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You can use analytics to improve your business by attracting new customers, improving your website experience, learning more about your customers, and more. You can study your analytics at Bookmark to improve your website and business.

Definition of Website Analytics?

Simply put, website analytics collects data from your website. Everything from how many visitors you have to where they come from and what content they like.

Here are the 5 most common analytic tools to help you grow your business:

1. Website traffic

This is how many people visit your website. It’s vital to know, especially when calculating your website’s lifespan. The visitor’s country, language, and more!

Say you have a website for a year and only 75 people visit it. That’s low, but what if you only stay up for 3 weeks and get 75 visitors?

That’s a good chunk. Website traffic refers to the number of people visiting a website over time. Ideally, you want more visitors as your website ages.

2. Traffic sources

Don’t get confused, we’re still talking about movement, but not your opinion. First-time visitors usually find your website via links rather than typing in the full URL. Those links are your traffic sources, and they fall into four categories:

• External links
• Web crawlers
• Social media links
• Email campaign visits

3. Bounce Rate

In short, a bounce occurs when a visitor leaves your site without visiting any other pages/links/CTAs. What causes it to ‘bounce’? The overall traffic percentage can be calculated.

Among the reasons for high bounce rates are:

• Slow loading
• Awful web design
• Clumsy navigation

Of course, this depends on your website’s content. However, many websites face a 20-70 percent failure rate. Anything over 30% is cause for concern.

4. Device type

We’ve seen how far technology has advanced in just 25 years. Your phone, iPad, or other device can now open any URL!

With analytics, you can see what percentage of users come from desktop or mobile browsers. Currently, mobile devices load 51.3% of web pages.

5. Visitor Type

To progress, you need to keep retaining your visitors and returning to your websites. This group of people/customers/visitors is your core audience! These are the ones you should keep an eye on to not only increase the number but also build a relationship with.

Your core audience is dependent on your site and what you offer, but you should expect a 30% return rate. Anything less could mean your site isn’t as engaging as you’d like.

Benefit of Web Analytics on Your Business

To advance, you will need to analyze analytics effectively. This can mean the difference between a highly trafficked, high-converting website and one that is stuck in a rut. Here are a few key points that we believe will forever change your analytics!

1. Know your target market

Don’t let a few nice reviews fool you into thinking that’s all there is.

Web analytics can help you create and find the right target audiences.

Your target market gives you more information than you need! Here’s what your niche expects from your site.

Finding your target audience will help you create marketing materials that delight your clients. The right marketing campaigns to the right people will increase conversions and elevate your website.

2. Leverage where your target audience is from

We must apply the Pareto Principle. For those unfamiliar, it is the 80/20 rule! So 80% of consequences come from 20% of causes.

So what does that mean for web analytics? It’s too simple: identify your top traffic sources and maximize their potential. You want to use this data to make sure your website is serving their interests!

You can find visitor behavior by leveraging your audience’s origin. The length of time spent on the site or specific pages can be assessed.

It shows you which links were clicked and other actions taken by the visitor. Here’s why we need to use Bounce Rate! Bounce rates indicate disinterest in the page’s content or destination.

3. Set goals and landmarks

Setting goals and milestones is vital to your business. We’ve said it before, but those of you in the back-stay focused on your goals! In retrospect, a goal is you setting the bar for your site.

To be honest, unless you are doing this as a hobby, you should have a desired outcome in mind whenever someone visits your site. It could be a sale or a signup for your email list, but it should be specific. Small business owners want a large following, but that following means nothing if none or barely any of those visitors convert.

Companies like yours can now track specific goals using web analytics. Actively measuring goals allows your visitors to respond faster to data. But don’t get too hooked without knowing what events or goals to track. It’s pointless to keep track of every goal.

So, what?

Set specific goals and keep an eye on them while tracking. You can also use analytics to improve your website’s layout and track conversion rates.

In conclusion

Help yourself and your business grow by implementing these and other analytics keys today. Make your goals clear and watch your website traffic grow.

Clear out any junk that’s obstructing your site once more for those who missed it. Start tracking your website’s visitors and see how quickly you can reduce their numbers. Use the 20/80 rule to identify your top traffic sources and maximize their potential.

Yes, even a new business website can achieve this. And the best advice we can give is to get to know your target audience and build your website around them!

To fail to invest in social selling training for sales reps is to fail your team and your business. Social selling is a powerful asset, and how you deploy it will determine the future of any digital-first sales team. Today, 61% of US marketers use social media to generate leads.

