Lite1.4 Blog

Instagram has over 700 million users, with over 400 million active daily. This doubles Twitter’s size. Instagram’s rapid growth is overwhelming. From 2015 to 2017, it doubled its user base from 350 million to 700 million. Instagram is a great platform for digital marketing and offers endless possibilities for businesses. Here are seven Instagram marketing mistakes to avoid.

• Ignoring Your Market
• Quantity over Quality
• Buying Followers
• Hashtag Abuse
• Excessive Promotion
• No bio link
• Not Using Instagram Stories

1. Ignoring Your Market

You can’t expect to become famous just by signing up for Instagram. Building relationships and a community of loyal customers is important on any social networking site. This only happens when you promptly answer follower questions and share their content. Start engaging with your audience by asking and answering questions.

2. Quantity over Quality

Businesses often believe that frequent Instagram posting will yield results. That is, unless the increased post frequency degrades quality, which rarely happens. If you look closely at some of the best Instagram brands, you will notice that their posts emphasize quality and value. The best example is MAC cosmetics. They posted a few high-quality photos and quickly received 33,000 likes. By focusing on quality, they have gained over 200,000 monthly followers.

3. Buying Followers

Instagram is undeniably a lucrative digital marketing channel. That’s why most digital marketers try to stay ahead of it. So they prefer to buy followers and engagement, which is wrong. Hootsuite created a fake Instagram account and bought followers.

Despite winning 150 million Instagram followers, the experiment revealed zero engagement. Moreover, they discovered that a large percentage of their audience is either teenagers or bots. Instead of buying dumb followers, make a strategy and try to build relationships.

4. Hashtag Abuse

Social media marketers frequently misuse hashtags. They’ve been doing this on Facebook and Twitter for a while. They’ve now started abusing hash tags on Instagram. Instagram’s generous 30 hashtag limit per post allows digital marketers to abuse hashtags.

Unfortunately, most digital marketers don’t realize that using fewer relevant hashtags can yield better results than using too many. The best example is Go Pro, whose Instagram followers are growing by 221,000 per month simply by using less relevant hashtags.

5. Excessive Promotion

Over promotion is one of the main causes of low engagement. Nobody likes a brand that constantly promotes itself on social media. According to Forrester’s research, more and more brands are using social media, but engagement is dwindling. Even increasing the posting frequency had no effect.

Brands used to get 4.2 percent of followers to interact with their posts, but that has dropped to 2.2 percent. The more they push, the worse the result. Brands will have to rethink their strategy to improve user engagement and avoid overpromotion.

6. No bio link

Social media marketers also fail to include a link in their bio. Instagram generates 1.2 billion likes and 1000 comments per second. But if you don’t provide them with a link to your website, you’re missing out on a huge opportunity to increase traffic. A link in the bio or Instagram post can go a long way. Your website traffic, blog readership, and sales will increase.

7. Not Using Instagram Stories

Instagram stories are a popular feature with over 200 million users. It is a unique feature that allows users to post multiple photos and videos that play as a slideshow for 24 hours. Stories on Instagram can tell a story or deliver value. To get the most out of Instagram stories, be authentic and creative.

Conclusion

Instagram will help you increase website traffic, fan base, and brand loyalty. Never buy Instagram followers or overpromote. Take advantage of Instagram stories. Finally, include a link in your bio to increase website traffic and clicks. Avoid all of the above mistakes to get the best results from Instagram.

The email separator Lite 1.4 works in both directions, which means it condenses the email addresses into a manageable list. Another option is to copy and paste a text, webpage, or other source into an email separator.

The separator will extract the emails from the text first, and then strip them into a list by domain.

Utilizing an email separator, Lite 1.4, is simple. Simply copy the source and paste it into the email separator.

Then, select the domain and click divide. For instance, suppose you want to separate your Gmail emails. Thus, you must select Gmail as the domain and then click split; you will then see a list of Gmail emails. Additionally, you can sort the list alphabetically for your convenience.

