been easier to provide members with the level of customisation they desire. Simply add the fields you require to your opt-in forms to aid in the collection of essential data. Then you use that information to construct customization tags and custom fields that let you to change the “From” name, subject lines, and content (including copy, images, sections of content, and more). Data from third-party connectors, such as your CRM platform or e-commerce provider, can also be used.

What is marketing automation, and how does it work?

Marketing automation is when software, behind the scenes, distributes messages to your customers and prospects depending on rules you set.

When a subscriber satisfies a pre-defined trigger, automated emails are sent out. Let’s have a look at how this works in more detail.

What methods do you use to automate email campaigns?

  1. Select a Trigger

To get started with marketing automation, choose a trigger that will deliver a personalized message to that subscriber automatically.

Triggers can be based on acquired data or on the actions of customers. A trigger could be anything from a subscriber joining a specific list to a subscriber entering a segment to a subscriber exiting a segment, a specific date, an anniversary, and so on.

After you’ve chosen a trigger and a customer makes that action, Campaign Monitor will send the email associated with that trigger automatically. When a subscriber joins a list for the first time, for example, this is a standard trigger used by most businesses. Most businesses will send a welcome email in this circumstance.

Nissan is another excellent example of a corporation that sends an automated message in response to a specific trigger. Nissan knows when a car needs to be serviced and utilizes those dates as triggers to give consumers email reminders and service discount offers.

  1. Establish ground rules

You can build up customized rules that will automatically send a message to certain consumers based on their activity in addition to sending automated messages using triggers.

Sephora, for example, employs VIP status as a trigger. Sephora will automatically email VIP customers exclusive offers after they have achieved VIP level. It also creates guidelines that deliver customers a more personalized offer based on how much they spend. If a customer spends more than $200, they will receive an email with a unique VIP discount code, as illustrated below.

If a customer spends less than $200, Sephora will automatically give them an offer to try new skincare products.

  1. Develop content

All that’s left is to fine-tune and tie your content to your triggers and rules once they’ve been set. The best thing about marketing automation is that it only needs to be done once. Basically, you “set it and forget it.”

You can feel confident that your consumers are getting the stuff they need, right when they need it, by pre-determining triggers and rules and matching them with the appropriate email messages.

Marketing automation also helps you enhance your targeting and improve client experience by decreasing repetitive processes and human error.

What are the benefits of personalisation and automation in terms of conversions?

Now that you know a little more about personalisation and automation, you might be asking how they actually generate revenue. Here are some examples of how automation and personalisation boost profits.

  1. Customers get what they want with automation.

The highest conversion rate of any sort of marketing is email marketing. In fact, the average return on investment (ROI) for email marketing is $38 for every $1 spent. This type of return on investment, however, is only achievable if clients want to hear from you.

Without automation, this is a particularly difficult task for a large organization that produces a variety of material, such as BuzzFeed. To persuade your subscribers to pay attention, you must first figure out what they want and then provide it. Consider how much time it would take BuzzFeed to send each client an email from each of their 23 distinct lists by hand, rather than using data, customization, and automation to send relevant messages.

Even if your firm hasn’t yet scaled to the level of BuzzFeed, you’re in the same boat. You risk lower engagement and revenue if you send the wrong email messages at the wrong times.

With marketing automation, you may use tried-and-true approaches based on data and customer activities to provide subscribers exactly what they want while achieving greater success.

  1. A higher level of relevancy leads to more sales.

You can send tailored emails based on triggers with marketing automation. You can also hyper-target the messages you send using the rules you specify. And you can also personalize each of these messages. It also pays off. According to Venture Beat, personalisation strategies have increased the efficacy of 70 percent to 94 percent of marketers.

Your prospects of increasing sales are better if your emails are more relevant.

  1. Personalization gives customers a sense of exclusivity.

73% of customers prefer to do business with firms that personalize. 86% of customers say personalisation influences their purchasing decisions.

Despite having compelling information at their disposal, 70% of firms fail to personalize. Consumers pay more money with brands that personalize email marketing communications, so this is perplexing.

