Running a small but successful business requires a lot of help. Marketing your business takes time and energy between billing customers, generating new leads, and managing employees. So, where is the extra push coming from?
Social media marketing networks like Snapchat and Facebook can help your marketing department. Business social networking is now the norm in almost every aspect of society. But how do you take advantage of it?
Useful Facebook Marketing Tips
Facebook claims over 90 million small businesses. This makes Facebook an essential marketing tool for small businesses. It’s a quick and easy way to reach new customers and update existing ones. Both new and existing customers will learn about what you have to offer and how they can benefit from it.
The only issue is that it can be difficult to know where to begin. Fear not. We will share the best Facebook Marketing Tips for Small Businesses that you can use today to get started.
Try Look-A-Like Audience In Paid Ads
One of the best features of Facebook advertising is the lookalike audience. It’s a simple way to find people who are more likely to buy your products and services without using Facebook ads.
Facebook ad targeting can be difficult to master at first. Lookalike audiences are often confused with broad targeting, but their approach to ad creation is distinct.
By default, you select a few users to represent your target or cold audience. Selecting a few customers from your current database reveals who your most engaged customers are and what keeps them coming back for more.
It also builds trust and familiarity with potential clients who visited your site and provided personal information such as phone numbers or emails (if they did).
Make Ads That Stand Out
Previously, Facebook was used to check in on distant friends. Swiping on Facebook has become an automatic action that people do without thinking or analyzing the content. Businesses must break the pattern and stop users from scrolling through their posts to get their message across.
A few key points to keep in mind when creating ads are
- If you want to grab people’s attention with emotional content, make sure your ads are simple and have a clear message. Don’t be too clever.
- Create compelling headlines and short descriptions for Facebook Ads to achieve their goal.
Use Testimonials in Ads
People enjoy seeing customers happy with their purchases. They want to be a part of a winning team. This is your chance to show social proof and build trust with new customers. Pick convincing, but not too specific, testimonials that show your company is the best solution for potential customers.
Solicit testimonials from people with diverse interests and customer types. Asking existing customers if they enjoyed working with you or reading your blog or social media pages is a great way to get testimonials. Or you can simply call your top ten clients.
What’s better than a satisfied customer raving about your business? Others who had the same issue and used your product or service to solve it will naturally increase trust in you.
Place Your Business On Facebook Maps
Using “Check-in” for your business on Facebook is a powerful tool. At first glance, it may appear trivial and uninteresting. But trust us: it’s a hidden gem.
People are more likely to follow back when they see someone from their industry or area checking in somewhere new and exciting. It’s also a chance to get verified, as Facebook won’t let you use the feature until your company is officially registered.
People like to see what others are doing and hear other people’s ideas, so check in frequently. This feature also allows you to advertise in local groups. This is one of the best Facebook marketing ideas for small businesses.
Use Video Ad Subtitles
Video is a powerful way to communicate. That being said, it’s easy for potential customers to skip over your amazing video, thus missing out on learning about your business, service, or product.
Using words in your Facebook video ads will increase views from potential customers. Subtitles can help you convey key points in your video ad.
Use Relevant Hashtags in Your Ad Posts
According to a Hootsuite study, people respond better to relevant hashtags used in social media marketing. If you sell clothing, use #fashion. If it’s a tech startup, use #technology. Getting the right audience for your business is crucial, so use as many relevant hashtags as you can.
Hashtags help you gain organic reach, so you don’t have to pay to advertise. Using relevant hashtags consistently also helps build brand recognition. In the long run, this will help you rank better in search engines and increase traffic from Facebook Ads.
Design A Customer Journey
Even before the customer journey begins, you must understand your target audience. Why not greet first-time visitors the same way you greet strangers? Make your customers feel welcome.
With customer journeys, you can set the tone from the start, making your tribe feel included. With a customer journey, make sure they only see relevant content so they don’t lose interest.
Compose horizontal and vertical content
Marketing on Facebook is more than just posting. The use of story posts allows you to reach a larger audience and keep your followers engaged. In case you missed it, the blue circle around the logo signifies a Facebook story.
Hence, Facebook Stories is a great tool to expand your reach and audience. You can use text, images, and videos to promote your business. Create vertical content is another option. You can make a collage or use other online resources to create a variety of content if you are creative.
These tips will help you improve the results of your ads and campaigns. Experiment with different types of content and different audiences until one sticks.
Now that we’ve revealed some of our best tactics, there’s no excuse not to use them. Because every campaign is unique, what works for one may not work for another.