The benefits of Email Separator Lite 1.4

Email separator Lite 1.4 has a plethora of advantages. Several of them include the following:

1. The most obvious benefit is that it simplifies your life. If you are someone who is responsible for sending hundreds or thousands of emails daily, you are probably familiar with the pain of extracting emails from a large list. Whereas, by utilizing the email separator online tool, the process has become more convenient, and you can now maintain a separate list of emails that can be used as needed.
2. This software not only extracts email addresses from lists, but also from texts or source codes, and then extracts email addresses from a text, a website, search engines, and local files, among other sources.
3. An Email Separator online tool is a piece of software that runs entirely within your browser, taking up no space on your computer. This type of software is extremely powerful and can extract and separate emails in a matter of minutes. Additionally, it is capable of multi-threaded page loading.
4. While traditional email separator software is expensive and places an additional strain on your budget, using an email separator online is freeware software. This means that everyone has access to this software and can download it for free online.

Email Marketing Software Solutions

1. OpenEMM

OpenEMM is now a component of AGNITAS; it is a lightweight, highly customizable email management system. Its user interface is extremely fluid and intuitive. It features an excellent bounce management system that can assist you in minimizing errors. Email and link tracking enables your team to keep track of both routine responses and alerts from your subscribers.

OpenEMM is capable of importing and exporting data and managing a sizable database of users and subscribers. Finally, it can assist users in scripting and personalizing emails in accordance with the user’s needs.

2. Mautic

Mautic is an email marketing platform geared toward small and medium-sized businesses. It includes a plethora of features that automate nearly all advanced functions and also enable seamless operation.

3. pHpList

The pHpList is an email marketing software application that enables seamless integration across a wide variety of platforms. It is extremely scalable, and it is also suitable for businesses of any size.

Because its response and alert systems are automated, this product is extremely time efficient. It includes a subscriber management system that enables you to categorize, adapt, and respond to your subscribers’ activity. pHpList is fully integrated with Google Analytics, which keeps you informed of daily activity.

With AI, you can optimize every stage of your email marketing strategy. Some of the ways you can make use of AI in Email Marketing are explain below

• Using Natural Language Generation for Email Copy
• Augmented Audience Research Using Predictive Analytics
• Campaigns based on User Segmentation and Behavioral Prediction
• Large-Scale Email Content Testing

1. Using Natural Language Generation for Email Copy

It’s easy to find a copywriter who can write emails. It’s impossible to find a copywriter who can do it efficiently. Organic writing has benefits and drawbacks, but most copywriters’ analytical processes are based on personal experiences: They can’t do scenario analysis as fast as an AI engine.

The other end of the spectrum is natural language generation. Instead of processing data, you can use technology to create content. Companies like Phrasee have tailored their AI engine to meet email copy needs, as have news agencies like the Associated Press.

Automatically generate email subject lines and body copy without the tedious iterations of a copywriter. Its AI engine ensures scalability and consistency.

2. Augmented Audience Research Using Predictive Analytics

Understanding your audience is now a data-driven process. While spreadsheets and data visualization tools are useful, more effective tools exist, especially cloud-based and predictive analytics.

Statistics to predict consumer behavior is not new. It’s been used for decades in TV and media buying. It took a long time to make it cost-effective and precise enough for email marketing.

WARC created virtual user personas using publicly available data and user purchase history. The data was then used to test campaigns for confidence before launching.

It works well with AI’s superior processing power. Only campaigns with a high conversion probability benefit from its use.

Also, using data from Google Analytics and third-party sources, neural networks can now forecast buyer behavior. Using a tool like Quantcast, you can tailor your campaigns to match user intent at each stage.

3. Campaigns based on User Segmentation and Behavioral Prediction

Retargeting is an underutilized email marketing tool. Many marketers use retargeting settings in MailChimp, for example, to send automated reminders for abandoned carts, and while this works for some brands, it leaves a lot of work undone.

Remarketing works by retargeting your customers at the right time. Even if an email distribution platform helps you deliver emails at a specific time, you must decide when.

That’s where AI comes in handy. Appier, for example, organizes all of your user data, from browsing to purchases. It can then segment the data based on behavior and suggest the best time to send emails.

