Creating valuable content for your target audiences will increase website traffic, SEO rankings, and customer retention.
But creating content is only the first step—getting it in front of your audience is crucial. No one will see your content if no one sees it.
How to get your content notice
- Decide which platforms and channels you’ll use to distribute your content, and create an editorial calendar to keep up with it.
- Keep your home page updated with new content so visitors don’t have to search for it.
- Promote your content on social media by writing a short blurb and including a link to the relevant post. You can also join social media groups related to your topic and share links to your content when appropriate.
- Use photos, videos, illustrations, infographics, etc. to make your posts more engaging. Studies show that content with images is more likely to be read, shared, and remembered.
- Make it easy for readers to share posts they like.
- Find industry thought leaders and influencers to retweet or share your content.
- Optimize your content for relevant keywords to help people find it.
- Read and comment on other industry blogs. Focus on genuine feedback, but feel free to mention something similar, explain how it relates and adds value, and post a link.
- Mention people in your content and send them an email with a link to it and an invitation to share it with their professional network.
- Link to related blog posts. This not only benefits your readers and increases the authority of your content, but it can also help you connect with industry influencers.
- Link to your own content. Internal links, which redirect readers to another page on your website rather than another site, keep visitors on your site longer and help them find more valuable content.
- Guest post Make a list of industry-related blogs and offer to write a guest post for them. Don’t use it to promote your company, products, or services—just by appearing on respected blogs, you’ll gain valuable exposure.
- Create an email newsletter and send regular updates with links to your new content. You can also send an email to your subscribers when you publish new content, inviting them to read and share it.
- Create a post with a quote from a major industry influencer and ask them to share it with their followers. If you can’t get an influencer to comment, create a roundup post with opinions from other sources, like “5 Content Marketing Experts Reveal Their Most Important Tip.” Mention where you got the material and link to the source article.
- See who has previously shared your content on social media. Thank them and let them know when you have new content they might enjoy. Be sure to follow and share their content.