Email marketing has evolved due to brands competing for subscribers’ attention. Email marketing has evolved from plain text to the interactive email we know today. Marketers are still refining their tactics.
Here are the top email marketing trends for 2022.
- Artificial Intelligence
- Data privacy
- Dark Theme
- User-generated content
Currently, AI is used sparingly in email marketing. But it could completely transform email marketing. Small and medium-sized businesses will benefit from AI. Marketers can use Big Data and AI to create highly personalized emails for their subscribers.
Effective subject lines for emails are already using AI. In the future, AI will be used to create content, optimize survey results, maintain email list hygiene, and speed up email delivery.
With the recent launch of Apple’s Mail Privacy Protection program, subscribers can automatically download and save all emails to their own server. This prevents brands from tracking when their emails are opened. Some brands saw an increase in open rates after MPP launched. This skews the results and may mislead marketers. With the recent launch of Apple’s Mail Privacy Protection program, subscribers can automatically download and save all emails to their own server.
MPP is here to stay, and other email clients will likely follow suit. Instead, email marketers should use other metrics like conversion rates and list growth rate to measure their campaigns’ success.
The pandemic has increased people’s average screen time. People started using night mode and dark themes on their devices to reduce eye strain. The dark theme or night mode reduces blue light emissions from screens, allowing people to look at them longer. Dark themes will continue to gain popularity. Email marketers should therefore optimize their emails for both dark and light modes.
User-generated content will be one of the simplest email marketing techniques in 2022. Likewise, user-generated content includes customer ratings, reviews, and images of customers using your product. It also encourages skeptics to try your products or services. Smaller brands with limited resources can use this method to consistently create effective email copy. Moreover, user-generated emails increase ROI by building trust and converting more subscribers into customers.