If you are a brand and you are hoping to thrive on the social media, for you to master Facebook marketing is going to be key.
It is recorded that more than 2.8 billion people use the Facebook platform every single month. That is a huge potential eyeballs on your business.
Because here is the real thing about Facebook: while you may be thinking that it is just a place where your uncle can leave cryptic comments on the vacation picture you post, it is also a place for audiences to connect with their businesses both big and small.
In fact, two thirds of the Facebook users was reported visiting a local business Facebook Page at least once in a week.
That is right: the people are really looking for you! But if you are going to tap into this audience, you can not just rely on your luck. A good Facebook marketing strategy is very essential. You will have to keep your eyes on the prize.
Are you prepared to master the fine art of your Facebook marketing? Here are the things you need to know.
If you are working with a budget that is limited, here are some good news: for you to set up a Facebook Page for your business is totally free.
Then, once you have successful created your Page, you can now use it to create the content, you can share your contact information, share your link to your website, also you can build a product catalog and communicate with your customers. It’s all for free.
If you have some cash to spare, there is the option to use the paid marketing strategies like the Facebook ads and the sponsored posts from your Facebook Business Page, too.
Here is how:
1. Head straight to facebook.com/pages/create (Note: you will need to have logged in to your personal account for you to get started, but don’t worry: your personal information won’t appear on your Business Page.)
2. Now select your page type: Business/brand or the Community/public figure
3. You’ll have to enter your business details.
4. Next, upload your profile and your cover photos. Make sure that you are using the optimum image sizes for Facebook so they look at their best.
5. Tap on the Edit Page Info: here, you can start filling your description, your contact information and any other relevant details like the operating hours.
6. Tap on Create Page @Username to make your vanity URL. It can take up to 50 characters long and it will help people find you easily on Facebook.
7. Tap on the Add a Button that is located under your cover photo to set up a call to action like the “Shop” or “Contact Us.”
8. You can congratulate yourself: Cos you just launched a Facebook Business Page into the world! And you know what? she’s beautiful!
Types of Facebook posts
Now that you have got a Facebook Business Page that you can call your own… it is now time to create some content.
On your Facebook, you can begin to create different kinds of posts. Each of these have their benefits and can also spark engagement in different ways. Be aware that your brand’s social media strategy and the set goals will likely impact the style of posts you will be making.
They are direct and straight to the point, but if you are setting goals to drive traffic to your website or to directly convert a lead to a sale, text posts are not a great option to choose. The social network’s algorithm also is not too fond of these kind of posts, and they usually do not get much reach in their news feed.
What the text posts are basically good for, however, is to spark conversation. Make use of a text post to ask a question or to call for feedback.
The Text posts can also be use for sharing important information to your audience that they are seeking out on your page, like “ticket availability” or “opening hours.“