But expecting your sales reps to learn by reading blog posts and trial and error is unrealistic. Your sales reps will be frustrated and your company will stagnate. Yes, your sales reps will eventually learn effective social selling, but training from an expert will speed up the process and get them started right away.

Despite the importance of social selling for digital-first brands, most companies do not invest in social selling training. 93 percent of sales executives have never received formal social selling training. How often do you believe companies invest in rep training?

1. Reps Want Training

Your salespeople are on the front lines, and they know where the industry is going. Every day, social selling becomes a bigger part of their process. They need – and want – to stay ahead. 53% of salespeople want social selling training. Ignoring training requests from your team may indicate a lack of communication.

2. Encourage More Relevant Prospect Conversations

Most B2B customers don’t get what they want from sales reps. We spend so much time selling that we forget to engage with prospects. Recent research shows that only 20% of sales conversations include client needs and expectations.

They are vital to long-term success. Qualifying leads necessitates understanding prospects. Buying too early turns off prospects.

To build genuine rapport with prospects, social selling training helps reps dig deeper. Training makes salespeople more effective in all channels, not just social.

3. Improve Sales Tools

Most digital-first businesses invest heavily in sales stacks. It’s easy to see how CRM, lead management, and communication solutions add up. But if your sales team isn’t using tools effectively or is using them haphazardly, your investment is wasted.

Sales reps’ tech has evolved as fast as their closing strategies. Social selling tools help reps manage relationships and stay organized. It will help your team see the bigger picture. It helps your team understand the value of social selling and encourages them to use all the tools and strategies you provide.

4. Develop a Long-Term Asset

Few things are more valuable to sales reps than a strong network and a reputation for connecting customers with genuine solutions. Agents must engage socially and view every interaction as a sales and networking opportunity. Building and maintaining a social presence is effective social selling. A defined social presence not only helps today’s deals but also positions your company and team for long-term success.

Holiday shopping has begun early, but you still have time to prepare your website, campaigns, and operations. Here are five strategies and elements you can implement now to prepare for a successful holiday selling season.

1. Refresh your Brand Story

Amazon continues to lead eCommerce brands’ holiday sales. Last year, 11% of consumers planned to buy all holiday gifts on Amazon. Inspire shoppers to buy by creating a compelling connection. Thankfully, Amazon’s A+ Content Manager provides a customized set of content tools. Optimize your Amazon Brand Story with content, photos, and visuals.

Describe your company in the Brand Story. You can add a logo and some products, as well as a brief description. You can customize this for holidays. You can highlight your charitable giving, environmental efforts, or holiday spirit.

Many businesses use this feature to promote holiday products or best sellers. They are eager to read and see what you have to offer.

2. Test those targeted emails

Holiday campaigns introduce new targets and market segments. Personalize based on past habits, age ranges, or who someone is shopping for. People are willing to share valuable data directly for content or indirectly through their website usage. Create an audience with that.

Then test, test, test. That’s useful for seasonal branding or expanding a standard campaign. It can also help with timed events like Black Friday campaigns or emails that count down to a sale. Visual elements should work but have alt-text, and so on. Create a holiday checklist for each campaign. So you don’t lose money at the end of the year.

3. Verify your sales SEO

Because most of your sales occur during the holiday season, you need to plan ahead. For starters, keep your site loading time to a few seconds. Improve overall performance and test mobile and desktop page elements.

Examine site elements first, then trends. Are you using last year’s trends? Updated product descriptions and keywords for this year’s shoppers? Combine the two to ensure you have the right product and holiday keywords. Using Google Trends to capture long-tail keywords for holiday sales is smart.

Also, don’t forget online store SEO. It all depends on your platform and tools. WordPress plugins check meta descriptions for keyword use, while Shopify plugins check product descriptions. The goal is the same, but the path is unique. Using sales SEO tools for your sales platform reduces the risk of elements breaking or forgetting eCommerce essentials.

4. Think of new deals or discounts

It’s not hyperbole to say that this holiday season is unlike previous years. We’re all facing a carrier shortage, supply chain delays, and record eCommerce orders. That can cause issues when you need to move goods quickly. But it also opens doors.

Many suggestions we hear involve deeper discounts or product giveaways, but this does not address supply chain issues. However, some eCommerce businesses now offer bulk shopping discounts to their regular customers and end-users. That could be a great deal for your company and customers. You get to move more product for less money, and your customers get everything they need in one big order.

