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Marketers that make use of the autoresponders have a lot of their email marketing automated. The Email autoresponders consist of just two individual components that are working together to achieve the primary goal. The first one is the automated email campaign which includes the marketing messages that are sent to subscribers on the list when specific events or actions are triggered. Then we have the automation rules. These are the triggers or the actions the sender puts in place to determine when the particular automated messages are to be sent.

For example, if a business wants to follow-up on their customers who made purchases by cross-selling and upselling. So, what the sender will do is to create a particular message and sets a trigger such as the purchase of a specific product. When a customer buys that particular item, the action is been triggered, and the automated email is then sent the stipulated time set.

Businesses and websites can now set up their email autoresponders to inform their customers about special offers or any of their new posts, also they can start sending welcome emails or sending gifts to subscribers who have just signed up. One can also make use of them to send other email messages that keep the subscribers engaged. To get started, you will need to register and set up an email autoresponder in the SendPulse.

How to create an email autoresponder series

1. Setting up an event in the Automation 360
2. Create the necessary email templates
3. Connect emails in a sequence

The SendPulse allows you to start creating or to uploading your mailing lists and to also send email sequences to subscribers when they have perform some particular sets of actions. Here is how you can create a custom event-based autoresponder making use of the SendPulse’s Automation 360.

Step 1: Set up an event in the Automation 360

First you need to decide which user action will trigger email sending. Actions like the shopping cart abandonment, the registration, the subscription, the purchase, etc., are called events.

Now go to the “Automations” click on your SendPulse account, open the Event Manager, then choose the type of event, and after that add the generated code to your website.

Step 2: Create the necessary email templates

You need to design your email templates to include in your autoresponder sequence. With the SendPulse, you can do it in 3 different ways:

1. By creating email templates from scratch with a convenient drag and drop editor;
2. By taking templates from the free library and then customizing them to your liking;
3. By using the Chrome extension to save any of your email from your Gmail inbox as a customizable template in your SendPulse account.

Step 3: Connect emails in a sequence

You can start making use of the event you have just created as the starting of your autoresponder. Then, you will have to connect your email templates with the “flow start” element. You can also connect with other of the elements to create the automated flow. You can enter the subject lines and then you schedule the sending time for each of the element in the flow.

The Email autoresponders help in maintaining the relationships that you have with your customers and increasing the conversions by front-loading your effort.

1. Establish the stable and the long-term relationships with your subscribers.

The Email autoresponders allow the marketers to create an automated message and then schedule them to go out to their subscriber lists on a specified date. This way, the subscribers hear from the company frequently and then look forward to the future communication. This anticipation will create a unique bond between the business and the prospective customer.

2. Ensure continuous advertising without you hiring any new staff.

The Email autoresponders takes care of regular marketing email delivery to the customers and prospects. And given that the process it takes is entirely automated. There is no need to start hiring new people to do the job. So, a business has no extra expenses attached and even earns a better return on investment.

3. Offer immediate follow-up.

With email autoresponders, a marketer can now diligently follow-up their customers without leaving any of them out. These emails are simply automated. Thus eliminating the possibility of missing their customers or their prospects who are on their mailing list.

4. Create repeat sales.

The Email autoresponders is one that ensure there is a constant communication with existing customers. Marketers make use of cross-selling and upselling to cause repeat sales.

5. Direct customers to websites or blogs.

Marketers make use of email autoresponders to direct subscribers to their video channels, their blogs, the websites, their discussions on socials and so forth. These different channels display various information regarding a company and also help the prospects or customers. To better understand the products or the services that is offered by a brand. This results in both the traffic and the conversion increases as the users gain access to facts that influence their buying decisions.

6. Help marketers access measurable results.

Marketers can now gain a lot of variety and meaningful insights from the email autoresponders that will help to evaluate their strategies better. In addition, marketers can easily tweak their email campaigns to suite their needs. And to ensure that you personalize content and achieve higher engagement.

7. Ensure better delivery of marketing emails.

The Email autoresponders will eliminate any guesswork from the email delivery. They are designed to ensure that all of the messages in the system are sent on time to all of your subscribers on a mailing list.

8. Help marketers increase brand awareness.

Now Marketers can brand their email messages by simply adding their taglines, their logos, their physical addresses, and their phone numbers to ensure that they emphasize their products or their services to prospective customers.

You can learn how to use the email autoresponders for your marketing and you can create your first one with the SendPulse

An Email Autoresponder is simply a series of messages that is sent automatically to a mailing list based on the specific rules at defined intervals.

