Internet spam traps keeps striving. It is just waiting for a small mistake or a series of bad actions to start complicating email marketing. But, you can use spam traps to identify spammers, which is good. However, it also catches legitimate emails, causing serious issues for both parties. Learn how email validation services protect your reputation and efficiency.
Some of the things you can always be watchful by a spam trap include:
Banned domain
You can spend hours planning your next email campaign. All that effort will just be a waste if your sending domain is not active. Rebuilding your domain’s reputation will take time and effort, and you’ll need the best deliverability experts on your side.
Banned IP Address
IP addresses are used to identify our device’s internet connection. A restriction on your IP address means you must communicate through that IP, which may hinder your business.
Reduced revenue
Spam emails are less likely to be read than inbox emails, reducing your company’s revenue.
It’s easy to see how email deliverability becomes vital as email functions and usage grow in popularity. Incorrect email list management can result in bounced or undeliverable emails. This reduces the impact and ROI of your email campaigns.
If you follow the suggested guidelines and monitor deliverability, your email campaign can become a valuable tool for your company’s engagement.
How Does an Email Validation Service Identify Security Vulnerabilities?
ISPs consider messages generated by spam traps using re-used email addresses as hard bounces. Your deliverability will suffer. However, some email validation software uses this data to your advantage. Their database tracks the behavior of thousands of contacts, so we can predict a hard bounce. They instantly sort these addresses and give you the option to remove them from your mailing list.
Also, email list validation predicts whether engaging addresses will open an email. The scoring procedure will alert you if an address hasn’t interacted in a long time but is still active. With this, you won’t be able to reuse any inactive email addresses in spam traps.