10 Successful Key Elements Campaign of Email Marketing

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Email Marketing is a very effective tool that is used for customer acquisition as well as the retention with the rate of about 81% and 80% and about 56% of companies agrees that email offers “excellent” to “good” ROI (Econsultancy, 2016).

Now there are leak-proof marketing strategies that is formulated by global email marketers. Today, we will be looking into the 10 common yet very vital elements needed for creating successful email marketing campaigns.

 

1. Be Knowledgeable of Your Subscriber – Start with an Objective

One question asked by a prospect willing to share their email address with you is “How shall I be benefitted?” and “How shall this email campaign be helpful to my brand?” This question you is what you should to be asking while you start your plan for email marketing campaign.

 

2. Email List learning and cleaning end-user preferences

The next thing that is important to focus on is your subscriber list. Out of the email addresses collected, it is very necessary to occasionally weed out those invalid and unnecessary email addresses. This will not only improve the deliverability (discussed later in the article) but will also help to ensure your emails are reaching your targeted audience only (P.S: this is very important when considering overall ROI i.e. email sent versus customers engaged).
Moreover, to churn out a better content email, it is very important to know your subscribers better.

 

3. Email Automation – Preparing the Email Lifecycle

Once you are provided with the email addresses of your prospect, they become a lead. What follows should be series of emails that teaches them to know your brand better and become very qualified to make a purchase. So you will need to plan out your email series accordingly. Your series of email can be categorized into 4 parts:

A. Onboarding emails:

Personalized Welcome Emails, Introduction to features or Getting Started emails.

B. Lead Nurturing emails:

These are the emails set for brand awareness and they provide comprehensive knowledge of your services.

C. Sales / Promotional Emails:

These emails are like the “gentle push” to help your subscribers make their purchases and enter your brands’ sales cycle.

D. Transactional & Behavioral emails: Emails that are ‘triggered’ when your subscriber complete a predicted behavior are transactional emails.

 

4. Be Forthright – Making Use of the Preview Text, subject lines, email copy, and CTAs

Other than the FROM name in your email (which is important to be recognizable) only the thing that can help your emails to be opened is the subject line and pre-header text. Stating your email’s purpose right at the subject line will help increase the open rates.

Once your email is opened, the top 100px (that is above the fold) is the most important area of your email. Your email copy have to be strong enough to convey the message in the top fold itself. Though arguably, an actionable CTA can also improve the click-through rates of email. Moreover, CTA should help to complete the following sentence

I wish to ____.

Also, a CTA copy that connects on a personal level gets a 42% better customer engagement.

 

5. Personalization – Giving personality to your emails

As we have stated earlier, no subscriber wishes to be treated like an unknown name picked randomly from a mailing list. Almost 56% of people admitted to unsubscribing to irrelevant content emails. Instead of you having a ‘bulk email blast’, it is better to engage in a dialogue with your subscribers. Provide value through insights, new content, and updates, without it sounding like a sales pitch.

 

6. A/B test your emails – The best wins for you

When you want to go for a date, do you just pick the first attire you touch in your wardrobe or do you do a trial, so as to ensure that it enhances your overall look?

Similarly, before sending your email, there are some elements which you can A/B test to check what garners more acceptance from your subscribers. Nowadays, most of the ESPs allows you to A/B test any one of the following:

A. Subject line
B. From name
C. Emailer content
D. Send time

 

7. Now “You’re cleared to land” – Your Landing Pages

The landing page by definition is a webpage where your subscribers ‘land’ when they tap any of your online campaigns (blog post, social media ads, display banner, etc.). The main purpose of a landing page is to capture the information of visitor in exchange for the incentive that brought the subscriber initially to this page.

 

8. Checking SPAM Laws and Improving Deliverability

Before you go ahead to hit the “send”, having a good sender reputation is very much important for your emails to reach your subscribers’ inbox and not land in the SPAM folder. These are some of the tips to ensure there’s good sender reputation:

1. Don’t do email blast i.e. bulk emailing. Segment your list and send to different lists with separation of some time interval.

2. Don’t deceive your subscribers with misleading practices.

3. Have double opt-ins to avoid adding bogus emails.

4. Reduce the number of SPAM complaints, if any, by sending relevant emails.

5. Choose an ESP with a good reputation.

 

9. Measure Metrics – It matters to create campaigns that are better

The three most important metrics to measure in the emails are open rate, click through rate (CTR), and unsubscribes.

 

10. Putting metrics to use: Email Retargeting and Cart Abandonment

Once you have your emails are set up and the metrics of your previous campaign are in your hand, now it is time to plug the leaks i.e. bring back the abandoners. The Cart abandonment is one of the most important tools for email marketers in the e-Commerce industry. Notification email about those abandoned carts have about 40.5% open rate. (eMarketer, 2015)

 

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Email Marketing Statistics In 2021 That You Should Know

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You’re preoccupied with starting or expanding your business. It would help if you believed that every dollar spent on marketing is worthwhile.

You’ve already learned a little bit about how small businesses are using email marketing to boost sales, attract new customers, and engage your existing customers.

Is email marketing, however, really worthwhile? Is email still valuable for generating sales, with more digital marketing choices than ever before, such as social media marketing and Google Ads?

If you want to develop your ideas and build a long-term business, email marketing is well worth the investment.

Here are Ten Email Marketing Statistics that show how important email marketing is for any business.

1. Email marketing provides a $42 return on investment (ROI) for every dollar invested.

Email marketing is profitable. You should expect a $42 return on investment for every $1 you spend on email marketing. That’s a better return than you’ll get from any other form of marketing, digital or not.

Although there are several advantages to email marketing for small businesses, the return on investment keeps you in business.

