Lite1.4 Blog

It is widely accepted that social media marketing is a highly profitable method of generating online sales. Previously, people used social media platforms such as Facebook and Twitter solely to share photos and communicate with friends. However, once advertising platforms were integrated into these social media websites, it became apparent how lucrative this could be.

Individuals who previously relied solely on Google AdWords and other advertising platforms suddenly recognized the value of social media marketing as a sales channel. The public has developed an aversion to advertisements that appear on social media platforms. Just as they were packaged to click on ads displayed in Google search results, they are now packaged to click on social media advertisements. A marketer can leverage the power of social media marketing by utilizing a variety of tools. Let’s look at how you can start succeeding with Tampa social media advertising campaigns by utilizing these tools.

Why Is Social Media A Highly Effective Marketing Tool?

To fully grasp how these tools integrate with social media platforms, it’s necessary to first grasp why social media is ideal for marketing. From the perspective of someone visiting their favorite social media website, they are after or inclined to click on an advertisement that relates to topics they have been discussing with others who follow them. The algorithm is similar to that used by Google, in that it will only display advertisements that are relevant to those who are currently on the website based on their conversations. By being so targeted, it makes it significantly easier to target specific groups of individuals who are more likely to purchase your products than others. Thus, social media is a mechanism for connecting with people via the conditioning established on Google by simply placing advertisements on their social media profile.

Where Is The Most Appropriate Location For These Ads?

There are two locations on platforms such as Facebook where you can advertise products for sale. Let us start with newsfeed. This is by far the best place to advertise your products for sale. Each time someone logs into Facebook or visits their Twitter page, they will check the newsfeed to see what others are saying. Occasionally, the messages are straightforward. Others will incorporate videos and images, which both have the potential to increase your sales. If you’ve noticed advertisements on the side, these are also delivered via the social media advertising platform. In most cases, these are not as effective. They are, however, significantly less expensive to use when placing these advertisements, which has prompted many people to consider using standard advertisements rather than newsfeed advertisements.

Why Are Advertisements in Newsfeeds Effective?

These are extremely effective for one reason: they are simple. People will be scrolling through their newsfeeds, and these advertisements will appear. Additionally, successful individuals can generate clicks by posting videos that people enjoy watching; this serves as a pre-sell for their product. Additionally, photographs are useful. Another strategy is to include subscriber boxes on your website where visitors can enter their name and email address to receive a promo code or downloadable product. This enables individuals to amass email addresses and market to them later. To summarize, when it comes to social media marketing, you’ll want to prioritize newsfeed advertisements. If you want to market products to people in Tampa, you must target a very specific demographic.

What Tools Are Available to Aid in Social Media Campaigns?

Today, individuals use a variety of tools to market to social media users. HootSuite is a popular social media management tool that you can use. This is a membership site where you can manage your Facebook and other social media advertising campaigns. They are famous for their subscriber boxes, which have the ability to convert a large number of people. Sprout Social and Buffer are similar companies that offer similar services. You can schedule campaigns in advance, allowing you to simply receive traffic and monitor the results in their membership areas.

These services are critical for individuals who are self-marketing. These services handle multiple tasks for you, and once you gain access to the services, you will begin to see improved results from your social media advertising. MeetEdgar is another service that, despite its bizarre name, you may want to consider using. It’s a scheduling tool for social media. This one is unique in that it enables the recycling of previously created posts. By categorizing them and scheduling your content to reappear on a regular basis, you can maintain an endless supply of content.

Once you’ve gone through your entire list of posts, it will automatically begin recycling them. Another excellent option is BuzzSumo. This service operates in a slightly different manner than the others. Its primary function is to discover the most frequently discussed content on the Internet at the moment. It analyses which posts are trending on social media and which are the most popular.

Technology, the digital marketing and the design workers have been the freelancers mostly in the demand in the past 12 months.

