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An Email Service Provider (ESP) is one that offers services to send and to receive emails. Good ESP helps you when you are building email templates, when managing your contact lists, and when you are sending and tracking your campaigns on a larger scale. Most of the email account providers available are free but some of their premium features may be charged.

We have listed some of the free email providers with popular features.

1) ProtonMail

The ProtonMail is an open source and it is also a secure email service that is offered by the MIT scientists and the CERN. It is protected by the Swiss privacy law. It has an easy to use secure email service, that have an end to end encryption.

Feature:

1. There’s no personal information that is required in order to create an email account.
2. It can be easily accessed on any device without even installing the software.
3. You can send and receive emails that are secured with end-to-end encryption.
4. There’s no personal information that is needed for you to create your secure email account
5. The ProtonMail is optimized to help you better organize read, as well as to also send an email.

2) The Outlook

The Microsoft Outlook is browser-based email service provider. You can find it in the Exchange Server, the Exchange Online, and the Office 365. It helps you to become productive and to connect yourself when you are at home and also on the go.

Feature:

1. It offers enterprise-grade security.
2. The Outlook has a built-in calendar in it that enables you to schedule and to manage meetings or events.
3. You can possibly see information about contact when you hover over its name.
4. It provides you with an easy way to find people, messages, and the documents in email.

3) The Zoho Mail

Zoho Mail is the known to be the most secure and it also add free email hosting service tailor-made just for your company’s communication needs. It is clean and also very fast and it offers protection against any kind of fake emails.

Feature:

1. It has a control panel from where the admin can make some certain changes in the settings and also make customization.
2. It follows the e-Discovery process that will help you to discover your emails quickly.
3. Also it allows you to add comments in the email threads, the share files, the manage tasks, and the tag your organization team.
4. You can be able to integrate with the Zoho CRM (Customer Relation Management) to manage your sales.

4) The HubSpot

The HubSpot is a tool that is helpful to you in creating and sending of emails without IT or designer. It has got a drag and drop editor that enables you to make a customize of your mail. This application has a stand-by ready to use templates that can be used as per your need.

Features:

1. It allows you the possibility to deliver personalized emails.
2. You can send your mails with the privacy and data protection.
3. It allows you the ability to modify email content with ease.
4. This application also allows you to send emails from the CRM.
5. It has the function to automatically reply to emails.

Some of your recipients may find your blog valuable, but they won’t pay much attention to your promotional offers. While others will just want to take advantage of offered deals and then they won’t bother reading your blog much. The first group would benefit from your updates on your new blog posts. The second group likely would prefer to receive coupons and the promotional offers, instead.

Best Email Marketing Tips

If you really want to take advantage of the future of the email marketing, there are just a few ideas that you can implement now. These tips are as follows:

Optimizing Post-Purchase Emailing

Most of the e-commerce platforms will automatically send the post-purchase emails. They usually contain the receipt and the tracking information for customers. But you can also take this further using it to enhance your customers’ experience. Instead of the normal generic “thank you for your business” email, you can craft a nice post-purchase emails. Email that can generate more engagement. And likewise, that increase the chances of a customer coming back to do business with you again. For example, you could just sincerely thank them for their purchase. Then you can recommend other products or services they might find interesting and valuable based on that purchase. You can also ask them for a review of the product or service that was purchased.

The Customer reviews is one of the important parts of any digital marketing effort. So, doing everything you can to increase the number of your reviews that you receive will pay off tremendously. And it will also encourage others to investigate your brand.

Investing in a Responsive Design

As the name suggests, the responsive design gives a description of a web page’s ability to “respond” to the display on which a recipient can view the page, and then adjust its content accordingly. For example, your home page layout may look great on the desktop display view but it may appear compressed and hard to read on a mobile screen view.

Striving for one-to-one Personalization

It is unrealistic to start expecting to connect with each individual on your email list just on a personal level, but that does not mean that you should not strive to do just that. Personalizing the emails that you have sent to each recipient on your list will increase the chances of them realizing that you value them beyond just the purchases they make. This encourages your customer advocacy, which in turn will lead to the next tip for email marketing success in the coming years.

Embrace the New Conversion Funnel

The previous conversion funnel that most of the marketers relied upon and based their core strategies upon was just a simple progression of simply narrowing down your leads to those that are most likely to be converted and then focusing on them more than the rest on your list. Instead, the new conversion funnel is more of a “gateway” that is drawing your customers in to start an investigation on your brand and then encourages them to start sharing their experiences with others, also supplying them with an additional valuable content along the way.

