Lite1.4 Blog

One of the bugbears for eCommerce operators is facing the problem of abandoned baskets. People will visit the site, they’ll add a product to the basket and when it is time for them to checkout and pay, they will simply abandon it.

You are now left in the dark wondering why the client did so and what you are the possibly ways to reduce this or to win the shoppers back with an email. Do not just allow them to go. Make an effort.

Statistics say it all

You will find out that 24% of shoppers will abandon the carts simply because of some the navigational hurdles or just because they are not yet ready to buy.

It was recorded that each year about $4.6 trillion worth of products were related to the abandoned carts. It is worth it for you to do a follow up with an email because technically about 28% of revenues arise from the abandoned cart emails that were re-targeted and also convinced to buy. Make no mistake. They are very effective. You can adopt these best practices for your emails to win back shoppers.

Personalized Automatic Notifications

What happens in the best eCommerce platform operations is this, everything in the platform is automated, from the acknowledging an order to the shipping to the sending out an automatic notification about an abandoned cart. The automated and the sterile email does not help. Instead, you could just take the trouble to start crafting a variety of personalized emails that will show concern for your shopper and you have to include a phone number and also questions to know why they have abandoned the cart and also what you can do to help.

Before you do this, you need to act instantly or rather, you need to be more precise, you should automate your system so that when a shopper abandons the cart and the shopper does not proceed with checkout and pay your site automatically shows a popup with a messages like this…”You are not thinking of going away are you? Please let us know and we can help you resolve the issue so you can proceed still with purchase.”

Thereafter, you need to make sure you have an email sent out within the half of an hour or an hour at the most. The shopper may still be on the site and may not have made any purchase yet. You still have a good chance of winning the shopper back.

You’ll need to follow this up with two more emails within the next 8 to 10 hours, possibly you can incorporate some reason for urgency for the shopper so the shopper can complete the transaction and offer a reward with a call to action NOW. At this junction the customers may want to call and talk on the phone to get an immediate answer. Be ready and available.

Emotive appeal: This is something like telling the shopper how much you value the shopper and how it would sadden you if they lose the order so if they can please revisit the basket and go through.

A shopper may just choose to leave a cart pending because something else just came up. In this case just a gentle nudge may pull the trick and tip them over. You could simply email them with contents that are talking about the product and surely that the buyer placed them in the cart because it was needful?
You can make use of the psychological need trick of impressing upon the buyer telling them that the quantity of items in stock is low and if they do not grab it, someone else will grab it.

Subtly remind the shopper that he/she could be missing a great opportunity by stating just how many people patronized and have bought the same item during the last 24 hours. And you can also include a few testimonials from your users to show people just how proud and happy they are to have bought that thing.

Don’t use a sign off with something like BigCart Team. Instead, you should add a human touch like you can start the letter by simply introducing yourself, giving your phone number, and then you sign off with your name.

An estimation of about 80% of businesses make use email as their primary communication tool, especially when it comes to external communications. Over the past year, virtually every sector, has found themselves being forced to start making changes and also implement different new technologies in order to adapt to the effects of the current pandemic. And in a response to the recent shift to digital, how companies select the implementation and use of email marketing has become even much more essential to drive revenue.

Yet, despite having the knowledge that the effective email marketing is critical to driving significant value for their business, marketing leaders are still not in touch, with many not having the feeling or the need to understand the details of the email marketing program.

In fact, in a recent study that was carried out from SparkPost nearly half of the marketing leaders (like about 44%) that were interviewed and admitted that their organisation has not yet developed a way that they can estimate the value of an email address. This lack of interest by this set leadership in understanding of the effectiveness of email shows a true disconnection between email practitioners and the organisations that they work for. While there can be countless numbers of reasons for hiccups in the communication at companies, in the case of the email marketing it looks like the fundamental gap in understanding have to start at the data level, from management to the measurement. Marketing leaders must start taking a more active approach to understanding email data so that they can be a better understanding for the needs and also empower those who lead their email programs.

