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TikTok’s ad management platform has been live for about a year. The growth of TikTok as an online advertising platform has dispelled any doubts.

So you know TikTok deserves a marketing budget. But why invest in a TikTok strategy if everyone else is?

Read on for compelling reasons and ad features to pursue TikTok or to double down if you already are.

• TikTok’s Superior User Engagement
• Branding
• Spark Ads
• Auction Insights

1. TikTok’s Superior User Engagement

It is the high user engagement that makes TikTok stand out.

The average TikTok user spends 87 minutes per day (as of April 2021). That’s a lot of time for brands to exploit.

TikTok’s content is also highly interactive. Brands get a captive audience that actively engages with the content rather than passively watching it.

The growing list of TikTok features invites users to add their creative touch to the content they consume, unlike YouTube, Facebook, or Pinterest.

With its lens feature, Snapchat approaches TikTok’s interactivity. But 52% of TikTok users don’t use Snapchat. That’s a big audience that wouldn’t be reached otherwise if not for TikTok.

2. Branding

Use Brand Effects to distinguish your ads. This is an AR feature for video overlays, like Snapchat lenses.

But it’s designed to highlight brand-specific elements.

However, this flexible feature can be applied to other verticals such as travel or automotive.

Using this feature will increase engagement, brand recall, and the likelihood of your content being shared.

3. Spark Ads

Spark Ads are one of TikTok’s newest ad formats. Unlike other formats, this one relies on organic social content rather than advertisers’ own video content.

Sponsor organic content with Spark Ads. Rather than creating new content and researching its viral potential, brands can sponsor existing content that has already gained traction.

While this solution is best suited for mid- or upper-funnel audiences, it is still a great marketing tool.

Spark Ads bring together organic and paid social media. It also saves time and money by not requiring custom content development, which often results in costly delays.

4. Auction Insights

After your campaign goes live, check out TikTok’s auction insights.

It’s a useful tool for analyzing campaign performance with graphs and metrics to help with optimization.

To find it, go to View Data in the TikTok Ads Manager’s Campaign level.

This article describes how to use Firefox, Chrome, or Safari to spell check Yahoo Mail messages.

• Enable Spell Check in Firefox
• Enable Spell Check In Google Chrome
• How to Enable Spell Check in Safari

Enable Spell Check in Firefox

To enable spell checking in Firefox for your Yahoo Mail emails, you must enable the feature in the Firefox options. It’s a straightforward procedure that only needs to be performed once.

1. In the upper-right corner, click the Firefox menu, then select Options.
2. Ensure that the General tab is selected.
3. In the Language and Appearance section, click the Check your spelling as you type check box next to the Language heading.
4. The modification is automatically saved.

Enable Spell Check In Google Chrome

Chrome’s spelling configuration is similar to that of Firefox.

1. Select Settings from the Menu icon in the upper-right corner of the Chrome browser.
2. On the Settings screen, scroll to the bottom and click Advanced.
3. In the Languages section, toggle the Spell check toggle to the on position.
4. The changes are automatically saved.

How to Enable Spell Check in Safari

Safari’s spelling configuration is managed via the menu bar’s Safari Edit menu.

1. From the Safari menu bar, select Edit and then Spelling and Grammar.

If Edit is not visible, click the Settings gear in the upper-right corner and select Show Menu Bar.

2. Check Spelling While Typing is selected.
3. Check Grammar With Spelling is an optional step.

This article will walk you through the process of installing and using Google Drive on a Mac. The instructions below are for Macs running OS X Yosemite (10.10) or later.

• How to Install Google Drive
• Google Drive’s Initialization
• How to Use Google Drive on a Mac
• Item in the Google Drive Menu Bar

How to Install Google Drive

If you have not previously installed Google Drive:

1. Open a new tab in your browser and navigate to the Google Drive download page.
2. Under Backup and Sync, click Download for a personal Drive account.
3. Take the time to read and agree to the terms of service. To begin downloading Google Drive for your Mac, click Agree and download.
4. Once the download is complete, locate and double-click the downloaded installer. InstallBackupAndSync.dmg is the file name.
5. Click and drag the Backup and Sync from Google icon to the Applications folder from the installer window that opens.

Google Drive’s Initialization

When you first launch Google Drive, you’ll be prompted to complete a few setup steps. Following that, accessing Google Drive is straightforward.

