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If you spend time and money to acquire a new customer, you lose out on their full revenue potential if they leave early. Companies prosper and grow faster when churn is reduced.

Most companies think of pursuing new customers as a way to accelerate growth.

Increasing customer satisfaction is important for profit growth, as evidenced by high customer retention rates – existing customers are 60-70 percent more likely to buy than new customers (5-20%).

PissedConsumer.com, BBB, and QuoraQuora are just a few examples of review websites and forums where consumers can voice their opinions.

After-sales support

After-sales support is interacting with customers after the sale. The best way to provide after-sales support depends on the product and brand.

Some industries provide more comprehensive post-purchase support, such as webinars and training sessions, to help customers get the most out of their purchases. This is common among subscription-based businesses.

Customer feedback can reveal churn reasons. Several customers may complain about a product feature that didn’t meet their expectations, or a problem with the purchasing process, such as slow delivery or unprofessional customer service.

Determining how to effectively address customer concerns and complaints is critical. If you don’t listen to your unhappy customers, they may choose to vent publicly via online reviews. In fact, 2.4M consumer complaints on Pissed Consumer show that businesses frequently ignore their customers.

Personalization and targeting of repeat customers

Personalization is a key marketing concept. It means tailoring marketing to each customer. A company’s understanding of its customers at an individual level is critical. Even if a customer is similar, their needs may vary.

While 55% of businesses use direct mail to keep current customers, there are several other approaches that can be used in combination. For example, 63% use social media to retain customers, while 49% use online marketing.

Mail merge, for example, can instantly modify marketing emails so that they use the consumer’s name instead of a generic salutation.

Examine client behavior data to identify reasons for churn.

If a company has an online store, it may notice that returning customers frequently abandon their carts. It is highly beneficial to identify why this is so and consider what can be used as a ‘hook’ to keep the customer engaged.

Some customers are more likely than others to repurchase a service. This can be due to a variety of factors such as brand loyalty and regular behavior, personal needs, and the amount of money spent on the business’s products or services.

Advanced personalization techniques

A company can tailor which products are promoted to a customer based on their past purchases and optimize marketing communications based on their behavior. These strategies increase customer retention by making smart use of existing consumer data.

Companies should not over-focus on one customer group at the expense of others. Nonetheless, it makes sense for a service to target those most likely to become repeat customers.

Recognize consumer churn factors

Churn is the phenomenon of customers buying from a business and then leaving quickly. This is clearly counterproductive to customer retention.

Customer retention is as important as gaining new customers, but small businesses often overlook it. Understanding customer churn isn’t difficult, but identifying it is.

It simply means identifying your customers’ wants and needs. Then ensure their satisfaction with your product or service, and keep them interested in your future offerings.

63 percent of marketers say driving traffic and leads is their biggest challenge. Starting a podcast is a low-cost way to increase leads, traffic, and ultimately revenue.

Podcasting will help you gain exposure and brand trust. How to turn loyal listeners into customers. Podcast listeners often form strong bonds with the hosts of their favorite shows. Your listeners will buy from you if you use your podcast to build authentic relationships.

Using podcasting to grow your business requires some thought. I’ll start with the most important aspect of a successful podcast—connecting with your listeners and building trust.

1. Build Brand Trust

To build brand awareness and trust, you must first connect with your listeners personally. Don’t turn your podcast episodes into commercials. Instead, focus on building strong relationships that can help your business grow.

So, to build brand trust, you need to “show” them the real you. A person they can relate to. Not offering engaging and unique content will quickly erode your following.

But being vulnerable and sharing difficult personal situations and how you overcame them can build trust and loyalty.

You can passionately share your knowledge and niche expertise to help them understand your business once you have connected with your listeners.

This should help them internalize your passion for your brand.

Overall, sharing high-quality content with a genuine voice will help your podcast grow.

2. Encourage Listeners to Your Podcast

You’ve probably discovered a podcast you like. Did you notice the host promoting a special offer during the episode? This is a great way to increase sales and build a loyal following.

A unique offer or discount on the products you promote is a great way to grow your fan base and business.