The process may begin after a user have subscribed to the sender’s email list or it may begin when a particular condition is met.

Contents of the email autoresponder you should know

1. Knowing the purpose of an email autoresponder
2. Advantages of the email autoresponders
3. How does an email autoresponder work?
4. And how to create an email autoresponder series

Email Autoresponder Examples

Marketers make use of the email autoresponder functionality to send both their promotional and educational content at the right time without doing much work. With each of the email series, the sender should set out to go and address the concerns of their prospects and then emphasize on the benefits of their businesses, their products or services.

How about an example? A marketer can just set an email autoresponders so that in 5 minutes time after someone joins the mailing list, they will receive a welcome email. Then, if the subscribers happens to share their birthdates, the company sends them a birthday email with a unique offer attached. Besides, the marketers use the email autoresponder to send emails that are predefined by subscribers’ action.

What is the purpose of an email autoresponder?

An email autoresponder series enables the companies to start building trust with their prospects. Email autoresponders get a recipient to open their promotional emails, to visit websites, and eventually to make a purchase. Most sites make use of the email autoresponders to provide their subscribers with the most relevant offers at the right time. Besides, this automation tech is helpful in eliminating mistakes caused by human error when the email scheduling is needed.

Advantages of email autoresponders

1. Turn new visitors into subscribers
2. Establish stable and long-term relationships with subscribers
3. Ensure continuous advertising without hiring new staff
4. Offer immediate follow-up
5. Create repeat sales
6. Direct customers to websites or blogs
7. Help marketers access measurable results
8. Ensure better delivery of marketing emails
9. Help marketers increase brand awareness

The Email autoresponders come bearing gifts for marketers. Here are the things that they can do:

Turn new visitors into subscribers

The Email autoresponders offer an excellent communication line with your new visitors on a website. The Marketers provide more valuable offers in these email series that will entice the visitors to submit their names and their email addresses. In exchange, the users receive exciting offers, that includes even free reports, the trial offers, the no-obligation consultation, and much more.

You can browse hundreds of professionally-designed templates for new ideas and for quick implementation.

Also there are templates that welcome, that educate, that promotes, sell, and also celebrate.

There is still customize templates that is already sets for that greeting, follow-up, and converting subscribers.

How do you select a Free email provider?

Here are some of the top selection criteria’s you should check when you are selecting a free email provider:

1. Reputation: Your free email service provider should possess a good reputation. An email address is one that should be looked at, it is one of the first aspects that your clients see.

2. Archive Capabilities: A good free email providers would enable you to save, to store, to archive, and tobsearch your messages.

3. Security: You should also look for one that has a strong security measures while you arr selecting a free email provider. It will help you to keep your message safe and will also protects you from unauthorized access to email account.

4. Integration: Some of the email services work fine with other business software like the productivity suites and the calendars. If your business depends on any of such tools, then you should go for the email package that integrates them.

5. Spam Filter: The Spam messages is a waste of your time, and you do not want to start reading them. Therefore, you need email service that have a system that detects and filter out spam messages.

6. Reliability: Your email service provider should be running just at the actual time that you need it. The downtime of the Email can result to an unhappy or lost customers.

7. Storage: The storage space is one of the important aspects when it comes to selecting an email service provider. It would help you if you can keep in mind that the amount of enough storage space included with your account.

8. Ease of Use: Your staff member needs to start creating and using email account as your business grows. You will have to look for the email service provider, that is easy to use, so it will reduce your staff training time.

9. Advanced Features: The Advanced features like the ability to schedule tasks or to recall messages all depending on your unique business need.

What is IMAP, POP3, SMTP?

1. IMAP: The IMAP or the Internet Message Access Protocol is a mail protocol that is mainly used to access email on the web server from a local PC. The IMAP stores messages on a server and also synchronizes the mails across multiple devices.

2. POP3: The POP3 or the Post Office Protocol version 3 is a mail protocol that is mainly used to receive emails from server to the local email client. It also helps in downloading mail messages on your computer and it deletes them from the server.

3. SMTP: The SMTP or the Simple Mail Transfer Protocol is an application that is used to send messages to the mail server for relaying.

When you are sending emails, the web server will process your mails and then decides which server it will send the messages to. The mail service provider downloads the mails and then places it in the inbox of the recipient.

What is Microsoft Exchange?

The Microsoft Exchange is email server solution that helps to manage all your mails. It performs different kinds of activities related to your incoming, your outgoing, your drafts messages, and also your calendars.