Social media should start working in tandem with your email marketing strategy. For example, you can do a promotion with social media events like the live streams and Q&A sessions through your email, and use your social media profile to gain more recipients for your email list. Also you can create segmented content for your users who subscribe to your newsletter or mailing list through your social media as opposed to a direct link conversions from the search engine results. The social media is also very important to the predictive marketing, one amongst most intriguing advances in the modern email marketing.

The Future of Email Marketing

The Predictive analytics collect user data and then create insightful data streams that the marketers can make use to predict what type of products, type of services, and the promotions would appeal most to all their reviewed users. The Predictive marketing can be of help to you in segmenting your email lists more precisely, so that your content will go to the people most likely to find your email valuable. Targeted content is likely to have more successful results than the generic messages that will just cast a wide net over your email list.

To Capitalize On Predictive Marketing

The first thing you need is to identify your most valuable customers. For example, just 5% of your email list may account for about 90% of your sales, while the other 95% are just one-time purchases or an infrequent repeat customers. Your efforts in the predicting of these customers’ preferences and their future desires can help you to capitalize on the most lucrative segments of your list.

The Artificial Intelligence (AI) will also play a very crucial role in the email marketing in the nearest future. In some ways, it already does now. Systems that are capable of machine-learning can analyze the consumer behavior and then learn from past interactions to help you develop more effective marketing campaigns. The AI can empower you simply by identifying the most successful content types, the subject lines, and the calls to action that lead to the greatest number of conversions you’ll have. The AI is also a crucial tool for carefully segmenting your email marketing lists so that you can deliver more precise content that are tailored to your recipients.

Email Marketing Automation

Another key area of this innovation in the modern email marketing is the automation, or the process of delegating relatively the mundane tasks, like the sorting through of your email list segments, to machine processes instead of the human hands. It is important for you to balance the amount of automation that you use in crafting your email marketing materials.

If you rely on automation too much, your emails will appear impersonal. Too little automation, and it may be kind of difficult to properly segment your email list and to deliver the most valuable content to various types of recipients. You allowing your subscribers to manage their email preferences all by themselves is a great way to cut down on the legwork of automating your emails. Instead of you trying to carefully discern the different segments and sorting your recipients into segments, by yourself, have your recipients do the segmentation by themselves for you simply by allowing them to customize their content preferences.

You should be aware of some of the most common successful email marketing trends and then capitalize on them. First is the basic segmentation. Instead of you sending the same materials to your entire mailing list, it is vital for you to first segment your recipients. You can do this by just interaction quality, interaction frequency, or by past interactions. For example, you could develop some different email marketing materials for your customers who have already completed transactions and those who have abandoned shopping carts or have clicked away before converting.

Another crucial trend now is the move away from “desktop-based email to the mobile“. More people than ever make use of a mobile device to browse the web, to make purchases, and to interact socially. They are now also using their mobile devices to check their email more frequently than ever. After the segmentation, the mobile optimization is the second most relevant trend that is in email marketing today. It is very important that your emails display clearly on all of the devices, so take your time to consider how your materials should appear on desktop and on the mobile screens and then adjust accordingly.

The List cleansing is another very essential trick that is used for making the most of your email marketing efforts. List cleansing, as the name goes, involves the removing of email recipients who do not engage with your brand or do not open your emails at all. This process should only be an occasional process. For example, a customer who has not opened your last several emails may still find the value in your next message. On the other hand, a customer who has not opened single one of your email messages for a year or over a year may not be using the email account anymore, or your messages may have just found their way into the recipient’s spam filter.

Message personalization is another one amongst the most important trends that is in the modern email marketing. Customers are more likely to discover value in messages that are tailored to their individual preferences and the past interactions with your brand rather than just generic messages that are designed for impersonal mass appeal. There are so many tools that you can use to add some personalized touches to your email messages, and this can help to create more valuable interactions for the recipients that are on your mailing lists.

Email Marketing vs. Social Media

With statistics of 77% of consumers who prefer permission-based marketing materials sent to their email instead of to there social media marketing. This makes more sense considering the fact that most people opt-in to receive marketing emails when they make purchases from brands or when they visit their website. If the brand is offering something that is interesting or valuable to the consumer, the consumer is more likely to interact with that brand in the future, and will therefore, want to hear from them and see what bring to the table.

