The Key Trick

The Email marketing is the single most effective marketing channel that is out there. If you want to do it well, it is not easy, but it is very worth the effort. Studies consistently have shown that emailing a subscriber base will regularly translates into revenue over time.

These email marketing best practices can possibly set you on a strong path to help you fine-tune your email marketing strategy. As another revenue that is generating the marketing channel.

Driving Traffic

The whole point of you sending your email messages is to drive traffic to your landing page. It is really just that very simple. If you are not driving the clicks to your page, your email subscribers can not be converted into customers.

The key to driving the traffic to your landing page is just quite simple. Just have one primary call to action (CTA) in your email message. Having multiple CTAs will only lead to distraction to the reader and will make them confused. When they are confused, they will leave your email or delete it.

That proposition (why should the consumers give their email addresses or other data to brands?) is recently the central driver for any of the modern marketer’s strategy.

Whatever eventually the solution or the combination of solutions that replaces the third-party cookies and the mobile ad targeting/tracking. The brands that have been most successful in motivating their audiences to opt in and to share their data are the ones that should be given the most useful first-party data. For centering their identity management and the marketing. The better the identity management, the better the brand can be able to deliver its part of the value exchange.

Also, the brands that has the most robust first-party data are the ones that will likely fare better in the maintaining of the brand loyalty. Through useful customer relationships and also the increasing of their customer base through the customer referrals and the second-party data exchanges.


Meeting Customer Need

Many marketers have now recognized that the third-party cookies were never that great of an asset. The Cookie matching techniques — needed to make them very useful across the web are simply notoriously inaccurate. Often times scoring an accuracy rates of not more than 40%, and the consumers continuously have been complaining about the ads following them across the sites. Sometimes even after they have purchased that product. The tracking and the attribution across the mobile apps have been plagued by the similar user irritation as well as fraud.

Marketers can now bring in their customers and their visitors as partners in meeting their needs. While they are reducing wasteful spending of the marketing budgets in the process. The key trick is just to understand that the quality of the visitor/customer data is now as very important to a brand as the quality of its products.

Leave a comment