1. Open Google Drive or Google Backup and Sync from the /Applications directory.
2. Click Open on the warning that appears to remind you that Google Drive is a downloaded application.
3. On the Welcome to Backup and Sync window, click Get Started.
4. Log in with your Google credentials. Enter your email address and click the Next button if you already have a Google account. Create a Google account if you do not already have one.
5. Type your password in the appropriate field and click Sign In.
6. When prompted to select folders for continuous Google Drive backup, select GOT IT.
7. Select the files to sync and backup to Google Drive and click Next. Consider the additional options and select the ones you want to use. These preferences are modifiable at any time.
8. Select Got It to sync My Drive files to a folder on your computer.
9. On the following screen, click Start to add a Google Drive folder to your Mac’s home folder.

The installer concludes by adding a menu bar item and creating a folder called Google Drive in your home directory.

How to Use Google Drive on a Mac

Google Drive appears to be another folder on your Mac after installation. It allows you to copy data, organize it with subfolders, and delete items. Any item you add to the Google Drive folder is automatically copied to Google’s cloud storage system, which is accessible from any supported device.

Google Drive comes with 15 GB of free storage, but the space is shared between Google Drive files, Gmail messages and attachments, and Google Photos. This means that your Google Docs, Sheets, Slides, Drawings, Forms, and Jamboard files all contribute to your free 15 GB of storage. If that amount is insufficient, additional space can be purchased through Google One.

Google Drive is well integrated with other Google services, including Google Docs, the cloud-based suite of tools that includes Google Docs, a word processor, Google Sheets, an online spreadsheet, and Google Slides, a cloud-based presentation app. Additionally, it includes an optional backup and sync feature for the files, photos, and other data on your computer that you specify.

Item in the Google Drive Menu Bar

The menu bar item provides quick access to your Mac’s Google Drive folder. Additionally, it contains a link to Google Drive in your browser. It displays recent documents you added or updated and tells you if the syncing to the cloud is complete.

Perhaps more important than the status info and drive links in the Google Drive menu bar item is the access to additional settings.

1. Click on the Google Drive menu bar item to open a drop-down menu.
2. Click on the vertical ellipsis in the top right corner to display a menu that includes access to help, Google Drive preferences, feedback for Google, and to quit the Google Drive app.
3. Click on the Preferences item.
4. The Google Drive Preferences window, which features a three-tab interface, opens.

• My Mac: Allows you to specify which Google Drive folders should be synced to the cloud automatically. By default, everything in the folder is synced automatically, but you can specify which folders to sync.
• Google Drive: Disconnects your Google account’s Google Drive folder. When you disconnect from Google Drive, the files in the Google Drive folder on your Mac remain on your Mac but are no longer synced with the online data stored in Google’s cloud. You can re-establish connectivity by logging into your Google account.
• Settings: Allows you to configure network settings and bandwidth management, which is useful if you’re connected to a slow connection or one with data rate limits. Finally, you can configure Google Drive to launch automatically when you log into your Mac, to display file sync status, and to display confirmation messages when deleting shared items from Google Drive. Additionally, the Settings tab is where you can upgrade your storage plan.

In Conclusion

Your Mac now has additional storage in Google’s cloud that you can use however you wish. However, one of the best uses for any cloud-based storage system is to connect it to multiple devices, allowing for easy access to synced files across all of your devices, including Macs, iPads, iPhones, Windows, and Android platforms. Therefore, ensure that you install Google Drive on any device that you own or control.

This article describes how to locate and access all of your Mail email files across all Apple OS X Mail versions.

How to Obtain Access to Stored OS X Mail

The location of your Mail messages is not immediately obvious. They’re hidden in a folder in the Library, and the archive is named.mbox. Given that you may occasionally need to copy your email to another computer or even backup stored messages, here’s how to locate and access all of your Mail email files.

These instructions apply to versions 2 and higher of OS X Mail.

1. Launch a new Finder window or click on your Mac’s desktop.
2. While holding down the Option key, navigate to the top menu bar and select Go.
3. From the drop-down menu, select Library.
4. Locate the Mail folder by scrolling down.
5. You’ll notice that some folders contain a string of characters and a V with a number indicating the Mail version, for example, V6. Your folders and messages are contained within subfolders of the V folder.
6. Open and explore these folders in order to locate, open, and copy emails.

