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A Facebook page is a great way to connect with current and potential customers. It allows you to reach users who might not otherwise see your products or services, giving you an advantage in marketing campaigns.

• Quality over Quantity on Facebook
• Customers Trust Facebook More
• Facebook Marketing is not expensive
• Business Information
• Consolidate Your Brand’s Visibility
• Post Business Photos and Videos
• Get Existing and New Clients

 

Quality over Quantity on Facebook

Creating quality content for your Facebook page is important. It’s difficult to get results in online marketing without putting in equal effort. Some may argue that constant marketing is required to see results, but Facebook marketing allows you to sell your product without constantly posting updates.

Instead, you can set up your page to notify followers when you post new content. So they can see what is advertised, increasing the chances of them becoming future customers.

Get Started With Facebook Marketing Today. Businesses worldwide see great results from using these Facebook advertising tips to turn customers into loyal fans. Start now and benefit from this exceptional marketing strategy.

Customers Trust Facebook More

Because Facebook has millions of users, many people trust what they see on their news feeds over what they see elsewhere.

Because most people believe that if their friends find something interesting enough to share, it must be true, and this can help increase profits and sales overall. We love Facebook because it makes connecting with customers and new contacts simple.

Facebook Marketing is not expensive

Facebook can save you thousands of dollars in advertising. With Facebook marketing, you can reach millions of new customers. Users can also comment on the ads or share them with friends using Facebook’s interactive features.

You won’t need thousands before you can start. You can create simple ads on Facebook for as little as $5.00 to see how well this type of marketing works for your company. If it doesn’t go as planned, no money is wasted, and if it does, you can write a check.

Business Information

You can use Facebook pages to promote your products, services, etc. You can use customer feedback to improve your business and customer service in general.

Create easily accessible open forums for people to discuss your business. This way, you’ll get more feedback from people who have concerns or ideas about your business.

Invite them to keep the conversation going by posting comments as needed. Remember that both positive and negative feedback is valuable. It will show you where you need to improve in a specific area or aspect. Also, respond professionally to negative feedback to show prospects and customers you value their input. Facebook provides tools for all business connections to ensure maximum exposure.

Consolidate Your Brand’s Visibility

Give new customers top fan Facebook badges. They will see updates about your company directly on their home page, potentially increasing your customer base.

Regularly update your Facebook business page to keep followers interested in future promotions or events.

Give people the chance to win free prizes just for “liking” your Facebook page and commenting on current events that affect your business.

On the other hand, you can always take advantage of this opportunity by encouraging users not only to speak out, but also to share your work with their friends.

When someone sees a product or service they like, there isn’t much else left to do but look up the company behind it. So make sure everything about you is easily searchable.

Online marketing includes Facebook marketing. With it, you can effectively reach people who are interested in what you’re doing and need your help. So make use of it.

Post Business Photos and Videos

Uploading business photos and videos to Facebook is a great way to connect with customers. See what other companies are selling and get ideas for your own. Post a photo or video with a link to your company’s website.

If you own a fashion shop, photograph various clothes with your logo in the background. Include a brief description of the product and information on how to buy, visit, or contact you. Stay focused when posting to Facebook pages.

Don’t overwhelm people with all the things you can do for them at once. Ensure that any message is simple and direct so people know what to do next. Don’t be afraid to ask your network for help.

Try to respond to comments and questions as soon as possible. Keep an eye on what’s being said about your company on Facebook so you’re not surprised when someone says something negative or critical. All feedback is a gift. A professional response shows your audience that you value their input and learn from it. If handled correctly, this could have a long-term positive impact on your business.

Get Existing and New Clients

Facebook is a great way to reach potential customers. It’s easy to post public messages and send private messages with just one click.

You’re probably wondering how long this takes. Don’t worry, tools like Hootsuite allow you to schedule posts in advance, so they can go live at specific times throughout the week or month.

