Among all the tactics available to digital marketers, email is by far the most reliable one. Brand teams can forget how effective their email marketing campaign is, especially when they add newer, “cooler” tools to their stack, because of email’s reputation for predictable outcomes.
Take advantage of these cutting-edge tools immediately. To paraphrase an old saying, a marketing technology stack consists of more than just an email service provider. Never forget that email marketing is the backbone of successful modern advertising. In this article, we will take a look at five arguments supporting this claim.
- Your email list belongs to you and you alone
- Email addresses are simple and quick to gather
- It is possible to strengthening your capacity for communicating with and engaging customers
- There has been a dramatic improvement in email analytics
- The technology continues to improve
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Your email list belongs to you and you alone
You have complete authority over your email list. That’s a huge deal. If your email list was constructed correctly from the beginning, you will never need to replace it. The list is confidential and cannot be shared or copied with anyone else. In other words, your target demographic. You can interact with this group in any way that makes sense to you.
Obviously, you don’t want to utilize email for anything other than valuable communication, list and technology maintenance, and avoiding offending customers and other audiences. You are still dependent on third-party services, making reliability in delivery an absolute must. You undoubtedly already know this, but email is extremely crucial since it serves as the backbone of your marketing strategy and contact list.
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Email addresses are simple and quick to gather
Because email is so accessible, it’s tempting to take it for granted. This is ironic, given the enormous value of email, which is why we need periodic reminders of its importance.
But this is an inevitable consequence of its prominence. People are often happy to volunteer their email addresses, especially if you provide something of importance in exchange. People get so much email that it essentially becomes free for them. Customers want and anticipate this kind of interaction with every business that piques their attention.
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It is possible to strengthening your capacity for communicating with and engaging customers
The convenience of texting is amazing. The convenience of mobile is outstanding. Being with other people is great. The marketing industry is booming right now. But email remains one of the most efficient ways to engage and communicate directly with clients since it enables you to do more with less interruption.
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There has been a dramatic improvement in email analytics
Data-driven marketers will thrive in the realm of email marketing. Numerous tools exist for monitoring, measuring, and evaluating your progress. To this day, subject lines remain a prominent and essential part of every email and are often cited as one of the most common examples. Now more than ever before, you can gauge the effectiveness of various elements by conducting split tests.
You can hone in on specific messaging and target demographics by testing and reviewing experiment results. Especially if you do things like segmentation and customization with more precision. The education starts here since you can use what you’ve learned in the next email and the ones after that. You have a lot of granularities in terms of what actually works.
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The technology continues to improve
This means that your email program’s technological skills are growing and developing over time if you use the right ESP. An abundance of data-driven engagement and personalization possibilities are made possible by tools like Google’s Accelerated Mobile Pages (AMP) for email and Movable Ink, among others.
When it comes to email, render-on-open technology is a great example of how things are always changing. It’s an improvement over static, event-based email newsletters. A six-hour flash sale email that isn’t opened within six days will be considered spam and ignored. An email’s data and content can be refreshed whenever it’s opened.