Lite1.4 Blog

Contents

• YouTube Affiliate Program
• The YouTube Shorts Fund
• One Viral Video Vs Multiple Videos

YouTube Affiliate Program

First, to make money on YouTube, you must be accepted into the YouTube Partner Program (YPP). With the YPP, creators gain access to additional platform resources and features, such as a creator support team, Copyright Match Tool, and ad revenue sharing.

Regarding advertising revenue, keep in mind that it is split between various parties. A publisher will receive $68 for every $100 paid by Google. YouTube loses money if viewers skip the ad before 30 seconds, so you won’t be paid. Around 15% of viewers watch the required 30 seconds of a video ad to be paid.

The YouTube Shorts Fund

The YouTube Shorts Fund is a great place to start if you don’t get accepted into the YouTube Partner Program. It’s a $100 million fund that rewards original Shorts creators. YouTube will reward thousands of creators with a Shorts bonus every month.

Nonetheless, focusing on launching your YouTube channel is the way to go. With regular postings of videos that your target audience can relate to, you’ll get there. Uploading longer videos also allows you to add more ads, increasing your earning potential.

One Viral Video Vs Multiple Videos

One of the first thoughts that comes to mind when considering YouTube views is that they must be viral to be meaningful. This is not always the case.

In fact, you can grow your YouTube channel faster if you create more videos instead of focusing on one video going viral. Because if your channel has multiple videos, the platform can recommend your other content to viewers, increasing the likelihood of them subscribing.

Also, having more videos increases the chances of other viewers finding your videos. Basically, having multiple videos helps the platform figure out your channel’s focus, making it easier to recommend your content to relevant users. That means more potential subscribers.

The challenge is to create 60 videos in your first 60 days on the platform. This will give you a better idea of what content your target audience enjoys. Create 30 videos in the first 60 days. Then, keep uploading new content regularly. Upload at least two videos per week.

Hashtags are commonly associated with Twitter. Twitter was the first social media platform to formally adopt hashtags over a decade ago. It has since gained popularity on other social media sites, including YouTube.

While virtually any word can be a hashtag, not all hashtags are created equal. We’ve looked up the most popular YouTube hashtags to help you get more views and possibly subscribers.

• How YouTube Hashtags Works
• Rules for Adding YouTube Hashtags

How YouTube Hashtags Works

To create hashtags for YouTube videos, simply select a keyword or phrase and add the hash sign (aka the pound sign) before it. By putting this symbol in front of a word, it becomes clickable. But no ordinary descriptive hashtags or repetitive sentences.

Hashtags help users find relevant video content. Alternatively, they can type the hashtag directly into the search bar instead of clicking on it to be redirected to similar video content.

Using relevant hashtags for your YouTube videos not only helps your target audience find them, but also helps the platform understand their context and content. Adding relevant hashtags to your video helps it appear in more search results.

So hashtags can help the YouTube algorithm recommend your video to more users. As a result, YouTube video content creators should include it in their SEO and marketing strategies.

Rules for Adding YouTube Hashtags

There are a few rules to follow when adding hashtags to your YouTube videos. Here are the main points:

• No spaces in hashtags. So, a phrase that should be written as two or more separate words becomes one word when used as a hashtag.
• Avoid using too many hashtags in one video. YouTube’s help page allows up to 60 hashtags. That doesn’t mean you have to include them all. By “overtagging” your videos, you risk losing relevance of your hashtags. Plus, YouTube may ignore hashtags or remove your video entirely from search results.
• No unrelated hashtags allowed. YouTube may remove your video if the hashtag isn’t directly related to it.
• Videos with harassing, humiliating, intimidating, or threatening hashtags will be removed. Explicit, sexually provocative, profane, or offensive hashtags may be removed or age restricted.

According to the Dotdigital ‘Future of cross-channel marketing’ report, marketers have an increasing number of options for channels and tools, but email remains the preferred channel for tailor-made experiences.