You will need it for networking, for job recruitment, for downloading resources, for transferring files, for setting reminders, for meeting with colleagues, and for so much more.

Even with the latest rise of office chat platforms right now, you still depend on the email for a surprising number of things. But unfortunately, it is not every email service that is completely free. And even the free email services might not be the easiest to make use of or have all the features that you need. These are 4 email services that are free and among the best.

1) GMX

The GMX (Global Mail eXchange) is one of the best email service provider available that offers a feature of advertising. Users may ba able to access GMX Mail via the webmail POP3 and the IMAP4 protocols.

Feature:

1. It provides attachment that is up to 50 MB.
2. It has the drag and drops functionality to help manage your schedule.
3. GMX contains an online address book, which allows you to keep track of all your contacts.
4. It also has strong email filter Rules that help you to keep your inbox clean.
Link: https://www.gmx.com/

2) Yandex

The Yandex.Mail is known to be a smart and secure email service provider. You can make use of it on your Android devices. It is one of the best available email service that offers you to change the appearance of the mailbox that will suit your mood.

Feature:

1. It enables you to put your messages on a timer so that you can write them in advance and then send them at the right timer.
2. It checks all the Mail for viruses and it stores suspicious messages into the spam folder.
3. It Protects against spam and against fraud.
4. It allows you to have access over all the Yandex services with one account.
Link: https://mail.yandex.com/

3) Mail

The Mail allows you to select from 200 domains while you are creating an email address. You can select an area that fits their profession, their personality, location, or their lifestyle. This personalization of email address will work or serve as identification of a specific person.

Feature:

1. It provides free email services and also provides unlimited email storage.
2. It has an antivirus tool that protects your emails from any form of viruses.
3. It also provides a convenient way for you to access your Mail via smartphone.
Link: https://www.mail.com/int/

4) Tutanota

The Tutanota is an open-source and it is also a secure email service. You can get free email sign up and you can also use the encrypted emails on all devices with mobile apps email client and the desktop clients.

Feature:

1. It provides free email services without any Ads.
2. It has an encrypted calendar just for security purpose.
3. It enables you to send free secure emails to anybody without any hassle.
4. It offers you also a free Secure Email without any Ads
Link: https://tutanota.com/

The (ESP) which fully means The Email Service Provider is know as a provider that offers services to help send and to receive emails. Any good Email Service Provider will help you when you are building your email templates, when you are managing your contact lists, and when you are sending and tracking your campaigns on a larger scale. Most of the email account providers that are available today are free but some of their premium features may be charged.

1) The Gmail

The Gmail is a free email account service that is managed by Google. It gives you the ability to send and receive emails. You can also access the Gmail by using a third-party programs that synchronize email details through the IMAP or POP.

Feature:

1. This is one of the best free email service that provides you with nudges that help you to follow up and respond to messages.
2. You can view attachments, the snooze messages, and the open attachment without opening the emails.
3. It also allows you to join Hangouts Meet chat or to make video call with others from your inbox.
4. Gmail automatically blocks phishing emails.

2) iCloud Mail

The ICloud Mail is an email service that is operated by Apple. It can be used mainly with the Mail app on your Mac computer, your iOS device or when using the MS Outlook on a computer having a Windows operating system.

Feature:

1. It is known as one of the best email providers that allows you to access the IMAP.
2. It finds new messages automatically and put them in the inbox.
3. The ICloud Mail automatically loads HTML images.
Link: https://www.icloud.com/

3) Yahoo! Mail

The Yahoo! Mail is an email service that was provided by an American parent company Yahoo!. It offers you an easy signup process and offers a free email account with massive storage, i.e., 1 TB.

Feature:

1. The Yahoo Mail allows you to customize your inbox by selecting themes.
2. Users can search email simply by keyword, the date, or the contact.
3. It is one of the best free email service that offers you to use the animated GIFs to show your feelings.
4. The Yahoo Mail mobile app makes it easy for you to manage your emails while you are traveling.
Link: https://login.yahoo.com

4) AOL Mail

The AOL Mail is a web-based free email account service that is provided by the division of Verizon Communications, AOL. It has a pretty simple account interface and the mobile application for accessing of inbox without any interruption.

Feature:

1. It helps you to manage your AOL calendar.
2. It is known as one of the best email providers that enables you to customize your list view of emails.
3. The AOL Mail allows the organizing of your emails in a better way.
4. It also has a customized panel so that you can be able to focus on your work.
Link: https://login.aol.com

An Email Service Provider (ESP) is one that offers services to send and to receive emails. Good ESP helps you when you are building email templates, when managing your contact lists, and when you are sending and tracking your campaigns on a larger scale. Most of the email account providers available are free but some of their premium features may be charged.