This also shifts last-mile fulfillment to consumers. With a significant discount for bulk purchases, they get the large package and split it. That prompts them to take the packages to the post office or a carrier store. A win-win situation where you more than make up the discount provided by saving on fulfillment.

5. Consult your partners

This holiday season, businesses like yours need a clear path forward. It all starts with a discussion with your fulfillment partners. Third-party logistics providers (3PLs) should be in constant contact with carriers regarding shipping status. They can help you set holiday shipping expectations with customers.

Carriers tell my company where capacity issues are expected and which regions should be safe. They give updates on shipping times, capacity reductions, and more. eCommerce businesses should discuss these issues with their 3PL to plan ahead. Moving inventory, shipping early, and using expedited options for every order are all examples.

Planning for returns is part of this. Work with your fulfillment partners to understand their return policies. Do you need to clarify acceptable behavior? How many returns do you expect? Could they charge you more if you cross a certain mark? Plan now to manage various volumes during the holidays.

Have you spent a lot of time and money on your website but no sales?

Many people and businesses want to make money from their websites.

It’s possible you’re making content marketing errors that are preventing your site from generating sales.

Let’s change that by exploring content marketing strategies that increase sales.

Build trust

When people buy something online, they run the risk of losing money, getting harmful content, or having their data misused. It penalizes spammy content marketing tactics like keyword stuffing.

Create content that shows your authenticity to build trust with your audience and search engines.

Produce well-researched, accurate, and informative content. Post content regularly, as infrequent blog and social media posts indicate inactivity.

Use a blog SEO and writing checklist to create valuable content. Building trust and demonstrating your website’s security will increase sales.

Provide solutions

You may believe that to increase sales, your content marketing should encourage purchases. But push marketing often turns people off.

Instead, focus on ‘pull’ marketing by writing helpful blog posts that don’t directly solicit sales.

Creating optin popups for websites is one of my businesses. But most of our blog posts are about creating conversions.

Such content increases our website’s traffic. People learn more about lead generation and eventually decide to buy our product.

Make checkout easier

While this is more of a web design tip, content marketing also helps ease online purchases.

Label your buttons with text. Your purchase buttons should say ‘Complete your purchase’ rather than ‘Buy’ or ‘Checkout’. Industry and target market dictate. So test and research the best shopping cart button text.

Use simple language on product pages and include information like shipping and delivery charges.

Don’t leave your customers hanging after a purchase. Create a thank you page where users can learn more about their new purchase. Redirect users to the course page if you sell online courses. Also, send a follow-up email with instructions on how to use your product.

After a sale, simple content marketing strategies like these build trust. They simplify the purchasing process and direct your customers to act immediately.

Educate your audience

People may not buy from your website because they are unsure what to do with your goods and services.

They don’t understand your product’s benefits or how to create them.

Offering of free trial

Buying something puts money into a product that may not be good for you.

It deters people from trying a product. To overcome this, offer a free week or 30 day trial of your product.

You can also ask for a purchase with a 30-day money-back guarantee.

These measures reduce risk and help customers complete purchases.

Make customer education a priority

Customers who know how to properly use our products will see positive results and remain loyal to us.

Making educational content can help your customers achieve their goals with your products.

Create YouTube videos, blog posts, articles, and even an online course. Knowledgeable customers will spend more money with you.

Conclusion

Any website can generate sales and revenue. To achieve this, you must follow specific content marketing best practices.

Your email unsubscribe rate is increasing. You’ve seen it rise slightly in recent months, but it’s now out of control. So, what?

You can’t ignore it. A high unsubscribe rate can harm your sender reputation and even your ability to reach the inbox. A high unsubscribe rate can negatively impact email conversion rates and even overall revenue.

Let’s look at new ways to improve email marketing and reduce unsubscribe rates.

A Few Segments is Not Enough

If your unsubscribe rate keeps rising, it may be due to a lack of relevance or timing. Unrelated emails cause 50% of consumers to unsubscribe from email lists. Buyers will unsubscribe from emails that annoy them. A message may be unhelpful or off-target for your buyers. You must never send an email that causes a buyer to unsubscribe.

Keeping your audience engaged is impossible, but you can send messages that are more relevant to their needs and desires. If you segment your email list more deeply, you can automatically send messages tailored to their interests. You can send emails to segments like:

• Repeat customers who buy more than 3 times
• At-risk buyers who haven’t bought in 30 days
• Buyers focused on a particular product or product category

Segmenting is more than just sending emails to specific age and gender groups. You can drill down to create more specific segments based on customer lifecycle and buyer actions, reducing unsubscribe rates. While segmentation can help ensure people get the most relevant content, it’s equally important to ensure they don’t get irrelevant content. With proper segmentation, you can send less emails to each customer.