The Data Dilemma

The Data is one of the greatest assets of email marketing, and by the same token that is laid is the foundation for some of the email marketers greatest challenges also. In the SparkPost’s aforementioned study we checked, 46% of practitioners viewed and confirmed data management as their leading issue, specifically the email deliverability (38%). The overwhelming amount of data that is associated with the email marketing it can be a bit hard to make sense and therefore communicate out to the leaders and the key stakeholders that are in marketing departments and beyond. The Dashboards and the reporting tools make it pretty easier for email practitioners to showcase their wins and their concerns to leadership.

No One Size Fits All Approach

It would have been easy trying to suggest an easy fix solution to this email marketing misunderstanding that so many organisations are facing. But, the fact is that, before any real solutions can be put into place the Marketing leaders must be the ones to take the first step in picking interest in email marketing. More than this, in light of the mentioned reasons in this article as well as the on going COVID-19 crisis, leaders must have to view their email marketing teams with an empathetic glass that gives accounts for the burnout they might at the long run feel from doing a little common misunderstood job during one of the moment that was very critical in history. From there, the leaders should adhere to more active role in their understanding of email data management and the measurement.

The disconnect between the email teams and the marketing leaders is one that can be only broached with absolute care, understanding and giving a commitment to the importance of data.

There are 3 key areas that you can expect the innovators of the marketing space to seriously push forward in the coming years, while the more mainstream adopters will be trailing a bit behind.

1. From the Warehouse First Marketing Approach to the Streaming

While the mainstream adopters has just begin to turn the corner, adapting and also having the believe in the warehouse first approach to data and also the marketing, expect innovators to begin to make use more of streaming and the one to one, the data driven methods of communication with their customers.

Although the idea behind the warehouse first approach may seem like the latest craze, many of the leading organisations have been adopting these type of marketing efforts over the last 5 years. The Snowflake’s record breaking IPO does not happen in a world where a “warehouse first” approach is some overnight sensation or a passing fad. The Snowflake’s massive opening is indicative and is not only of the current popularity, but also of the progress brands have been making in consolidating data for quite some time now.

As larger institutions in the banking, the finance, and healthcare starts to adopt many of these ideas and centralise to a performant data warehouse, industry innovators are now beginning to view the friction in the application that approach to all their workflows and are now seeking to become more stream first than the warehouse first.

The rise of Databricks is a good indication also that is built on top of the Apache Spark streaming platform, the product can be viewed almost as a transition, incorporating the warehouse first principles with the ability to stream. Innovators will now start to drive more and more of their marketing programs from those dedicated stream and event based services and they will now look for marketing vendors to take advantage of these new data sources to get better messaging.

2. From Cross Channel Messaging Workflows to the AMP and the RCS

The Innovators will start to utilise the new interactive channels like that of AMP for Email and RCS messaging, while the mainstream adopters will just adopt the cross channel messaging workflows.

The AMP for Email “ it allows the senders to enable the inclusion of AMP components into the rich engaging emails, making the functionality of the modern app very much available within the email.” As so for other innovations, AMP for Email made a great impact a few years ago, but the adoption has been somehow slow because practical application of its offering needed development. More of the email providers now are offering AMP functionality, and innovative marketers that will also begin to utilise it to deliver very rich experiences.

The Mainstream adopters are now at the point where they are essentially pushed to get their cross channel messaging right. The “omnichannel” concept is not theoretical any longer, consumers now just expect a seamless experience regardless of the place the interaction takes place so brands, particularly in the retail, the hospitality, and the financial sectors, will work to get it good.

3. From Dabbling in AI in Other To Make AI a core part of your brand

Innovators will start making the Artificial Intelligence a very core part of their brand, while the mainstream adopters will start to experiment with the AI and they adopt conversational messaging. AI has been around like forever and is noised about every year, but for now it is just to the point of being approachable for the average marketing department. Tools are also available that make it easier for you to leverage AI, and consumers enjoy experiences where earlier adopters have used it well.

So now what do you think it means to make AI a core part of a brand? For many, it is just a subtle usage in website or the headline copy, recommendations, or other situations where the functionality adds value and makes the customer experience better. The Retailers will make use of it to help customers make important buying decisions, the travel brands will make use of it to help customers plan very well the perfect vacation, and the financial brands will help customers to make good decisions with their money. AI will also help marketers connect the consumers with the brand in new and meaningful ways.

