Most marketers are afraid of one email list cleaner or scrub because they believe it will remove email addresses from their priceless mailing list; however, this is not the case; rather, this process is beneficial to your campaign’s and company’s success.
Email list cleaning involve purging your mailing list of inactive and erroneous subscribers. For example, you could purge your mailing list of individuals who have not interacted with any of your emails in the last 90 days.
Additionally, you have the option of removing anyone who has actively unsubscribed from your list. It is recommended you do this immediately, but if you’ve hesitated, now is the time to delete those email messages.
You can either manually or automatically scrub your email data source.
What Are the Perils of an Improperly Managed Mailing List?
It has the potential to become bloated. That is what will happen if you do not regularly clean your mailing list.
Your primary objective is to ensure that your target audience receives your emails. However, complications may arise that prevent you from accomplishing this.
For instance, if an ESP (Email Service Provider), such as Gmail, suspects you of sending spam, they will immediately delete your emails. This occurs when a subscriber who does not wish to read your messages immediately forwards them to their spam folders.
Naturally, you do not want that to happen.
Furthermore, you run the risk of annoying the subscribers to whom you’re marketing. If someone does not wish to hear from you, why would you bother sending them mail?
When Is It Time to Clean Up Your Email List?
If you’re considering switching email service providers, ensure that you’ve completed the following steps:
- You will not transfer ineffective contact leads.
- Your reputation is unaffected.
- Your warm-up procedure will be accelerated.
You spend only on subscribers who are engaged, not on fraudulent, insufficient, or inactive email addresses.
If switching ESPs is not a long-term strategy, we recommend cleaning your subscriber list at least once every quarter and whenever you notice an unexpected decline in open rates. Additionally, a monthly inspection is ideal for rapidly growing new subscribers.
Best Practices for Email Hygiene
The first rule. Eliminate non-working and ineffective email addresses. It is pointless to continue sending emails to invalid email addresses.
Once your mailing list is free of spam, you can improve communication with your target market.
The following are the primary factors to eliminate:
- Poor list hygiene can result in low email deliverability, which can cost you sales. Consistently inspect your database.
- If you switch email service providers, consider email list cleaning to protect your sender reputation.
- Validate your mailing list frequently (at the very least every 4-6 months) and unsubscribe non-engaging customers who have not opened your email in over three to four months.
- Eliminate spam traps, inactive email addresses, and addresses with inaccuracies by utilizing email cleaning services or software.
- Maintain a high level of subscriber engagement by utilizing marketing automation and email segmentation.
There are numerous reasons why your emails may be going to junk. Among the simplest and most reliable ways to protect your emails from spam is to gain access to a high-quality paid or free email list cleaner and adhere to the most effective email list cleaning practices.
Avoid spam traps by maintaining a clean list and validating emails on a regular basis. Ascertain that your meticulously designed email messages reach the people who value them most–your subscribers!