While you might be assuming that the majority of people do prefer to keep their business and their consumer-based digital interactions to the email and their personal communications within social media channels, 45% are reported that they preferred to keep personal conversations and their interactions in the emails rather than on social media platform.

Business, Online Marketing Tips

The Digital marketing has currently seen a dramatic transformation over the past years, and there is currently a common misconception the email marketing that it is not as effective as it used to be then. Some have a believe that the modern email marketing recipients, inundated with spam and low-value content, also ignore their messages more often than they manage to open them. While the spam bothers majority of email users, the reality still remains that email is still the most powerful form of digital marketing.

Best Email Marketing Service Providers

Social media surely arguably the most influential innovation in the recent years, and has got billions of people all over the all wide world logged into at least one of these social media platform every day. The surge that the social media make use of has encouraged businesses to start establishing the presences on these sites to engage with their customers and their potential customers in some more meaningful ways. Social media marketing can be indeed and has been tremendously very successful for some companies, but it is a mistake to start believing that it is the best avenue for you to reach your customer base.

Email Marketing – Which is The King of Marketing Channel

Findings from the Statista indicate that there are almost four billion email users in the world today. Campaign Monitor research also reported that about 72% of people would rather receive their marketing materials from brands via their email while only 17% are reported they would prefer that same content through the social media. 39% are reported that they still prefer email content that is rich in information and rich in value rather than promotional.

THE SOCIAL MEDIA ENCOURAGES MORE RELAXED INTERACTIONS. Many users today enjoy browsing photos, browsing videos, and other content from their friends and family while others make use of it to keep track of the latest news. Social media mainly encourages exploration, the clicking through of stories and the comments and participating in conversations. Most of the users generally consider promotional materials to be interruptive or to be annoying during social media sessions.

The only metric in which the social media marketing can outperforms email is the sharing. Social media hinges on making the connections and the spreadings of content via multiple feeds, thus reaching more and more potential conversion. While the average person is likely more to share content through their social media than to start forwarding a marketing email, the value the person receives from an email marketing message will possibly outshine the social media engagement with a brand.

Email Marketing Trends

Findings from the OptinMonster studies has reported that 58% of people check their email first during any time of the day before anything else, including social media profiles and their app notifications.

The People that do check their email before checking any other digital communication outlook are thought to be generally more goal-oriented than the people who just look to social media before anything else. They want to get the best deals, best promotions, and information that is available. 91% of consumers surveyed reported that they check their email at least once in a day.

Facebook photo post

Generally speaking, the photo posts gets much higher engagement than the text posts. An eye-catching photo (or illustration or infographic, any of it) is a great way for you to catch the the attention of your potential customer that is just scrolling through their news feed.

Particularly for the product focused businesses, the photos that are showing the goods in action can be very effective. For instance, carb lovers, might be stopped in their tracks as they scroll through by these photos of The Soap Dispensary’s bread baskets featuring the yummy sourdough loaves. Wow! Breathtaking!

And you really do not need to worry if you are not a professional photographer or you are selling something difficult to capture in an image: the stock photos are here to help save the day. (In fact, here we have 25 free stock photo sites that you can check out! Just make sure that you fully understand the basics of image copyright before you can start posting.)

Facebook Video Post

To count, Video posts gets even higher engagement rates than that of photo posts. Whether it is for a short and sweet video announcement or even a longer video, artfully shot video that comes with narrative, video can be very compelling.

The Vox posts its “explainer videos” right into its feed so that users can be soaked up all in the intel right there on the Facebook, and they can easily comment, and react or even repost to their feeds.

On the Facebook, you will discover that video plays automatically in the news feed, so you are all but guaranteed to catch your users’ attention. This is the perfect trap!

Facebook Live video post

If pre-recorded videos are not your kind of thing, you can try dabbling with Live.

The Facebook Live video is simply a live streamed broadcast, that is right on your Facebook Page. This medium is very popular in spring 2020, the Facebook Live viewership had an increase by 50%.

The Live video is an intimate, and an authentic way that you can connect with followers. These broadcasts can also be used for Q&As, for behind the scenes tours, for product demos and lots more.