Automation and personalisation are crucial when it comes to increasing conversions through email marketing.

Top Content Marketing Tools

1. Keyword.io

Keyword.io was included in our initial list for a reason: it’s the ideal free tool for getting started with keyword research.

There will be one or two roadblocks. You’ll need to create a free account before you can begin tinkering. And it may take some practice before you master the art of comparing keywords to generate insights into search engine behavior.

Once you’re comfortable with the concept of conducting keyword research to generate content, you may want to upgrade to a more robust tool, such as Moz.

2. Canva

It’s never a bad idea to incorporate visual elements into your content. Canva remains one of the most powerful tools for quickly creating visually appealing elements without requiring a degree in graphic design. Here, you can work with templates to create advertisements, charts, and social media images, among other things. There is one caveat: it is a little too enjoyable for its own good.

3. Campaign Monitor

Does this sound familiar? In terms of email marketing and automation tools, this is a convenient and cost-effective way to get started. And one thing is certain: you will require an email platform. Not only are opt-in email lists one of the most effective ways to market to your loyal customers, but they’re also easier to build than ever.

4. Evernote

Have you ever wondered how the best content manages to compile a plethora of interesting tidbits and nuggets of information? Perhaps the writers and researchers are utilizing a program such as Evernote.

Evernote is a convenient tool for quickly taking notes on anything you see online that may be worth mentioning in your latest content. With Evernote’s premium version, you can clip quotes from the web, add your own thoughts via “Rich notes,” and even annotate research-heavy PDFs.

5. Follerwonk

If you have a sizable Twitter following but your posts are not generating much engagement, you may require additional insights. Follerwonk is the precise antidote. It analyzes your social media audience to determine their interests, assisting you in focusing on topics that are more likely to generate meaningful engagement.

6. Trello

When it appeared as though the entire world had gone remote in 2020, one thing became abundantly clear: we required effective methods for managing our professional lives. Trello is a critical component of this department. Its workspace and project management tools enable you to see an entire workflow from start to finish, even when managing a team of people.

When an assignment is created in a “card,” it is automatically updated for everyone who has been invited to the card. Consider it a way to connect everyone to the same assignments without feeling as if you’re herding cats.

7. CoSchedule

Like comedy, content marketing is all about timing. It would be counterproductive to publish an epic “The Ultimate Guide to Widgets, Part II” post prior to the release of “Part I.”

CoSchedule is a centralized calendar and planning tool that enables you to view your entire content strategy in the same way that you would plan a campaign in general. Additionally, it’s simple to integrate multiple team members if you require contributions from content pipeline writers and editors.

8. Grammarly

Not sure whether it’s “It’s” or “It’s”? Not sure if you typed “your” when you meant “you’re” by accident? You have no idea whether a single spelling or grammatical error will undermine the credibility of the brilliant points you’re making.

You are not required to have an editor following you around, meticulously scanning your every word. Grammarly automatically detects a wide variety of blunders. Its premium version assists in scanning for clarity issues that, when corrected, can spruce up your content.

9. Scoop.it

Often, the art of content marketing boils down to one question: how interesting are you? Scoop. It enables you to curate some of the most intriguing content available on the web. As a result, your own content marketing presence becomes a must-follow.

Scoop enables you to curate and publish curated content.

It quickly, which means you’ll spend less time on content marketing and more time soaking up the extra attention.

B2B email marketing rules you need to follow

9 Striking B2B Email Marketing Examples to Gain More Inspiration – Mageplaza

There are numerous email marketing tips and best practices that apply equally to B2B and B2C marketing plans. And we strongly encourage you to give those techniques a try.

However, before you begin experimenting with strategies that may work for your business, you must first adhere to the rules for effective B2B email marketing. Herime are the seven names you should be familiar with.

1. Divide your audience into segments

I’m sure each of your emails is excellent. However, not every email will be effective for every contact in your database. That is why segmenting your audience for B2B email marketing is critical.