Create a business page if you don’t already have one and want to be more visible on the site. It’s simple to set up with a few mouse clicks.

Contact existing or potential customers with Facebook ads today. It’s a great way to be creative and see results almost immediately after your first post.

On the internet, it’s rare for customers to simply click buy or add to cart.

Most people go through a lengthy process of searching for information, researching, interacting with businesses, and finally purchasing.

You can improve the customer experience at every step if you know the customer journey.

Our goal in this post is to help you understand the steps involved in acquiring new customers. Learn how to optimize each milestone and convert users faster.

What is the customer acquisition journey?

From learning about a brand to buying from it, the customer acquisition journey is made up of several steps. In fact, many marketing experts and schools consider the journey to be more than just a sales pitch.

It can also include customer retention and brand ambassadors.

Creating content and distributing it at the right time and place is the key to optimizing your customer acquisition journey. Here’s how.

Steps to acquiring new customers

The customer acquisition journey is a framework that helps you understand how a customer moves from awareness to loyalty.

Here’s how a typical business’s acquisition process works.

1. Outreach

This is the first step to acquiring new customers. The goal of this section is to introduce your brand to new customers who haven’t heard of it before.

These strategies include blog posts, ads, videos, and social media content to reach your target audience.

Finding the right audience should be your main priority now. Focus on a specific buyer persona and reach out to them.

Advertising to a general audience on Facebook won’t help if you’re a wholesale distributor. It would be much more effective to build leads if you identified retailing and reselling groups on Facebook.

2. Interaction

At this stage, your potential customer begins to interact with your company.

They may download an ebook, join your email list, browse your product page, or contact customer service.

Customers must be engaged as much as possible at this stage. Construct podcast content and opt-in popup forms to capture leads from your website.

Your brand can also offer free demos, online workshops, and other interactive content to engage your customers.

3. Conversion

On your website or online store, customers can make purchases. Optimising your sales pages and checkout process will make this step as simple as possible. Do not forget to:

• Make pricing tables clear.
• Enable social login so users can check-in using their existing online accounts
• Provide user-friendly payment options
• Use testimonials and case studies to build trust.
• Include a risk-free offer like a 30-day money-back guarantee.

Measuring your efforts over time will help you understand the long-term impact of your efforts.

4. Loyalty

Customer retention saves money over time.

Your job after making a sale is to increase the sale’s value and re-sell it.

So how do you foster loyalty?

• Create a loyalty program with rewards, discounts, and points
• Encourage customers to use your products by sending them personalized emails.
• Make suggestions for related and complementary products.
• Upsell at checkout
• One year of free customer service
• Renewing subscribers get a substantial discount

To keep customers loyal, you need a great product and excellent customer service. Also, you can increase customer loyalty by following these suggestions.

Conclusion

Your customers can become your brand ambassadors once you’ve earned their loyalty. Get influencers on social media or other networks to engage your customers. Offering unique rewards can help you build brand ambassadors.

The right content must be created and delivered at the right time. Using this post as a guide, you can identify key areas in your business where you can better engage customers.

Begin by improving customer experience and engagement to increase sales and customer loyalty.

Here are 11 email subject line hacks you can use to improve your email subject lines.

• Customize subject lines
• Making subject and copy work together
• Exude urgency
• Use only five words or less
• Using of announcements and invitations
• Get attention with “thank you.”
• Addressing of audience directly
• Make use of your “From” name
• Use of alliteration
• Testing of multiple topics
• Conveying a sense of action

1. Customize subject lines

Personalizing subject lines makes subscribers feel like the email was created just for them. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened.

2. Making subject and copy work together

Most email clients display a message text preview below the subject line. This could be longer (about 8 to 12 words).

Your subject line is your email’s “implied promise,” so make sure your body copy delivers on that promise. Many people mix up the preview text and the subject line, but we recommend keeping them separate.

