Shopify: Everything You Need to Know About the eCommerce Platform

When it comes to achieving success in any medium or platform, the most important thing to do is learn everything you can about how to take advantage of its many features and capabilities. When it comes to dealing with any e-commerce platform, the ability to attract online users — and the ability to keep them …

15 Content Promotion Ideas

Creating valuable content for your target audiences will increase website traffic, SEO rankings, and customer retention. But creating content is only the first step—getting it in front of your audience is crucial. No one will see your content if no one sees it. How to get your content notice Decide which platforms and channels you’ll …

How to make use of the Latest Design Trends to Update Your Emails

Imagine opening an email newsletter with the same old boring content and uninspired design. So, what? You toss it in the garbage in seconds because it failed to hold your interest. Boring email newsletters are doomed to fail, wasting your time and money. Refreshing your email newsletter design can help you re-energize your mailings and …

How to Use “Add to Calendar” Link in Your Emails

When publicizing a new event, you always strive to get subscribers to come. First, send a week-ahead event invitation email. Then you send reminders days and hours before the event, yet only half of your registrants show up. Do you recognize this scenario? Assist registrants in remembering your event by including a “Add to calendar” …

Common email coding mistakes and how to avoid them

No plain text version Possibilities: Outlook and Gmail consider emails without a plain text version as spam. Email clients can also have problems rendering HTML code. It’s the same with HTML emails. Prevention: Include a text version. Thankfully, most email providers do it for us. Email marketing can employ plain text emails. Personalizing emails can …

Choosing the Best Email Verification Service

Are you aware of all email marketing pitfalls? Email addresses can be stolen and used in internet fraud schemes. Reaching illegal inboxes can jeopardize your sender reputation. The good news is that there are numerous tools available to help you sift out inactive or fraudulent email addresses and save your sender reputation. We evaluated six …

What It Is Customer Feedback Forms And Why You Need One

When people talk about you behind your back, it’s not very nice, especially when these people are your customers who are talking about your company. Make certain that they are given an opportunity to express themselves and be heard, even if what they are saying is the unpleasant reality. In the long term, it will …

Design and copy recommendations for last chance emails

It’s a well-known fact that human attention span is dwindling, but it hasn’t yet fallen below eight seconds, despite what some marketing resources claim. However, people lack the patience and inclination to read each and every promotional email from beginning to end – there are simply too many of them. However, they still take pleasure …

How to Capture Email Address of (First-Time) Website Visitors?

It goes without saying that building an email list is the most important step in turning your blog into a full-time profession that will last for a long time. A large email list will ensure that your blog receives a steady stream of visitors. This, in turn, will ensure that you have a consistent source …

The most effective email marketing campaigns for increasing customer retention

In order to increase the effectiveness of your email marketing campaigns, you must incorporate a critical principle into your overall strategy. You can segment and personalize your email content for your customers by utilizing customer relationship management software. You can take it a step further by drawing inspiration from AB testing examples to determine the …