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The Email marketing is the single most effective marketing channel that is out there. If you want to do it well, it is not easy, but it is very worth the effort. Studies consistently have shown that emailing a subscriber base will regularly translates into revenue over time.

These email marketing best practices can possibly set you on a strong path to help you fine-tune your email marketing strategy. As another revenue that is generating the marketing channel.

Driving Traffic

The whole point of you sending your email messages is to drive traffic to your landing page. It is really just that very simple. If you are not driving the clicks to your page, your email subscribers can not be converted into customers.

The key to driving the traffic to your landing page is just quite simple. Just have one primary call to action (CTA) in your email message. Having multiple CTAs will only lead to distraction to the reader and will make them confused. When they are confused, they will leave your email or delete it.

That proposition (why should the consumers give their email addresses or other data to brands?) is recently the central driver for any of the modern marketer’s strategy.

Whatever eventually the solution or the combination of solutions that replaces the third-party cookies and the mobile ad targeting/tracking. The brands that have been most successful in motivating their audiences to opt in and to share their data are the ones that should be given the most useful first-party data. For centering their identity management and the marketing. The better the identity management, the better the brand can be able to deliver its part of the value exchange.

Also, the brands that has the most robust first-party data are the ones that will likely fare better in the maintaining of the brand loyalty. Through useful customer relationships and also the increasing of their customer base through the customer referrals and the second-party data exchanges.

 

Meeting Customer Need

Many marketers have now recognized that the third-party cookies were never that great of an asset. The Cookie matching techniques — needed to make them very useful across the web are simply notoriously inaccurate. Often times scoring an accuracy rates of not more than 40%, and the consumers continuously have been complaining about the ads following them across the sites. Sometimes even after they have purchased that product. The tracking and the attribution across the mobile apps have been plagued by the similar user irritation as well as fraud.

Marketers can now bring in their customers and their visitors as partners in meeting their needs. While they are reducing wasteful spending of the marketing budgets in the process. The key trick is just to understand that the quality of the visitor/customer data is now as very important to a brand as the quality of its products.

The Marketing strategy is a process that can give room for an organization to concentrate its limited resources on their greatest opportunities. So to increase their sales and achieve a sustainable competitive advantage.

The Strategic planning involves an analysis of the strategic initial situation of the company prior to the formulation. The evaluation and the selection of the market-oriented competitive position that contributes to the company’s goals and the marketing objectives.

At one level, the first-party data is acting as the hub because it is the lynchpin for the identity management. Which merges the various sets of data into the integrated profiles of actual individuals. Using specific connectors like the email addresses, for instance, the marketers can possibly tie together different elements of the consumer behavior across the purchase records both online and offline. The website visits, the customer communications and other sources into one identity. Additionally, the third-party data can also be layered on top of the first-party data. Giving a broader understanding of the visitor or the customer.

Value Exchanges

On another level, the first-party data becomes the central. When a brand is taking a look at expanding its audience reach through the second-party arrangements.

These type of exchanges, often conducted anonymously in the clean rooms and/or the privacy sandboxes. Allow brands to match attributes, and sometimes identities, with other brands in ways that it protects the users’ privacy. However, such an arrangement will only work out in the long run that is if the participating brands have a high quality data.

To say in other words, the quality of your first-party data is not only that hugely valuable to providing the type of information. The offers and relationships that your own customers and visitors want. It is also very essential to allow you grow your customer base through the exchanges with other brands. Where an exchange of equal value is very vital to a continued cooperation.

Value of  Exchange in Advertising

Additionally, the quality of the user data directly affects the advertising attribution. Without an accurate attribution, the marketers are just spending money blindly.

However, it is another type of value exchange that has currently become the centrepiece of the brand’s marketing efforts. Namely, the value exchange between a customer or visitor on the one hand and then the brand on the other hand. You want the visitors to provide you with an email address for a mailing list, or to register and login. Or to offer other kinds of information or the consent because doing so will be of benefit to them as well as to you.

Over countless years of the commerce, marketers have successfully fine-tuned the skills. Skills that is needed to convey the benefits of a product or the service to their known and unknown prospects. The marketers have to hone the ability to possibly convey the benefits to customers and visitors of providing their own information.

