The Essential questions are, as a man called Grant Wiggins defined. The “essential” in the sense of signaling genuine, the important and some other necessarily ongoing inquiries.
These are the grapple-worthy, the substantive questions that not only just require wrestling with, but are also worth wrestling with. That eventually could lead students to some of the critical insight in a 40/40/40-rule sense of the term.
The best advise for you on what to do, is to ask yourself some few questions to flourish with your book position, the marketing, and the sales.
Who are your writing for?
Oh, they loved the idea and they love the art of writing. But, really, “You want me to tell you the person who is supposed to be reading, buying my book? Me?”
Why yes, that is exactly what was being asked and what is expected to be answered with a quick and a clear response.
What Are You Good At?
Start thinking about where your skills lie. One of our PR clients then came to us sometime ago with a few hundred of followers on the social media. Her aim and what she also wanted was to be positioned as a mindfulness expert. In addition to the writing books, she also offered classes and also talks. So, we had a look at the things she was good at. She was really great at writing blog posts and making recordings of meditations also. So, that is the place where we started from.
She published blog posts, she offered meditations and also built up her Facebook community with ads. Today, she has got over 81,000 Facebook followers.
What Are Your Resources?
When you are trying to establish what your resources are. You need to consider the time you have available, your budget and then who you know. If you are focused only on the selling of your book copies, and you are not marketing yourself as an expert, then I suggest you find the very specific audience for your book. Whether that is the people who love memoirs, history buffs or car collectors. In addition to the online communities, think about who is already in your life. Perhaps you have written a book that is about the vintage cars, and it later turns out that your mechanic organizes a local car fair. Do not be shy. Ask whether you can give a talk and then have a book signing at their event. Perhaps they also can share their email list with you at that process.
Doing the traditional media outreach is also a possibility for any book. But it is also important for you to remember that the cost of hiring a public relations agency can be high. And it is often challenging for you to recoup those expenses just by selling books. Now, if you are selling other services or building your platform, the PR can be a good investment. This may sound somehow strange coming from the CEO of a PR agency, but the primary commitment is to truly make sure that you are investing your resources wisely.
Whatever your reason may be for writing a book, and whatever the subject is, there is always a way to market it. The most important thing to note is that you know the answers to the questions above. Once you do, you will be able to develop your marketing plan and to also start connecting with the audience who will appreciate you and your book.