As the first step, you will have to set up a MailChimp free account. For that, you just have to simply go to the MailChimp website and then click the Sign Up Free in the upper right corner. Enter the email address you want to use, the user name and password, and click Create My Account.

After then, click the link in your confirmation email, you will notice that you need to input some personal info (no credit card required, not to worry). Once it is completed, you will automatically be moved to the main menu.

 

Getting to Know the Dashboard

1. Create and Send Campaign: Here is where you can set up your campaigns. This is what the MailChimp calls an email broadcast.

2. Create a List: This is the list where your subscribers are stored.

3. Start Building Your Audience: This is the place where you can build forms where people can come and sign up to your list(s) on the web.

4. Invite Your Colleagues: You can have many people start working on one MailChimp account. It is very useful, but that is beyond the scope of this article.

 

Create Your First Email List

While we all are aware that “the money is in the list,” before you can start putting anything that has value in it, you have to first create it. So let’s see how to do it.

MailChimp Create Email list

1. Click “Create A List”, now enter necessary information

2. List Name: Put in something that will make much sense. This will show up for your subscribers as well, so don’t go for absurd words like: “suckers I’m gonna make money off” but you can rather go for something like: “[your website] newsletter” or something similar that makes more sense.

3. “From” Email: The address that you enter here will show up in your recipients inbox as the sender. You need to use something official like “[email protected]” do not use a Gmail account.

4. “From” Name: Again, this will appear in the inbox. It is either you go with your actual name, or you say something like “[your website] Newsletter.”

5. Reminder How They Got on Your List: People are sometimes forgetful. Before they will report you as a spam, you need to let them know how they signed up for your service.

6. Your Information: Your information will show up at the end side of each email and it is to distinguish spam and to legitimize your email, so make sure that your info is done correctly.

7. Notifications: Here you can select how MailChimp will tell you about the activity that is on your list. It is in addition to detailed analytics. Select what you feel is necessary.

8. Save! You now have an empty list, that is ready to be filled. Should you have a subscriber list already in another service, you can simply import it to the MailChimp.

9. Tap on the Import subscribers located at the bottom or Add subscribers > Import subscribers. This will provide you with a number of different ways that you can add existing contacts.

According to a survey that was carried out by the Data & Marketing Association, 99% of consumers check their email everyday. Similarly, the research of Content Marketing Institute also shows that 40% of marketers consider and admit that email marketing has played a very vital role to their content marketing success.

The thing that most people do when they want to start building an email list is to put an optin form on their website and then hope that people can sign up. Unfortunately, this strategy usually is very slow and it does not work very well.

For you to grow your email list, you need what will attract people with a mouth watering or compelling offer. You will be needing what is called a lead magnet.

Lead Magnet Blueprint

What is a Lead Magnet? A lead magnet (a.k.a. an optin bribe) is something that is awesome that can be used as a give away for free in exchange to get their email address. It does not have to cost you anything at all to create; most of the lead magnets are mainly digital materials like Videos, MP3 audio files, PDFs, that you can create yourself at no cost or a minimal cost.

It can be absolutely whatever you want or what comes to your mind, just as long as it provides value to your visitors for free.

These Are Some Popular Lead Magnet Examples Here:

1. Ebooks
2. White papers or case studies
3. Quizzes or a self-assessment
4. A cheat sheet of tips or resources
5. A coupon
6. A webinar
7. Free trials or samples
8. A free quote or consultation
9. The possibilities are endless!

If you need even more lead magnet ideas, you can check out some other list of lead magnet ideas to grow your email list.

What Makes a Good Lead Magnet?

You already know that a lead magnet need to provide value for free. But if you want your own lead magnet to stand out and have a high effect, below we have listed 5 criteria for you to consider:

1. Easily consumed: Lead magnets are only effective when they are used by the audience, so if you are delivering a 300 page manifesto, you will not gain traction.