By segmenting your audience, you can be more targeted with your copywriting and offer. For example, if you’re sending only to contacts in the Northeast United States, you can refer to July as the start of summer. If you’re sending only to contacts that have previously made a purchase, you can re-engage them with a discount code.

And those are just two quick examples of the countless ways to personalize your business-to-business emails and increase their appeal to your audience.

And improving the appeal of your emails to your audience can result in tangible results for your business. Indeed, marketers who segment their email marketing campaigns see an increase in revenue of 760 percent.

As a result, segmenting your audience is a good rule to follow.

2. Send a newsletter

A newsletter is an excellent way to distribute your blog posts, webinars, and other content to your database on a consistent basis. Additionally, it is an excellent method of engaging with your contacts. The cadence will vary depending on your business, but it will be consistent whether it is weekly, monthly, or quarterly. This keeps your brand name in front of each contact’s inbox, which builds trust if you provide high-quality, useful content.

That is why 31% of B2B marketers believe email newsletters are the most effective way to nurture their leads.

Your newsletter can be formatted in a variety of ways. If your marketing generates a significant amount of content, you can incorporate recent podcast episodes, videos, and blog posts. If your industry generates a lot of news, you can summarize it in your newsletter and even write a long-form email introduction commenting on the most important topics. The critical thing is to determine what works for your brand and how much work one should undertake.

Additionally, if you prefer a more creative approach, take a look at these creative newsletter ideas for each month of the year. Additionally, utilize these unique newsletter titles. Then choose your format and begin writing!

3. Follow the law

This is more than a necessary B2B email marketing rule; there are legal ramifications that any marketer should be aware of. In the United States, you must be familiar with the CAN-SPAM Act. Additionally, if you send emails to contacts in Europe, you should be familiar with GDPR.

In the majority of cases, these laws are elementary. Each email must include an unsubscribe link. You must respect those unsubscribe requests. Your email must include a physical address. You cannot alter the email addresses—doing so appears spammy, and the objective is to ensure that any email sent is legitimate and not a nuisance.

4. Stick to your brand

Your business-to-business email marketing should be clearly identifiable as coming from your brand. That is the most effective method for maintaining consistency in your emails and establishing brand recognition with your audience.

5. Concentrate exclusively on your copywriting

The reality is that not every recipient of your B2B marketing emails will open them. Email marketing is one of the most effective marketing strategies because it enables you to maintain control over your messaging, personalize it, and scale it. However, this adds to the noise in everyone’s inbox. Each day last year, 306.4 billion emails were sent.

To compete in inboxes such as these, you must prioritize your email copywriting.

Begin with your subject lines, as they will have an effect on your open rates. They should be interesting, visually appealing, and contain just enough information to entice your reader to open the email. Consider the excellent subject line in the image of my inbox above from Dropbox.

The subject line begins with an emphatic imperative. The preview text then explains that this action is unnecessary because Dropbox provides an alternative solution—inside the email.

Make sure your email’s body contains a clear goal so that you’re writing toward it and leading up to a single CTA. Additionally, schedule time for proofreading each email. It never hurts to double-check, and in the best-case scenario, you’ll avoid any embarrassing typos or errors.

Email service providers

Email service providers provide all of the necessary tools for creating, sending, and monitoring email marketing campaigns.

However, before selecting an email service provider, it is necessary to understand what they perform and what services you should seek.

A typical email service provider would feature email templates, a mechanism to manage your subscriber list, a simple setup process for delivering your emails, and metrics on the performance of your campaign.

Prior to selecting an email service provider, you should conduct due diligence to ensure they provide all of the features you desire and require for your campaign.

The following are a few of our preferred email service providers:

MyEmailFX

MyEmailFX is WebFX’s in-house email marketing tool.

They provide clients with a simplified, convenient, and user-friendly platform. Making it an excellent choice for any business wishing to implement an email marketing campaign.

You may build and personalize everything from your content to the style of your emails. You can also send them to segmented lists within your target demographic.

