Best Practices for Abandoned Basket Emails

One of the bugbears for eCommerce operators is facing the problem of abandoned baskets. People will visit the site, they’ll add a product to the basket and when it is time for them to checkout and pay, they will simply abandon it.

You are now left in the dark wondering why the client did so and what you are the possibly ways to reduce this or to win the shoppers back with an email. Do not just allow them to go. Make an effort.

Statistics say it all

You will find out that 24% of shoppers will abandon the carts simply because of some the navigational hurdles or just because they are not yet ready to buy.

It was recorded that each year about $4.6 trillion worth of products were related to the abandoned carts. It is worth it for you to do a follow up with an email because technically about 28% of revenues arise from the abandoned cart emails that were re-targeted and also convinced to buy. Make no mistake. They are very effective. You can adopt these best practices for your emails to win back shoppers.

Personalized Automatic Notifications

What happens in the best eCommerce platform operations is this, everything in the platform is automated, from the acknowledging an order to the shipping to the sending out an automatic notification about an abandoned cart. The automated and the sterile email does not help. Instead, you could just take the trouble to start crafting a variety of personalized emails that will show concern for your shopper and you have to include a phone number and also questions to know why they have abandoned the cart and also what you can do to help.

Before you do this, you need to act instantly or rather, you need to be more precise, you should automate your system so that when a shopper abandons the cart and the shopper does not proceed with checkout and pay your site automatically shows a popup with a messages like this…”You are not thinking of going away are you? Please let us know and we can help you resolve the issue so you can proceed still with purchase.”

Thereafter, you need to make sure you have an email sent out within the half of an hour or an hour at the most. The shopper may still be on the site and may not have made any purchase yet. You still have a good chance of winning the shopper back.

You’ll need to follow this up with two more emails within the next 8 to 10 hours, possibly you can incorporate some reason for urgency for the shopper so the shopper can complete the transaction and offer a reward with a call to action NOW. At this junction the customers may want to call and talk on the phone to get an immediate answer. Be ready and available.

Emotive appeal: This is something like telling the shopper how much you value the shopper and how it would sadden you if they lose the order so if they can please revisit the basket and go through.

A shopper may just choose to leave a cart pending because something else just came up. In this case just a gentle nudge may pull the trick and tip them over. You could simply email them with contents that are talking about the product and surely that the buyer placed them in the cart because it was needful?
You can make use of the psychological need trick of impressing upon the buyer telling them that the quantity of items in stock is low and if they do not grab it, someone else will grab it.

Subtly remind the shopper that he/she could be missing a great opportunity by stating just how many people patronized and have bought the same item during the last 24 hours. And you can also include a few testimonials from your users to show people just how proud and happy they are to have bought that thing.

Don’t use a sign off with something like BigCart Team. Instead, you should add a human touch like you can start the letter by simply introducing yourself, giving your phone number, and then you sign off with your name.

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