5 Effective Email Marketing Strategies That Can Help You Generate More Sales


With records email delivers the highest ROI for marketers. From survey carried out, up to 72% of people prefer to receive promotional content through their email. Just only 17% prefer the social media. So, this is why you should engage more in email marketing.

We’ve listed just 5 strategies that can be of help to you in generating more sales.


1. Give Something Valuable Away

Most popular bloggers brag often about how many emails they’ve collected.
You’ll see something like this:
10,000 subscribers and counting.”

They do this not because they like the numbers. Numbers that are huge like that grow their business. In fact, the way websites are valued these days is measured by how many subscribers you have. The higher the number of subscribers count, the higher the value of your site.

The truth is that people no longer give their emails to anyone. They cannot give you their emails because they like your website. Except you give them a concrete reason to sign up.

The reason you are giving them have to be so powerful that people can’t wait to give you their email addresses. You need to offer something that is so enticing that leaves web users with no choice but to just sign up for your list.

Ramit Sethi, a digital marketer is one of the smartest digital marketers. He will asks his site visitors to take a free quiz that will tell them their earning potential. Then after taking they have done the quiz, you will be asked to give your name and email to receive your quiz results. Wow! After then he’ll nicely tell them that they will start receiving a few emails from Ramit per week.


2. You need to optimize your email

messages for mobile experience
The truth remains that mobile is the future of everything. Desktop death is looming. The sale of desktop have been dropping for years now.

People are no longer replacing their old PCs. Instead, they’ll just make use of their tablets or smartphones. 54% of emails are opened now on the mobile. Desktop only represents just 19% of all email opens.

Recently if your email messages are not optimized for mobile, people will delete them. That will reduce your chance of converting your subscribers into customers.


3. Re-engage inactive subscribers

It’s often of less expenses to target your existing customers than the new ones. It’s the same application to your email marketing.

It’s pretty easier to engage a current subscribers than it is when you are trying to win new subscribers. Your present subscribers know a lot more about you and what you offer than new ones.

Nearly all the email lists will have some subscribers that are inactive. It’s a normal thing when some percentage of your subscribers are not engaging with your messages.

It is still much possible that those inactive subscribers can still become customers and even help you refer their friends, that is if you do the right thing.

The first thing you have to so is to define your own “inactivity.” For some of the marketers, a subscriber is tagged inactive if they have not opened their emails in the past six months. While other marketers will tell you that their “inactive” period is just three months. For others, even less or more. In all, the range between three to six months is a good timeframe.

After you have your definition of “inactivity” period, it’s now time to start engaging inactive subscribers. How do you do this?
You can start re-engaging inactive subscribers by conducting surveys and polls, give them a promise for something in advance and make sure you send them free gifts as a reward for them completing the polls or surveys. That will automatically increase conversions. The gift will motivate them to start responding.
Note: Gifts are hardly ignored.

4. Segmenting Your Subscribers

You need to segment your email lists to help you get better open and click rates.

Why does the email segmentation work?
If you have 1,000 people that are subscribed to your email lists, most of them have needs and interest that are different.
You can not satisfy all of your subscribers with a piece of content because they have different needs and interests.

Segmentation of Email makes it possible to keep, at least if not all, about 80% of your subscribers happy. How? It helps you to send content that will interest each subscriber to reading.


5. Use Automation

According to a report achieved by Forrester, B2B marketers who make use of marketing automation have increase on their sales pipeline by an average of 10%.

Email automation will not just convert leads into prospects only, it will also delight existing customers and give them encouragement to make use of your product.

There are so many good email automation platforms like the Act-on, HubSpot, EngageBay, and Pardot.

Leave a comment