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Link building is still an important aspect of SEO that you must include in your content marketing strategy. In fact, according to a recent Google Search Quality Strategies survey, link building and quality content are the two most important signals for website ranking. So, why is link building so vital?

• Make Vital Links
• Can Boost Referrals
• Builds Your Brand
• Rapid site indexing

1. Make Vital Links

Link building is essential for forming business relationships with other companies in your niche. By linking to similar or related sites, you not only build relationships with businesses, but also reach a larger audience. Those customers will connect your products and services to other great niche products and services. This will help you expand your business and reach a larger audience. Building relationships with similar businesses can help you share ideas on how to better serve your clients.

2. Can Boost Referrals

An effective link building campaign will increase traffic to your website. The use of high-quality leads from high-domain authority websites can help you find new customers. Your high-quality content will be linked to other reputable websites in your industry if you use a quality link building service. This can help your Google and other search engine rankings.

3. Builds Your Brand

Link building has been proven to help you become an industry authority. Finding high-authority sites to link to has been proven to help build your brand. Creating high-quality content and linking it to industry-relevant sites can help you market your business and build your brand. According to a Moz survey, link building is the best way to improve your visibility. With more visibility, you can establish yourself as an industry expert and gain customer trust.

4. Rapid site indexing

Site indexing is the process Google bots go through to gather information from websites to add to their index. The data collected helps Google rank each website on its pages. High-quality information collected by bots linked to reputable sites ranks higher on Google’s search engine. Google must index your site on its pages for people to find it.

Building the link can help you grow your business online. More high authority links pointing to your site means more customers can find you. Building links is one of the best ways to increase your site’s visibility and traffic.

Follow these steps to prevent email bounces and spam folders.

• Verify and update your email list
• Beware of spam triggers
• Create a permission-based email list
• Track email deliverability and performance.
• Send engaging content

1. Verify and update your email list

As an email marketer, you must first verify all recipients’ email addresses. For example, you can use free or paid email verification software like ZeroBounce, Bouncer, Bounceless.io, Debounce, Snovio, Emailable, Clearout, etc.

2. Beware of spam triggers

Avoid using spammy words, phrases, or links. With advanced spam filtering, your recipients can prioritize content and protect their inboxes from unsolicited emails. “30% off, Free offer, Act now, Click here, Great offer” are some phrases that may land you in the spam/junk folder. Contrary to popular belief, readers are unlikely to open emails with misleading subject lines.

Keep your email flow consistent, including frequency, subject lines, and audience segmentation. If all else fails, ask your recipient to whitelist you.

3. Create a permission-based email list

To reduce bounce rates, get the recipient’s permission before sending emails. Use the double opt-in method. Simply enter your email address in an online signup form and you’ll get new subscribers. An email confirmation with a link is required for double opt-in. They’ll be added to your list once they click the link and verify their email.

Use a preference center that allows recipients to choose what emails they want to receive, how often, and whether they want to opt out. This will improve your sender reputation and reduce bounces.

4. Track email deliverability and performance

Keep track of your email performance by tracking click-through and open-through rates. A few soft bounces are normal, but constant and close monitoring is required. If a recipient doesn’t open or respond to your emails for a long time, you should consider removing them from your list.

5. Send engaging content

Your marketing efforts impact your brand image, and the quality of your email marketing campaign impacts its success. Create content that your readers will want to read. Use catchy subject lines and email colors, but not to the point of being clickbait or manipulative. Bounce rate reduction will help build your brand image.

Email marketing is one of the most effective digital marketing strategies, but it requires the right software. The right software to create and manage your campaigns requires some research.

Constant Contact and Mailchimp are two of the top email marketing solutions on the market, and they both offer a wide range of features to help you succeed. Comparing these two platforms with your company’s specific needs in mind will help you decide which is best.

Constant Contact vs. Mailchimp: Reporting

Constant Contact’s reporting and analytics are managed via a dashboard that displays sends, bounces, open rates, and click rates on one simple graph.

Mailchimp’s extensive reporting suite includes a dashboard where you can compare your campaign’s open and click rates to benchmarked open rates. Because you can’t hide certain metrics from different audiences, it can be overwhelming to see everything at once. The Revenue tab reports allow you to add statistics about campaign traffic and revenue generated by integrating Google Analytics.