Everyone wants a bargain, so why not reward your listeners by giving them something exclusive to your show? Customers will return if you use this method to promote different deals (not just one offer per episode).

3. Appear on Other Podcasts

You are the best brand and business spokesperson. The company and product vision are unique.

Being a guest on other podcasts is a great way to promote your business and build your own podcast audience.

Ask to be featured on podcasts in your niche.

In your pitch, explain why you should be a guest on one of their shows and how you can help their listeners.

Describe your credibility as a guest and how you can promote their show. You must convince them of your worth.

4. Convert Your Podcast into YouTube Videos

According to Wyzowl, 85% of businesses use video for marketing, and 80% of video marketers say it has increased sales. YouTube is currently the most popular video platform and should be included in your podcast marketing plan.

This is a great way to expand your audience and promote your business.

Many people use YouTube to find answers to questions or to learn more about a topic of interest. And they may run into one of your episodes while browsing.

If they liked your show, they can subscribe and follow you on YouTube. Best of all, YouTube videos are easy to share or embed on your website to increase referral traffic.

5. Increase Traffic to Your Website

A podcast can increase traffic to your website, increase awareness of your products or services, and increase sales.

Always include links to your website and creative call-to-actions in your episodes.

For example, the YouTube description is a great place to include your link and encourage viewers to visit your website. You can ask your viewers to like and subscribe to your channel at the start and end of each episode.

Remember to ask your listeners for feedback on a new feature or product you’ve added to your website. Curiosity and desire to contribute can lead them to click on your link to learn more. They may also choose to comment directly on your YouTube videos, increasing your organic reach.

Also, include a lead capture form on your website to collect email addresses for future marketing campaigns. With personalized offers, you can increase sales.

Conclusion

That is my top 5 tips for using a podcast to grow your business. Podcasts are a low-cost way to connect with your audience and build a loyal following. An entrepreneur’s marketing strategy should include podcasts. You can build strong personal relationships with your listeners through podcasts, which can lead to loyal and repeat customers.

As a business, it is critical to collect customer feedback on a regular basis because it is some of the most valuable information you can obtain. Listed below are some pointers to assist you in obtaining valuable customer feedback via email.

Begin with a subject line that grabs the reader’s attention

If you are unable to persuade your reader to actually open your email, all of your subsequent efforts will be rendered ineffective.

It is critical that your subject line stands out from the rest of the messages in your recipients’ inboxes as they skim through the slew of unread messages. Furthermore, it needs to provide a hint as to the email’s content while also being compelling enough to entice them to actually open it – all in the space of a few words.

Fortunately, there are a variety of techniques you can employ to come up with the most effective email subject lines for your customer feedback emails, as detailed below. If you address your recipient by their first name, ask them a question, are amusing in your tone, or use an emoji, your email will stand out and increase the likelihood that it will be opened.

Because it is such an important component of the process, you should consider A/B testing your email subject line. The A/B testing method allows you to compare different subject line options on a small portion of your email list in order to determine which performs the best. For an understanding of how the process works, consider looking at some AB test examples.

Personalize your correspondence with the recipient

Because the phrase “Dear customer” has become such an archaic and impersonal greeting, many of us instinctively dismiss these messages as irrelevant bulk marketing or spam. It gives the impression that the sender didn’t care enough to even bother to learn our name, which is definitely not the message you want to convey if you’re asking a customer to perform a favor for you.

By addressing your customer by their first and last name, you demonstrate your appreciation for them. If you feel the need to go a step further, include a little bit of your company’s personality in the email. To engage your reader and develop a stronger relationship with them, you can use emojis, humor, puns, and images, among other techniques.

Include an Incentive

If at all possible, consider rewarding your customers for their participation by providing them with something of value. Not only is this a good strategy for gathering significant customer feedback – after all, who doesn’t enjoy a good prize draw or discount? – but it also serves to re-engage your recipient with your brand, with the potential to convert dormant customers into active ones.

In addition, incentives do not have to be prohibitively expensive. Coupons, charitable contributions, free downloads, and even members-only access are all examples of inexpensive incentives that you could provide.

