The Business-to-Business (B2B) is a company that is providing services or products to other businesses, such as those that are involving a manufacturer and a wholesaler or a retailer.
The Business-to-Consumer (B2C) is the company that sells directly to the individual consumers. They are two separate business models that are serving different customer types: businesses and the other is direct to consumers.
Now, there are some factors that you will want to consider when you are creating your own customer profile—as much as the B2B is different from the B2C, so also are their consumers. So, here are some tremendous start-off questions to be asked and answered yourself so for you to get one step closer to understanding your consumer’s profile.
1. Do your goods or your services benefit a specific geographic location more than the other?
2. What particular range of revenue would a company need to have to afford your goods or your services?
3. Does your business target some specific personas within these businesses, whether it be the COO or the Director of Marketing?
4. What industries do you know would likely need or want the goods or services that you provide?
1. What kind of person would benefit from your goods or services?
2. Do your goods or your services benefit a specific geographic location more than another location?
3. Do your goods or your services help a particular target or a set of people, whether parents, seniors or the teens?
4. What is your consumer’s personal income bracket, and can they afford your goods or services?
You want to dip a little deeper? Good, it is advisable you should. You can check out some templates to build out your unique customer profiles. Keep in mind, that there is no such thing as just one type of customer. It is a great idea for you to build out more than one!
A Marketing Plan
Having a goal without a plan is really just a wish! And I hate to break it out to you, but four-leaf clovers do not work. So, let us start making a plan!!
Now, you should remember the three main marketing pillars that should be the foundation of every of the startup founder’s marketing plan are: the social media, the emails and the traditional/SMS.
There are so many reasons why it is very crucial to add social media to your marketing plan, and it is simple. First, it is the place where people spend most of their time online. This is not to say that you do not need a website. Of course you sure do, but there are about one billion active users on the Instagram even as we speak. The social commerce also entails the leveraging of social media algorithms to understand the customers’ social behaviours and their preferences.