Isn’t cold email marketing a common phrase? Almost, but not quite.
The majority of the negative feedback you’ve heard regarding the method is due to poorly written emails that use the wrong strategy or have no strategy at all.
These communications frequently appear to be borderline, if not outright spam and no one likes spam, unless it’s the edible pre-cooked canned meat variety.
When it comes to landing clients, friends and industry professionals swear by the effectiveness of cold emailing. If you’re having no luck sending cold emails, you might want to reconsider your cold emailing strategy.
- What Is Cold Email Marketing?
- What Is the Importance of Cold Emailing?
- How You Can Start Leveraging Cold Email To Gain More Customers
What Is Cold Email Marketing?
A cold email is similar to a cold call, although it is a little more courteous.
You’re contacting a lead you’ve never spoken to before in the hopes of piquing their interest in your products and services.
The lead is likely to have little knowledge of your organization as well. They didn’t sign up for your email newsletter.
That raises another interesting question: how can you obtain email addresses for cold email marketing?
Because some people aren’t afraid to share their email addresses, you might have seen the email on social media or in a comment on a competitor’s blog post.
By the way, cold email marketing isn’t just for potential consumers. This is also cold emailing if you want to work with an influencer or write a guest post for a site and make the request in the first email.
What Is the Importance of Cold Emailing?
Because you’re not at risk of being yelled at by a stranger when cold emailing, it seems like a better option than cold phoning, but is it really something you want to include in your email marketing campaigns?
Without a doubt! Cold emailing can be an effective way to get leads. Sure, most leads won’t be interested, just like with cold calling, but the ones that swiftly go from frozen cold to scorching hot will.
It’s those hot leads you want your sales team and marketing pursuing.
You can also use cold email marketing as a type of networking. How? When you mass-email a large group of people, you’re increasing brand awareness as well as product and service awareness.
So, even if the first influencer you contacted was unable to assist you, perhaps someone else can. This generates a one-of-a-kind networking opportunity that you couldn’t get by cold calling.
How You Can Start Leveraging Cold Email To Gain More Customers
Here’s how you can start leveraging cold email to gain more customers in few simple steps:
Create a fantastic email signature
The majority of prospects regard your signature as an indication of trustworthiness. Your signature should not detract from the material, but it must demonstrate that you are a genuine individual who can be trusted. Remember, this is the recipient’s first email from you, so make sure their “Spidey senses” aren’t triggered.
Signatures should be brief and include the following information:
- Name in full
- Title of job or profession Phone number
- Address of a website or other online profile (e.g. LinkedIn)
- A photo of yourself (preferred) or the emblem of your firm (decent)
Create a memorable email signature
The majority of potential customers regard your signature as an indication of trustworthiness. Your signature should not detract from the copy, but it should demonstrate that you are a legitimate individual who can be trusted. Keep in mind that this is the recipient’s first email from you, so avoid setting off their “Spidey senses.”
Create a compelling subject line
Make sure your subject line is well-thought-out. The subject line is the first thing the recipient sees and will use to determine whether or not to open your cold email. If no one reads the email copy, they will not consider doing business with you.
Consider your subject line to be the email headline, just like articles, newspaper ads, and blog posts. It must entice the customer to take the next step.
Keep the email to a minimum
Time is an important commodity. Your prospect is presumably dealing with a lot of different things on a daily basis, and they’re definitely getting emails from other people.
A short cold email communicates that you aren’t going to waste the recipient’s time. As a result, they’ll be more likely to pay attention.
A clear CTA (call-to-action) is present in a good email closure, and it attempts to guide the prospect toward finding value or need.
In summary, cold emailing is one of the most efficient and cost-effective methods of reaching out to new consumers. If you want to increase your consumer base, you should think about the methods given above.