3. Exude urgency

You don’t want people to skim over your subject line. Consider using words like “urgent” and “breaking,” which are considered the most potent time-sensitive words, followed by “important” and “alert.”

4. Use only five words or less

How long should email subject lines be? Almost half of emails are opened on mobile, limiting character count. Keep it to around 50 characters and no more than five words. Users can now see the entire message and act faster.

5. Using of announcements and invitations

“Announcement” and “you’re invited” both increase open rates. You don’t have to lie to send an “invitation.” An “invitation” could be for a webinar or a white paper only for subscribers.

6. Get attention with “thank you.”

Thank you is a striking two-word combination for any email subject line. In a world where connections matter, it implies a meaningful, even reciprocal relationship between your brand and email subscribers.

7. Addressing of audience directly

If your email list is properly segmented, this is a simple way to win big. Directly addressing a specific audience is a great way to get them to open your email.

8. Make use of your “From” name

Emails from individuals are more likely to be opened than emails from businesses. This increases the likelihood of your email being read. But make sure your subscribers know your name.

9. Use of alliteration

Alliteration is a literary device that has been used for centuries to make a message memorable. A little alliteration can help break up a crowded email box. It’s not required on every word in a subject line.

10. Testing of multiple topics

Most subject lines are single-topic, so non-interested users will quickly move on. Combining subject lines can increase open rates. With two or three of the user’s top purchase categories listed, the retailer only needs one “winner” per message.

11. Conveying a sense of action

Verbs express what a person, place, or thing can do. They not only sound more active, but they also imply a call to action. Without it, most web users will not convert, even if the action is obvious.

Email marketing takes practice. It involves adhering to best practices, avoiding rookie mistakes, and optimizing emails for increased engagement.

Marketers Must-Know Email Marketing Metrics

• Open rate
• Click-through rate (CTR)
• Bounce rate
• Conversion rate
• Revenue per email
• Overall ROI
• Spam reports

1. Open rate

Email marketers have long used open rate as one of the most basic metrics. Open rate tells us how engaged our subscribers are and how effective different subject lines are.

However, when Apple makes Mail Privacy Protection publicly available, it will effectively disable open-tracking for users who choose to use it, making open rate an unreliable metric. Open rate will become increasingly unreliable as more inbox providers follow suit.

Fortunately, this list includes many more success metrics.

2. Click-through rate (CTR)

CTR is another common metric for campaign performance. CTR measures how many people clicked your email’s links. For example, if you included a coupon link, the CTR measures how many subscribers clicked on it.

There are a few ways to increase email click-through rates. Include links throughout the email and a prominent call-to-action button for subscribers to redeem your offer.

Open rates typically outperform click-through rates. Most campaigns have an average click-through rate of 4%.

3. Bounce rate

When sending an email campaign, keep track of the bounce rate. Bounce rate measures how many subscribers did not receive your email. Soft bounces track temporary email address issues while hard bounces track permanent email address issues.

Bounce rates versus open rates give you a better idea of your list’s quality. If you have a high percentage of hard bounces, your list may contain fake, old, or incorrect email addresses.

By requiring a double opt-in, you can reduce your bounce rates. A double opt-in requirement ensures better email list quality and lower bounce rates.

4. Conversion rate

Your conversion rate measures how many people clicked on your link and then completed a specific action. For example, if you sent an email with a link to a Black Friday sale, the conversion rate tells you what percentage of people clicked the link made a purchase.

Conversion rates provide unique insight into ROI. You can tell if your campaign is successful by looking at how much you spent and how many subscribers converted.

5. Revenue per email

The ROI shows the overall ROI, but the revenue per email shows the individual success of the emails.

This figure can help you determine which emails perform best and which emails reduce the overall ROI.

The best way to measure an email’s ROI is by tracking clicks, web traffic, and conversations.

6. Overall ROI

Every email marketer should track overall ROI. It tells you your campaign’s overall ROI.