Sending emails to the appropriate customers at the appropriate time is essential

Someone who has only glanced at your website is probably not the best person to contact if you’re looking for customer service feedback. An email requesting product feedback from someone who hasn’t purchased anything would be treated in the same way.

If you have a large email list, it can be difficult to keep track of individual customers’ purchasing journeys, which may seem obvious at first. By categorizing your customers and implementing email automation strategies, you can ensure that the right people are reaching out to them at the right time and with the right message.

Your customer service feedback emails should be sent at the right time of day, as you want to contact the recipient while their experience with your brand is still fresh in their minds.

Finish with a call to action

A compelling call to action (CTA) is an essential component of any successful feedback request. Whether you want the recipient to respond to your email, answer an embedded question, or participate in a survey, you must make sure that the action that your user should take is clearly stated in the email.

It is a good idea to make this section of the email stands out from the rest of the email. To draw attention to your call-to-action, you could use bright colors, bold fonts, or even imagery. In addition, don’t forget to hyperlink if you’re sending them to an online survey.

Prospecting for sales is commonplace among sales reps. Every day, sales reps contact their targeted prospects. Do they reach the right people at the right time? B2B sales triggers can help sales reps here.

Timing is crucial in sales. With the right timing, you can close more sales and exceed sales quotas. When is the right time? It’s when your customers need you the most. How did you know? This is where successful salespeople stand out.

Smart sales reps always keep an eye out for changes or events in their prospects’ industries. They see change as an opportunity. They call it B2B sales triggers.

They reach out to the most likely buyers as soon as they identify a sales trigger. It helps them close more sales and exceed quotas.

5 B2B Sales Triggers to Beat Sales Quotas

Here are some B2B sales triggers to help you beat quotas.

1. New C-Suite Executives

A change in the target company’s C-suite is a great B2B sales trigger. Especially in their new role, C-level decision makers want to excel. They would welcome new ideas and strategies, as well as innovative solutions and services, to help them grow in their role.

LinkedIn Sales Navigator helps you find C-level executives who have recently changed jobs. You can also receive industry news alerts.

2. Employers actively hiring

A rise in hiring indicates a company’s expansion. It also shows the company has money to spend. So it’s one of the best B2B sales triggers sales reps should look out for.

Instead of reaching out to all prospects, target those actively hiring to increase sales conversions. Build a list of hiring companies, identify decision makers, get their business email and phone numbers, and contact them.

You can use LinkedIn Sales Navigator to track company headcount growth and build a list of CEOs/VPs in growing companies, or get a list of companies actively hiring.

3. Existing Customer Promotion/Job Change

A satisfied customer follows you wherever she goes. When a customer moves to a new company, you get an immediate sale. They already know you, your company, and your product or service. Get that sale with little effort. All you need to do is keep an eye out for this B2B sales trigger and reach out to them.

A promotion to a prospect can also be a sales trigger. Maybe she liked your product but didn’t have the power to buy it. She may have a say in decisions after being promoted to a C-level position. So don’t miss out on this B2B sales trigger.

Job Change Finder helps you find out who has changed jobs or been promoted. To find prospects who have moved to new companies, simply import your contacts from your CRM into Job Change Finder. You can quickly reach them and make sales.

4. Unhappy with current vendor

This is an implicit buying signal. You will find out during a conversation or debate. Dissatisfied customers can be found on Trust Radius, Capterra, G2Crowd, etc. You can also use Q&A sites like Quora and Reddit to find out if your prospect is unhappy with their current vendor. You must fully comprehend their situation and suggest the best ways in which your product can assist them.

5. Firms recently funded

Companies receiving investor funding are likely to expand. A new and innovative idea or tool may help them grow faster. This is usually publicized, so many of your competitors will contact newly funded companies. You must act quickly to take advantage of this buying signal. Find recently funded companies on Angelist, Crunchbase, and Indeed Job Postings.

In Conclusion

So, B2B sales triggers are great ways to reach prospects at the right time with the right message and convert them to customers. But you must seize those opportunities before your competitors.