While email is the most influential marketing channel (69%) in influencing customer purchase decisions, the results show that 70% of people will unsubscribe if they receive too many emails. Email is the most influential marketing channel, followed by social media and SMS.

Brands must understand how their target markets want to be reached. While email is still important, brands should consider other ways to reach more consumers.

• Why Consumers Abandon Cart?
• Personalize
• Live chat boosts conversion
• Brand values are vital
• Loyalty for a price

Why Consumers Abandon Cart?

Shipping is the leading cause of cart abandonment. When asked why consumers abandon online shopping carts, 57% cited hidden shipping costs. In addition to being reasonable and expected by customers, retailers must make their shipping costs clearly visible. Clear communication is essential.

Personalize

People believe brands can improve their personalisation efforts. More than half of those polled believe their marketing emails are somewhat personalized, while a third believe they are not personalized at all.

Live chat boosts conversion

Customers want more in-person help via live chat on retailer websites. Most (56%) use it to seek advice. It is thus a critical tool in the purchase and conversion process that retailers should consider.

Brand values are vital

Surprisingly, more than two-thirds of Australian shoppers believe brands are not doing enough to demonstrate their values, with 30% citing sustainability as a factor in purchase decisions.

Loyalty for a price

Brands can use a loyalty program to build stronger and lifelong brand advocates. What about expected perks? Almost all shoppers (94%) want rewards/discounts for loyalty. Customers clearly value reciprocity, and brands should keep that in mind when designing a loyalty program.

Reviews’ role

Reviewing products or engaging with brands is important to 72% of consumers. Word-of-mouth was ranked second, with 79 percent of those polled likely to recommend a favorite brand to others. A positive customer journey is not enough. It’s about customers telling friends, family, and coworkers.

To keep up with changing dynamics, a competitive market, and savvy customers, retailers must revisit their marketing strategy, says Aparna Gray, Dotdigital’s Asia Pacific marketing head.

Contents

• What is email spoofing?
• What is an example of email spoofing?
• Is email spoofing a crime?
• Can my email be spoofed?
• How do I identify a spoofed email?
• Can spoofed emails be stop?

What is Email spoofing?

Spoofing is when an email is sent with a fake sender address, making it appear as if it came from a different source.

To get unsuspecting people or businesses to divulge personal information or even send money, email spoofing is commonly used. It’s not always the classic “Nigerian prince” phishing email. Some phishing emails are very convincing, even faking logos and staff information. The forgery also includes a spoofed email address to make it appear as if the email came from the institution.

In other cases, spoofing is used to bypass spam filters by automatically creating fake email addresses for each message. Some forms of spoofing can help users maintain their privacy, which is why services provide disposable email addresses.

What is an example of email spoofing?

A spoofing attack looks like an email from a major national bank like Wells Fargo or US Bank. Most likely, it will be from an email address associated with that bank, such as wellsfargoemail.com. Starting with a serious header like “Account Fraud Warning” or “Overdraw Limit Exceeded,” the email will prompt immediate action. This could include sending sensitive account information, such as account numbers, clicking on a link to a malicious website, or downloading a malicious file.

There are many more examples of spoofing in action. The fake credit bureaus may warn of credit issues.

Is spoofing an email a cybercrime?

Spawning is the act of creating a fake email address to sign up for something. However, spoofing is illegal when it is done to steal valuable information or money. In these cases, the FBI requests spoofing and phishing reports.

Can my email be spoofed?

Spoofer can change the apparent email address. Scammers can use your email address to send a spoof email. Scammers or spammers use real email lists stolen from data theft caches online. In order to appear legitimate, most scammers don’t use the email address of an average online user.

Spamming bots will send you “can’t deliver” emails if your email address is spoofed. It’s not easy to stop them except to filter them out and wait.

Keeping your email private can also help reduce your risk, which ironically means using disposable email addresses.