To calculate this, subtract the campaign’s sales from the campaign’s execution costs, divide the result by the campaign’s investment, and multiply the result by 100.

Email marketing is one of the most cost effective digital marketing strategies.

7. Spam reports

It’s discouraging when your emails are marked as spam. You may prefer to ignore these instances, but spam complaints must be addressed.

Providers want to monitor spam complaints and ensure quality. If this rate rises too high, your email provider may take action and block your account.

You should monitor this number yourself to ensure that your emails are technically sound and that your copywriting meets your expectations.

Approximately 400 million people per month read Blog Post. True, but unbelievable. If your company does not have a blog, you are missing out on a huge audience reach and a chance to convert readers into clients.

The main reason to start a blog is to drive traffic to your company’s website. Companies with blogs get 56% more traffic than those without. After all, blogs are a great way to promote your business, gain new clients, and increase profits. Less time and money spent on getting the best blogs is justified.

You should also know that blogs can help your website rank higher in search engines. So, yes, blogs are important for SEO. Now that you know the benefits of blogs, let’s reveal how to create an innovative small business blog!

• Be Consistent
• Invest In Keyword Research
• Target Optimized Blog Lengths
• Incorporate Visuals
• Guest Contributors Should Be Warmly Welcomed
• Promote Your Blogs

Be Consistent

People used to focus on Snapchat streaks, but now it’s all about content streaks. Nowadays, people want to consume as much content as possible. So, keep posting content consistently.

It’s simple to blog. The more the merrier. A study suggests 16 posts per month. Small businesses that started posting 16 times per month got 3.5 times more traffic than those that only posted 3-4 times.

Writing blogs about your business and industry for a few hours per month will be extremely beneficial to your business.

Invest In Keyword Research

There is no denying that you must write content surrounded by your small business. But, you must also understand that you must target what people seek. What good is a blog if no one reads it? Keywords come into play here.

Keyword research is the process of looking up popular keywords that people use in search engines. So, use relevant keywords in the title and throughout your essay. In short, if you add keywords to your blog, it will rank higher in search engines, and more people will find you. Besides, conducting keyword research will give you advanced ideas for blog topics!

Target Optimized Blog Lengths

Any person can write, but you must write highly optimized content. For example, your blog must be long enough to summarize all information. Assemble the researched keywords into the blog without making it a keyword string. Hire a specialized team to help you implement all your SEO needs.

The trick to writing good content is to ask yourself if you would like to read it. If yes, take pride in writing it. Generally, SEO-friendly blogs are around 2000 words long, so aim for that. Attention to detail is also required when creating a blog title. Try to keep the title short and focused.

Incorporate Visuals

Visuals are undeniably the future of marketing. Adding images and videos to your blogs today will increase reader engagement with your blog and business page. Remember that content with visuals is grasped more than content without visuals. Thus, consider using visuals to highlight key points from your blog. Why not start a video blog? It helps users remember content better!

Guest Contributors Should Be Warmly Welcomed

We know from experience that writing content takes time. Guest posting is one of the best ways to bring new life to your blogs and reach new audiences. With practice, you will see how it can help you gain a new perspective on your small business industry topics.

If you’re not comfortable with guest posting, you can also do interview blogs. These are in demand now, and interviewing an industry leader will bring their audience to your platform.

Promote Your Blogs

Have you ever noticed how Instagram influencers notify their followers of new posts in a separate story? You must do likewise. You must constantly remind your readers of new blogs. Share your blog URL on social media, website, newsletter and even in your email signature.

Given their capacity to transmit information across systems in a portable format, it is simple to acquire a library of PDFs. If you have a large number of them, you can harvest any email addresses that are contained within them for business objectives, such as building a customer or vendor database. Individual email addresses or groups of email addresses can be extracted from PDFs using a variety of apps, including Email Extractor Files v5.0, Extract Emails from PDF Files 9.0, and PDFill PDF Editor 9.0, among others.