4. Large-Scale Email Content Testing

Making scaling decisions based on which content form is working is one of the most time-consuming tasks in email marketing. Because you can only spend so much money on automated campaigns, you should only send out your best-performing content.

A/B testing was the old method. The better of two copies of an email is used as the final copy. For large-scale email campaigns, the A/B technique isn’t as effective. The longer the email, the more tests you need.

Bandit testing can be used to perform scaled email tests. Its name comes from casino “bandits” who use multiple slot machines to increase their odds of winning. Bandit testing tests more than one version of an email at a time.

The data from your email analytics account can help you understand which copies work best. In AI-based scaling, an AI engine analyzes historical data and predicts future outcomes for each email.

There are 60 million businesses worldwide that have an active Facebook page. Currently, Facebook’s advertising platform is used by four million of these (including Instagram). The majority of these businesses are small to medium-sized. So how are you going to compete with this global foot traffic?

• New features
• A measured approach
• Social climbing

New features

Maintain an awareness of new features being rolled out across social platforms, such as Facebook’s new Collection feature. Often, the early bird gets the worm, as early adopters typically see positive results. The new Collection advertisement format features a hero video or image, followed by four product images. When a user taps on the advertisement, the merchant’s collection (up to 50 unique products) is displayed. If a user taps on a specific product, they are directed to the advertiser’s website or mobile application to complete their purchase.

With Amazon’s impending entry into the Australian market, this new ad feature may even be necessary. Despite a healthy advertising revenue stream, Facebook is clearly looking to improve the shopping experience in order to remain competitive. All indicators point to Facebook – and, indeed, Google – improving the shopping experience for both customers and retail advertisers.

A measured approach

While social media should be an integral part of your marketing mix, you must have a clear understanding of your objectives and the customer journey in order to convert engagement into tangible results. For instance, are you attempting to boost sales or increase traffic to your website? Each objective will necessitate a uniquely tailored optimization strategy. Third-party platforms such as Smartly or Brand Network can assist with this, but they come at a cost.

Social climbing

A marketing strategy that incorporates social media is vital. Creating a Facebook page, Pinterest board, or Instagram account is completely free, and a well-thought-out, engaging social content strategy can significantly aid in traffic generation.

Understanding your audience is critical for effective communication. If you’re unsure who your customers are, social media is an excellent way to discover who they are. Your engagement metrics will reflect posts that do not resonate, so use your social channels to ascertain what makes your customers tick. Once you’ve identified your target audience, you can expand your reach through audience targeting. Custom and Lookalike audiences on Facebook are extremely useful.

Beyond your own brand’s social reach, consider how you could reach even more like-minded individuals by leveraging the fan bases of other influencers. Many influencers will charge for a post, but if they have a large following and a high level of engagement, it may end up providing a significant return on investment for your business.

When selecting an influencer, a good rule of thumb is to prioritize engagement over reach. A celebrity can amass a sizable following but receive little engagement. Some even use bots to increase their audience size, so keep an eye on their Likes, Comments, and Shares. Utilizing an influencer platform, such as Tribe of Vamp, is an excellent way to conduct a small-scale market test.

Email marketing is most effective when it is built on an accurate and up-to-date email database. These best practices will ensure that your email list is capable of handling the job.

What is the definition of email list management?

Email list management is the process by which your business’s email subscribers are organized. It is the process of validating email addresses, removing invalid ones, and otherwise keeping a healthy list.

When you manage your email list on a regular basis, you ensure that it is current and accurate. This enables you to provide a greater level of value to your email subscribers.

Why is it necessary to manage email lists?

A successful email marketing strategy is contingent upon an engaged and active subscriber base. Individuals subscribe to your emails for a variety of reasons, and the majority of them will unsubscribe at some point.

A certain percentage of subscribers will eventually cancel their subscription. Others will not unsubscribe; they will simply stop opening your emails. Worse, your emails may end up in their spam folders, reducing the deliverability of your campaigns and, eventually, your sender reputation.