In order to obtain new customers for your company, sales prospecting is a critical step in the process. Sales teams are constantly looking for new and innovative ways to connect with their ideal customers. There are many other places to prospect from, but LinkedIn appears to be a suitable platform for finding and researching potential buyers, especially because LinkedIn is not only a social network, but also the largest professional platform with a variety of features to assist you in reaching the right people.

Let’s take a look at a few different approaches to sales prospecting on LinkedIn:

LinkedIn Groups

LI groups are the most reliable source of new targeted sales leads that consistently generate new leads. LinkedIn Groups assist you in identifying your target audience that matches your ideal customer profile, as well as enabling you to target prospects who are not already connected to you on the platform. In a single group, you can find hundreds of thousands of professionals who share your interests.

By taking advantage of LinkedIn groups, you can effectively engage with your target audience. There are hundreds of thousands of LinkedIn groups. This demonstrates the enormous potential that businesses have to utilize them in order to generate B2B sales leads.

LinkedIn Likes

A successful lead generation method, LinkedIn Likes marketing is used to generate new sales leads for a company’s website. Marketers who use LinkedIn Likes marketing can generate targeted leads and create a personalized email campaign for their customers.

People who have recently changed jobs

People who have relocated to a new company are likely to be your best prospects in the future. They have a 2x-3x greater chance of engagement than a new cold lead does. Each year, 20-25 percent of the workforce changes jobs, indicating that they are a significant number. Furthermore, as they advance to a higher or more influential role or position, they become increasingly influential.

LinkedIn makes it simple to find out who has relocated and where they have relocated to. The new LinkedIn search feature can assist you in identifying companies where your existing customers are relocating. Simply enter the customer’s name and the company’s name, and then select “Past” from the company drop-down menu. The search will begin. It is through this process that you will discover where people from your existing customers are relocating. Copy the new name-title-company and add it as a new referral-user lead for your salespeople to follow-up on and close as soon as possible. These leads will have the shortest lead time based on statistical data.

Use coworkers’ emails to your advantage and increase your sales opportunities

Despite the fact that decision makers are the ones who make the final decision on whether or not to purchase your product or service, there are many more people involve in influencing the decision-making process. Therefore, in addition to contacting the prospect, you must also contact multiple coworkers of the prospect in order to increase engagement rates and your chances of generating sales revenue.

How do you get your coworkers to send you emails about their prospects? In order to gather the coworker emails from various sources on the Internet, it takes a significant amount of time, research, and effort.

If you want to find coworker emails of your prospects, you will have to manually search through hundreds of emails depending on the size of the company. It takes this much time and effort to find the email addresses of coworkers for just one company; imagine how much time and effort it would take to find the email addresses of 500 companies. An email software prospecting tool can be extremely beneficial in this situation.

YouTube receives nearly 5 billion daily views. Worse, if you’re a small business trying to increase views and engagement on YouTube, there’s stiff competition. The good news is that YouTube has over 2 billion active users who are hungry for video.

If you want to use YouTube videos to promote your business, follow these tips to maximize viewer engagement.

1. Create an intriguing title

Write a compelling title that makes people want to watch your video. Assemble a title that includes your main keyword and accurately describes the video. Make use of bracketed numbers and descriptions like [VIDEO] or [HOW-TO-GUIDE], which have been shown to increase click-through. Studies show that shorter titles (less than 30 characters) get more engagement.

2. Make use of a custom thumbnail

Because thumbnails are the first thing viewers see about your video, you need to grab their attention quickly. You should create custom thumbnails for your videos rather than using an auto-generated freeze frame from the video if you want more engagement.

3. Add Hashtags

Hashtags, like other social media channels, make your video more searchable and visible. If your video title doesn’t contain hashtags, YouTube will display the first three hashtags from the description above the title. If you use more than 15 relevant hashtags in your video description, YouTube will penalize you and possibly remove your video.

4. Make use of relevant tags

YouTube tags are keywords or short phrases that inform YouTube about the content and context of your video. The overall category, as well as broad and specific tags should be included in each video.