How To Extract Emails from PDFs

1. With the Use of PDFill

1. Go to the PDFill PDF Editor 9.0 download page (see Resources) and click “Download” and then “Download Now.” 2 Go to the PDFill PDF Editor 9.0 download page and click “Download” and then “Download Now.”
2. Save PDFill and then follow the on-screen instructions to complete the installation of PDFill. To complete the process, click “Finish.” The PDFill PDF Editor will now be launched.
3. Select “Open new PDF Product” from the “File” drop-down menu. Click “Look in” and navigate to the PDF file containing the email address you want to extract from your computer’s hard drive. To open the file, click “Open.”
4. To enter the Import/Export Forms Data dialog box, go to the “File” menu and select “Import/Export Forms Data.”
5. Select “Export into Text” and type a name for the file that will contain the email address that you will be extracting into it.
6. To manipulate the email addresses, open the file that contains them in your word processing or spreadsheet program.

2. Email Extractor

1. Go to the Email Extractor Files v5.0 download page and click on the “Free Download” button.
2. Run the “Setup” file by double-clicking it and following the installation prompts provided by the installation wizard. Complete the installation by selecting “Finish” and launching the program.
3. To trial the program for free, simply click on the “Try” button. In order to open a file browser, select “File” and then “Add Files.” Search your computer for the PDF file that contains the email that you want to extract and click “Open.”
4. The emails included in the PDF are listed under the heading “Email List – Extracted Emails from Files.”
5. Select the option choice that says “Auto Extract Emails.”

3. Software for PDF Files (version 9.0)

1. Go to the Extract Emails from PDF Files Software 9.0 download website (see Resources) and click “Download.”
2. After that, install the software.
3. Make a backup of the application. Completing the installation is as simple as following the installation instructions of the installation wizard, agreeing to the terms and conditions, and clicking “Finish.”
4. Launch the Extract Emails from PDF Files Software 9.0 and select “Browse Files” from the drop-down menu.
5. Find the folder containing the PDF file you want to extract and double-click it. Select “Add File(s)” from the drop-down menu. The emails that are contained within the PDF are displayed in the window.

Mobile is the future! Mobile marketing is a better way to communicate with customers and promote products because everyone is on their phones. Businesses must update their marketing strategies to keep up. And that means marketing via mobile apps.

Marketing is fragmenting as technology does. Small and large businesses alike rely on mobile apps. The ultimate benefit of mobile app marketing is that you can target audiences not by demographics but by behavior. That way, you can appeal to your customer and nurture them through the sales funnel.

• Advantages of A Mobile App For Business
• Mobile App Marketing Funnel
• A Business App for All

Advantages of A Mobile App For Business

Should your company have one? The answer is a resounding yes!

Mobile apps help you reach and engage your target audience. Some advantages of business mobile apps:

1. More targeted marketing

Having a mobile app allows you to use data-driven marketing to improve your marketing strategies and recommend products your customers will love.

This means your marketing campaigns are highly targeted. Mobile apps allow for real-time, highly targeted marketing.

2. Engagement of customers

Mobile Apps are a direct line of contact. Great customer service is one of the things customers value most. Getting valuable information and a response quickly can make the difference between a lead and a conversion.

Mobile apps are also great for gathering customer feedback. Easy, quick, and convenient processes encourage customers to leave reviews and ask questions.

3. Capitalize on mobile device ubiquity

Another benefit of app marketing is that users always have their devices. Because of this, you can use location-based services to offer customers specials based on their proximity.

Mobile App Marketing Funnel

Just because you have an app doesn’t mean you’ll get more conversions. Understanding mobile app marketing funnels is critical to attracting and retaining customers.

The mobile app marketing funnel includes four major stages.