How do I identify a spoofed email?

It’s difficult, but the best way to follow up is to simply ask for more information without responding to the email. Find the organization’s contact information on their website and call or email them to verify the request.

Check the sender’s name and full email address in the email’s received section. The received notation in an email is an easy way to check for spoofing attempts.

Be wary of any email asking for money. Institutions don’t use email to send invoices or request wire transfers. If an email looks genuine, call the organization and ask for a contact to verify it.

Can spoofed emails be stop?

Scam emails can be detected and removed by many email clients. Use an updated email app to reduce spoofing spam. Keep in mind that you may want to receive emails from the real sender at some point.

Free reverse email lookup tools exist. But the outcomes are limited. The method of obtaining the information is also questionable, so premium options may be preferable.

Choosing the best email search tool can be difficult with so many options available. So, here are some of the best reverse email lookup tools to consider:

• Instant Checkmate
• Intelius
• Truthfinder
• PublicSeek
• CocoFinder
• SpyDialer
• Infotracer
• BeenVerified

Instant Checkmate

Instant Checkmate reveals the identity behind an email address with a few mouse clicks.

This tool allows you to search for someone using their location, name, and phone number.

This tool’s reverse email lookup feature is simple. Create an account on the website and select a subscription. Then you can start doing reverse searches.

If you only need it once, take advantage of their $5 5-day trial. Instant Checkmate also offers a $35.12 monthly membership with unlimited reports. A three-month package costs only $28.09 per month.

Intelius

Intelius is another top-notch email lookup tool. This people search service has been around since 2003 and claims to have over 20 billion records from both public and private sources.

You can search Intelius’ extensive database by full name, address, or reverse phone lookup. Although Intelius is not specifically designed for reverse email searches, entering the name, address, and phone number will yield more comprehensive results.

In terms of price, this tool’s reverse email search feature is comparable to Instant Checkmate. A 5-day trial is $1.99, and a monthly membership is $29.63.

Truthfinder

TruthFinder is a great reverse email lookup tool. This legitimate background check service allows you to check someone’s email address.

The app’s mobile-friendliness and sleek design have made it a hit. It has time-saving filters and refinement options. Their data is also accurate and presented in an easy-to-understand format.

Email search on Truthfinder may yield the following results:

• Information
• Work and education
• Possibility of a
• Social media record
• a priori
• Felonies
• sex offender data
• Assets

Truthfinder’s monthly subscription is only $29 per month. Paying the first two months in advance saves you 20%. Unlike other email search services, Truthfinder does not offer a free trial.

PublicSeek

PublicSeek is a service that allows you to look up public records about someone. It’s easy to use, and it has a mobile app for those who like to search on the go.

You can use PublicSeek to find information by:

• Name
• Email
• Residence
• Phone

After entering these details in the search bar, PublicSeek will analyze and report on all data related to your search. Their mobile app also notifies you of new information or updates about previous searches.

PublicSeek can provide you with information such as:

• Personal bankruptcy information
• Felonies
• Online profiles

CocoFinder

CocoFinder is one of the best reverse email lookup tools. But the main reason is that it’s free. Despite being free, it provides detailed reports and valuable risk management data.

CocoFinder also has over a million global users. Meanwhile, reputable publications like PCWorld, Forbes, and TechRadar have given it high marks.

The CocoFinder can quickly reveal the email users’ identities. The search results will show you:

• Names
• Other phone numbers
• Online profiles
• Relatives
• Education
• Work history

Because it is free, there is a limit to how many email searches you can do, so it is not the best option for multiple background checks.

SpyDialer

Another useful reverse email search tool. SpyDialer’s database includes user-contributed address books and social media profiles.

SpyDialer can deliver complete results in seconds. Because it is a publicly accessible tool, people can remove their personal information from the database.

Also, since it’s a free service, there’s a daily limit on how many searches you can do. After 24 hours, the limit will reset and you can resume email searches.