To locate the folder in which Mac OS X Mail version 1 stores mail, follow these steps:

1. Begin by opening a new Finder window.
2. Select the Home toolbar button or Go > Home from the menu bar to navigate to your home directory.
3. Locate your emails in the Library/Mail directory.

We will walk you through the process of exporting macOS Mail messages to generic mbox files in this article.

How to Export a Mail Folder from macOS to a Mbox File

Your email is secure and searchable in macOS Mail, accessible from any IMAP server, and can be downloaded as a generic mbox file. Mbox files store emails in a straightforward, transferrable format that is easily imported into other email programs and operating systems.

Exporting from macOS Mail is straightforward. To save an email mailbox or folder as an mbox file in macOS Mail, follow these simple steps:

1. Launch the Mail application by double-clicking its icon in the Mac Dock.
2. In the Mailboxes panel, click the mailbox or folder you wish to convert to an mbox file.

By holding down the Command key and then selecting the individual folders you want to include, you can select multiple mailboxes or folders. To highlight multiple folders in a single row, select the first item, then hold down the Shift key and select the final item; macOS will highlight all items between the two selected items.

3. Select Mailbox > Export Mailbox from the Mail menu bar.
4. Select a folder for the mbox file’s destination and then select Choose to create a new mbox file in the selected folder.

Previously, Gmail-sent mail would appear in the Inbox of the iPhone Mail app if a specific setting was enabled. This option is no longer available in modern versions of Mail, and Gmail handles emails more efficiently. If your sent emails appear in your Inbox and you do not intend to use another mobile device or email program to access your Gmail account, you can prevent Gmail from sending them by switching from POP to IMAP.

How to Stop Sent Gmail Messages from Showing Up in Your Inbox

If your iPhone is not updated to the latest iOS version, follow these steps. You may be using a version of Mail that has this issue.

This issue with Gmail and Mail is only present in the iOS Mail app’s 2007 version. Although you are most likely using a modern version, these instructions may still apply to you.

1. From the iPhone’s Home screen, launch the Settings app.
2. Select Mail > Accounts from the menu bar.
3. Log in to your Gmail account.
4. Tap Username in the Incoming Mail Server section.
5. Delete the term “recent” from the username. For instance, if the username is recent:[email protected], replace recent:[email protected] with [email protected].
6. Select Save.

If these steps do not resolve the issue of sent emails appearing in your Inbox, something else may be going on, which is possible even with modern versions of Mail and Gmail.

If you’ve configured a Gmail filter to send all emails from yourself to your Inbox folder, sent emails will appear in the Inbox. Another possibility is that you have set up all emails from yourself to be starred, but all starred messages are included in your Primary folder.

In these instances, the solution is to examine your Gmail filters and other settings and make necessary adjustments. The starred settings are accessible via the Inbox settings in a web browser, while the Filters and Blocked Addresses settings provide filtering options.

The Price You Pay For Not Receiving Sent Mail

The copy that appears in Inbox when you send messages from Mail is a useful side effect of the recent mode. The Gmail recent mode sends the last 30 days’ worth of Gmail messages to all connected email programs and mobile devices. When this mode is enabled, you can access your email from any program or device, as long as you check it at least once every four weeks.

With recent mode disabled, you may be unable to access messages downloaded to iPhone Mail if you use another email program to connect to the same Gmail account.

Outlook prioritizes newly received emails over all other messages. If you’d prefer to see them at the bottom so that older, unread emails receive more attention, you can rearrange your Inbox. You can also sort emails by sender or subject. This is how.

Sort an Outlook Mailbox

When you want to rearrange the emails in your Inbox, you can do so using the Microsoft Outlook filter system.

1. Click Filter at the top of the window to open your Inbox.
2. Click Sort.
3. Choose a sorting option. You can sort emails by date, sender, size, importance, or subject, and you can order them so that the oldest emails appear first or the newest emails appear first.

Sort the Folder List in Outlook

The simplest way to organize your frequently used folders in Outlook is to create a favorites list.

1. Right-click a folder on the left side of the Outlook window, where your folders are listed, and select Add to Favorites. This folder has been added to your list of favorites.
2. Right-click a folder in your favorites list and choose either Move up the list or Move down the list. This feature allows you to create a list of your favorite folders in the order of your choice.
3. Right-click a folder and select Remove from Favorites.