Linked Content Post (aka link posts)

A link post is a post that is able to share a URL with your followers. You just need to paste a link into the composition box, and then a preview of the website will be automatically previewed.

It is possible for you to share a link to your website, but you could share content also from other sources, example like an interesting think piece maybe about your industry. Whatever the content is, you should make sure to add a few words of your own to your post before you tap on the Publish, doing this will give your readers some context or a takeaway.

One more thing you should keep in mind: link posts gets more engagement than the plain text posts, but considerably the engagement it gets is less than photos or videos.

Facebook Stories

Just like that of the Instagram Stories, Facebook Stories are just photo or a short video posts in a vertical format that will disappear after 24 hours. The maximum for Photos to appear is just five seconds, and for videos it can be up to 20 seconds long.

The Facebook Stories lives at the top of your News Feed — which means that they are immune to the Facebook algorithm. This might be the why more than half a billion people view the Facebook Stories every day.

This Story from the 60 Second Docs, for an instance, is here today, and gone tomorrow but of a certain gives us an intriguing “sneak peek” of the content they present in the meantime.

Pinned post

A pinned post is said to be any regular Facebook post that stays put and doesn’t go at the top of your Page. This ensures that the first thing people view when they visit your Page.

Once you have created the post itself, whether it is a text post, a poll or a video post you just have to tap on the three dots located on the right hand corner. You will see the option to “pin post.” You can tell or give the time rate when a post is pinned because it say “Pinned post” right above it.

Domestika pinned post

You can make use of this feature to make sure that important news or great content do not get lost in the shuffle. It is your chance now to show your potential followers exactly why they should like your Page.

You can also change your Pinned post whenever you will like.

Facebook Watch Party

The Watch Parties are a way that you can screen a public video on your Facebook in real time, so you and your Fans and your Followers can experience it together.

This is a great method to build a buzz for your new product launch, or a world premiere of a new music video, by you making a standard video into an event.

This tips should be good enough for you!

If you are a brand and you are hoping to thrive on the social media, for you to master Facebook marketing is going to be key.

It is recorded that more than 2.8 billion people use the Facebook platform every single month. That is a huge potential eyeballs on your business.

Because here is the real thing about Facebook: while you may be thinking that it is just a place where your uncle can leave cryptic comments on the vacation picture you post, it is also a place for audiences to connect with their businesses both big and small.

In fact, two thirds of the Facebook users was reported visiting a local business Facebook Page at least once in a week.
That is right: the people are really looking for you! But if you are going to tap into this audience, you can not just rely on your luck. A good Facebook marketing strategy is very essential. You will have to keep your eyes on the prize.

Are you prepared to master the fine art of your Facebook marketing? Here are the things you need to know.

If you are working with a budget that is limited, here are some good news: for you to set up a Facebook Page for your business is totally free.

Then, once you have successful created your Page, you can now use it to create the content, you can share your contact information, share your link to your website, also you can build a product catalog and communicate with your customers. It’s all for free.

If you have some cash to spare, there is the option to use the paid marketing strategies like the Facebook ads and the sponsored posts from your Facebook Business Page, too.

Here is how:

1. Head straight to facebook.com/pages/create (Note: you will need to have logged in to your personal account for you to get started, but don’t worry: your personal information won’t appear on your Business Page.)

2. Now select your page type: Business/brand or the Community/public figure

3. You’ll have to enter your business details.

4. Next, upload your profile and your cover photos. Make sure that you are using the optimum image sizes for Facebook so they look at their best.

5. Tap on the Edit Page Info: here, you can start filling your description, your contact information and any other relevant details like the operating hours.

6. Tap on Create Page @Username to make your vanity URL. It can take up to 50 characters long and it will help people find you easily on Facebook.

7. Tap on the Add a Button that is located under your cover photo to set up a call to action like the “Shop” or “Contact Us.”

8. You can congratulate yourself: Cos you just launched a Facebook Business Page into the world! And you know what? she’s beautiful!

Types of Facebook posts

Now that you have got a Facebook Business Page that you can call your own… it is now time to create some content.

On your Facebook, you can begin to create different kinds of posts. Each of these have their benefits and can also spark engagement in different ways. Be aware that your brand’s social media strategy and the set goals will likely impact the style of posts you will be making.