Infotracer

Infotracer is a reliable reverse email search tool if you need a comprehensive personal background check. It can reveal a person’s public records, criminal records, traffic violations, and more.

Their facial recognition search feature sets them apart from other services on this list, allowing you to look up someone even if you don’t know anything about them.

Infotracer can also search for:

• Reverse lookup
• Reverse lookup

A 7-day trial is $3.95, and a single report is $19.95. For the same price, a 1-month subscription is better for a one-time report.

BeenVerified

Been Verified is an easy-to-use email lookup service. The same company that owns Instant Checkmate also owns this tool. It uses public records to gather data and can be used to check up on friends or business partners.

You can search for someone on BeenVerified using information other than their email address.

• Name
• Address
• Vehicle info
• Numbers

You’ll be pleased to know that sending explicit messages via Gmail is possible. We’ll show you how to advance explicit messages in Gmail. Before we begin, please note that this is only web-based. You can’t do it through your Android app because the feature isn’t available there.

Remember that you can only send advance directives for a single Gmail address, not a collection of emails or a fictitious name. One reason to auto-advance some messages is to group them together to work in specific inboxes. It’s doable, whatever you say. We will carefully guide you and provide screenshots to help you set this up. So let’s start here.

• Create a Gmail auto-forwarding filter
• How to disable forwarding
• How to remove a filter

Create a Gmail auto-forwarding filter

Set up a Gmail filter that forwards emails to another address:

• Go to Settings.
• Select Details.
• Click on Filters and Blocked Address.
• Select Add a filter.
• Select the email you want to forward. After that, click Create Filter.
• To add a forwarding address, select Add forwarding address (if you don’t have one) or select one from the menu.
• Check the Forward To box and select the address from the drop-down list.
• Choosy Create Filter Email that meets the criteria will be forwarded here.

How to disable forwarding

Disable forwarding in Gmail if you no longer want messages forwarded.

• Click the gear in the top right of Gmail.
• From the dropdown list, select View all.
• Select the POP/IMAP tab.
• In the Forwarding section, select Off.
• Click Save.

How to remove a filter

If you have multiple email forwarding filters and want to remove one, delete it.

• Click the gear in the top right.
• From the dropdown list, select View all.
• Select Filters and Blocked IP.
• Select Edit to change a filter’s parameters or Delete to remove it.
• Then select OK.

Using a marketing automation tool, you can send automated emails to the right people at the right time.

When you combine website analytics and email marketing, you can target people based on their past purchases. Then you can personalize each customer’s experience and improve automated campaign relevancy.

Advantages of Email Automation

• Customize customer experiences
• Maximize your marketing team
• Increase customer retention
• It enables scalability in marketing

1. Customize customer experiences

Customers love personalization, according to new research.

• 90% of consumers find personalized content appealing.
• 91 percent of consumers prefer businesses that make personalized recommendations and offers.
• A recent study found that when shoppers knew an ad was based on their site activity, their click-through rates increased 11% and product revenue increased 38%.
• In 2019, 72% of customers only respond to messages that are relevant to them.
• Email is the most popular personalization experience.

You can even create a series of automated emails to help grow your customer relationships and your business.

2. Maximize your marketing team

Automation is changing how all teams work. A 2017 survey of information workers found that automating email marketing can boost employee productivity:

• 69% said automation could help save time.
• 59% said they could save 6 hours a week if repetitive tasks were automated.
• 72% said they would use the saved time to focus on higher-value work.

This could save email marketing teams’ time manually compiling lists and scheduling messages. Instead, team members could use that time to build deeper customer relationships.

The bottom line is that automation increases productivity and thus value.

3. Increase customer retention

It’s much easier and cheaper to sell to an existing customer than to acquire a new one, and automation makes it easier than ever. Set up a schedule for messages so customers don’t go too long without hearing from you.

