First and foremost, things evolve with time, and our use of social media is no exception. Younger generations choose Twitter and Instagram, while elderly adults remain active on Facebook.
However, it is not enough to simply create a profile on social media to be successful; you must also attract the attention of customers. As a result, you’ll be able to keep them engaged in your content and urge them to interact.
However, this is easier said than done, especially when it comes to social media marketing. However, the focus of this article is on WhatsApp and how you can use it to develop your brand and advertise your products and services.
WhatsApp is an essential component for your online social media marketing strategy. It’s a messaging tool that allows you to engage with your audience in real time. Social marketers are always on the lookout for innovative ways to pique the interest of their present clients and attract new ones.
This app enables for real-time two-way contact with the people who are most important to you and your company. The basic goal of WhatsApp marketing is to get your target audience to interact with you. WhatsApp is a multi-purpose, user-friendly tool that can assist you in achieving your business objectives.
It’s a smart idea to start thinking about advertising on WhatsApp.
This is why.
WhatsApp has no barriers to entry: all you need is a Smartphone. And there’s a lot you can do with it to promote your company.
- Messages that are broadcast
- Make use of group chat
- Status on WhatsApp
- Increase the personalization of communication
- Use WhatsApp Statuses to advertise promotions and flash sales
- Get in Touch with Your Clients
- Produce content that is of excellent quality
Messages that are broadcast
You can send a single message to several persons on your contact list using the broadcast messaging tool. Consider it a text-messaging marketing effort. WhatsApp, on the other hand, currently only allows you to send messages to 256 people per message.
Make use of group chat
Group communications are sent to all members of a group and contain responses from those in the group. This is useful for doing focus groups or market research prior to launching a product or service.
You may also use the group function to provide exclusivity to select consumer groups. It’s also a good approach to get your customers to communicate with one another and possibly introduce them to a new service or product that they haven’t explored before.
Both you and your customer gain from WhatsApp group chat: Your clients will be able to effortlessly interact with you and one another, and you will be able to reach out to a global audience.
Status on WhatsApp
If you’ve ever used Instagram or Snapchat stories, you’ll be familiar with how WhatsApp’s status feature works. You may use it to broadcast movies and graphics that will keep your audience engaged with your brand for 24 hours. Your stories will be deleted after 24 hours.
Increase the personalization of communication
If you use WhatsApp marketing properly, your WhatsApp groups will continue to grow. You can also modify your client interactions as they grow by engaging with them one-on-one on the platform.
Customers can text them directly if they need a certain product, have queries, or need customer service, which is very advantageous to small enterprises.
Use WhatsApp Statuses to advertise promotions and flash sales
Using WhatsApp’s new Status Update feature, you can now widely share special promo offers for your clients.
You can use the pictures and short video feature to send out promo code to all of your groups so that they are informed of the current promotions.
Get in Touch with Your Clients
In addition to communicating and advertising to your customers via texts, you should engage with them directly via phone calls.
For instance, if you receive a client request (maybe someone wants to talk with a seller or simply wants more information), you can respond right away by calling them from within the app.
Produce content that is of excellent quality
Yes, even on WhatsApp.
Your WhatsApp messages should be short and to-the-point. You don’t have to care about length as much as you do on Twitter, but every single word should be counted. You’ll have a hard time engaging your audience if your style and word selections don’t resonate with them. Keep it short, interesting, and focused on the benefits to your customers.
Conclusion
Your marketing will expand in the same manner that WhatsApp has, moving from a messaging app to a social media platform. We recommend that you start applying this to your marketing strategy now. It isn’t just because it is a versatile platform for sharing data, movies, images, and texts about your products and services. However, it’s a free method to spread the brand awareness and learn more about your customers’ interests so you can better serve them in the future.