2. Actionable: Lead magnets need to provide a tool that is an actionable tool, a skillset, or a useful information that will enable your audience to apply.

3. Creates noticeable improvement: People will still continue to purchase products and services if they work well. Your lead magnet will become a successful tool if it has valuable as your products and services.

4. Relevant: If you have finished your homework about your prospects, you will have no issues at all coming up with a lead magnet subject that can solve problems.

5. Immediately available: People love it when they get instant gratification, so you can give it to them right then and there. You can still check out more ways to deliver a lead magnet or you can map out ways on how easy it will be to get your lead magnet out there.

 

With records email delivers the highest ROI for marketers. From survey carried out, up to 72% of people prefer to receive promotional content through their email. Just only 17% prefer the social media. So, this is why you should engage more in email marketing.

We’ve listed just 5 strategies that can be of help to you in generating more sales.

 

1. Give Something Valuable Away

Most popular bloggers brag often about how many emails they’ve collected.
You’ll see something like this:
“10,000 subscribers and counting.”

They do this not because they like the numbers. Numbers that are huge like that grow their business. In fact, the way websites are valued these days is measured by how many subscribers you have. The higher the number of subscribers count, the higher the value of your site.

The truth is that people no longer give their emails to anyone. They cannot give you their emails because they like your website. Except you give them a concrete reason to sign up.

The reason you are giving them have to be so powerful that people can’t wait to give you their email addresses. You need to offer something that is so enticing that leaves web users with no choice but to just sign up for your list.

Ramit Sethi, a digital marketer is one of the smartest digital marketers. He will asks his site visitors to take a free quiz that will tell them their earning potential. Then after taking they have done the quiz, you will be asked to give your name and email to receive your quiz results. Wow! After then he’ll nicely tell them that they will start receiving a few emails from Ramit per week.

 

2. You need to optimize your email

messages for mobile experience
The truth remains that mobile is the future of everything. Desktop death is looming. The sale of desktop have been dropping for years now.

People are no longer replacing their old PCs. Instead, they’ll just make use of their tablets or smartphones. 54% of emails are opened now on the mobile. Desktop only represents just 19% of all email opens.

Recently if your email messages are not optimized for mobile, people will delete them. That will reduce your chance of converting your subscribers into customers.

 

3. Re-engage inactive subscribers

It’s often of less expenses to target your existing customers than the new ones. It’s the same application to your email marketing.

It’s pretty easier to engage a current subscribers than it is when you are trying to win new subscribers. Your present subscribers know a lot more about you and what you offer than new ones.

Nearly all the email lists will have some subscribers that are inactive. It’s a normal thing when some percentage of your subscribers are not engaging with your messages.

It is still much possible that those inactive subscribers can still become customers and even help you refer their friends, that is if you do the right thing.

The first thing you have to so is to define your own “inactivity.” For some of the marketers, a subscriber is tagged inactive if they have not opened their emails in the past six months. While other marketers will tell you that their “inactive” period is just three months. For others, even less or more. In all, the range between three to six months is a good timeframe.

After you have your definition of “inactivity” period, it’s now time to start engaging inactive subscribers. How do you do this?
You can start re-engaging inactive subscribers by conducting surveys and polls, give them a promise for something in advance and make sure you send them free gifts as a reward for them completing the polls or surveys. That will automatically increase conversions. The gift will motivate them to start responding.
Note: Gifts are hardly ignored.

4. Segmenting Your Subscribers

You need to segment your email lists to help you get better open and click rates.

Why does the email segmentation work?
If you have 1,000 people that are subscribed to your email lists, most of them have needs and interest that are different.
You can not satisfy all of your subscribers with a piece of content because they have different needs and interests.

Segmentation of Email makes it possible to keep, at least if not all, about 80% of your subscribers happy. How? It helps you to send content that will interest each subscriber to reading.

 

5. Use Automation

According to a report achieved by Forrester, B2B marketers who make use of marketing automation have increase on their sales pipeline by an average of 10%.

Email automation will not just convert leads into prospects only, it will also delight existing customers and give them encouragement to make use of your product.