Email list management is critical to the success of your email marketing campaign. By cultivating an engaged list of subscribers, you can create content and offers that are tailored to your audience’s interests.

Best practices for email list management

You’ve spent a significant amount of time and money building your email list, and you want to manage it effectively. Four best practices for managing your list are listed below.

1. Employ the double opt-in technique

Customers must subscribe before they can begin receiving your emails. There is some debate over whether this should be a single or double opt-in requirement.

If all you require is a single opt-in, they can immediately begin receiving emails from you. But with double opt-in, they must confirm their subscription to your email list.

It’s tempting to use a single opt-in because it allows you to grow your email list more quickly and eliminates the risk of losing any subscribers left in limbo. However, you risk accumulating a large number of bogus or spam email addresses. A double opt-in ensures that your email list is engaged, as those who sign up have demonstrated a genuine desire to be included.

2. Establish a Welcoming Sequence

What happens when you gain a new email subscriber? Hopefully, that individual becomes a part of your welcome sequence.

A welcome sequence is a pre-programmed funnel that new subscribers receive immediately upon registration. It’s an opportunity for them to learn about you and your business.

When a new subscriber joins your email list, they are excited about your business and are engaged with it. However, if they do not hear from you for several weeks, they will lose interest and move on. As a result, a welcome sequence aids in the development of trust and engagement with your audience.

3. Segment your mailing list

Businesses that personalize their emails see an 11% increase in open rates compared to those that send generic emails to all of their subscribers. Segmenting your email subscribers is the most effective way to deliver targeted emails.

Segmentation can feel overwhelming, so if you’ve never done it before, it’s best to start small. Begin by segmenting your list according to demographic characteristics such as age, gender, and income level. These factors alone can reveal a great deal about the interests of your subscribers.

Additionally, you can segment your subscribers based on their status as a customer. You can further segment your current customers based on their previous purchases or total spending.

4. Delete subscribers who are no longer active from your list

The final step in maintaining a healthy email list is unsubscribing from inactive subscribers. While it may seem counterintuitive to remove subscribers, it makes no difference how many you have. What matters is your level of engagement as a whole.

Subscribers who are inactive or “dead” have not opened a single email from you in the last 90 days.

Have you noticed that your content isn’t having the desired effect? Creating marketing content is only half the battle. People must see and read your content for it to be truly effective. In a nutshell, you require visibility. Fortunately, you do not have to be an expert in social media to succeed. Here are three simple ways to ensure that your content receives the visibility it deserves and stands out in a crowded space.

• Make use of various platforms
• Collaborate with others and co-brand
• You need to make use of influencer

1. Make use of various platforms

While this may seem like an obvious place to begin, it is extremely effective to distribute your content across multiple platforms. By publishing on a variety of platforms, you can appeal to a variety of audiences. You could distribute a white paper via email, tweet excerpts from it, or even create video or SlideShare versions. Bear in mind that existing content can be repurposed in a variety of ways – which is perfectly acceptable. Simply ensure that you consider the audience for each platform on which you distribute your content and tailor it appropriately. You’ll be done quickly if you simply repost the same content verbatim across multiple platforms, but you’re unlikely to make many friends.

2. Collaborate with others and co-brand

If you’ve invested significant time and effort in a piece of content marketing, you want to maximize its effectiveness. Collaboration with another party can be an excellent way to achieve joint success in these situations. Assume you’ve written a 25-page white paper and are having difficulty getting it out there. What frequently works well is to partner with an organization that would benefit from it, co-brand the content, and collaborate to help both of you reach a new audience. It’s a win-win situation for both parties, as they gain access to a completely new audience.

3. You need to make use of influencer

What is an influencer in the context of content marketing? Simply put, an influencer is someone who blogs or speaks in your space, has a following, and ultimately wields power. You may already be acquainted with these individuals or you may need to locate them. RightRelevance, Technorati, or Buzzsumo are all excellent resources for locating influencers. These tools enable you to conduct keyword searches and provide a crystal-clear picture of who is the authority on a particular subject.