Personalize Every Single Message

Beyond segmenting your audience, customer data can be used to personalize every email you send. Buyers respond well to personalization in email marketing. According to McKinsey, personalization can cut acquisition costs by up to 50% and increase marketing efficiency by 30%.

The subject line of an email with your buyer’s name in it is not personalization (though that can sometimes work). Personalize your emails with real-time data like:

• The last items your buyer viewed on your site
• Product suggestions based on past purchases
• A discount on the items left in their shopping cart.

Such personalization can boost email results and provide more relevant messaging to your customers. A single unsubscribe can cost up to 60% of future lifetime value. Personalized emails have a 2.5 times higher average click-through rate. Personalized messages will make your audience feel as if your emails are adding value rather than wasting their time.

Leverage Other Channels

If buyers are still unsubscribing, you may be sending out too many emails. If your audience feels bombarded with messages, they may unsubscribe to clear their inbox. In that case, you must reduce your email output. But how do you do that without losing customer engagement and communication?

It’s simple: instead of emailing everything, try other methods. For example, web or mobile push can be a simple way to drive website conversions other than email. Instead of sending emails for order confirmation or shopping information, try push notifications or Facebook Messenger. Instead of 5 emails per week, send 3 emails and 2 web push messages. This is less intrusive for your buyers while still allowing you to communicate.

Any brand should use email with caution. While your customers may have opted in, they may opt out if you abuse their trust. If your unsubscribe rate is rising, it’s time to rethink your email strategy. Email engagement can be improved by combining segmentation, personalization, and alternate channels.

Imagine your email marketing intentions as giving valuable content to consumers, even if it doesn’t directly deliver ROI. Doing so reveals that today’s marketers take more than they give. Consider how the following four email marketing strategies shift the focus from taking to giving to customers and prospects, fostering powerful relationships.

Segment Your Customers

Absent a give and take model, your strategy may become too generic. It also fails to appeal to your audience’s diversity and what matters most to them. According to Campaign Monitor, a segmented email campaign can increase revenue by 760 percent. Emails asking for ratings and referrals (what consumers can give) are more likely to be shared when segmented.

Make a Plan

Creating a quarterly email marketing plan requires planning. Assume you’re attending a conference and want to meet with clients while you’re in town. Create a calendar that shows when you need to start targeting your emails for that event.

Remember that once your customers buy your product, the dialogue continues. For example, Harry’s, a shaving supply company, sends customers a guide on post-shave care. So it rewards customers with content, making them feel special and valued. Customers may tell friends about your product if you do something similar.

Build a Content Map

A one-size-fits-all approach will not appeal to any particular group. After segmenting your audience, create a content map. The best email campaigns fail to share the most relevant content with your subscribers. Extend from your largest segment.

If you include a whitepaper or infographic with your email newsletter, each segment is more likely to remember you and value your emails, resulting in more views, clicks, and shares.

Track Key Data

While every marketer understands the value of data analysis, few attempt to decipher its meaning and determine next steps. Monitoring results is critical to gauging the success of these give and take email marketing strategies. Stop wasting time on emails with low referrals and KPIs.

The DMA claims that the most important metrics to analyze in email marketing are click-through rate, conversion rate, open rate, and ROI. Considering these points can help you improve your approach and identify the most effective give and take efforts.

To develop the best email marketing strategy, first assess your current results. Adapt your strategies based on customer feedback and balance your efforts. It may be tedious at times, but following these steps is a strategic way to maximize email marketing’s potential and gain a competitive advantage.

If you want to improve your database’s health in the new year, start with your email inbox.

In fact, email replies like “Out of Office” and “Left Company” contain valuable sales data about your leads. Your leads’ phone numbers, titles, and even emails are often included in those auto-replies. Email mining provides the most current data and is the simplest process to maintain database health.

Closing the Loop on Email Marketing

More than half of B2B marketers believe email is the most effective revenue channel. That’s because 86 percent of professionals prefer email for business communications.

While some experts predicted social media would dethrone email, email has only grown in popularity among B2Bs. With organic social media reach becoming increasingly difficult to achieve, many marketers are realizing that 1,000 email contacts are worth far more than 1,000 social media followers. Many marketers also like how email marketing allows for more personalization and segmentation.

