What is Cold Email?
A cold email is seen as an unsolicited e-mail that is sent to a receiver without any prior contact or notice and without intention of spam. It can also be defined as the equivalent of cold calling in email form. Cold emailing is a form of email marketing and it is different from regular, transactional and warm emailing.
Cold email, according to its proponents, is not a spam email. However, if some specific guidlines are not adhered to, it may be seen as spam by email servers spam filters or reported as spam by the recipients.
Cold email is a defined as a personalized, one-to-one message that is targeted at a specific person. Its aim is to get into a business conversation with that person, rather than just to promote a product or a service to the large masses.
Email deliverability in Cold emails is the percentage of emails that got successfully delivered to the inbox, rather than getting blocked or marked as spam.
Email deliverability is not the same thing as email delivery. Email delivery is the percentage of emails that got delivered successfully to the recipient’s email address, not minding whether it is the main inbox or any other folder, which includes spam.
In short, when you send someone you do not know an email, for some particular reason whether business or otherwise, it is regarded as cold emailing. Also, cold emailing is not limited to just sales, there are lots of examples of cold email that we can experience and see in our regular day to day lives.
Is Cold Emailing Legal?
Cold emailing is legal in almost all the countries of the world as long as you clearly identify yourself, give very accurate sender details with your business address, refrain from nefarous email list harvesting tactics, and provide a clear process to the user on how to unsubscribe from your list. Rules will vary in many English speaking countries such as Canada, Australia, or other Europeans nations.
Whenever you are marketing a product, you would always want to stay on the right side of the law and cold-emailing is no different from this rule. You can successfully send cold emails without the fear of legal recourse if you follow a common sense of approach to email marketing.
Do not go by a false identity or a pseudo-name. Be a real person that has a real website and a legitimate LinkedIn profile. Most of your business transactions would come from people that are reading your email, then researching you, and then reaching out to you. Would you spend your money on someone if you do not know anything about? Do them a favor and give them your profile links so they can get to know more about you.
The act of collecting email addresses is not illegal if the email addresses are public knowledge. For example, it is fair game if you collect email addresses from company websites, company profiles, LinkedIn, or other search engine directories.
How To Extract Emails for Cold Emailing
- Simply visit google.com
- If you wish to extract gmail addresses from Facebook with the name Mark. On your google search type “site:facebook.com @gmail.com mark” If you wish to extract say yahoo addresses from twitter, then type: site:twitter.com @gmail.com mark. You can always change the name as preferred, location can also be used in place of names such as: “site:instagram.com @gmail.com texas”.
- Then copy and paste the results on Email Extractor Software or Separator to filter out the emails.