5. Use closed captioning

Include a written transcript of your audio to help viewers (and search engines) understand your video. Create captions for your videos by uploading a transcript or using YouTube’s automatic captioning feature. (The speech recognition isn’t perfect, so check the captioning for errors before publishing it.)

6. Analyze your audience.

You may think you know your YouTube audience, but analytics can help you confirm your strategy or show you where you’re falling short.

7. Make a good video description

In search results, only the first few lines of your description will be visible, so start with a strong, 2-3 sentence introduction that includes your target keywords. Use the middle of your description to elaborate on the video’s content, and the end to provide links to your website and social media accounts.

8. Make playlists

If someone watches a video to the end, they probably like similar or related videos on your channel. Create playlists to autoplay videos from your channel to keep them watching.

9. Engage your audience

It’s only fair that you reciprocate your viewers’ engagement. Monitor your videos’ comments, respond to questions, and join discussions. Opening up lines of communication with your audience will increase engagement, credibility, and possibly website traffic and sales.

10. Make videos with cards

YouTube cards are mini-ads that you can insert into your videos to make them more interactive. Cards can direct viewers to your website, poll, or another video or playlist they might like. Each video can have up to 5 cards.

11. Promote engagement

Comment, like, and share counts directly affect a video’s ranking, so ask for feedback at the end of your video.

12. Share your YouTube videos on Facebook

Most social media sites dislike links to YouTube videos because they encourage people to leave the site. In order to avoid this, create a short clip from a YouTube video and post it as a native video on your social media channels.

When it comes to using email for marketing purposes, there are both good and bad news to be had. The good news is that email marketing is still a highly effective method of reaching potential customers today. Due to email’s popularity and effectiveness, almost everyone now uses it, which means that most people do not have the time or interest to open and read everything that arrives in their inbox.

In the event that you’ve been using email marketing to reach both existing and potential customers, you’ve most likely amassed an email list that contains the addresses of people who have opted in to receive marketing communications from your company.

After some time has elapsed, some of those individuals will eventually become inactive, which means they have not opened, clicked, or otherwise engaged with any email within a specified time period. That time frame can vary depending on the type of email and the business, but generally speaking, an inactive subscriber is one who has not responded to an email for six to twelve months in succession.

It is detrimental to your email marketing performance to have a large number of inactive subscribers on your list. It can also skew your marketing data and negatively impact your sender reputation. These seven methods of converting inactive email subscribers into engaged customers will help you keep the number of inactive as low as possible.

1. Provide customers with the option to change the frequency of their emails

Receiving an excessive number of emails is a common reason for people to stop opening or responding to emails. Make sure you’re sending out emails on a schedule that works for your customers by sending an email that allows them to adjust the frequency—even the gesture of showing you care about them may be enough to get them clicking once more.

2. Make certain that you are sending emails at the appropriate times

Average email open rates across all industries are at their highest levels on Tuesdays and Thursdays, and their lowest levels on Saturdays, according to Campaign Monitor’s Ultimate Email Marketing Benchmark for 2020. Thursdays and Fridays are the days with the highest click-through rates, while Sundays have the lowest.

3. Change up the subject lines in your emails

According to a study conducted by the Direct Marketing Association, 64 percent of consumers believe that the subject line is one of the most important factors in deciding whether or not to open an email message. In order to avoid becoming stale, try a different approach with your subject lines: experiment with different tones, lengths, topics, and value propositions, as well as adding numbers, emojis, and personalization to them.

4. Make a special offer to a limited number of people

Another strategy for re-engaging inactive email subscribers is to provide them with an exclusive offer, deal, or discount as an incentive to open the email and become reacquainted with your company. This can be a single email or an automated series of emails with offers that become more valuable over time.

5. Consider launching a re-engagement campaign

A re-engagement email can assist in persuading customers to return to your emails and interact with them again. Direct and engaging subject lines that tell them you’ve noticed their absence and want to reconnect are effective ways to regain their trust and win back their loyalty. Use the email to remind them of what you have to offer, to inform them of any new developments, and to explain how receiving your emails will benefit them. If you want them to click on something, make sure you include an enticing call to action.

