- YouTube Affiliate Program
- The YouTube Shorts Fund
- One Viral Video Vs Multiple Videos
YouTube Affiliate Program
First, to make money on YouTube, you must be accepted into the YouTube Partner Program (YPP). With the YPP, creators gain access to additional platform resources and features, such as a creator support team, Copyright Match Tool, and ad revenue sharing.
Regarding advertising revenue, keep in mind that it is split between various parties. A publisher will receive $68 for every $100 paid by Google. YouTube loses money if viewers skip the ad before 30 seconds, so you won’t be paid. Around 15% of viewers watch the required 30 seconds of a video ad to be paid.
The YouTube Shorts Fund
The YouTube Shorts Fund is a great place to start if you don’t get accepted into the YouTube Partner Program. It’s a $100 million fund that rewards original Shorts creators. YouTube will reward thousands of creators with a Shorts bonus every month.
Nonetheless, focusing on launching your YouTube channel is the way to go. With regular postings of videos that your target audience can relate to, you’ll get there. Uploading longer videos also allows you to add more ads, increasing your earning potential.
One Viral Video Vs Multiple Videos
One of the first thoughts that comes to mind when considering YouTube views is that they must be viral to be meaningful. This is not always the case.
In fact, you can grow your YouTube channel faster if you create more videos instead of focusing on one video going viral. Because if your channel has multiple videos, the platform can recommend your other content to viewers, increasing the likelihood of them subscribing.
Also, having more videos increases the chances of other viewers finding your videos. Basically, having multiple videos helps the platform figure out your channel’s focus, making it easier to recommend your content to relevant users. That means more potential subscribers.
The challenge is to create 60 videos in your first 60 days on the platform. This will give you a better idea of what content your target audience enjoys. Create 30 videos in the first 60 days. Then, keep uploading new content regularly. Upload at least two videos per week.