There are so many good email automation platforms like the Act-on, HubSpot, EngageBay, and Pardot.

lite1.4.siitgo.com

Email Marketing is a very effective tool that is used for customer acquisition as well as the retention with the rate of about 81% and 80% and about 56% of companies agrees that email offers “excellent” to “good” ROI (Econsultancy, 2016).

Now there are leak-proof marketing strategies that is formulated by global email marketers. Today, we will be looking into the 10 common yet very vital elements needed for creating successful email marketing campaigns.

 

1. Be Knowledgeable of Your Subscriber – Start with an Objective

One question asked by a prospect willing to share their email address with you is “How shall I be benefitted?” and “How shall this email campaign be helpful to my brand?” This question you is what you should to be asking while you start your plan for email marketing campaign.

 

2. Email List learning and cleaning end-user preferences

The next thing that is important to focus on is your subscriber list. Out of the email addresses collected, it is very necessary to occasionally weed out those invalid and unnecessary email addresses. This will not only improve the deliverability (discussed later in the article) but will also help to ensure your emails are reaching your targeted audience only (P.S: this is very important when considering overall ROI i.e. email sent versus customers engaged).
Moreover, to churn out a better content email, it is very important to know your subscribers better.

 

3. Email Automation – Preparing the Email Lifecycle

Once you are provided with the email addresses of your prospect, they become a lead. What follows should be series of emails that teaches them to know your brand better and become very qualified to make a purchase. So you will need to plan out your email series accordingly. Your series of email can be categorized into 4 parts:

A. Onboarding emails:

Personalized Welcome Emails, Introduction to features or Getting Started emails.

B. Lead Nurturing emails:

These are the emails set for brand awareness and they provide comprehensive knowledge of your services.

C. Sales / Promotional Emails:

These emails are like the “gentle push” to help your subscribers make their purchases and enter your brands’ sales cycle.

D. Transactional & Behavioral emails: Emails that are ‘triggered’ when your subscriber complete a predicted behavior are transactional emails.

 

4. Be Forthright – Making Use of the Preview Text, subject lines, email copy, and CTAs

Other than the FROM name in your email (which is important to be recognizable) only the thing that can help your emails to be opened is the subject line and pre-header text. Stating your email’s purpose right at the subject line will help increase the open rates.

Once your email is opened, the top 100px (that is above the fold) is the most important area of your email. Your email copy have to be strong enough to convey the message in the top fold itself. Though arguably, an actionable CTA can also improve the click-through rates of email. Moreover, CTA should help to complete the following sentence

I wish to ____.

Also, a CTA copy that connects on a personal level gets a 42% better customer engagement.

 

5. Personalization – Giving personality to your emails

As we have stated earlier, no subscriber wishes to be treated like an unknown name picked randomly from a mailing list. Almost 56% of people admitted to unsubscribing to irrelevant content emails. Instead of you having a ‘bulk email blast’, it is better to engage in a dialogue with your subscribers. Provide value through insights, new content, and updates, without it sounding like a sales pitch.

 

6. A/B test your emails – The best wins for you

When you want to go for a date, do you just pick the first attire you touch in your wardrobe or do you do a trial, so as to ensure that it enhances your overall look?

Similarly, before sending your email, there are some elements which you can A/B test to check what garners more acceptance from your subscribers. Nowadays, most of the ESPs allows you to A/B test any one of the following:

A. Subject line
B. From name
C. Emailer content
D. Send time

 

7. Now “You’re cleared to land” – Your Landing Pages

The landing page by definition is a webpage where your subscribers ‘land’ when they tap any of your online campaigns (blog post, social media ads, display banner, etc.). The main purpose of a landing page is to capture the information of visitor in exchange for the incentive that brought the subscriber initially to this page.

 

8. Checking SPAM Laws and Improving Deliverability

Before you go ahead to hit the “send”, having a good sender reputation is very much important for your emails to reach your subscribers’ inbox and not land in the SPAM folder. These are some of the tips to ensure there’s good sender reputation:

1. Don’t do email blast i.e. bulk emailing. Segment your list and send to different lists with separation of some time interval.