• Awareness – Here, you want to attract targeted users to your app, so you market to them on channels where they are known to congregate. You can use paid advertising and social media to promote your app.
• Conversion – A conversion occurs when a user downloads your app and creates an account to make an in-app purchase.
• Customer relationship – This is how you retain customers. If not, your app will be just another one on their device. Use push notifications and in-app messaging to keep them interested in your app.
• Retention – Keep customers happy with loyalty programs and surveys. Remember that gaining a new customer costs more than keeping an existing one.

Create a seamless purchase journey for customers. So, from social media to SMS and app marketing, you must deliver a consistent message aimed at empowering the consumer.

A Business App for All

It’s all about the brand and the customer. The best business apps are easily identifiable and usable. Customers won’t download your app unless it’s properly branded. Your brand instantly communicates what customers can expect from you and who you attract.

The two biggest mistakes in mobile app development are failing to define the app’s goal and designing a poor user interface. Find out if your customers really need an app and what they’d use it for. Unresponsive web design may be a better investment. If not, make sure your app fills a marketing void.

A bad UI will ruin your mobile app marketing. Consumers don’t have the time or patience to navigate a slow, tedious interface to buy or contact you. A good UX can help you nurture your leads better and ensure your venture’s success.

Today’s precise marketing strategies track customers as they buy your goods and services. However, traditional marketing requires proper research, market planning, customer monitoring, explicit promotion, and selling products individually.

To reach a larger audience and meet specific needs, traditional marketing outperforms digital marketing in some cases.

Many marketers now wonder, “Does snail mail work?” Notably, Snail Mail is still alive and kicking.

Every day, people receive hundreds of emails, along with letters and direct mail. Regardless, personalizing promotional materials via snail mail is still important.

Snail Mails are significant because, unlike scammers, they do not send out spam emails. They prefer to send notices by mail.

• Digital Marketing vs. Snail Mail Marketing
• Influence of Snail Mail Marketing
• How Effective is Snail Mail?
• Advantages of Snail Mail Marketing

Digital Marketing vs. Snail Mail Marketing

The average click-through rate is 0.14 percent, and the average conversion rate is 2.35 percent. The average email marketing click-through rate is 2.71 percent.

Direct mail has a conversion rate of 1.0 to 3.7 percent. However, when evaluating, the recipient must use a prospect or house list.

Surprisingly, 70% of people think Snail Mail is more personalized than online ads and emails.

Around 59 percent of Americans said they enjoyed reading brand promotional mail. And 66% of people bought something after receiving direct mail.

Influence of Snail Mail Marketing

Snail Mail marketing generates more interest than emails and is more secure for both customers and businesses. Consider using Snail Mail Marketing to avoid being labeled as “spam”.

That way, you can add a personal touch to your promotional materials while building relationships with your customers. Traditional marketing techniques such as direct mail catalogs, flyers, and other printed materials still perform better.

Companies also use digital marketing and social media. Your audience will only trust your brand if you reach out to them personally, whether through traditional marketing or digital ads.

How Effective is Snail Mail?

In this age of ever-expanding technology, the personal touch is sometimes worth considering. Traditional marketing communications are still important among non-digital consumers.

Traditional communications like snail mail are good at highlighting your brand’s key attributes. Many government agencies are comfortable sending important documents and notices to citizens via digital channels.

Direct mail marketing is a standard marketing strategy that involves the physical delivery of promotional material. You only need a courier or postal service that is well connected to your business. Both non-profits and businesses can benefit from the channel-agnostic form of advertising.

Traditional marketing methods are more focused on the customer’s goals than many digital marketing methods. The use of text messages, emails, interactive consumer websites, display ads, database marketing, catalogs, brochures, and flyers enhances the service.

Diverse businesses benefit from low-cost direct mail marketing packages. It’s a great way to set business goals and deliver messages at the right time.