Market Data Calculation

This finding is according to a study that was carried out by an online jobs marketplace People-Per-Hour. Which they analyzed the data from about 15,000 freelancers in the timeframe. The displayed results showed that most people in demand for freelancing jobs are mainly in technology. In the digital marketing, and in design with an increase in projects for the freelancers. With a strong marketing, a technical skills or the programming expertise.

The web developers made up of about 21% of the demand, then followed by the content writers that made about (13%). Followed by the graphic designers that made about (11%). Then the SEO specialists made about 8%, also the mobile app developers followed the SEO specialist with (3%). And finally the social media managers made about (3%).

With estimation and calculations, there are thought to be about 2.2 million freelancers only in the UK and this number has continued to increase. Making it a potentially lucrative option for many of the professionals. As either their main job or their side-hustle, or both a main job and also as their side-hustle. With so many self-employed workers seriously making a living in the gig economy. And a growing number of different companies opting for the freelance resources to be more efficient and to save on costs. There is a really high demand for the freelance skills.

Xenios

The Xenios, who is the founder & the CEO of PeoplePerHour, commented: During the past 12 months, every aspect of a normal life has really turned a new leaf. From how you do your shopping, to how you are running your business.

Those businesses that are just in small form and also the self-employed(personal business) included. Have been one of the main hardest-hit sectors around. With this small business and self employed sector having the less government power support than those ones who are in the full time employment. But whilst some industries have really thrived and have seen bigger profits than they have ever imagined. Other sectors have been really hit.

The Xenios noted that many of the businesses have had to adapt and to move online requiring some specific skills and competencies. At a given point in time which makes the using of freelancers particularly attractive for so many companies.

While speaking about this he added that. “At the same time, many of the so called freelancing skills of different fields like that of the photography. And that of the events management have had to prepare themselves. And also upskill themselves so to diversify their package.”

The launching of a business is not without its own challenges, and the more help, the support and the advice that entrepreneurs receive, the likelier they are to start succeeding.

This was the finding that was carried out by a reporter named Skynova, a small business resource for the creating professional invoices making use of an online platform. Skynova’s The Entrepreneurial Journey report surveyed about 250 entrepreneurs on their work and their lives. To shed light on what the entrepreneurial journey looks like in the 2021.

 

Marketing is a Top Challenge for Entrepreneurs

One of the notable finding of the research is that about 40% of the entrepreneurs. That was surveyed said that the marketing strategy was the biggest challenge when they were starting business. A number of 48% said that the main challenge that they faced was dealing with the unknown. Then 44% said it was simply the cashflow-related. And 43% considered their own most pressing challenge was when starting a business to be related to the time management.

From rendering help to establish a brand to putting the products and the services in front of their customers. The benefits of marketing will be speaking for themselves when you are starting any kind of business. Despite this, many of the entrepreneurs are still stumbling down with the marketing requirements, as the survey reports.

The Importance of Having a Business Plan

Highlight of the importance of you having a business plan is also in the survey. Only about 38% work on a marketing strategy among the people that did not put together a business plan. This compared to the 43% who had a marketing strategy intact when they had a business plan.

The other key issues were self-doubt and dealing with the unknown, impacting entrepreneurs who did not make a business plan when they were starting their own business. Summing up the importance of an entrepreneur having a business plan, the authors of the report states that:

“Those entrepreneurs who did not structure out a business plan when launching their business gave a report having the greater challenges dealing with the unknown, the self-doubt, and also lack of business knowledge.”

 

Making Sacrifices are Worth It

The survey enquired from the entrepreneurs about the sacrifices that they made when starting their own business. Leaving the financial stability was the leading sacrifice that was named by the participants, with about 64% of entrepreneurs admitting to the sacrificing of financial stability.

The report shows that only about 40% of the entrepreneurs had structured a business plan when they launched their business. Those that are with a business plan took an average of two years for their business to start succeeding. And for those that are without a business plan, their number increases to three years.

The study of Skynova underscores several important issues when people are starting a business. The biggest takeaway of the whole report is simply the value of having a structured business plan. If you have a solid business plan, the vital small business elements like having a marketing strategy structure are likelier to experience fulfilment.