6. Divide your list into categories

The fact that your subscribers aren’t engaging with your emails suggests that the content isn’t being tailored to their specific interests or needs. By segmenting your email list by customer type, interests, buying stage or any other factor that will enable you to send customized content to your customers, you can improve the effectiveness of your targeting.

7. Offer them the option to opt out of receiving future emails

In spite of the fact that it may seem counterintuitive, sending inactive subscribers an email asking if they’d like to continue receiving emails or unsubscribe can actually re-ignite their interest in your emails, increasing the likelihood that they’ll open them the next time they receive one. Even if they choose to unsubscribe, this is not necessarily a bad thing because unsubscribes can actually be beneficial to your email marketing efforts.

When it comes to achieving success in any medium or platform, the most important thing to do is learn everything you can about how to take advantage of its many features and capabilities. When it comes to dealing with any e-commerce platform, the ability to attract online users — and the ability to keep them once they enter the store — is what separates success from failure.

In many ways, it is very similar to the way a primary website might attempt to attract an online audience. They might use marketing to try to draw in the audience, and then they might try to keep their attention once they have arrived on the site. Here are just a few things you should know about the Shopify platform if you’re an online business owner who wants to be successful.

Digital Marketing Plays a Significant Role in the Battle

As previously stated, attracting online users is a critical component of achieving success with Shopify. The most successful people are not only those who achieve success within the platform, but also those who achieve success outside of it. Using search engine optimization (SEO), for example, can help elevate any company or online store owner’s profile because it provides solutions without imposing risky tactics on them.

The use of social media to assist would be a straightforward form of marketing. Something as simple as remaining active on the internet can help people feel more confident in the online store owner’s ability to deliver on his or her promises. It is a critical component of achieving success on the platform.

The Metrics Can Assist New Store Owners in Finding Their Place

Maintaining a presence in the Shopify marketplace is frequently a matter of making minor adjustments based on current analytics. Having said that, locating the analytics can be more difficult said than done. In order to obtain as much information as possible in a convenient manner, people use the Shopify profit calculator, which is available online. One of the difficulties with metrics is that they are frequently dispersed throughout a document, making it difficult to understand the point of the data if you are already spending a significant amount of time looking around. A profit tracker is an excellent tool for newer online store owners who want to figure out where they fit in without having to rely on risky business practices.

Employ the Mobile Platform for Your Benefits

Surprisingly, there aren’t enough online store owners who are utilizing the mobile market to help them build their shopping platforms. Because of the mobile platform, it presents a unique opportunity for startups to future-proof their business ventures and ensure their long-term success. One of the reasons why some people avoid using the mobile platform is that they do not have a lot of success with it right away, which is understandable. However, because the competition is not as fierce, there is an opportunity to achieve notable success as soon as possible.

Use of Shopify as the platform for online store owners is a fantastic idea because it is a user-friendly system that can get you up and running as soon as you can. Even those with little or no prior experience in the field can achieve considerable success by making the necessary preparations to deal with digital marketing solutions.

Creating valuable content for your target audiences will increase website traffic, SEO rankings, and customer retention.

But creating content is only the first step—getting it in front of your audience is crucial. No one will see your content if no one sees it.