From there, contact these influencers and inform them of your presence. Connect with them, subscribe to their feeds, and engage with them. Because they typically have a large following, they will be unaware of your presence or identity. Having said that, an influencer is one because their content is shared and discussed. If you engage with them and their content on a consistent basis through these two actions, it matters a great deal to the influencer. Similarly, if the influencer publishes content on their blog, engaging with them can be as simple as leaving a comment and sharing it. A valuable comment can pique the interest of others. There are a plethora of content communities out there, each with a captive audience hungry for high-quality, sector-specific content.

Many people spend considerable time considering the content they’re going to create, but very little time considering how they’re going to promote it once it’s complete. Avoid falling for the same trap. Most importantly, develop a strategy and stick to it – celebrity, followers, and recognition do not happen overnight. Even in the world of content marketing and social media, this is not the case. Therefore, rather than hoping for virality, implement the strategy you’ve outlined and watch your audience grow!

Social media marketing is vital to SEO. With the right social media marketing strategy, you can improve your website’s ranking and traffic. In this post, we will discuss why social media marketing is important for SEO and how it can increase revenue for your company!

• Social Media Marketing For SEO
• How Social Media Marketing Can Boost Revenue
• What Sets Social Media Apart From SEO?
• How To Use Social Media For SEO
• How to develop a successful social media marketing strategy

Social Media Marketing For SEO

SEO and SMM go hand in hand. A higher ranking on search engines like Google, Bing, and Yahoo will lead to more traffic. To make a website search engine friendly, you need both SEO and social media marketing.

How Social Media Marketing Can Boost Revenue

In turn, this leads to more targeted website visitors who are interested in your product or service. These new customers will help grow your company’s revenue! For example, to buy golf balls, one might type “buy golf balls” into Google. With SEO, you can rank higher in Google and Bing for keywords like buy golf balls or best place to buy golf balls. Your website traffic will increase as a result.

What Sets Social Media Apart From SEO?

Simply put, SEO is about including keywords in your website content, while SMM is about engaging with others and building trust. Both are important for SEO, but they work differently to help you rank higher on search engines like Google.

 How To Use Social Media For SEO

You can improve your SEO by including keywords in your website content, establishing a social media presence, and sharing your web pages on social media. Google and other search engines monitor social media for mentions of your business or brand.

If search engine algorithms discover you are being discussed on social media, this will help boost your website’s ranking! That’s why it’s critical to focus on keyword optimization and social media presence.

How to develop a successful social media marketing strategy

You can use the tips provided below to help drive more traffic to your website and increase revenue through search engine optimization (SEO) and social media marketing strategies.

• Create an SEO-friendly website
• Improve your social media marketing by optimizing it for keywords.
• Share content across social media

Conclusion

Social media marketing is vital for SEO. With the right social media strategy, you can increase website traffic and revenue.

A Facebook page is a great way to connect with current and potential customers. It allows you to reach users who might not otherwise see your products or services, giving you an advantage in marketing campaigns.

• Quality over Quantity on Facebook
• Customers Trust Facebook More
• Facebook Marketing is not expensive
• Business Information
• Consolidate Your Brand’s Visibility
• Post Business Photos and Videos
• Get Existing and New Clients

 

Quality over Quantity on Facebook

Creating quality content for your Facebook page is important. It’s difficult to get results in online marketing without putting in equal effort. Some may argue that constant marketing is required to see results, but Facebook marketing allows you to sell your product without constantly posting updates.

Instead, you can set up your page to notify followers when you post new content. So they can see what is advertised, increasing the chances of them becoming future customers.

Get Started With Facebook Marketing Today. Businesses worldwide see great results from using these Facebook advertising tips to turn customers into loyal fans. Start now and benefit from this exceptional marketing strategy.

Customers Trust Facebook More

Because Facebook has millions of users, many people trust what they see on their news feeds over what they see elsewhere.

Because most people believe that if their friends find something interesting enough to share, it must be true, and this can help increase profits and sales overall. We love Facebook because it makes connecting with customers and new contacts simple.