As we are now moving forward toward a privacy centric, the less targeted future of the growth of marketing, the biggest lever that is available will now become the creative on the paid social channels such as the known Facebooks. The loss of attribution from our very good friend which is known as the iOS 14.5. It has really accelerated this trend in this recent times, but still the channels have also increasingly placed the efforts toward the automation of their ad platforms.

Due to this, I have believe for sure that every of the marketing engine growth should now have a proper creative testing framework. In intact and in place. Be it a seed stage startup or be it a behemoth like that of the Google.

After serving for 3 years at the Postmates, the consulting for various startups, and right now the the most recent at the Uber. I have witness the landscape of the marketing change in a multitude of different ways. However, what we are looking at now is being planned. It is been orchestrated by the factors that is out of our control. Now causing a dawn of shifts unlike anything that I have seen.

 

The foundation

If what you really want is to leverage the power of the creative and you really want to succeed. Making use of the paid social marketing, then you are thinking right. What you now need is a creative testing of the framework. A well structured and a consistent way for you to begin the testing of a new creative assets.

 

Below we have state a breakdown of the pieces that a creative testing framework that is needed to be successful:

1. A defined testing schedule.
2. A structured theme approach.
3. A channel-specific strategy.

Creative has now become the most powerful lever that is in a paid social account.

The testing of the creative should be a constant and an iterative process that should follow a defined testing schedule. A goal and a structure can be just as that simple just as testing five of the new creative assets per week. Inversely, it can also be just as complex as when testing about 60 of the new assets consisting of multiple themes and the copy variations.

Looking at this aspect just for a lower spending account, it is noted that the creative testing should be the leaner due to the limited event signal and also vice versa with a much higher spending account. The most important aspect of it is that the testing will now continue to move the needle as you begin the search for your next “champion” asset.

 

The creating of a testing schedule for different creative themes

After you are all done with the setting of a testing schedule, you will need to define the core themes of your business. You also need to define the vertical rather than the testing of a plethora of random ideas. This is also applicable to the creative asset. As you begin to analyze the creative data, you will find it easier to decide what to double down on or what to cut from testing with this structure. You should also think of it as a wireframe that you can either expand or trim throughout your testing sprints.

The Social media networks are very open to all, offering businesses a chance to follow their consumers’ activities or the potential buyers. All of this helps the marketers to be more aware and informed about their target audience. The likes, the dislikes, and the interests so that they can create a better marketing strategy that will attract such customers.

Today, there are so many marketing strategies for those small businesses. One of the best marketing options that is available is through the social media platforms. However, these platforms are not the same. There are those that you can still find easier to use.

If you are a marketing manager, there is a requirement for consistency, the strategy, and the creativity to succeed with the social media marketing. Sometimes, the social media marketing just seems overwhelming, but the benefits of it are not overstated. The good thing about this is, numerous marketers have really succeeded through the social media for their business. These benefits extend beyond the increasing sales.

For instance, when you have to do the branding, you’ll need to establish your business on the most popular platforms available. Let’s say, the Tik-Tok since it is the recent hottest one among all the social media right now. As you do your marketing you’ll need to focus on the gaining many Tik-Tok followers so you can reach more audiences.

Let’s look at the reasons why you need the social media for your business.

Create Brand Recognition

One among the best reasons for you to use the social media marketing is brand recognition. This could be an essential marketing goal that you can use for your business.

Most people want to only purchase from the brand that they recognize. The good thing is that making use of the social media effectively can help you with the effective brand building.

Another reason is that this marketing option is really effective compared to the traditional media. In the sense that when you use it for your brand, it can get into the target audience faster and easily than the traditional marketing.

However, before you can start using the social media marketing, first focus on your cover photos and your profile. To create brand recognition is for you to create a logo and placing it strategically. So, you ensure what you won’t be disappointing by properly representing the visual elements.