This article describes how to download a single or multiple attachments from Outlook Mail and Outlook.com as a ZIP file.

Open attachments from only known and trusted contacts, as attachments may contain viruses.

Download Attachments from Outlook Mail on the Web

This article describes how to save attachments to emails received via Outlook on the web. Open a single attachment or download multiple attachments simultaneously.

1. Open the email that contains the file.
2. Click the drop-down arrow next to the attachment.
3. Select Preview to view the attachment without downloading it in the message window.
4. Click the Download button to save the file to your computer. Depending on how your browser is configured, you may be prompted to select a location for the document to be saved.
5. Click Save to OneDrive to upload the attachment to your OneDrive cloud storage account.

Attachments in ZIP Format

Outlook Mail on the web can compress and download all attached files in a single ZIP file.

1. Access the email with multiple attachments.
2. Select Download All in the attachments area.
3. If prompted, use the Save dialog box in the browser to specify a location for the ZIP file. The ZIP file’s default name is the subject line of the email. If you want to rename the file, simply replace the default name.

Concerning Downloaded Attachments

The files you download from your Outlook.com account will be stored in the default Downloads folder on your device.

When an attachment is selected in Outlook.com, it opens in the preview window. These file types include the following:

• Word.
• Excel.
• PowerPoint.
• PDF documents.
• The majority of image files.

A download prompt will appear if you are unable to open an attachment in the preview window.

While accessing your email from any device is convenient, messages can quickly accumulate. Learn how to delete all messages in an iOS 9 through iOS 12 folder using the Mail app.

Delete All Emails in an iOS Mail Folder

To delete all messages in an iOS 12 folder, iOS 11 folder, or iOS 10 folder:

1. To open the Mail app, tap it.
2. If the Mail app does not open automatically when you reach the Mailboxes screen, swipe backward until it does. Each email provider has its own folder section.
3. Scroll down the Mailbox screen until you locate the desired folder. To open the folder, tap it.
4. At the top of the screen, tap Edit.
5. To the left of each message, tap to place a check mark in the field.

To save time, skip tapping Mark All at the bottom of the screen. It lacks a Delete option. It does, however, include Flag and Mark As Read, if those are useful to you. The Trash folder is the sole exception.

6. Select the Trash icon to delete the emails from the folder. No confirmation screen or Undo button is present.

The Trash folder is the only folder that does not require you to tap each email to select it. After tapping Edit at the top of the screen, you can select Delete All at the bottom to completely empty the trash folder without selecting individual emails.

Delete All Emails in an iOS 9 Mail Folder

Delete messages is even faster in iOS 9, as you no longer have to tap each one individually. To delete all messages in an iOS 9 Mail folder, follow these steps:

1. Navigate to the folder containing the messages you wish to delete.
2. In the top-right corner, tap Edit.
3. Select Delete All.
4. In the confirmation menu that appears, tap Delete All once more.

In iOS 9, the Mail app deletes all messages in a folder, not just those that were fetched to the device. If there are additional messages on the server, they are also deleted.

Delete all messages from iOS Mail smart folders such as Unread, VIP, or Today does not work.

Along with deleting emails, you can archive them and act on them in other ways.

This article will walk you through the process of creating a free iCloud email account on any Apple device. This enables you to sign in to an Apple account using your Apple ID, providing access to iTunes, Apple Podcasts, the Apple App Store, iCloud, iMessage, and FaceTime.

On Your iPhone, iPad, or iPod Touch

The following steps will guide you through the process of creating a new iCloud email account on your Apple mobile device:

1. Navigate to Settings.
2. Squeeze your name.
3. Click on iCloud.
4. Toggle Mail to the “On” position and follow the on-screen instructions.

On Your Mac Computer

The following steps will guide you through the process of creating a new iCloud email account on your Mac computer:

1. Select System Preferences from the Apple menu.
2. On macOS 10.15 or later, navigate to Apple ID > iCloud > Mail and follow the on-screen instructions.
3. In macOS 10.14 or earlier, navigate to iCloud > Mail and then follow the on-screen instructions.

Once your @icloud.com email address is configured, you can use it to sign in to iCloud. You can still access your Apple ID using your original email address.