Facebook Marketing is not expensive

Facebook can save you thousands of dollars in advertising. With Facebook marketing, you can reach millions of new customers. Users can also comment on the ads or share them with friends using Facebook’s interactive features.

You won’t need thousands before you can start. You can create simple ads on Facebook for as little as $5.00 to see how well this type of marketing works for your company. If it doesn’t go as planned, no money is wasted, and if it does, you can write a check.

Business Information

You can use Facebook pages to promote your products, services, etc. You can use customer feedback to improve your business and customer service in general.

Create easily accessible open forums for people to discuss your business. This way, you’ll get more feedback from people who have concerns or ideas about your business.

Invite them to keep the conversation going by posting comments as needed. Remember that both positive and negative feedback is valuable. It will show you where you need to improve in a specific area or aspect. Also, respond professionally to negative feedback to show prospects and customers you value their input. Facebook provides tools for all business connections to ensure maximum exposure.

Consolidate Your Brand’s Visibility

Give new customers top fan Facebook badges. They will see updates about your company directly on their home page, potentially increasing your customer base.

Regularly update your Facebook business page to keep followers interested in future promotions or events.

Give people the chance to win free prizes just for “liking” your Facebook page and commenting on current events that affect your business.

On the other hand, you can always take advantage of this opportunity by encouraging users not only to speak out, but also to share your work with their friends.

When someone sees a product or service they like, there isn’t much else left to do but look up the company behind it. So make sure everything about you is easily searchable.

Online marketing includes Facebook marketing. With it, you can effectively reach people who are interested in what you’re doing and need your help. So make use of it.

Post Business Photos and Videos

Uploading business photos and videos to Facebook is a great way to connect with customers. See what other companies are selling and get ideas for your own. Post a photo or video with a link to your company’s website.

If you own a fashion shop, photograph various clothes with your logo in the background. Include a brief description of the product and information on how to buy, visit, or contact you. Stay focused when posting to Facebook pages.

Don’t overwhelm people with all the things you can do for them at once. Ensure that any message is simple and direct so people know what to do next. Don’t be afraid to ask your network for help.

Try to respond to comments and questions as soon as possible. Keep an eye on what’s being said about your company on Facebook so you’re not surprised when someone says something negative or critical. All feedback is a gift. A professional response shows your audience that you value their input and learn from it. If handled correctly, this could have a long-term positive impact on your business.

Get Existing and New Clients

Facebook is a great way to reach potential customers. It’s easy to post public messages and send private messages with just one click.

You’re probably wondering how long this takes. Don’t worry, tools like Hootsuite allow you to schedule posts in advance, so they can go live at specific times throughout the week or month.

Create a business page if you don’t already have one and want to be more visible on the site. It’s simple to set up with a few mouse clicks.

Contact existing or potential customers with Facebook ads today. It’s a great way to be creative and see results almost immediately after your first post.

On the internet, it’s rare for customers to simply click buy or add to cart.

Most people go through a lengthy process of searching for information, researching, interacting with businesses, and finally purchasing.

You can improve the customer experience at every step if you know the customer journey.

Our goal in this post is to help you understand the steps involved in acquiring new customers. Learn how to optimize each milestone and convert users faster.

What is the customer acquisition journey?

From learning about a brand to buying from it, the customer acquisition journey is made up of several steps. In fact, many marketing experts and schools consider the journey to be more than just a sales pitch.

It can also include customer retention and brand ambassadors.

Creating content and distributing it at the right time and place is the key to optimizing your customer acquisition journey. Here’s how.

Steps to acquiring new customers

The customer acquisition journey is a framework that helps you understand how a customer moves from awareness to loyalty.

Here’s how a typical business’s acquisition process works.

1. Outreach

This is the first step to acquiring new customers. The goal of this section is to introduce your brand to new customers who haven’t heard of it before.

These strategies include blog posts, ads, videos, and social media content to reach your target audience.

Finding the right audience should be your main priority now. Focus on a specific buyer persona and reach out to them.