 

Generating conversation on your business

The other reason that you should take note of why it is worth making use of the social media is because it helps and allow the generating of conversation regarding your products or your services. It could be an effective way for you to generate positive feedback for your business. That is because it helps you to facilitate genuine conversation.

If you are running the social media campaigns mainly for your business and your audience comments on your brand, you will need to keep them engaged. Ensure they are comfortable and feel that there is an individual behind that brand to male them feel like they are not speaking to a robot. By doing so, you are giving your audience a better perception of the brand, thus, the feeling like valued customers.

The acquisition is following the successful partnership of the two agencies over the last couple of months. Say about 18 months ago, in which they have been together. And worked together across the paid media clients and the referred business in both directions.

The movement is just part of the ongoing growth plan is at the Reflect Digital. As well as the wider Lab Group too. And will be providing the Am Marketing clients giving them a broader range of services to help them fuel their own business objectives. And also growth plans further.

 

Marketing Success

The team that is at the Am Marketing will integrate into the Reflect Digital’s paid media team. Helping to cover the traditional PPC, the display advertising, the paid social and the YouTube to name just a few.

Becky Simms, who is the founder and the chief executive of the Reflect Digital, spoke: We have known, and we have also admired, the Am Marketing for many years. Looking at the success that they have generated for so many of their clients through the paid media.

This is a huge opportunity for the Reflect Digital to continue still in the growth and development of the paid media team. With some of their fantastic clients that will be feeling right at home and will be benefiting from being surrounded by a wider digital skillset.

Collaboration

Amy Hopper, who is the chief executive at the Am Marketing, said: ”I am very proud of the Am Marketing and I am also very proud of everything we have achieved in the past eight years.

These has made us really proud even now we more proud that we are a part of the success of the Reflect Digital family. And to also to be bringing our expertise to join their incredible team.

The Reflect Digital also shares all of the same core values that we hold at the Am. They genuinely care about all their clients and care about the people.

They are not just the regularly name on the national marketing award winner lists. But they are also massively paving the way in the areas of the mental health, the work and life balance, the areas of women in business and even the digital wellbeing.

The Reflect Digital was acquired by the Lab Group in the year 2019. The group was selected and it is made up of a team of specialist agencies that includes the Raised by the Wolves, the Riverr, the Studio Blup and the Verj. Which are all united by their unique blend of creativity, their behavioral science and technology to deliver some new approaches. The lasting emotional impact and the tangible results.

We are always want to get better. So we are hunting for those talented agencies so that we can have a collaboration with. So to expand and to strengthen what we offer. And the Lab Group remains acquisitive across a number of different key areas.

It has never been of much importance to us making our self become visible online just for our clients. So it is the ideal time for us to bolster our search expertise with an established fruitful partnership.

The Essential questions are, as a man called Grant Wiggins defined. The “essential” in the sense of signaling genuine, the important and some other necessarily ongoing inquiries.

These are the grapple-worthy, the substantive questions that not only just require wrestling with, but are also worth wrestling with. That eventually could lead students to some of the critical insight in a 40/40/40-rule sense of the term.

The best advise for you on what to do, is to ask yourself some few questions to flourish with your book position, the marketing, and the sales.

 

Who are your writing for?

Oh, they loved the idea and they love the art of writing. But, really, “You want me to tell you the person who is supposed to be reading, buying my book? Me?”
Why yes, that is exactly what was being asked and what is expected to be answered with a quick and a clear response.

What Are You Good At?

Start thinking about where your skills lie. One of our PR clients then came to us sometime ago with a few hundred of followers on the social media. Her aim and what she also wanted was to be positioned as a mindfulness expert. In addition to the writing books, she also offered classes and also talks. So, we had a look at the things she was good at. She was really great at writing blog posts and making recordings of meditations also. So, that is the place where we started from.

She published blog posts, she offered meditations and also built up her Facebook community with ads. Today, she has got over 81,000 Facebook followers.

 

What Are Your Resources?