4. It enables scalability in marketing

When you send an email series manually, the number of customers you can reach is limited by the size of your staff. Would you be able to maintain your schedule if your customer base doubled overnight? What if it tripled in value?

Automated emails help scale email marketing efforts. You don’t need to make sure a staff member is available to send a message when someone signs up for your mailing list via a custom signup form. See more email marketing campaign ideas.

With email automation, customers are automatically added to your system when they take any of the tracked actions. Their actions tell your system what messages to send them next, freeing up your limited resources.

Contents

• What is conversion rate?
• Calculating the rate of conversion
• What qualifies a good conversion rate?
• Why conversion rate is vital?
• Conversion rate and return on investment

What is conversion rate?

The conversion rate is calculated as follows: clicks / actions. Your online marketing campaign will be more successful if your conversion rate is higher. If you want to grow your business through digital marketing, tracking the conversions of your marketing campaigns can help you refine your marketing strategies, increase the effectiveness of your content marketing, and better understand the behavior of cart abandoners from a Facebook advertising campaign. Additionally, by utilizing web analytics and conversion tracking tools such as Google Analytics, you can convert a higher percentage of your website visitors to customers.

The more conversions your site receives, the higher its conversion rate will be in general. The conversion rate expresses the percentage of users who converted as a percentage of all users who visited your site. Your content is more effective when it has a high conversion rate.

Calculating the rate of conversion

Calculating your conversion rate is straightforward. Simply divide the number of people who interact with a piece of content, such as an email or a page on your website, by the number of conversions.

Consider the following scenario: You recently sent an email campaign to 10,000 customers who have previously purchased from you informing them of the impending release of your new product. 500 of the 10,000 email recipients clicked through to the pre-order page. Your email’s ecommerce conversion rate is 500 divided by 10,000—5%.

What qualifies a good conversion rate?

Your conversion rate demonstrates the effectiveness of your public-facing content in no uncertain terms. If 6% of your website visitors subscribe to your newsletter or make a purchase, your website is 6% effective.

However, here’s the thing: That is quite good. According to conventional wisdom, a “good” conversion rate for a website should be between 2% and 5% across all industries. Conversion rates vary considerably more by industry.

Certain industries, such as industrial equipment, have websites that are extremely underperforming. Others, such as those selling electronics or business services, typically have higher conversion rates on average. Therefore, if you’re curious about where you fall, conduct some research and make certain you’re not comparing apples to automobiles.

Why conversion rate is vital?

To determine the effectiveness of your marketing efforts, you must first determine the number of people who respond to them. Conversion rate is one of the most useful and accurate metrics because it compares the number of customer responses to the total number of contacts.

Consider this: If you received 50 new subscribers to your mailing list last month, your natural reaction would be to celebrate and take the afternoon off.

You may wish to reconsider that response if you discover that those 50 came from a total of more than 50,000 visitors to your website. That’s a 1% conversion rate, which means you should begin tweaking your content immediately.

Conversion rate and return on investment

A high conversion rate equates to a high return on investment.

Assume you spend $2,000 per month on content that generates 20,000 readers and 500 click-throughs on average. Your conversion rate is now 2.5 percent. Additionally, you’ve spent approximately $4 on each of those conversions.

If, on the other hand, you manage to generate 800 click-throughs the following month, your conversion rate will increase to 4%. And if your budget remains constant at $2,000, each conversion costs only $2.50, down from $4 the previous month. You’re in a better position now that you’ve increased revenue without increasing spending.

On the other hand, if your conversion rate decreased, your ROI would decrease as well. Each conversion has increased in cost. If this occurs, it may be a sign that you need to alter your marketing strategy.

Email marketing has evolved due to brands competing for subscribers’ attention. Email marketing has evolved from plain text to the interactive email we know today. Marketers are still refining their tactics.

Here are the top email marketing trends for 2022.