We have listed some of the free email providers with popular features.

1) ProtonMail

The ProtonMail is an open source and it is also a secure email service that is offered by the MIT scientists and the CERN. It is protected by the Swiss privacy law. It has an easy to use secure email service, that have an end to end encryption.

Feature:

1. There’s no personal information that is required in order to create an email account.
2. It can be easily accessed on any device without even installing the software.
3. You can send and receive emails that are secured with end-to-end encryption.
4. There’s no personal information that is needed for you to create your secure email account
5. The ProtonMail is optimized to help you better organize read, as well as to also send an email.

2) The Outlook

The Microsoft Outlook is browser-based email service provider. You can find it in the Exchange Server, the Exchange Online, and the Office 365. It helps you to become productive and to connect yourself when you are at home and also on the go.

Feature:

1. It offers enterprise-grade security.
2. The Outlook has a built-in calendar in it that enables you to schedule and to manage meetings or events.
3. You can possibly see information about contact when you hover over its name.
4. It provides you with an easy way to find people, messages, and the documents in email.

3) The Zoho Mail

Zoho Mail is the known to be the most secure and it also add free email hosting service tailor-made just for your company’s communication needs. It is clean and also very fast and it offers protection against any kind of fake emails.

Feature:

1. It has a control panel from where the admin can make some certain changes in the settings and also make customization.
2. It follows the e-Discovery process that will help you to discover your emails quickly.
3. Also it allows you to add comments in the email threads, the share files, the manage tasks, and the tag your organization team.
4. You can be able to integrate with the Zoho CRM (Customer Relation Management) to manage your sales.

4) The HubSpot

The HubSpot is a tool that is helpful to you in creating and sending of emails without IT or designer. It has got a drag and drop editor that enables you to make a customize of your mail. This application has a stand-by ready to use templates that can be used as per your need.

Features:

1. It allows you the possibility to deliver personalized emails.
2. You can send your mails with the privacy and data protection.
3. It allows you the ability to modify email content with ease.
4. This application also allows you to send emails from the CRM.
5. It has the function to automatically reply to emails.

Some of your recipients may find your blog valuable, but they won’t pay much attention to your promotional offers. While others will just want to take advantage of offered deals and then they won’t bother reading your blog much. The first group would benefit from your updates on your new blog posts. The second group likely would prefer to receive coupons and the promotional offers, instead.

Best Email Marketing Tips

If you really want to take advantage of the future of the email marketing, there are just a few ideas that you can implement now. These tips are as follows:

Optimizing Post-Purchase Emailing

Most of the e-commerce platforms will automatically send the post-purchase emails. They usually contain the receipt and the tracking information for customers. But you can also take this further using it to enhance your customers’ experience. Instead of the normal generic “thank you for your business” email, you can craft a nice post-purchase emails. Email that can generate more engagement. And likewise, that increase the chances of a customer coming back to do business with you again. For example, you could just sincerely thank them for their purchase. Then you can recommend other products or services they might find interesting and valuable based on that purchase. You can also ask them for a review of the product or service that was purchased.

The Customer reviews is one of the important parts of any digital marketing effort. So, doing everything you can to increase the number of your reviews that you receive will pay off tremendously. And it will also encourage others to investigate your brand.

Investing in a Responsive Design

As the name suggests, the responsive design gives a description of a web page’s ability to “respond” to the display on which a recipient can view the page, and then adjust its content accordingly. For example, your home page layout may look great on the desktop display view but it may appear compressed and hard to read on a mobile screen view.

Striving for one-to-one Personalization

It is unrealistic to start expecting to connect with each individual on your email list just on a personal level, but that does not mean that you should not strive to do just that. Personalizing the emails that you have sent to each recipient on your list will increase the chances of them realizing that you value them beyond just the purchases they make. This encourages your customer advocacy, which in turn will lead to the next tip for email marketing success in the coming years.

Embrace the New Conversion Funnel

The previous conversion funnel that most of the marketers relied upon and based their core strategies upon was just a simple progression of simply narrowing down your leads to those that are most likely to be converted and then focusing on them more than the rest on your list. Instead, the new conversion funnel is more of a “gateway” that is drawing your customers in to start an investigation on your brand and then encourages them to start sharing their experiences with others, also supplying them with an additional valuable content along the way.