When you are trying to establish what your resources are. You need to consider the time you have available, your budget and then who you know. If you are focused only on the selling of your book copies, and you are not marketing yourself as an expert, then I suggest you find the very specific audience for your book. Whether that is the people who love memoirs, history buffs or car collectors. In addition to the online communities, think about who is already in your life. Perhaps you have written a book that is about the vintage cars, and it later turns out that your mechanic organizes a local car fair. Do not be shy. Ask whether you can give a talk and then have a book signing at their event. Perhaps they also can share their email list with you at that process.

Doing the traditional media outreach is also a possibility for any book. But it is also important for you to remember that the cost of hiring a public relations agency can be high. And it is often challenging for you to recoup those expenses just by selling books. Now, if you are selling other services or building your platform, the PR can be a good investment. This may sound somehow strange coming from the CEO of a PR agency, but the primary commitment is to truly make sure that you are investing your resources wisely.

Whatever your reason may be for writing a book, and whatever the subject is, there is always a way to market it. The most important thing to note is that you know the answers to the questions above. Once you do, you will be able to develop your marketing plan and to also start connecting with the audience who will appreciate you and your book.

 

The Social media is undoubtedly is a wide place to promote a business. But, should you just start spending your time and money on it?

In this post, we will be discussing the future of social media marketing that will be of help for you to decide.

 

Monetization Increase

Although the social media is now primarily used mainly for business purposes and also for entertainment. The monetization opportunities will also be increased in the nearest future. The written content seems to be an easier option mainly for monetization in the next decade. A number of netizens have even started to believe recently that the blogging is gradually dying. However, the medium is constantly growing on the other hand which have proven that the written content is still valuable.

The platform contains a massive audience and also allows content writers to begin writing. The platform also help in publishing on it and then earning money immediately. For the video creators, the Facebook has recently introduced video and have also introduced monetization that has been very much popular. Undoubtedly, almost all of the social media will now focus on providing the monetary value to its users in the future.

 

Rise of Micro-Influencer

The paid campaign for the products and services is confirmed a proven and a long-lasting approach for the business promotion. However, the online-based businesses seem to go in a much different way. They are now hiring influencer marketers more than they do before.  All for the purpose of promoting their products and to grow their followers organically. A survey of Startupbonsai came out with a finding that about 17% of companies are willing to spend about half of the marketing budget for the influencer marketing. It has also clarify how popular the marketing approach is. Social networks like the Instagram have now become a perfect platform for the influencer marketing due to their high engagement rate. In the nearest future, the influencer marketing will become a big portion of the social media marketing.

Artificial Intelligence

Many areas of our daily life is making use of AI. In the case of the social media, the scenario will still be the same. We are already experiencing many of the social media platforms features that is in control by the AI. For instance, the chatbot is a very great invention of the modern technology that is assisting businesses to handle the customers during busy hours. Though the technology still has some other limitations, the chatbot will still be more humanized in the nearest future.

Automated Campaign

At this present time, we are still highly dependent on a good social media marketing service provider like that of SMM WORLD for a paid campaign. Agencies like them will analyze the market data and will also help us to set a perfect campaign for the promotion of a business.

SMM automation is one of the most discussed topics in this our recent times. If possibly the revolutionary change occurs, the campaign optimization and the monitoring will be quite effortless. Even, the automated system will possibly discover the perfect audience to target for an ad all by itself.

Brand and Demand

Both points-of-view have merit – but they are really driving a worrying fragmentation in the marketing activity. The CMOs are spending just less time in creating the strategy. And far more of it refereeing misinformed ‘brand’ versus the ‘demand’ battles in the board room.

The Brand and the demand are two sides of the same coin. In front of the ideal prospect, and at the best time, will deliver some far better results if that prospect is already equipped. And if the prospect has some form of brand knowledge and understanding. Operating a demand campaign in a brand vacuum is a massive waste of marketing resources.

A successful marketing takes a holistic approach and though the most skilled expert in the demand generation. Needs to first understand the brand to ensure that every aspect of the marketing mix works.

