Inbound Marketing Stats to Prepare You Ahead for 2022

Inbound marketing is a comprehensive strategy that uses the power of discovery to increase website traffic. Essentially, it refers to all activities aimed at increasing your company’s online visibility to generate more leads and conversions.

Inbound marketing replaces outbound marketing, which can be intrusive and disruptive. Inbound marketing, unlike outbound marketing, focuses on creating valuable assets that attract visitors to your website.

In addition, inbound marketing strategies include topical blogging, social media campaigns, eBooks, and SEO-friendly web content. This thoughtful approach attracts and converts target customers to your business.

Contents

• Some Facts About Inbound Marketing
• Inbound Marketing Stats to prepare you ahead for 2022

Some Facts About Inbound Marketing

Businesses today prefer inbound marketing over outbound marketing. Take a look at some inbound marketing stats to see why inbound marketing beats outbound marketing.

1. Inbound Marketing Leads Are More Likely to Convert
2. Inbound marketers generate more leads than outbound marketers
3. It is also less expensive

1. Inbound Marketing Leads Are More Likely to Convert

Inbound marketing statistics show that SEO leads close at a rate of 14.6% versus just 1.7% for outbound. It just goes to show that more quality content you publish, the more trusted you become. And as trust grows, you can convert more leads into customers.

2. Inbound marketers generate more leads than outbound marketers

Content matters. And the more content you produce, the more likely your target customers are to discover your business. Businesses that use inbound marketing strategies generate up to 126% more leads than those that do not.

3. Inbound Is Less Expensive

Inbound marketing has a higher conversion rate and costs less per lead than outbound marketing. According to HubSpot’s inbound marketing data, inbound marketing costs at least 67% less than outbound marketing to acquire a lead.

Inbound Marketing Stats to prepare you ahead for 2022

Inbound marketing is the preferred method for marketing experts worldwide, as these inbound marketing stats 2022 show:

1. 82% of companies’ say they actively use content marketing (HubSpot, 2021).
2. 95% of B2B consumers say content helps them trust a company (Demand Gen Report, 2016).
3. Brand awareness is the primary goal for 49% of businesses using inbound marketing (Clutch, 2020).
4. Engagement is the number one metric 36 percent of marketers use to measure performance (Altimeter, 2021).
5. Search engines now refer more traffic than social media (25.6%). (Shareaholic, 2018).
6. Marketers still prefer Facebook for content distribution (HubSpot, 2020).
7. 82% of marketers who blog see positive ROI from their efforts (Invesp, 2016).
8. Multi-channel campaigns have a 90% higher customer retention rate than single-channel campaigns (Omnisend, 2019).
9. Inbound marketing is 10X more effective than outbound marketing at converting leads (Invesp, 2016).