Advantages of Snail Mail Marketing

Snail mail marketing is still effective and has a higher conversion rate. Key advantages:

• Digital communication can be impersonal and cold, so mailing marketing works better.
• Improve marketing methods and achieve business goals quickly with snail mail marketing.
• Snail mail marketing allows you to customize messages and notes.
• Automated snail mail marketing allows for unlimited handwritten card scheduling.
• Aside from the handwritten materials, the business owners will appreciate the automated features of mail.
• In addition to the release date, the letters include a personal message and the software to handle the rest.

Businesses use conversational marketing to have real-time conversations with prospects and customers. This usually occurs on a website, mobile app, or social media page. The use of messaging apps like Facebook Messenger and WhatsApp for social media marketing is also growing.

Table of Contents

• Why is Conversational Marketing Important?
• How to Measure Conversational Marketing Benefits

Conversational marketing has two methods:

1. Live chats
2. Automated chat

 And Why is Conversational Marketing Important?

Conversational marketing is vital now that consumers expect instant responses. They don’t have time to talk on the phone or wait for an email response. Using a marketing automation chatbot, companies can assist customers in real-time.

Conversational marketing also aims to reach customers where they spend their time. That’s why many businesses use messaging apps like Facebook Messenger or Slack for social media marketing.

Conversational marketing improves customer experience, leads generation, and CRO strategies.

Conversational marketing is used for:

• Build customer trust
• Improve customer experience
• Reducing wait times
• Responding quickly to customer concerns
• Getting customer feedback and acting on it
• Quickening the sales funnel
• Aiding conversion rate optimization

Given the many advantages of conversational marketing, it makes sense for businesses to use it in their digital marketing campaigns. Customers feel more satisfied and cared for when they can contact you at any time.

On the business side, it allows you to increase sales. Customers who hesitate to click the “Buy” button have doubts. With conversational marketing, you can instantly answer a customer’s questions and persuade them to buy.

How to Measure Conversational Marketing Benefits

Businesses using conversational marketing may not be aware of the success metrics. Like any marketing campaign, you need to know the results.

Why isn’t my chatbot doing anything? Is it increasing sales? What does chatbot marketing do?

Experts suggest these metrics for conversational marketing:

1. Sales Cycle Duration
2. Goal Completion Rate
3. Net Promoter Score

1. Sales Cycle Duration

Your customer’s sales cycle will be shorter if you use real-time (live chat) or automated (chatbot) support. You can track how long customers spend on your conversational marketing platform and how many of them convert.

When a chatbot generates more sales per hour than other marketing methods, you can safely conclude that your conversational marketing strategy is working.

2. Goal Completion Rate (GCR)

This metric measures how many users achieved a goal using a chatbot or live chat. It can be a sale, an appointment or an answer.

Few chatbot metrics directly impact revenue like GCR. It’s like calculating a website’s conversion rate. You’ll know how many of your chatbot users finished their customer journey, proving the value of your customer engagement marketing strategy.

3. Net Promoter Score (NPS)

Net Promoter Score assesses customer loyalty. “How likely are you to recommend this business to a friend or colleague?” Respondents can choose between 1 and 10, with 10 being the highest. Following are the responses:

Promoters – 9 or 10

Passives – rated 7 or 8

Detractors – 0 to 6

After a user interacts with your chatbot, you can collect NPS (or live chats). Based on customer feedback, NPS is calculated by subtracting Detractors from Promoters.

Customer satisfaction and revenue are linked to NPS. Happy customers are more likely to recommend your products and services to others, resulting in more sales.

eCommerce PPC Statistics

eCommerce PPC traffic is some of the cheapest in the industry. This allows you to fine-tune your PPC management strategy without significantly impacting your marketing budget. Use these PPC stats to improve your campaign.

1. The majority of eCommerce queries are from upper-funnel users looking to narrow their search from broad categories to specific products (Google, 2018)

This is useful PPC information to improve your PPC strategy. Understanding your target demographic and the motivation behind their search can help you improve the design of your eCommerce PPC ads and increase conversions.