Obsessive Measurement

Of course, many of the loudest voices that are located in the c-suite will be shouting that the ‘brand’ is a nebulous concept. While the ‘demand’ can be tracked and can be also assessed in an extraordinary detail. Again, this reinforces the lack of understanding into how good the marketing works. In so many different ways, the digital marketing’s inherent ‘measurability’ is to be named as its Achilles heel. Encouraging the judgement of marketing activity only on the quantitative performance.

Companies are endlessly demanding the measurement of brand perception and the brand awareness – and also the ROI from the brand campaigns. This totally misses the point – the brand as a holistic concept is not just implicitly measurable. (Although investors certainly are flocking towards the companies with excellent brand recognition) but it is highly valuable within the overall marketing mix. Strong brand awareness coupled with the positive brand perception will simply make it far easier for you. So you can create marketing qualified leads (MQLs). It will also ease the conversion process; it will in fact set the foundation for customer expectation.

In addition to the explanation of the value about combining strong brand and the demand campaigns. Many of the CMOs also have to justify the basics of marketing activity. Why, ask the management teams, is money just being wasted on the multiple customer acquisition channels? when one or two have so clearly outperform the rest?

Wrong Questions

While such kind of questions may make some sense in a linear operational process. The logistics or the manufacturing, for example – the marketing, irrespective of the technology and irrespective of the metrics, remains a far more nuanced activity.

Good marketers are aware of the importance of testing, importance of evolving strategy and also building the right messaging. They know that in a constantly changing market, the performance is never static. Customer expectations can change, the cultural events will influence the relevance, even the appropriateness, of activity. Individuals will cave in to the management pressure to focus only on the demand. On today’s top performing channels – and the business will then suffer as a result.

We understand that – like any of the other profession – marketing is not magic and viral is not a strategy. Rather, there is a process that it follows to build momentum, to gain traction, and to gain results. But starting with the industry best practices, we can develop and also implement the best roadmap to achieving your business results.

In our today’s rapidly changing world, there is a significant role to carry out experimentation. And it is important to listen to a variety of perspectives in order for you to maintain agile.

But you should know that experimentation is not a substitute for guessing.

As marketers, we have extensive experience and extensive knowledge in what moves the human behavior: qualitative and the quantitative. That experience is just the starting point for a successful strategic implementation.

Marketing is not a guessing game. It is not simply just having an opinion. The fact that I have an opinion about the baseball does not make me a legend hall-of-fame pitcher. Or even a member of the minor leagues. Self-diagnosis does not make you a qualified doctor.

It is a profession, that we have invested hundreds of hours in making researches, the education, and the implementation. It is only by bringing our background knowledge to the table that we can start helping your business expand.

Social Media and Conversation

The Social media a great tool for sparking and for building on conversations. It all begins with the content marketing and the right choice of the social media platform to facilitate the exchange. People are known to be innately social beings who crave connection and also interaction. The social media has been that link that enables businesses to possibly leverage personas and humanize their brands to their target audience. For you to humanize the brand is for you to act just like a friend to the consumer. One they are pretty familiar with and find easily relatable.

Hence, instead of you always selling on these platforms, the goal here should be to build a community. By driving conversations with the current consumer trends, the educating, showing behind-the-scenes moments making use of appealing images and videos. And also setting the brand up in the consumer’s mind as the preferred choice. We can see a good example on the platforms such as the Twitter. Where brands such as the Cowry wise or the Piggy vest leverage trends and they share jokes with the consumers.

Community Engagement

A community is a group of people that are connected by a single cause or an attribute. Some elements have linked people together. A growth strategy as a marketer is for you to create a community around a business or around a particular product. The Community engagement helps in building loyalty as it feeds directly into the needs of the consumer.

The conversation is no “one-way” street with the consumer. As they are in tune with the happenings and the works of the business. For instance, the Disney company has a strong community within the entertainment industry.

All these strategies available enable a business to reach the customers. And reach them more precisely and more effectively.