They are direct and straight to the point, but if you are setting goals to drive traffic to your website or to directly convert a lead to a sale, text posts are not a great option to choose. The social network’s algorithm also is not too fond of these kind of posts, and they usually do not get much reach in their news feed.

What the text posts are basically good for, however, is to spark conversation. Make use of a text post to ask a question or to call for feedback.

The Text posts can also be use for sharing important information to your audience that they are seeking out on your page, like “ticket availability” or “opening hours.“

One of the bugbears for eCommerce operators is facing the problem of abandoned baskets. People will visit the site, they’ll add a product to the basket and when it is time for them to checkout and pay, they will simply abandon it.

You are now left in the dark wondering why the client did so and what you are the possibly ways to reduce this or to win the shoppers back with an email. Do not just allow them to go. Make an effort.

Statistics say it all

You will find out that 24% of shoppers will abandon the carts simply because of some the navigational hurdles or just because they are not yet ready to buy.

It was recorded that each year about $4.6 trillion worth of products were related to the abandoned carts. It is worth it for you to do a follow up with an email because technically about 28% of revenues arise from the abandoned cart emails that were re-targeted and also convinced to buy. Make no mistake. They are very effective. You can adopt these best practices for your emails to win back shoppers.

Personalized Automatic Notifications

What happens in the best eCommerce platform operations is this, everything in the platform is automated, from the acknowledging an order to the shipping to the sending out an automatic notification about an abandoned cart. The automated and the sterile email does not help. Instead, you could just take the trouble to start crafting a variety of personalized emails that will show concern for your shopper and you have to include a phone number and also questions to know why they have abandoned the cart and also what you can do to help.

Before you do this, you need to act instantly or rather, you need to be more precise, you should automate your system so that when a shopper abandons the cart and the shopper does not proceed with checkout and pay your site automatically shows a popup with a messages like this…”You are not thinking of going away are you? Please let us know and we can help you resolve the issue so you can proceed still with purchase.”

Thereafter, you need to make sure you have an email sent out within the half of an hour or an hour at the most. The shopper may still be on the site and may not have made any purchase yet. You still have a good chance of winning the shopper back.

You’ll need to follow this up with two more emails within the next 8 to 10 hours, possibly you can incorporate some reason for urgency for the shopper so the shopper can complete the transaction and offer a reward with a call to action NOW. At this junction the customers may want to call and talk on the phone to get an immediate answer. Be ready and available.

Emotive appeal: This is something like telling the shopper how much you value the shopper and how it would sadden you if they lose the order so if they can please revisit the basket and go through.

A shopper may just choose to leave a cart pending because something else just came up. In this case just a gentle nudge may pull the trick and tip them over. You could simply email them with contents that are talking about the product and surely that the buyer placed them in the cart because it was needful?
You can make use of the psychological need trick of impressing upon the buyer telling them that the quantity of items in stock is low and if they do not grab it, someone else will grab it.

Subtly remind the shopper that he/she could be missing a great opportunity by stating just how many people patronized and have bought the same item during the last 24 hours. And you can also include a few testimonials from your users to show people just how proud and happy they are to have bought that thing.

Don’t use a sign off with something like BigCart Team. Instead, you should add a human touch like you can start the letter by simply introducing yourself, giving your phone number, and then you sign off with your name.

An estimation of about 80% of businesses make use email as their primary communication tool, especially when it comes to external communications. Over the past year, virtually every sector, has found themselves being forced to start making changes and also implement different new technologies in order to adapt to the effects of the current pandemic. And in a response to the recent shift to digital, how companies select the implementation and use of email marketing has become even much more essential to drive revenue.

Yet, despite having the knowledge that the effective email marketing is critical to driving significant value for their business, marketing leaders are still not in touch, with many not having the feeling or the need to understand the details of the email marketing program.

In fact, in a recent study that was carried out from SparkPost nearly half of the marketing leaders (like about 44%) that were interviewed and admitted that their organisation has not yet developed a way that they can estimate the value of an email address. This lack of interest by this set leadership in understanding of the effectiveness of email shows a true disconnection between email practitioners and the organisations that they work for. While there can be countless numbers of reasons for hiccups in the communication at companies, in the case of the email marketing it looks like the fundamental gap in understanding have to start at the data level, from management to the measurement. Marketing leaders must start taking a more active approach to understanding email data so that they can be a better understanding for the needs and also empower those who lead their email programs.