Likewise, it has real-time reporting that enables you to observe who opens each email and what actions they do after reading it.

MyEmailFX enables you to establish drip email campaigns, which is beneficial when you want to create a schedule for sending emails to your contact list automatically.

MailChimp

MailChimp is an easy-to-use tool for creating basic, customisable email newsletters.

It makes it simple for ecommerce businesses to share their products via email, and it integrates with Shopify, Magento, and Woocommerce.

The platform integrates Facebook advertising, marketing automation, and reporting to help you analyze the effectiveness of your email campaigns.

Litmus

Litmus is another email service provider. It has a variety of features that enables you to eliminate technical mistakes in your campaigns. You can also send customized information to your subscribers.

Likewise, Litmus enables you to test your emails on over 70 different apps and devices with a single click. In which it can save you significant time during the analytics stage by assisting you in swiftly identifying issues.

It identifies issues that could set your email campaign back, such as missing links or a lengthy load time.

The tool allows you to observe which emails are opened. You can also observe the user’s location at the time of the opening, and even the device used to open them.

Finally, they offer email analytics that display information such as open rate, forwards, and the number of times an email was printed.

Zoho

Zoho is another A/B testing platform. It enables you to send different emails to your audience in order to discover the most effective text and style.

You can test subject lines, email content, and more, and then receive reports on the success of each email. This allows you to pinpoint the precise mix of elements that works best.

Why you shouldn’t buy email lists

When researching email marketing, you’ll notice that you may purchase email lists. These lists have a variety of email addresses from which you can send emails. It’s the quickest method of growing a subscriber base.

The sole benefit of these lists is that they enable you to quickly develop a subscriber list, but even then it is not legitimate. Purchasing email lists is a poor business strategy. There are a variety of reasons to avoid purchasing email lists.

1. They don’t contain active leads

When you purchase an email list, you are not purchasing a list of people who are already familiar with your products. Rather than that, you receive a list of random individuals, half of whom have never heard of your firm.

Typically, these lists do not comprise individuals who are interested in your items. It is not a list of leads who are aware of your products and are interested in learning more. They may be interested in your type of goods, but they will not open or engage with your emails if they did not subscribe to your list.

You should avoid purchasing email lists since they do not provide actionable leads. You wind up paying for uninterested leads.

Which brings us to the next point.

2. You waste money

One of the most significant disadvantages of purchasing email lists is that you squander money. As previously indicated, these lists are devoid of valuable leads. You wind up paying for uninterested leads.

Your organization will squander money purchasing lists that do not contain credible leads and will generate no revenue as a result. While it may appear to be a worthwhile purchase, it does not provide a significant return on investment (ROI) for your organization.

There are numerous low-cost or no-cost methods for obtaining email subscribers. Other approaches, such as social media, can be used to acquire new subscribers. It takes effort, but if you don’t cut corners, you’ll end up with a better list and a higher ROI.

3. Your emails are more likely to end up in spam

If you purchase an email list and launch a campaign, it is possible that your subscribers will never read your emails. Your emails will be interpreted as spam and will be deposited in spam folders. Users never check their spam folders, which means that the vast majority of people on your list will never read your email.

Even if your emails make it to this list, they are almost certain to be deleted. If someone does not subscribe to your email list, they will quickly unsubscribe, delete, or classify your emails as spam. As a result, you’d spend money sending emails to these leads only to have them deleted.

It is advised to avoid purchasing email lists because many of the “subscribers” will never get or read your emails.

4. It looks bad

If customers are receiving emails from your business that they did not sign up for, they will be unhappy with you. They would be perplexed as to how you obtained their email address and why you are informing them about your offerings. There is a possibility they will speak negatively about your organization as a result of you acquiring their email without their knowledge.

You do not want to cast a negative light on your business. If customers want to hear from your business, they will sign up for emails voluntarily. You want to prevent “coercing” individuals into receiving your company’s emails.

If you want to prevent developing a negative perception of your business, you should avoid purchasing email lists.