Common email coding mistakes and how to avoid them

No plain text version

Possibilities: Outlook and Gmail consider emails without a plain text version as spam. Email clients can also have problems rendering HTML code. It’s the same with HTML emails.

Prevention: Include a text version. Thankfully, most email providers do it for us.

Email marketing can employ plain text emails. Personalizing emails can boost subscriber relationships. Also, some people like short and direct emails.

Using JavaScript, ActiveX, or Flash

Possibilities: The majority of email clients don’t support these languages, frameworks, or plugins. Antivirus software may potentially stop it.

Prevention: HTML and CSS only emails. Upload video or audio and link to it.


Possibilities: The use of redirects can harm your email. For example, they significantly impede web page loading. Denial of redirection by the user’s browser may also restrict access.

Prevention: Redirects are bad. If you must use them, test your email before publishing the complete campaign. Consider your readers’ patience.

Shortened links

Possibilities: Shortened links may be spam. Unknown destination URLs In short, it’s open-ended. Hackers and spammers take advantage.

Prevention: Only lengthy linkages To prevent long URLs in emails, use the ahref=”URL”>…/a> tag. Any URL will do.

If you want shorter URLs, use your own tools. Test links for blacklists.

Large email body file size

Possibilities: Email clients and services are designed to send little quantities of data. Your email may be trimmed if it doesn’t match the requirements.

a record label’s newsletter Opened in Gmail, clipped.

Activate a link to see the full version.

E-mails with large body files may be less deliverable Due to the email’s size, anti-virus software may be compromised.

Prevention: Examine your email provider’s and your subscribers’ email client size limits. A 200 KB email body limit, for example. Mail clients advise keeping emails under 100KB. The previous email is 136 KB in size.

Too many fonts and colors

Possibilities: Email clients display fonts and colors differently. A dull email design is also a risk because not all typefaces and colors work together.

Remember that your subscribers’ devices have different screen settings. Your recipients may suffer as you try to brighten your email.

Each block is a different hue, distracting the user from the most important material.

Prevention: Usage of email-friendly typefaces such as Arial and Comic Sans MS. Otherwise, viewers will have to zoom in or strain their eyes.

The main text block should be one color, with highlighting points, links, and buttons another. Make sure your colors blend well with the background.

Copying email template HTML code from a text editor or website

Possibilities: Your email layout may be ruined if you create your email text in Microsoft Word and then duplicate it. Copying images or text from a website may also include JavaScript or Flash elements.

Prevention: To code emails, use plain text editors like Notepad for Windows or TextEdit for Mac. TextCleanr and other online applications can help you format. You can use an HTML Cleaner tool to create an email while inspecting the code.

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