1. You Are Not Having An Interaction With Followers

Do you post your content without really paying any or less attention to what the people have to say about it? If so, then you are taking the “social” out of the social media. It is very important for you to interact with fans and with your customers via your channels. It is a good way for you to get feedback, to get address complaints, and see what you are doing right.

2. You Are Being Too Spammy

The age of sales talk is now slowly dying down on the internet. Today’s internet is more of a conduit for the conversation and the information than anything else. Go over and view the last few things that you have shared on your social media accounts. If you are sounding more like a robot or like a telemarketer than an accessible human being, then it is time for you to figure out how you can better relate to your audience.

3. You Are Not Managing The Interaction

Should any unacceptable behavior or any language at all make its way onto your business page, you should try and consider laying down some house rules. Also create a document that clearly spells out the disruptive behavior—such as any inflammatory posts and any spamming—and also make it accessible to everyone who is interacting on your social sites or your blog. If anyone breaks any of the rules that you have set down, you can either give them a warning or you can just block them from your pages altogether.

4. You Are Wasting Too Much Time Posting Updates

For you to start updating each of your social networks one at a time can be very tedious. If you are still posting some updates one at a time, now you need to consider simplifying the process with a scheduling tool like the HootSuite. This program gives you the opportunity to monitor multiple Twitter and multiple Facebook accounts and pages from the same interface, and even it lets you to schedule your posts and also your tweets ahead of time.

5. You Are Not Being Original

Anyone can share, anybody can retweet, and rehash news that they have read elsewhere, but do you have anything that originally yours that you can say to your audience? Sure, doing the retweeting and the sharing of valuable information is a great idea, but you should not forget to also take time to create and share your original content. If you have any need of help in the content creation area, you can just hire an outside help. A professional writer, a photographer, or a social media consultant can be of great help to you helping you to create original, sharable content for your online communities.

If any of the above stated applies to you, then do not worry. You are not alone. As mentioned before, the social media moves very fast, and it can also be hard to keep up. Every business should take a look at their strategy every few months so to make sure it is still working for them. No matter what it is, there is always room for your improvement.

Don’t hit “send” 500 times

In the beginning, you may have your email list containing ten people. Maybe less. At that level, it is not a big deal to put them all on BCC making use of your regular email address and service and sending it out. Once you have like hundreds, or even thousands of names on your list, the technical aspect of simply emailing them all will get complicated. Your standard Gmail account may likely be exhibiting some symptoms of stress thanks to Google’s new AI spam filters.

Most of the web hosts help newbie email marketers to take the next step in the technical sophistication by offering email services like the autoresponders, the multiple email boxes for your domain, the web mail, and other handy features for a marketer. A reputable service should fully abide by the GDPR data privacy requirements.

Most hands-on the HostGator reviews explain how you can set up email in a GDPR-compliant manner, as does the HG knowledge base also. As your list grows, it will eventually become too cumbersome for you to manage even with a web host’s resources. At that point, it is time to look into a full-fledged email marketing service like the Constant Contact.

Make use of the email format that works best for your audience

You need to think about your target audience. Are they more likely to open their email on a phone or on a laptop? Will the HTML slow down the loading time and motivate the reader to close and to delete the email? Will it also add anything of value to the email itself?

It is only you that can answer those questions, and a whole lot depends on the quality of the underlying code. As you are deciding, be aware that poorly-executed HTML will increase the odds that your readers will delete the email before finishing it. That also means they won’t be forwarding it to their associates.

The bottom line

Be ready and expectant to be horrified by the perceived complexity when you first dig into the idea of the email marketing. It can be somehow overwhelming but only if you are a rank newbie and you are trying to implement every tool and strategy at once.

Just start simple. Create a landing page, also drive traffic to it, collect email addresses as many as you can, and then send the list emails periodically. Lots of online marketers have been very successful by just doing nothing more than this.

Later you can start to figure out the autoresponder sequences, the list segmentation, and the conversion techniques. For now, take it easy, it is a step by step approach. Select one of those email marketing services that we have mentioned up there and then start taking action.

Many people have a free level or trial period. Ultimately, the only thing standing between you and your first email marketing campaign is just inaction. Change that by taking the bull by the horn, take action now. Good luck

Know that the Email marketing is far from dead. In terms of return on investment, it is still holding up as a viable campaign element. The trick is for you to know how to make use of this resource to its best advantage.

