Examining key trends in 2022 will help you shape your approach to digital marketing and make informed decisions about how to use technology for business or personal purposes.
1. AI in Digital Marketing
Many companies now use AI in retail, banking, healthcare, and other fields.
AI is also being used effectively in marketing.
AI can not only automate basic tasks like website traffic reporting but also recommend keywords to improve a company’s organic search ranking or even predict future purchases based on past purchases and browsing history.
Using AI in conjunction with SEO and other digital marketing strategies will be critical by 2022 if you want to rank higher on Google.
AI is changing the way marketers approach digital marketing, and businesses should too.
2. Moving to Mobile-First Marketing
Mobile-friendly content ranks higher in search engines as more people use smartphones and tablets instead of desktops.
Mobile marketing strategies can be as simple as optimizing your website design for smaller screens or creating a separate app for mobile phones and tablets.
In 2022, you must have a responsive design for your website or app so that customers with any device can easily access your content.
AMP (accelerated mobile pages) is another option for mobile content.
Mobile-first marketing will be the biggest business trend in 2022, so get started now!
3. Voice and Chatbot Assistants
Google Assistant and Amazon’s Alexa are becoming increasingly popular.
Voice-based shopping is expected to reach $40 billion by 2022, with 18% of consumer spending going to voice assistants.
Many businesses are now using chatbots to help automate customer service needs on social media, email marketing, and other online platforms.
Chatbots can answer customer questions with minimal human intervention.
Customer interaction with companies using chatbots is more fun than simply communicating through social media because chatbot dialogue is typically powered by artificial intelligence (AI).
Chatbots are a great way to provide a personalized and fun experience for your customers!
By 2022, all businesses must have chatbots in their digital marketing strategy to increase online customer interactions.
4. Automated Marketing Tasks
Marketing automation tools are gaining popularity as technology advances.
Marketing automation allows marketers to automate repetitive tasks across multiple marketing channels in real-time.
Saving time researching and compiling data, scheduling social media posts in advance, or sending prewritten email templates to customers who haven’t opened your emails in days!
Automation will become more important for businesses in 2022 as it allows marketers to focus on higher-level tasks.
5. Multichannel Marketing For The Connected Digital
Today’s customers expect multiple ways to connect. This is not the time to rely solely on websites or cold calls.
Creating a blog, website, social media presence, and WhatsApp group is all part of multichannel marketing!
Businesses need an integrated approach that allows them to create content for each platform while maintaining their brand voice.
In 2022, businesses must build strong customer bases through multiple marketing and communication channels!
It’s vital to know future trends so you can prepare and stay ahead of the competition.
Marketing, in most people’s opinion, will be AI-based. So the sooner a company invests in AI, the better!