Brand and Demand Both points-of-view have merit – but they are really driving a worrying fragmentation in the marketing activity. The CMOs are spending just less time in creating the strategy. And far more of it refereeing misinformed ‘brand’ versus the ‘demand’ battles in the board room. The Brand and the demand are two sides …
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You Can’t Use Marketing As a Guessing Game
We understand that – like any of the other profession – marketing is not magic and viral is not a strategy. Rather, there is a process that it follows to build momentum, to gain traction, and to gain results. But starting with the industry best practices, we can develop and also implement the best roadmap …
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All Companies Modern Marketing Strategy
For you to succeed as a small business often times comes down to the effectiveness of your marketing campaigns. You will need to employ many of the powerful marketing strategies available. Long-term success means having a consistent revenue. However, the continuity of success for a small business is not just about a numbers game; it …
Potential In Email Marketing For Retailers
Hilal notes that for a long time email has fallen victim to a mass-marketing approach. Given increased and also scrutiny on how the consumer data is collected and is deployed. However, in the current climate this can also be the primary vehicle for an increased personalization in both messaging and also promotion. A paradigm shift …
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The Email is Still The Unique Tool To Use
As new data strategies has become the norm, the email remains a vital tool in the marketers’ arsenals. The way and manner brands and marketers are now feeling about the email appears to be cyclical. Every few years it seems like there is an industry-wide reevaluation of its efficacy. As the landscape of digital strategies …
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Ways to Market in the Industry of ELearning
You might want to consider to create a private messaging group for your students. The community building is easy on a platform that people are already very familiar with. Eventually, as people will start to talk about your class, their networks will hear about it, which in turn will bring you more revenue. Do …
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Strategy for Marketing ELearning
The growing demand for “technology enhanced” eLearning solutions is currently driving the growth of the industry. It comes as no surprise at all that such a booming industry would even thrive in marketing. One of the exciting factor is that for you to keep your eLearners. You can make use of this opportunity to promote …
Business-to-Business (B2B) And Business-to-Consumer (B2C)
The Business-to-Business (B2B) is a company that is providing services or products to other businesses, such as those that are involving a manufacturer and a wholesaler or a retailer. The Business-to-Consumer (B2C) is the company that sells directly to the individual consumers. They are two separate business models that are serving different customer types: businesses …
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Goals & Plans for Every Startup Founder
Unfortunately, there is no magical manual for you to start a new business. I know, if only there was, right? And there is no such thing as the overnight success stories… that is all just hidden hard work. And no, we are not trying to make you scared or discourage you from becoming a startup …
The Key Trick
The Email marketing is the single most effective marketing channel that is out there. If you want to do it well, it is not easy, but it is very worth the effort. Studies consistently have shown that emailing a subscriber base will regularly translates into revenue over time. These email marketing best practices can possibly …