Even in a world with so much options for the electronic communication, the email still remains an affordable and a very effective way to connect with your consumers. But the most important bit is for you to make sure that your emails go to the right people – qualified leads and prospects.

If this campaign is your first campaign, do not feel overwhelmed. You will need just a little help, so that you can create a plan that is very effective and that brings the positive attention you want. You can learn more on how you can start your campaign and see some listed tips to get started.

What is a Qualified List Anyway?

The last thing that you will want to do is buy a list, to blast out emails, and then sit and hope for the best. If you want reasonable results, your list must be qualified. What does this mean?

A ”qualified” email list has the email addresses of those who have for sure expressed their interest in the types of goods or services that your company is selling. Those addresses may be the individual consumers, the buyers for other companies, the department heads, or anyone else with the authority to start making purchases. The tie that is binding them together is that they have indicated the desire to receive emails related to the products they want.

How will you get a qualified list?

One approach is for you to have consumers opt in to receive your emails. That often gives provision for a list’s foundation.

Do not overlook the generating qualified recipients by making use of your social media accounts. A simple post that have a link included back to the opt-in page on your website allows the interested parties to sign up. Combined, the list will be composed of those recipients who are more likely to open and to read the email than just to hit the delete key.

Now that you know who you are emailing, it is time for you to launch your first email campaign.

The cost? Email marketing is also very super-affordable, which makes it super exciting and great for small businesses.

But for you to just start sending an email message promoting of your business isn’t enough. So many people are inundated with a ton of promotional emails they recieve every day, and many get deleted without even being read. That is why you will need to make sure that your emails will stand out through the noise.

So, where are you going to start and what can you do for you to be successful with your first email campaign? Launching your first email marketing campaign, which will be a boost engagement for your company and for your company’s sales is very important.

Here are some tips for launching your first email campaign.

1. Create emails with a specific purpose or specific offer

If you are really serious about mounting an effective campaign, then the email text must focus on the engaging of the recipients in a specific way. You will need to offer them something in exchange for them reading the email. You have to make a compelling case for accepting the offer.

Some of the offerings that you could consider making include:

1. Notice and the ability to register for an upcoming event
2. Signing up for an email newsletter
3. The Discounts on specific goods and services
4. The Announcements of new products

You may want to ask if you can include more than one offering? Yes, but it is not always the best move. One of the offers might just be lost in the shuffle. You would do well to stick with just one purpose for that email and then you can follow up with a second one that contains a different offer after a few days later.

Remember that your content must not have anything containing any element that hints of a scam. Be up front and very clear from start to the finish. You will be able to get more readers that way.

2. Write an eye-catching subject line

Can you remember the old axiom that was at the core of Toastmasters International training? That works with the email campaigns too. The “Three S” approach, these are the stand up, the speak up, and the shut up, they can translates well into this kind of campaign.

Make use of the subject line to make a point or to ask a question. Follow with information that the recipient can use in the first paragraph. Also follow with the content that backs up that information. Close with a way for you to learn more by clicking over to your own website.

That is it. Forget about the flowery phrases or trying to impress readers with a great wall of text. You need to keep it very simple and to the point. More people will want to read the whole thing and be inspired to ask for more.

3. Choose the images and the videos that are directly related to the email topic

It is fine to include the images or the embed video in your marketing emails. You just need to make sure that they accomplish more than just taking up space.

The images must be directly relating to the email topic. Unless you want to sell a new pet product, kittens are not a good choices. Make use of an image that shows the product or at least someone using it. That will create context.

The same is also true with video. Make it very short, very sweet, and also relevant. No one has the whole time to watch a video as long as a TV show. Use your video to make a quick point and let it direct the reader to the product. Do it in just less than three minutes.

Here is an example of an abandoned cart autoresponder series
Over 75% of people have abandoned their shopping carts online. In your ecommerce store, you will notice 3 out of every 4 people who add something to their cart leave without even paying you.

That is the bad news. The good news is that, it is possible you can…

1. Get a bunch of them (10% or more than) to come back and start buying
2. You can still set up that system once – and you will start getting results from it with no extra work

What is making a cart recovery email strategy so special?

The average ecommerce email open rate is about 15%. The Abandoned cart emails is laughing in the face of that number — cos they boast at nearly about 45% open rate.

