Salesforce Marketing Cloud delivers relevant and personalized customer journeys across channels and devices. It allows marketers to deliver the right message at the right time through the right channel. It offers digital marketing analytics and automation software.
ExactTarget founded the Marketing Cloud in 2000. Salesforce acquired it in 2014 and renamed it Salesforce Marketing Cloud. It uses Salesforce’s infrastructure and Fuel platform. Email, mobile, social, web personalization, data analysis, content creation, etc.
The Marketing Cloud is useful for marketing. Marketing Cloud gives businesses a 360-degree view of their customers. Businesses can have more meaningful relationships with their customers. They can take customers on a 1-to-1 brand journey.
- Top Marketing Cloud Software
- Marketing Cloud Benefits
Top Marketing Cloud Software
The Marketing Cloud offers various products for companies to reach their customers. Here are the Salesforce Marketing Cloud’s products.
1. Email Studio
Marketers can build smart emails using data from all departments. They can be simple marketing emails or personalized 1-to-1 messages. Email Studio allows us to quickly filter millions of profiles and get an email count. You can include profile data to encourage engagement. Marketers can schedule messages and send reports.
2. Journey Builder
Marketers can create cross-channel customer journeys. The journey builder helps marketers plan campaigns. We can identify key customer experience moments and align messages across marketing channels like email, SMS, and push notifications. Events in real-time can trigger journeys.
3. Audience Studio
Audience Studio used to be Salesforce DMP. Insights can be gained by combining data from multiple sources. This allows them to track a customer’s unique footprint across all touchpoints. It uses AI and machine learning to better reach customers. Signal detection and audience building with AI.
4. Social Studio
Collect social media conversations to see what customers want and prepare dashboards accordingly. So marketing strategies can be planned. Marketers can get customer feedback via social media. They can listen for brand mentions. Also, they can search for brand mentions using sentiment analysis and image recognition.
5. Mobile Studio
Marketers can reach customers via push notifications, SMS marketing, and group messages. This includes text response, info capture, and multimedia messages. Using mobile alerts to promote deals or discounts can increase sales. In addition, they can build user profiles and send targeted mobile campaigns based on their preferences.
6. Advertising Studio
Synchronize Marketing, Sales, and Service Cloud data to shape advertising. Marketers can target audiences on Google, Twitter, and Facebook. This helps connect with customers who don’t use their preferred channel. Stream Facebook leads to Salesforce.
Create interactive marketing dashboards that boost ROI, speed, and business growth. It provides a single view of advertising events, reporting and insights. Incorporate data from platforms like display, video, social, etc. It provides AI for intelligent data integration. The data can then be visualized.
Make meaningful connections and increase B2B marketing pipelines. Enhance customer experience with targeted offers. Using data to target conversations and sales pitches. Create branded landing pages using pre-made designs. Create email campaigns to engage customers.
9. Data Studio
In other words, it’s the data ecosystem for audience discovery. Finding new and old targets is easier with discovery tools. Form new alliances with premium data providers. It integrates seamlessly with 200 activation channels. Have control over data and whether it is made public or private.
Marketing Cloud Benefits
The Salesforce Marketing Cloud has the following benefits.
- Enable real-time customer engagement throughout the journey.
- It can provide insights with Salesforce CRM, Sales Cloud, Workfront, and other apps.
- Track marketing ROI across all digital channels.
- A unified view of customers for marketers
- Track the success of every campaign, B2C or B2B.
- It is a tool for mapping out and optimizing the customer journey.
- No need to install anything or store data locally.
- Users can share and collaborate on data.
- It’s web-based, so it’s accessible from anywhere.