Advertising to a general audience on Facebook won’t help if you’re a wholesale distributor. It would be much more effective to build leads if you identified retailing and reselling groups on Facebook.

2. Interaction

At this stage, your potential customer begins to interact with your company.

They may download an ebook, join your email list, browse your product page, or contact customer service.

Customers must be engaged as much as possible at this stage. Construct podcast content and opt-in popup forms to capture leads from your website.

Your brand can also offer free demos, online workshops, and other interactive content to engage your customers.

3. Conversion

On your website or online store, customers can make purchases. Optimising your sales pages and checkout process will make this step as simple as possible. Do not forget to:

• Make pricing tables clear.
• Enable social login so users can check-in using their existing online accounts
• Provide user-friendly payment options
• Use testimonials and case studies to build trust.
• Include a risk-free offer like a 30-day money-back guarantee.

Measuring your efforts over time will help you understand the long-term impact of your efforts.

4. Loyalty

Customer retention saves money over time.

Your job after making a sale is to increase the sale’s value and re-sell it.

So how do you foster loyalty?

• Create a loyalty program with rewards, discounts, and points
• Encourage customers to use your products by sending them personalized emails.
• Make suggestions for related and complementary products.
• Upsell at checkout
• One year of free customer service
• Renewing subscribers get a substantial discount

To keep customers loyal, you need a great product and excellent customer service. Also, you can increase customer loyalty by following these suggestions.

Conclusion

Your customers can become your brand ambassadors once you’ve earned their loyalty. Get influencers on social media or other networks to engage your customers. Offering unique rewards can help you build brand ambassadors.

The right content must be created and delivered at the right time. Using this post as a guide, you can identify key areas in your business where you can better engage customers.

Begin by improving customer experience and engagement to increase sales and customer loyalty.

Here are 11 email subject line hacks you can use to improve your email subject lines.

• Customize subject lines
• Making subject and copy work together
• Exude urgency
• Use only five words or less
• Using of announcements and invitations
• Get attention with “thank you.”
• Addressing of audience directly
• Make use of your “From” name
• Use of alliteration
• Testing of multiple topics
• Conveying a sense of action

1. Customize subject lines

Personalizing subject lines makes subscribers feel like the email was created just for them. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened.

2. Making subject and copy work together

Most email clients display a message text preview below the subject line. This could be longer (about 8 to 12 words).

Your subject line is your email’s “implied promise,” so make sure your body copy delivers on that promise. Many people mix up the preview text and the subject line, but we recommend keeping them separate.

3. Exude urgency

You don’t want people to skim over your subject line. Consider using words like “urgent” and “breaking,” which are considered the most potent time-sensitive words, followed by “important” and “alert.”

4. Use only five words or less

How long should email subject lines be? Almost half of emails are opened on mobile, limiting character count. Keep it to around 50 characters and no more than five words. Users can now see the entire message and act faster.

5. Using of announcements and invitations

“Announcement” and “you’re invited” both increase open rates. You don’t have to lie to send an “invitation.” An “invitation” could be for a webinar or a white paper only for subscribers.

6. Get attention with “thank you.”

Thank you is a striking two-word combination for any email subject line. In a world where connections matter, it implies a meaningful, even reciprocal relationship between your brand and email subscribers.

7. Addressing of audience directly

If your email list is properly segmented, this is a simple way to win big. Directly addressing a specific audience is a great way to get them to open your email.

8. Make use of your “From” name

Emails from individuals are more likely to be opened than emails from businesses. This increases the likelihood of your email being read. But make sure your subscribers know your name.

9. Use of alliteration

Alliteration is a literary device that has been used for centuries to make a message memorable. A little alliteration can help break up a crowded email box. It’s not required on every word in a subject line.

10. Testing of multiple topics

Most subject lines are single-topic, so non-interested users will quickly move on. Combining subject lines can increase open rates. With two or three of the user’s top purchase categories listed, the retailer only needs one “winner” per message.

11. Conveying a sense of action

Verbs express what a person, place, or thing can do. They not only sound more active, but they also imply a call to action. Without it, most web users will not convert, even if the action is obvious.