2. 70% of search traffic comes from phrases of 4 to 6 words (QuanticMind, 2019)

Some popular eCommerce search terms have unique modifiers. Some examples are gendered terms in 16% of “bottoms” searches (men’s shirts, women’s shorts) and event references in 46% of “dress” searches (i.e., wedding dress, graduation dress).

Search Advertising Statistics

Search advertising is a powerful marketing tool that considers the user’s search intent. See how users perceive and interact with ads to improve your quality score.

1. Over 27% of users now use ad blockers (Search Engine Journal, 2021)

Ad blockers are expected to cost publishers $35 billion in revenue by 2020. 38% of ad-blockers use a desktop or laptop, 25% use a smartphone, and 15% use a tablet. One way to avoid ad blockers is to target only mobile users.

2. Text ads are preferred over shopping ads (31%) and video ads (16%) by users (Clutch, 2018)

Users’ preferences vary depending on their search intent. People at various stages of the buying process will click on various ads. Notably, text ads generally target buyers who are doing research and seeking information to help them make purchases. Understanding user intent can help you create ads that get clicked.

3. Users use ad blockers for three reasons: too many ads (49 percent), annoying/irrelevant ads (47 percent), and intrusive ads (44 percent) (Global Web Index, 2019)

In the same study, 38% of users cited ads taking up too much screen space and ads having bugs/viruses as reasons for using ad blockers. That’s why, when creating ads, you should think about what the user wants.

Google Ads Statistics

Google dominates online advertising, controlling roughly 90% of global search traffic. And Google Ads’ vast ad network allows you to increase web traffic and sales. Look up Google Ads statistics like CTR, average cost per click, and other useful Google Ads benchmarks.

1. Pay-per-click statistics show that Google is trusted more than Facebook and TikTok (seoClarity, 2021)

According to a recent seoClarity survey, Americans trust Google the most (65.7%), followed by Amazon (65.1%) and Microsoft (63.9%). Also, 1 in 5 Americans trust Google because they believe everything shown is vetted.

2. Google’s average conversion rate is 3.75 percent (WebFX, 2019)

While Bing Ads have an average conversion rate of 2.94 percent. These PPC stats shouldn’t rule out Bing Ads just yet. In addition to the Google network, Bing gives you access to over 53 million desktop users. So always remember your audience.

3. 2.01% is the average Google Ad CTR (WebFX, 2019)

Surprisingly, Bing Ads had a 48.2% higher conversion rate (2.83%). Google Ads have an average cost per click of $1 to $2, while Bing Ads are under $1. Notably, Google’s ad network is larger than Microsoft’s.

General PPC Statistics

The pay per click statistics below provides a general overview of PPC marketing. These PPC stats show the search marketing landscape, how users perceive PPC ads, and the overall effectiveness of a PPC management campaign.

1. Among the top three best channels for high-volume leads, PPC (Formstack, 2020)

Formstack’s study asked how marketers currently generate leads. PPC came in third (17%), behind on-page website conversions (24%) and email marketing (18%).

2. A $10 billion search advertising budget in 2020 (Statista, 2021)

According to PPC stats 2021, businesses are increasing their spending on PPC ads to generate revenue. This data shows that business owners and marketers understand the power of PPC ads.

3. 77% of online users easily recognize paid search ads (Clutch, 2018)

Why is this PPC information relevant? People dislike online advertising because it is disruptive and “salesy.” This is due to intrusive traditional advertising and shady online marketing techniques.

4. 33% of users say they click paid search ads because they directly answer their queries (Clutch, 2018)

Users trust results that address their concerns. In a poll of 506 people, 75% said they click on ads that help them find information. In order to get a click-through, ads must address users’ queries or be relevant to them.

5. The average CTR for PPC ads is 11.38 percent (Sparktoro, 2019)

A properly optimized ad can expect a CTR of around 11% for various positions in the search results. This is not the maximum CTR, but it can be used to measure campaign success.