Don’t just go and abandoned your 50 carts. Because you are fed up and you want to see exactly what types of abandoned cart emails people are sending.

Once you have learn how much the abandoned carts cost you with the free abandoned cart calculator, you can begin to use these same cart abandonment solutions to start recovering up to 63% of your lost sales.

Should you start sending an automated series of abandoned cart emails?

What is an abandoned cart email?

An abandoned cart email is simply a follow-up message that is sent to someone who is leaving a website without purchasing any of the items in their online shopping cart. The Abandoned cart emails are typically sent to those people who leave the part-way through checkout, and they can recover around 10% of their lost revenue.

An abandoned cart email is just meant for the 3 (out of every 4) shoppers who is leaving a website without completing the checkout process.

The huge benefit of abandoned cart emails?

They are automated. You can start to set up a series that goes out all on its own – and then wins back revenue that would otherwise have just disappeared.

Why do people abandon their carts?

Some of the common reasons people abandon online carts include:

1. Distractions
2. They forgot
3. Price or shipping costs
4. Website issues
5. Complex checkout process
6. Return or exchange policies
7. Comparison shopping
8. Just browsing

The Email autoresponder flow example

Now, that you know the technical side of things, let us check out some of the inspirational examples that can you recover.

Here are some examples of the common email autoresponders:

1. Confirmation email

A subscription confirmation email. This email is been sent right after a user have left their email address on a website. The Marketers use this method to build up a high-quality mailing list.

2. Welcome email

A welcome email. This is an onboarding email for the new subscribers. Marketers usually send this email to give a warm welcome and to show what their brand is engaged in.

3. Birthday email

A birthday email. This is a very good chance for you to congratulate subscribers on their special day, increasing sales and also raising the customers loyalty. Brands usually create special offers and also give discounts.

You can start to register and send an email autoresponder with the SendPulse!

Marketers that make use of the autoresponders have a lot of their email marketing automated. The Email autoresponders consist of just two individual components that are working together to achieve the primary goal. The first one is the automated email campaign which includes the marketing messages that are sent to subscribers on the list when specific events or actions are triggered. Then we have the automation rules. These are the triggers or the actions the sender puts in place to determine when the particular automated messages are to be sent.

For example, if a business wants to follow-up on their customers who made purchases by cross-selling and upselling. So, what the sender will do is to create a particular message and sets a trigger such as the purchase of a specific product. When a customer buys that particular item, the action is been triggered, and the automated email is then sent the stipulated time set.

Businesses and websites can now set up their email autoresponders to inform their customers about special offers or any of their new posts, also they can start sending welcome emails or sending gifts to subscribers who have just signed up. One can also make use of them to send other email messages that keep the subscribers engaged. To get started, you will need to register and set up an email autoresponder in the SendPulse.

How to create an email autoresponder series

1. Setting up an event in the Automation 360
2. Create the necessary email templates
3. Connect emails in a sequence

The SendPulse allows you to start creating or to uploading your mailing lists and to also send email sequences to subscribers when they have perform some particular sets of actions. Here is how you can create a custom event-based autoresponder making use of the SendPulse’s Automation 360.

Step 1: Set up an event in the Automation 360

First you need to decide which user action will trigger email sending. Actions like the shopping cart abandonment, the registration, the subscription, the purchase, etc., are called events.

Now go to the “Automations” click on your SendPulse account, open the Event Manager, then choose the type of event, and after that add the generated code to your website.

Step 2: Create the necessary email templates

You need to design your email templates to include in your autoresponder sequence. With the SendPulse, you can do it in 3 different ways:

1. By creating email templates from scratch with a convenient drag and drop editor;
2. By taking templates from the free library and then customizing them to your liking;
3. By using the Chrome extension to save any of your email from your Gmail inbox as a customizable template in your SendPulse account.

Step 3: Connect emails in a sequence

You can start making use of the event you have just created as the starting of your autoresponder. Then, you will have to connect your email templates with the “flow start” element. You can also connect with other of the elements to create the automated flow. You can enter the subject lines and then you schedule the sending time for each of the element in the flow.

The Email autoresponders help in maintaining the relationships that you have with your customers and increasing the conversions by front-loading your effort.