An effective email marketing strategy should end with email reply mining. It allows you to get the most out of your email marketing campaigns and increase your overall ROI. In short, email mining turns a simple communication channel into a database cleansing solution, and new leads and sales opportunities! Every response, automated or human, contains data that can be used to improve your database’s accuracy and performance.

To reap these rewards and maintain a healthy database, simply check your inbox.

Email Mining Is Easier Than You Think

Email mining is a simple process:

• Continue sending your email campaign. Processes and systems need not be changed.
• Examine each response. Separate human or action-required responses from auto-responses.
• Extract data from each response. Replies include full names, phone numbers, titles, and backup contacts.
• Update your database
• Notify sales or account owners when a lead leaves or a domain changes (possible M&A).

While human resources can do this, a reply email mining service can automate the entire process. This frees up human talent for tasks like nurturing prospects further down the sales funnel.

Regardless of how you mine responses, the results are impressive. Let’s see what we can learn from a standard LTC auto-response.

Left-The-Company

This LTC auto-response informs you that your existing contact, Pamela, has left the company. First, delete her from your database. Because you are not sending to expired email addresses, you maintain a good sender reputation.

This LTC also includes a replacement contact, Jenni, with her title and contact information. Add Jenni to your database and reach out.

You wouldn’t know Pamela left until you got a hard bounce. You’ve lost any timing advantage you had by now.

Beyond Database Health

Regular email campaigns generate OOOs and LTCs. A week old information, for example, is sent to the same leads every week. So you find out quickly if a lead left the company via an LTC. This LTC auto-response may last 6-12 months before a hard bounce occurs.

Imagine the possibilities if you were 6 months ahead of your competitor!

Remember that new hires are eager to make a mark, especially if they have purchasing power. For existing customers, the replacement contact can help secure a renewal. You could use the new contact to introduce yourself to other influencers and close the deal. Assuring quick access to a new contact can be a significant competitive advantage.

The other side of the equation: your former employee. What happens after you delete them? They’re probably in a similar industry elsewhere. If you liked them, find out where they went and if you can do business with them at their new company. People buy from people they know and like, so losing a lead doesn’t mean the end of the relationship.

By spending at least a week on a single promotional email, 23.8 percent of marketers clearly understand how important email marketing is. So it’s vital to have an email development process that is well-planned, efficient, and meets your company’s long-term goals.

Here’s how to improve your email development and marketing strategy.

1. Plan ahead

Any email campaign requires careful planning. Remember to keep moving forward. As a result, create a detailed plan where you can think, share, and discuss your ideas with your team to ultimately come up with new ideas to boost your email campaign. Once you have a plan, create a calendar to show how to execute it. A calendar will help you keep track of the number of emails to send and the consistency of the email flow.

2. Create a project brief

A project brief helps you keep track of your email marketing strategy. A project brief can help you keep track of everything from your email marketing strategy and assets to your campaign goals and results. You can use one of the online project brief templates or create your own. However, when designing with your template, make sure to include the following criteria:

• Email deadlines
• Achievable goals and their measurement
• Target market
• Template, email form, and segmentation name are examples of assets.
• Your team’s email campaign creators
• Envelope fields for form names, email addresses, preview text, and subject
• Include your email links and a call to action

3. Make use of a formal intake process

This is a great way to manage the entire email development process. This will help you define and assign roles within your team. Everyone knows exactly what, when, and how they need to do their work. This would result in a seamless email creation process and a top-notch email campaign.

How to set up an official intake process:

• Discuss with your team what they expect from the email campaign. Communication with designers and developers can help you create a project brief that is accurate and useful.
• Keep your developers and designers informed of your brand guidelines. It keeps your email consistent with your website and other digital channels.
• Let your team know about your project so they can provide feedback.
• A style guide can help copywriters keep a consistent tone and brand personality.

4. Have a continuous evaluation

Your email development cycle is incomplete without performance testing. Establish success metrics and KPIs before launching your next email campaign. Success metrics can be simple like click-through rate or unsubscribe rate, or complex like first- and multi-touch attribution and revenue metrics. Establish a culture of evaluation to allow for email marketing experimentation.

Conclusion

For long-term success, keep in mind that a clear approach and goal-oriented thinking are required. So, make sure you follow the tips as possible as you can.

Abandoned checkout recovery, like any other part of your email marketing strategy, requires planning. Otherwise, it’s just background noise.

So here’s how to write effective cart abandonment emails.

Timing

First, when should you send checkout recovery emails? It is suggested that 2 hours later is okay. It’s not too early to scare away customers or too late to lose them to competitors.