• Artificial Intelligence
• Data privacy
• Dark Theme
• User-generated content

Artificial Intelligence

Currently, AI is used sparingly in email marketing. But it could completely transform email marketing. Small and medium-sized businesses will benefit from AI. Marketers can use Big Data and AI to create highly personalized emails for their subscribers.

Effective subject lines for emails are already using AI. In the future, AI will be used to create content, optimize survey results, maintain email list hygiene, and speed up email delivery.

Data privacy

With the recent launch of Apple’s Mail Privacy Protection program, subscribers can automatically download and save all emails to their own server. This prevents brands from tracking when their emails are opened. Some brands saw an increase in open rates after MPP launched. This skews the results and may mislead marketers. With the recent launch of Apple’s Mail Privacy Protection program, subscribers can automatically download and save all emails to their own server.

MPP is here to stay, and other email clients will likely follow suit. Instead, email marketers should use other metrics like conversion rates and list growth rate to measure their campaigns’ success.

Dark Theme

The pandemic has increased people’s average screen time. People started using night mode and dark themes on their devices to reduce eye strain. The dark theme or night mode reduces blue light emissions from screens, allowing people to look at them longer. Dark themes will continue to gain popularity. Email marketers should therefore optimize their emails for both dark and light modes.

User-generated content

User-generated content will be one of the simplest email marketing techniques in 2022. Likewise, user-generated content includes customer ratings, reviews, and images of customers using your product. It also encourages skeptics to try your products or services. Smaller brands with limited resources can use this method to consistently create effective email copy. Moreover, user-generated emails increase ROI by building trust and converting more subscribers into customers.

Not sure how to brand the metaverse? To get started, Coegi’s account strategy director Matt Prosperi offers three tips.

In 2022, the term “metaverse” will be as popular as “cookieless.” This is not a new topic, as it has been discussed in some capacity for several years when it comes to the increasing interest in augmented and virtual realities, social commerce, data privacy, NFTs, you name it.

The metaverse, coined in 1992, long before the Internet, is a bit confusing. It isn’t tangible or singular. All of these things combine to form a digital world which mirrors real life in some way. This was already happening before 2020, but the pandemic accelerated it. For this reason, most marketing teams have already tapped into the metaverse in some capacity. But how can marketers better use the metaverse in their marketing campaigns?

• Make your brand accessible on owned and operated channels
• You don’t have to know every metaverse trend
• Constantly refocus on business goals

Make your brand accessible on owned and operated channels

Consumers are drawn to immersive experiences, which is why metaversal experiences are popular. They want to fight the dragon in the video game. They value knowing the eyeshadow color before purchasing online. Also, they value being heard in private and something that transcends age, gender, and location.

It could be a 24/7 chatbot answering product questions, a seamless social commerce experience, or a virtual dressing room where consumers can try on pants before buying them.

You don’t have to know every metaverse trend

Brands are chasing an impossible dream if they try to embrace every new digital trend. Trying to do everything builds nothing but equity (and wasting a lot of dollars in the process). Instead, understand your target market and determine what will add value to them and increase brand loyalty.

Maybe your customer doesn’t care about NFTs and won’t use crypto to buy a collectible logo. Maybe you don’t need to gamify shopping, but rather focus on a connected commerce strategy that allows them to buy wherever they want.

Instead, focus on creating the best solutions for your brand and its customers.

Constantly refocus on business goals

Many brands are reacting to headlines without a media strategy. It’s easy to do, especially when non-marketing leaders ask for your opinion on new trends. If the end goal is not top of mind, then innovation does not drive profit.

Innovation must be based on doing something new that excites or delights the consumer. That’s what spreads the word and keeps them coming back. Explore the metaverse through your customer’s eyes and find out what makes their lives better.

The metaverse will evolve. Marketers must keep up with changes while maintaining focus on business objectives. Examine if you’ve optimized your current metaverse experiences, if adopting this tactic will benefit your customers, and if it will ultimately benefit your business.