The Data Dilemma

The Data is one of the greatest assets of email marketing, and by the same token that is laid is the foundation for some of the email marketers greatest challenges also. In the SparkPost’s aforementioned study we checked, 46% of practitioners viewed and confirmed data management as their leading issue, specifically the email deliverability (38%). The overwhelming amount of data that is associated with the email marketing it can be a bit hard to make sense and therefore communicate out to the leaders and the key stakeholders that are in marketing departments and beyond. The Dashboards and the reporting tools make it pretty easier for email practitioners to showcase their wins and their concerns to leadership.

No One Size Fits All Approach

It would have been easy trying to suggest an easy fix solution to this email marketing misunderstanding that so many organisations are facing. But, the fact is that, before any real solutions can be put into place the Marketing leaders must be the ones to take the first step in picking interest in email marketing. More than this, in light of the mentioned reasons in this article as well as the on going COVID-19 crisis, leaders must have to view their email marketing teams with an empathetic glass that gives accounts for the burnout they might at the long run feel from doing a little common misunderstood job during one of the moment that was very critical in history. From there, the leaders should adhere to more active role in their understanding of email data management and the measurement.

The disconnect between the email teams and the marketing leaders is one that can be only broached with absolute care, understanding and giving a commitment to the importance of data.

There are 3 key areas that you can expect the innovators of the marketing space to seriously push forward in the coming years, while the more mainstream adopters will be trailing a bit behind.

1. From the Warehouse First Marketing Approach to the Streaming

While the mainstream adopters has just begin to turn the corner, adapting and also having the believe in the warehouse first approach to data and also the marketing, expect innovators to begin to make use more of streaming and the one to one, the data driven methods of communication with their customers.

Although the idea behind the warehouse first approach may seem like the latest craze, many of the leading organisations have been adopting these type of marketing efforts over the last 5 years. The Snowflake’s record breaking IPO does not happen in a world where a “warehouse first” approach is some overnight sensation or a passing fad. The Snowflake’s massive opening is indicative and is not only of the current popularity, but also of the progress brands have been making in consolidating data for quite some time now.

As larger institutions in the banking, the finance, and healthcare starts to adopt many of these ideas and centralise to a performant data warehouse, industry innovators are now beginning to view the friction in the application that approach to all their workflows and are now seeking to become more stream first than the warehouse first.

The rise of Databricks is a good indication also that is built on top of the Apache Spark streaming platform, the product can be viewed almost as a transition, incorporating the warehouse first principles with the ability to stream. Innovators will now start to drive more and more of their marketing programs from those dedicated stream and event based services and they will now look for marketing vendors to take advantage of these new data sources to get better messaging.

2. From Cross Channel Messaging Workflows to the AMP and the RCS

The Innovators will start to utilise the new interactive channels like that of AMP for Email and RCS messaging, while the mainstream adopters will just adopt the cross channel messaging workflows.

The AMP for Email “ it allows the senders to enable the inclusion of AMP components into the rich engaging emails, making the functionality of the modern app very much available within the email.” As so for other innovations, AMP for Email made a great impact a few years ago, but the adoption has been somehow slow because practical application of its offering needed development. More of the email providers now are offering AMP functionality, and innovative marketers that will also begin to utilise it to deliver very rich experiences.

The Mainstream adopters are now at the point where they are essentially pushed to get their cross channel messaging right. The “omnichannel” concept is not theoretical any longer, consumers now just expect a seamless experience regardless of the place the interaction takes place so brands, particularly in the retail, the hospitality, and the financial sectors, will work to get it good.

3. From Dabbling in AI in Other To Make AI a core part of your brand

Innovators will start making the Artificial Intelligence a very core part of their brand, while the mainstream adopters will start to experiment with the AI and they adopt conversational messaging. AI has been around like forever and is noised about every year, but for now it is just to the point of being approachable for the average marketing department. Tools are also available that make it easier for you to leverage AI, and consumers enjoy experiences where earlier adopters have used it well.

So now what do you think it means to make AI a core part of a brand? For many, it is just a subtle usage in website or the headline copy, recommendations, or other situations where the functionality adds value and makes the customer experience better. The Retailers will make use of it to help customers make important buying decisions, the travel brands will make use of it to help customers plan very well the perfect vacation, and the financial brands will help customers to make good decisions with their money. AI will also help marketers connect the consumers with the brand in new and meaningful ways.