But you don’t have to lose the sale after that. Do you know how many abandoned cart emails you can send?

Cart abandonment usually involves three touch points:

1. Cart reminder 2 hours later;
2. 24 hour SMS or email confirmation
3. Three emails with enticing offers.

Create pretty branded emails

When the cart abandoner opens the email, it should be clean, professional, and inviting.

A fake website could cause people to not click on your links.

So go ahead and add your logo, colors, and legal info. This will reassure people that you are who you claim to be and know what is in their cart.

Then, highlight the abandoned product to re-engage them. The CTA should say “Complete order” or “Go back to cart” to indicate the button’s destination.

Offers

If you want to increase your cart recovery emails’ conversion rate, give a discount code after the second or third touch. So customers don’t abandon carts just to get a discount.

You can also offer tiered discounts based on order volume or lifetime value. Your email template can have an if/else rule.

A/B testing

A/B testing is a best practice in email marketing that should be used to combat cart abandonment. Use A/B testing to see what works best for you. You can also test out different layouts and products.

In the automated flow, why not test whether an email or an SMS works better?

Optimize checkout process

Finally, improve your checkout page to reduce abandoned carts. Include all fees and taxes so no one is surprised at the end. Indicate delivery options. Don’t hide return/exchange policy.

A live chat widget can also help. If unsure, customers can ask a customer service representative, just like in a store.

Also, during checkout, collect the customer’s email and phone number for possible abandoned cart recovery.

Why do you need to Send Shopify Abandoned Cart Emails?

Abandoned cart emails are a proven way to recoup lost sales. A gentle reminder can bring a customer back into the store.

Too many fields to fill out at checkout and security concerns are the most common reasons for abandoned shopping carts.

But people often just hesitate to buy. They may leave to think about it or to compare prices.

In any case, you can fight cart abandonment with timely emails. A friendly nudge will make the customer rethink your product and possibly buy it.

What’s in an Abandoned Cart Email?

The email should entice the potential customer to complete the order. So here are the abandoned cart email must-haves:

• Make the abandoned product the main focus of the email.
• A CTA inviting them back to your Shopify store.
• A personal email campaign relies on the relationship with the customer to convert.
• You need a professional, secure online store logo and branding.

Optional creative copy and recommended products will help your abandoned checkout email convert.

The email copy should rekindle interest. It can be amusing or serious. But keep it short and sweet — no need to ramble on.

It doesn’t hurt to suggest one or two related products. While the customer is undecided about the first product, they may be drawn to the others. So an abandoned cart email could become a cross-sell. Isn’t it fine when the Shopify app cha-chings?

How do I Start Sending Abandoned Cart Emails

To contact people about abandoned checkout recovery, you need their emails first. Customers must explicitly consent to marketing messages when ordering or signing up for your Shopify newsletter.

Because Shopify monitors shopping carts, it has a native cart recovery feature. It lacks customization options, so your emails lack design and branding. So how do you customize Shopify abandoned cart emails?

The best Shopify email marketing apps let you send better-looking cart abandonment emails. The plugins sync subscribers and cart statuses, allowing for multi-touch cart recovery.

How do I Set up Shopify Abandoned Cart Automations

The best way to combat cart abandonment is to send an automated email. So the automation would automatically recover sales.

An email marketing app for Shopify can help you recover your cart by sending you personalized and branded emails. You can make use of Sendinblue to send Shopify abandoned cart emails. You can also make use of other software such as mailchimp, mailjet and so on.

1. Installation of the Sendinblue Shopify plugin

In order to identify abandoned carts, the Sendinblue plugin for Shopify tracks your website events. After integrating the two, you can start Shopify cart recovery. Open a Sendinblue account for free today.

2. Make an abandoned cart email template

Open Campaigns -> Templates in Sendinblue. Starting from scratch or using one of the ready-made templates, create a new template.

3. Add the abandoned item

You can simply make use of dynamic content. It’s a way of pulling the correct abandoned cart data for each individual customer as the email is sent.

All you need to do is tell the plugin what to pull. It usually includes the product name, size, and color. Every cart abandoner would see their items again. This may persuade them.

4. Redirect to abandoned checkout

This saves both time and friction for the customer. The easier it is to checkout, the better.

5. Customize more

Your email copy and subject line can be dynamically personalized with the recipient’s name. Or you can use if/then logic to show relevant products based on the person’s past orders.

Personalization is easy with Sendinblue’s CRM.