1. Establish the stable and the long-term relationships with your subscribers.

The Email autoresponders allow the marketers to create an automated message and then schedule them to go out to their subscriber lists on a specified date. This way, the subscribers hear from the company frequently and then look forward to the future communication. This anticipation will create a unique bond between the business and the prospective customer.

2. Ensure continuous advertising without you hiring any new staff.

The Email autoresponders takes care of regular marketing email delivery to the customers and prospects. And given that the process it takes is entirely automated. There is no need to start hiring new people to do the job. So, a business has no extra expenses attached and even earns a better return on investment.

3. Offer immediate follow-up.

With email autoresponders, a marketer can now diligently follow-up their customers without leaving any of them out. These emails are simply automated. Thus eliminating the possibility of missing their customers or their prospects who are on their mailing list.

4. Create repeat sales.

The Email autoresponders is one that ensure there is a constant communication with existing customers. Marketers make use of cross-selling and upselling to cause repeat sales.

5. Direct customers to websites or blogs.

Marketers make use of email autoresponders to direct subscribers to their video channels, their blogs, the websites, their discussions on socials and so forth. These different channels display various information regarding a company and also help the prospects or customers. To better understand the products or the services that is offered by a brand. This results in both the traffic and the conversion increases as the users gain access to facts that influence their buying decisions.

6. Help marketers access measurable results.

Marketers can now gain a lot of variety and meaningful insights from the email autoresponders that will help to evaluate their strategies better. In addition, marketers can easily tweak their email campaigns to suite their needs. And to ensure that you personalize content and achieve higher engagement.

7. Ensure better delivery of marketing emails.

The Email autoresponders will eliminate any guesswork from the email delivery. They are designed to ensure that all of the messages in the system are sent on time to all of your subscribers on a mailing list.

8. Help marketers increase brand awareness.

Now Marketers can brand their email messages by simply adding their taglines, their logos, their physical addresses, and their phone numbers to ensure that they emphasize their products or their services to prospective customers.

You can learn how to use the email autoresponders for your marketing and you can create your first one with the SendPulse

An Email Autoresponder is simply a series of messages that is sent automatically to a mailing list based on the specific rules at defined intervals.

The process may begin after a user have subscribed to the sender’s email list or it may begin when a particular condition is met.

Contents of the email autoresponder you should know

1. Knowing the purpose of an email autoresponder
2. Advantages of the email autoresponders
3. How does an email autoresponder work?
4. And how to create an email autoresponder series

Email Autoresponder Examples

Marketers make use of the email autoresponder functionality to send both their promotional and educational content at the right time without doing much work. With each of the email series, the sender should set out to go and address the concerns of their prospects and then emphasize on the benefits of their businesses, their products or services.

How about an example? A marketer can just set an email autoresponders so that in 5 minutes time after someone joins the mailing list, they will receive a welcome email. Then, if the subscribers happens to share their birthdates, the company sends them a birthday email with a unique offer attached. Besides, the marketers use the email autoresponder to send emails that are predefined by subscribers’ action.

What is the purpose of an email autoresponder?

An email autoresponder series enables the companies to start building trust with their prospects. Email autoresponders get a recipient to open their promotional emails, to visit websites, and eventually to make a purchase. Most sites make use of the email autoresponders to provide their subscribers with the most relevant offers at the right time. Besides, this automation tech is helpful in eliminating mistakes caused by human error when the email scheduling is needed.

Advantages of email autoresponders

1. Turn new visitors into subscribers
2. Establish stable and long-term relationships with subscribers
3. Ensure continuous advertising without hiring new staff
4. Offer immediate follow-up
5. Create repeat sales
6. Direct customers to websites or blogs
7. Help marketers access measurable results
8. Ensure better delivery of marketing emails
9. Help marketers increase brand awareness

The Email autoresponders come bearing gifts for marketers. Here are the things that they can do:

Turn new visitors into subscribers

The Email autoresponders offer an excellent communication line with your new visitors on a website. The Marketers provide more valuable offers in these email series that will entice the visitors to submit their names and their email addresses. In exchange, the users receive exciting offers, that includes even free reports, the trial offers, the no-obligation consultation, and much more.

You can browse hundreds of professionally-designed templates for new ideas and for quick implementation.

Also there are templates that welcome, that educate, that promotes, sell, and also celebrate.

There is still customize templates that is already sets for that greeting, follow-up, and converting subscribers.