2. Don’t deceive your subscribers with misleading practices.

3. Have double opt-ins to avoid adding bogus emails.

4. Reduce the number of SPAM complaints, if any, by sending relevant emails.

5. Choose an ESP with a good reputation.

 

9. Measure Metrics – It matters to create campaigns that are better

The three most important metrics to measure in the emails are open rate, click through rate (CTR), and unsubscribes.

 

10. Putting metrics to use: Email Retargeting and Cart Abandonment

Once you have your emails are set up and the metrics of your previous campaign are in your hand, now it is time to plug the leaks i.e. bring back the abandoners. The Cart abandonment is one of the most important tools for email marketers in the e-Commerce industry. Notification email about those abandoned carts have about 40.5% open rate. (eMarketer, 2015)

 

Tags

Lite1.4
Lite 1.4
Lite14
Lite 14
Lite1.4 Email Extractor
Lite 1.4 Email Extractor
Lite Extractor
Email Extractor
1.4 Lite
1.4Lite
Extractor Lite

 

lite1.4.siitgo.com

You’re preoccupied with starting or expanding your business. It would help if you believed that every dollar spent on marketing is worthwhile.

You’ve already learned a little bit about how small businesses are using email marketing to boost sales, attract new customers, and engage your existing customers.

Is email marketing, however, really worthwhile? Is email still valuable for generating sales, with more digital marketing choices than ever before, such as social media marketing and Google Ads?

If you want to develop your ideas and build a long-term business, email marketing is well worth the investment.

Here are Ten Email Marketing Statistics that show how important email marketing is for any business.

1. Email marketing provides a $42 return on investment (ROI) for every dollar invested.

Email marketing is profitable. You should expect a $42 return on investment for every $1 you spend on email marketing. That’s a better return than you’ll get from any other form of marketing, digital or not.

Although there are several advantages to email marketing for small businesses, the return on investment keeps you in business.

2. Every day, billions of emails are sent.

To be precise, 306 billion. By the end of 2024, this amount is projected to increase to 361 billion.

Even though there are more ways to contact customers than ever before, email remains one of the most common communication methods.

3. Email is used all over the world.

Email is used by over 4 billion people, or more than half of the world’s population, according to Radicati’s 2020 Email Statistics survey.

And it keeps increasing; By 2024, it is expected that another half a billion people will be using email.

The simple truth is that your customers use email regularly. Make certain that you are as well.

4. Email is helpful to your business

Email marketing, according to 80% of professionals, drives consumer acquisition and retention. This implies that more customers will come to you with their needs and stick with you when those needs arise again. “If you are not growing, then you’re dying,” as the saying goes.

5. Email marketing is more likely than social media marketing to produce sales.

While social media marketing is an important tool for increasing your brand, it pales compared to email marketing when it comes to driving sales.

Sixty percent of customers claim they’ve purchased as a result of receiving a marketing email. When you compare that to the 12.5 percent of customers who claim they’d consider using the ‘shop’ button on social media, it’s clear who’s winning.

Although social media is significant, having people sign up for your email list is still the gold standard in marketing.

6. Email allows you to connect with your clients as quickly as possible.

You would assume that because of its immediacy, social media has surpassed email as the best way to reach out to new and existing customers. However, the fact is that 21% of emails are opened within the first hour of delivery.

By the end of the third hour, the number has risen to nearly 41%.

The bottom line: Email is a fast and easy way to communicate with your audience.

7. Automation improves the smartness of email marketing and saves you a lot of time.

The ability to use automation is one of the main advantages of email marketing. Simple automation will help you find and retain more customers, such as sending an automated welcome email when someone subscribes to your list or sending an email alert to customers who have abandoned their digital shopping carts to finish shopping and check out.

According to 30% of professionals polled, the greatest advantage of marketing automation was the time it saves them.

8. Customers are happy to hear from you.

Daily promotional emails are preferred by 61% of customers. Emails should be sent more regularly, according to 38% of respondents.

Keep this in mind the next time you’re worried about turning off clients by sending so many emails.