How to get your content notice

1. Decide which platforms and channels you’ll use to distribute your content, and create an editorial calendar to keep up with it.
2. Keep your home page updated with new content so visitors don’t have to search for it.
3. Promote your content on social media by writing a short blurb and including a link to the relevant post. You can also join social media groups related to your topic and share links to your content when appropriate.
4. Use photos, videos, illustrations, infographics, etc. to make your posts more engaging. Studies show that content with images is more likely to be read, shared, and remembered.
5. Make it easy for readers to share posts they like.
6. Find industry thought leaders and influencers to retweet or share your content.
7. Optimize your content for relevant keywords to help people find it.
8. Read and comment on other industry blogs. Focus on genuine feedback, but feel free to mention something similar, explain how it relates and adds value, and post a link.
9. Mention people in your content and send them an email with a link to it and an invitation to share it with their professional network.
10. Link to related blog posts. This not only benefits your readers and increases the authority of your content, but it can also help you connect with industry influencers.
11. Link to your own content. Internal links, which redirect readers to another page on your website rather than another site, keep visitors on your site longer and help them find more valuable content.
12. Guest post Make a list of industry-related blogs and offer to write a guest post for them. Don’t use it to promote your company, products, or services—just by appearing on respected blogs, you’ll gain valuable exposure.
13. Create an email newsletter and send regular updates with links to your new content. You can also send an email to your subscribers when you publish new content, inviting them to read and share it.
14. Create a post with a quote from a major industry influencer and ask them to share it with their followers. If you can’t get an influencer to comment, create a roundup post with opinions from other sources, like “5 Content Marketing Experts Reveal Their Most Important Tip.” Mention where you got the material and link to the source article.
15. See who has previously shared your content on social media. Thank them and let them know when you have new content they might enjoy. Be sure to follow and share their content.

Imagine opening an email newsletter with the same old boring content and uninspired design.

So, what? You toss it in the garbage in seconds because it failed to hold your interest. Boring email newsletters are doomed to fail, wasting your time and money.

Refreshing your email newsletter design can help you re-energize your mailings and attract new readers. It captures attention, engages readers, and motivates action. Let us take a look at some design trends you can use to update your emails:

1. Muted color palettes

Colors were once dominant in design, but not anymore. Muted color palettes are now a trendy graphic design trend.

Defining muted hues is as simple as adding a combination of black, white, or another complementary color.

Muted colors appear more subtle and earthy, leaving readers feeling more secure.

Assemble a color palette that matches your branding requirements and accurately delivers your message. Choosing complementary hues that go well together also helps the reader focus.

2. Simple data visualizations

Data can be used for social media, corporate presentations, or even email newsletters. It may engage readers and drive decision-making while telling a tale.

You can use data visualizations in your email newsletters to:

• infographics;
• graphs;
• diagrams;
• maps.

However, avoid creating a complex data visualization as this negates the point of the exercise.

Keep it simple, focus on a single fact, and make it easy to absorb for your readers. Use arrows and color coding to highlight crucial points without overloading the reader.

3. Geometric shapes

The trend of abstract and flowing designs last year has been supplanted with geometric forms and patterns. Geometric shapes include hard edges and sharp corners, ranging from rectangles to circles and triangles. They give visuals form and coherence.

How to employ geometric shapes in your newsletter design:

1. Make your email text stand out.
2. Create an abstract design with geometric shapes.
3. Organize data.
4. Highlight key facts and figures.
5. Use them to steer the user’s sight.

4. Simple, classic fonts

HTML emails allow you to choose from a variety of fonts and colors, but don’t choose a fancy font that makes reading your newsletter difficult.

Choose a typeface that is readable on a variety of devices and screens. You don’t want your readers zooming in and out to read your newsletter.

The safest font for email newsletters is a traditional serif typeface. In addition to being one of the oldest font styles, it is viewed as classic and trustworthy.

To distinguish the headline from the body text, use two to three fonts. Aside from the font style, choose a size that gives adequate white space and is easy to read without being overwhelming.

5. Flat icons and illustrations

Icons and pictures are powerful visual communication tools in email newsletter design. They are a terrific method to illustrate information and accentuate points in your message. They add a personal touch and help remember key points. Flat icons and images are popular due to their simplicity.

6. Videos with text

Using videos in email newsletters leads to:

• a 19% rise in open rates
• Click-through rates increased by 66%
• 26% fewer unsubscribes.

Video email marketing works because it establishes trust, engages viewers, and connects with them.

Text-heavy videos are very prevalent in current graphic design trends. They combine text and motion graphics. This format works because it is direct and keeps the viewer’s attention. Moreover, they are simple to create as they do not require much video material.

Conclusion

Newsletter templates should be fluid. Keep your email newsletter design fresh to keep readers engaged and clicks coming.

This not only makes your emails stand out in a busy inbox, but it also expands your message delivery options. These six strategies will help you keep your email newsletters on trend.