Are you someone tasked with the responsibility of creating marketing copy for your business? Writing marketing copy is enjoyable. What’s more difficult is writing copy that converts. Without this, your marketing efforts will be fruitless.
However, what constitutes effective copy that compel visitors to take action on your website? That is, a copy that has the ability to retain your readers by compelling them to read each line until they reach the end of the copy, where they can click on the CTA and convert.
And how are you going to convince your readers to do so? Let us find out.
- Make a Persona
- Use of Clear Language
- Using Visuals
- Adding of Relevant CTA
Make a Persona
Using a buyer persona is one of the most effective ways to increase content conversions. Ask current customers what they think of your goods or services. You can also ask your users for feedback to create this persona.
Your research will also help you understand your buyers’ challenges and what they want from your products to overcome them.
Now use a conversational tone to highlight how your products can benefit them. Don’t mention your physical traits. Over-emphasizing your strengths can make your content appear promotional. But we don’t want that.
Simply by emphasizing the benefits of using your products, you can easily attract and engage your users. It encourages visitors to take action on your site.
Use of Clear Language
Your main goal as a marketer is to persuade your users to convert. So use clear language to convey your message. Instead of jargon, use plain language that is easily understood.
Use short sentences and simple words. Use headers and bullet points to emphasize key points. This will help you organize your information. And so will your users.
Consider reading the same article in two distinct versions. One is devoid of visuals, while the other is densely packed with them. Now, please tell me which one you preferred.
Which one has the visuals, correct? That’s because visuals add interest to your posts and aid in the message’s comprehension. It adds intrigue to your post and strengthens your message. It’s a clever way to increase traffic to your website.
Your visuals can be as simple as a product image, a video demonstration of how to use it, an infographic, or anything else that you believe fits your article the best.
Adding of Relevant CTA
A good marketing copy also includes a CTA (call-to-action). If you want your users to do something on your site, tell them what it is. Promising them something isn’t enough. You must also show them how to obtain your promises.
A CTA helps you do that. Without it, your users may be perplexed and unsure of what you want them to do. More CTAs = more conversion. Make your point with actionable words. So people know what to do on your site. Your CTAs help them follow your instructions and achieve their goals. It increases conversions.
So these are some simple ways to spice up your post. Now it’s up to you to put them to good use.