9. Segmentation and personalization increase the effectiveness of email.

Via email segmentation, email marketing allows for smarter, more effective marketing. To make your emails more personal and important to your readers, use segmentation to send different content to your contact list segments.

The probability of clicking on a link inside an email is increased by 50% when the email is segmented. As you would expect, more clicks mean more eyes on your website and online store, translating to more sales.

10. You’ll be able to reach out to people who are on their phones.

Since 2011, the percentage of emails opened on mobile devices has risen by over 100%. Smartphones are here to stay, and the majority of your clients are likely to have one. Marketers are frantically trying to figure out how to attract smartphone devices. Fortunately, email marketing is still a simple and affordable alternative.

Mobile devices now account for about 60% of all email opens. You will meet your customers where they are — on their phones — through email.

What will email do for your company now that you’ve seen the email marketing statistics?

These email marketing statistics show how helpful email can be to your business. If you want to maximize the number of customers you have or improve your current customer relationships, email marketing will provide you with the resources you need.

Tags

Lite1.4
Lite 1.4
Lite14
Lite 14
Lite1.4 Email Extractor
Lite 1.4 Email Extractor
Lite Extractor
Email Extractor
1.4 Lite
1.4Lite
Extractor Lite

What is Cold Email?

A cold email is seen as an unsolicited e-mail that is sent to a receiver without any prior contact or notice and without intention of spam. It can also be defined as the equivalent of cold calling in email form. Cold emailing is a form of email marketing and it is different from regular, transactional and warm emailing.

Cold email, according to its proponents, is not a spam email. However, if some specific guidlines are not adhered to, it may be seen as spam by email servers spam filters or reported as spam by the recipients.

Cold email is a defined as a personalized, one-to-one message that is targeted at a specific person. Its aim is to get into a business conversation with that person, rather than just to promote a product or a service to the large masses.

Email deliverability in Cold emails is the percentage of emails that got successfully delivered to the inbox, rather than getting blocked or marked as spam.

Email deliverability is not the same thing as email delivery. Email delivery is the percentage of emails that got delivered successfully to the recipient’s email address, not minding whether it is the main inbox or any other folder, which includes spam.

In short, when you send someone you do not know an email, for some particular reason whether business or otherwise, it is regarded as cold emailing. Also, cold emailing is not limited to just sales, there are lots of examples of cold email that we can experience and see in our regular day to day lives.

Is Cold Emailing Legal?

Cold emailing is legal in almost all the countries of the world as long as you clearly identify yourself, give very accurate sender details with your business address, refrain from nefarous email list harvesting tactics, and provide a clear process to the user on how to unsubscribe from your list. Rules will vary in many English speaking countries such as Canada, Australia, or other Europeans nations.

Whenever you are marketing a product, you would always want to stay on the right side of the law and cold-emailing is no different from this rule. You can successfully send cold emails without the fear of legal recourse if you follow a common sense of approach to email marketing.

Do not go by a false identity or a pseudo-name. Be a real person that has a real website and a legitimate LinkedIn profile. Most of your business transactions would come from people that are reading your email, then researching you, and then reaching out to you. Would you spend your money on someone if you do not know anything about? Do them a favor and give them your profile links so they can get to know more about you.

The act of collecting email addresses is not illegal if the email addresses are public knowledge. For example, it is fair game if you collect email addresses from company websites, company profiles, LinkedIn, or other search engine directories.

How To Extract Emails for Cold Emailing

1. Simply visit google.com
2. If you wish to extract gmail addresses from Facebook with the name Mark. On your google search type “site:facebook.com @gmail.com mark” If you wish to extract say yahoo addresses from twitter, then type: site:twitter.com @gmail.com mark. You can always change the name as preferred, location can also be used in place of names such as: “site:instagram.com @gmail.com texas”.
3. Then copy and paste the results on Email Extractor Software or Separator to filter out the emails.

Tags:

Lite1.4
Lite 1.4
Lite14
Lite 14
Lite1.4 Email Extractor
Lite 1.4 Email Extractor
Lite Extractor
Email Extractor
1.4 Lite
1.4Lite
Extractor Lite