Business-to-Business (B2B) And Business-to-Consumer (B2C)

The Business-to-Business (B2B) is a company that is providing services or products to other businesses, such as those that are involving a manufacturer and a wholesaler or a retailer. The Business-to-Consumer (B2C) is the company that sells directly to the individual consumers. They are two separate business models that are serving different customer types: businesses …

Goals & Plans for Every Startup Founder

Unfortunately, there is no magical manual for you to start a new business. I know, if only there was, right? And there is no such thing as the overnight success stories… that is all just hidden hard work. And no, we are not trying to make you scared or discourage you from becoming a startup …

The Marketers’ Strategies New Centerpiece

The Marketing strategy is a process that can give room for an organization to concentrate its limited resources on their greatest opportunities. So to increase their sales and achieve a sustainable competitive advantage. The Strategic planning involves an analysis of the strategic initial situation of the company prior to the formulation. The evaluation and the …

Time To Update Your Social Media Strategy

1. You Are Not Having An Interaction With Followers Do you post your content without really paying any or less attention to what the people have to say about it? If so, then you are taking the “social” out of the social media. It is very important for you to interact with fans and with …

Few Tips When Launching Your First Email Marketing Campaign

Don’t hit “send” 500 times In the beginning, you may have your email list containing ten people. Maybe less. At that level, it is not a big deal to put them all on BCC making use of your regular email address and service and sending it out. Once you have like hundreds, or even thousands …

Your First Email Marketing Launch Campaign

Know that the Email marketing is far from dead. In terms of return on investment, it is still holding up as a viable campaign element. The trick is for you to know how to make use of this resource to its best advantage. Even in a world with so much options for the electronic communication, …

Tips For Launching Your First Email Campaign

Here are some tips for launching your first email campaign. 1. Create emails with a specific purpose or specific offer If you are really serious about mounting an effective campaign, then the email text must focus on the engaging of the recipients in a specific way. You will need to offer them something in exchange …

How does an email autoresponder work?

Marketers that make use of the autoresponders have a lot of their email marketing automated. The Email autoresponders consist of just two individual components that are working together to achieve the primary goal. The first one is the automated email campaign which includes the marketing messages that are sent to subscribers on the list when …