It’s a well-known fact that human attention span is dwindling, but it hasn’t yet fallen below eight seconds, despite what some marketing resources claim. However, people lack the patience and inclination to read each and every promotional email from beginning to end – there are simply too many of them.
However, they still take pleasure in remaining on top of things. With the appropriate email design and copy, you may assist them in accomplishing precisely that.
Get straight to the point
Avoid discussing your brand or team in these emails; instead, use other types of communications for that. Rather than that, concentrate on the “now and now” and convey in a few lines how little time remains to take advantage of your exclusive offer.
Create the most audacious headlines possible
Your final chance emails should be brash and convey the magnitude and significance of your offer. Don’t be afraid to adopt a more informal, perhaps even cheeky tone in order to unabashedly capture all the attention.
Place a premium on scarcity
Include a countdown timer or just state when your offer ends and how many goods remain. After reading your email, your customers should feel as though there will never be another offer like this one and that they cannot afford to let this rare opportunity pass them by.
Simplify it excessively
Utilize extremely brief and succinct language. If you include a promo code, make it easily copyable and avoid hiding it beneath the fold. The same is true for a CTA button – it should be considerably more apparent than usual, as you cannot afford for it to be overlooked.
Include social proof
It will exacerbate your users’ FOMO when they observe all the happy consumers who have already taken advantage of your offer. Although last chance emails are not the place for extensive testimonials, you can include brief emotive testimonials or simply display the number of transactions made in the previous 24 hours.
Convince your subscribers to make a purchase
Connect your offer to the changing seasons, impending holidays, a major event, a new trend, or any other cultural or social occasion, and reinforce the link with visuals. You’ll elicit an emotional response and provide another cause for your users to consider purchasing from you.
Explain why
Why should people purchase your product now? Why can’t they just leave it and return later? Demonstrate to them the price difference or any other benefit that truly differentiates your current offer. Perhaps this is the final batch and you will no longer produce it? Include that as well!
Subject lines for emails sent with a final chance
As the first thing your subscribers see, your subject line should virtually scream about your limited-time promotion. Utilize it as a visual hook to draw your users’ attention. Emoji are OK or recommended – you want to elicit an emotional response, which means you should sound excited as well.
Your last chance email subject lines should excite and tease rather than divulge the entirety of your offer, since you want users to open your email and take a closer look at your products. Simply state the duration of your offer to stress its transient nature.
While using all caps in email subject lines is not recommended, it may be necessary for last-minute correspondence. Individuals immediately react to all caps. Upper case is typically associated with something significant, and this is the effect we are striving for. It’s a harmless psychological ploy, as we’re accustomed to seeing all caps reserved for urgent communications.
You can also specify the time span of your sale in hours rather than days. It’s somewhat subjective, but “48 hours” may sound more condensed than “2 days” to certain individuals, especially when accompanied by a ruthless countdown meter!