Social media should start working in tandem with your email marketing strategy. For example, you can do a promotion with social media events like the live streams and Q&A sessions through your email, and use your social media profile to gain more recipients for your email list. Also you can create segmented content for your users who subscribe to your newsletter or mailing list through your social media as opposed to a direct link conversions from the search engine results. The social media is also very important to the predictive marketing, one amongst most intriguing advances in the modern email marketing.

The Future of Email Marketing

The Predictive analytics collect user data and then create insightful data streams that the marketers can make use to predict what type of products, type of services, and the promotions would appeal most to all their reviewed users. The Predictive marketing can be of help to you in segmenting your email lists more precisely, so that your content will go to the people most likely to find your email valuable. Targeted content is likely to have more successful results than the generic messages that will just cast a wide net over your email list.

To Capitalize On Predictive Marketing

The first thing you need is to identify your most valuable customers. For example, just 5% of your email list may account for about 90% of your sales, while the other 95% are just one-time purchases or an infrequent repeat customers. Your efforts in the predicting of these customers’ preferences and their future desires can help you to capitalize on the most lucrative segments of your list.

The Artificial Intelligence (AI) will also play a very crucial role in the email marketing in the nearest future. In some ways, it already does now. Systems that are capable of machine-learning can analyze the consumer behavior and then learn from past interactions to help you develop more effective marketing campaigns. The AI can empower you simply by identifying the most successful content types, the subject lines, and the calls to action that lead to the greatest number of conversions you’ll have. The AI is also a crucial tool for carefully segmenting your email marketing lists so that you can deliver more precise content that are tailored to your recipients.

Email Marketing Automation

Another key area of this innovation in the modern email marketing is the automation, or the process of delegating relatively the mundane tasks, like the sorting through of your email list segments, to machine processes instead of the human hands. It is important for you to balance the amount of automation that you use in crafting your email marketing materials.

If you rely on automation too much, your emails will appear impersonal. Too little automation, and it may be kind of difficult to properly segment your email list and to deliver the most valuable content to various types of recipients. You allowing your subscribers to manage their email preferences all by themselves is a great way to cut down on the legwork of automating your emails. Instead of you trying to carefully discern the different segments and sorting your recipients into segments, by yourself, have your recipients do the segmentation by themselves for you simply by allowing them to customize their content preferences.

You should be aware of some of the most common successful email marketing trends and then capitalize on them. First is the basic segmentation. Instead of you sending the same materials to your entire mailing list, it is vital for you to first segment your recipients. You can do this by just interaction quality, interaction frequency, or by past interactions. For example, you could develop some different email marketing materials for your customers who have already completed transactions and those who have abandoned shopping carts or have clicked away before converting.

Another crucial trend now is the move away from “desktop-based email to the mobile“. More people than ever make use of a mobile device to browse the web, to make purchases, and to interact socially. They are now also using their mobile devices to check their email more frequently than ever. After the segmentation, the mobile optimization is the second most relevant trend that is in email marketing today. It is very important that your emails display clearly on all of the devices, so take your time to consider how your materials should appear on desktop and on the mobile screens and then adjust accordingly.

The List cleansing is another very essential trick that is used for making the most of your email marketing efforts. List cleansing, as the name goes, involves the removing of email recipients who do not engage with your brand or do not open your emails at all. This process should only be an occasional process. For example, a customer who has not opened your last several emails may still find the value in your next message. On the other hand, a customer who has not opened single one of your email messages for a year or over a year may not be using the email account anymore, or your messages may have just found their way into the recipient’s spam filter.

Message personalization is another one amongst the most important trends that is in the modern email marketing. Customers are more likely to discover value in messages that are tailored to their individual preferences and the past interactions with your brand rather than just generic messages that are designed for impersonal mass appeal. There are so many tools that you can use to add some personalized touches to your email messages, and this can help to create more valuable interactions for the recipients that are on your mailing lists.

Email Marketing vs. Social Media

With statistics of 77% of consumers who prefer permission-based marketing materials sent to their email instead of to there social media marketing. This makes more sense considering the fact that most people opt-in to receive marketing emails when they make purchases from brands or when they visit their website. If the brand is offering something that is interesting or valuable to the consumer, the consumer is more likely to interact with that brand in the future, and will therefore, want to hear from them and see what bring to the table.

While you might be assuming that the majority of people do prefer to keep their business and their consumer-based digital interactions to the email and their personal communications within social media channels, 45% are reported that they preferred to keep personal conversations and their interactions in the emails rather than on social media platform.