2. Every day, billions of emails are sent.

To be precise, 306 billion. By the end of 2024, this amount is projected to increase to 361 billion.

Even though there are more ways to contact customers than ever before, email remains one of the most common communication methods.

3. Email is used all over the world.

Email is used by over 4 billion people, or more than half of the world’s population, according to Radicati’s 2020 Email Statistics survey.

And it keeps increasing; By 2024, it is expected that another half a billion people will be using email.

The simple truth is that your customers use email regularly. Make certain that you are as well.

4. Email is helpful to your business

Email marketing, according to 80% of professionals, drives consumer acquisition and retention. This implies that more customers will come to you with their needs and stick with you when those needs arise again. “If you are not growing, then you’re dying,” as the saying goes.

5. Email marketing is more likely than social media marketing to produce sales.

While social media marketing is an important tool for increasing your brand, it pales compared to email marketing when it comes to driving sales.

Sixty percent of customers claim they’ve purchased as a result of receiving a marketing email. When you compare that to the 12.5 percent of customers who claim they’d consider using the ‘shop’ button on social media, it’s clear who’s winning.

Although social media is significant, having people sign up for your email list is still the gold standard in marketing.

6. Email allows you to connect with your clients as quickly as possible.

You would assume that because of its immediacy, social media has surpassed email as the best way to reach out to new and existing customers. However, the fact is that 21% of emails are opened within the first hour of delivery.

By the end of the third hour, the number has risen to nearly 41%.

The bottom line: Email is a fast and easy way to communicate with your audience.

7. Automation improves the smartness of email marketing and saves you a lot of time.

The ability to use automation is one of the main advantages of email marketing. Simple automation will help you find and retain more customers, such as sending an automated welcome email when someone subscribes to your list or sending an email alert to customers who have abandoned their digital shopping carts to finish shopping and check out.

According to 30% of professionals polled, the greatest advantage of marketing automation was the time it saves them.

8. Customers are happy to hear from you.

Daily promotional emails are preferred by 61% of customers. Emails should be sent more regularly, according to 38% of respondents.

Keep this in mind the next time you’re worried about turning off clients by sending so many emails.

9. Segmentation and personalization increase the effectiveness of email.

Via email segmentation, email marketing allows for smarter, more effective marketing. To make your emails more personal and important to your readers, use segmentation to send different content to your contact list segments.

The probability of clicking on a link inside an email is increased by 50% when the email is segmented. As you would expect, more clicks mean more eyes on your website and online store, translating to more sales.

10. You’ll be able to reach out to people who are on their phones.

Since 2011, the percentage of emails opened on mobile devices has risen by over 100%. Smartphones are here to stay, and the majority of your clients are likely to have one. Marketers are frantically trying to figure out how to attract smartphone devices. Fortunately, email marketing is still a simple and affordable alternative.

Mobile devices now account for about 60% of all email opens. You will meet your customers where they are — on their phones — through email.

What will email do for your company now that you’ve seen the email marketing statistics?

These email marketing statistics show how helpful email can be to your business. If you want to maximize the number of customers you have or improve your current customer relationships, email marketing will provide you with the resources you need.

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How To Extract Emails for Cold Emailing

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What is Cold Email?

A cold email is seen as an unsolicited e-mail that is sent to a receiver without any prior contact or notice and without intention of spam. It can also be defined as the equivalent of cold calling in email form. Cold emailing is a form of email marketing and it is different from regular, transactional and warm emailing.

Cold email, according to its proponents, is not a spam email. However, if some specific guidlines are not adhered to, it may be seen as spam by email servers spam filters or reported as spam by the recipients.

Cold email is a defined as a personalized, one-to-one message that is targeted at a specific person. Its aim is to get into a business conversation with that person, rather than just to promote a product or a service to the large masses.

Email deliverability in Cold emails is the percentage of emails that got successfully delivered to the inbox, rather than getting blocked or marked as spam.

Email deliverability is not the same thing as email delivery. Email delivery is the percentage of emails that got delivered successfully to the recipient’s email address, not minding whether it is the main inbox or any other folder, which includes spam.

In short, when you send someone you do not know an email, for some particular reason whether business or otherwise, it is regarded as cold emailing. Also, cold emailing is not limited to just sales, there are lots of examples of cold email that we can experience and see in our regular day to day lives.

Is Cold Emailing Legal?

Cold emailing is legal in almost all the countries of the world as long as you clearly identify yourself, give very accurate sender details with your business address, refrain from nefarous email list harvesting tactics, and provide a clear process to the user on how to unsubscribe from your list. Rules will vary in many English speaking countries such as Canada, Australia, or other Europeans nations.

Whenever you are marketing a product, you would always want to stay on the right side of the law and cold-emailing is no different from this rule. You can successfully send cold emails without the fear of legal recourse if you follow a common sense of approach to email marketing.

Do not go by a false identity or a pseudo-name. Be a real person that has a real website and a legitimate LinkedIn profile. Most of your business transactions would come from people that are reading your email, then researching you, and then reaching out to you. Would you spend your money on someone if you do not know anything about? Do them a favor and give them your profile links so they can get to know more about you.

The act of collecting email addresses is not illegal if the email addresses are public knowledge. For example, it is fair game if you collect email addresses from company websites, company profiles, LinkedIn, or other search engine directories.

How To Extract Emails for Cold Emailing

  1. Simply visit google.com
  2. If you wish to extract gmail addresses from Facebook with the name Mark. On your google search type “site:facebook.com @gmail.com mark” If you wish to extract say yahoo addresses from twitter, then type: site:twitter.com @gmail.com mark. You can always change the name as preferred, location can also be used in place of names such as: “site:instagram.com @gmail.com texas”.
  3. Then copy and paste the results on Email Extractor Software or Separator to filter out the emails.

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