Constant Contact vs. Mailchimp: Audience Management

A contact can be segmented in Constant Contact’s list building feature. This feature is easy to use, but not so easy to organize. To automate segmentation, you can choose from a list of pre-made segments or create your own. The platform’s tagging feature also allows you to quickly label contacts in any way you want.

It also allows you to create landing pages with CTAs and use robust multivariate to better understand your audience. Because the tagging and segmentation features are so advanced, it may not be the best solution for those looking for something simple.

Constant Contact vs. Mailchimp: Pricing

Constant Contact doesn’t offer a free plan, but it does offer a 30-day free trial. The platform’s tiered pricing is based on the number of contacts on your list:

• Email: $20 monthly minimum
• Email Plus: $45.00

Mailchimp’s pricing is more complex, but it’s likely more affordable for many small businesses:

• Free: 10,000 emails to 2,000 contacts per month
• Basics: $9.99/month
• Regular: $14.99/mo
• Premium: $299/mo

Constant Contact vs. Mailchimp: Design Tools

Constant Contact’s design suite allows you to drag and drop email campaigns. You can also use pre-made templates to make your emails look more professional. HTML editing allows you to edit the code directly. With Constant Contact’s design tools, you can create engaging landing pages and custom sign-up forms to collect subscribers’ data.

In comparison to Constant Contact, Mailchimp is simpler to use. Mailchimp comes with polished templates that can be customized with drag-and-drop. You can also use blank templates to start from scratch. Alternatively, Mailchimp’s HTML editor with code import gives you complete design control. Convertible forms and landing pages are also available.

In Summary

Both platforms are very similar. You can see how each email tool has unique features and functionality to help you create and manage your email marketing lists and campaigns.

Usability and functionality are superior in Mailchimp. This is the best option for those on a budget who need advanced reporting, automation, and A/B testing.

More than just email marketing, Constant Contact is priced accordingly. Constant Contact may be ideal for you if deliverability rates, ease of use, and customer service are important to you.

Knowing your audience better allows you to craft messages that will entice new customers. That’s where defining your target audience comes in handy for strategizing. Conversely, if you don’t know who the receiver is, you risk wasting your time and energy.

No target audience means no branding strategy. Then how will you know what your brand should look and feel like? Read on to learn what a target audience is and how to find yours.

• What Is a Target Audience?
• Finding Your Target Audience
• Benefits of Defining Your Target Audience
• In Conclusion

What Is a Target Audience?

The target audience is quite straightforward to define. It is a term that refers to a group of individuals who are likely to become customers of a particular business. This potential customer segment is typically similar in terms of age, gender, socioeconomic status, location, education, interests, and purchasing intent.

Identifying your target audience allows you to create targeted marketing campaigns. This saves you resources used to cater to every consumer. Targeting everyone often means not getting your message across, so it’s critical to target those most likely to buy from you.

Men, women, teenagers, and children are some examples. Interests like shopping, sports, and cooking are common. Getting past basic demographics can help you better understand your target demographic. Understanding their role in the buying process will help you approach them effectively.

Finding Your Target Audience

Knowing your target demographic helps you create more compelling campaigns. But how do you know who your advertising is for? The best way to identify your target market is to define their needs. You can better target your product or service by identifying the pain points.

When identifying your target demographic, be as specific as possible. This way, your ads will reach the right people. The steps below will help you find your target audience.

1. Google Analytics

People nowadays spend more time online. In fact, most consumers use Google to find products and services like yours. Google Analytics collects extensive data on your site’s visitors. This data can help you figure out where your audience is coming from and what content they like best. Making data-driven content strategy decisions will help you optimize your website and increase online visibility.

2. Market Research

Data collection is essential when targeting your ideal customer. It will also help you identify market gaps that your product or service can fill. This knowledge will help you create more compelling ads that highlight your market niche and target those most likely to be interested in what you have to offer. It will also help you choose the best channels to communicate.

3. Insights From Social Media Analysis

It’s easier to find someone when you know who they are. It will also show you how your target audience interacts with your content on social media. They’ll also tell you what matters most to your audience and what drives their purchases. To create relevant content for a more personalized marketing experience.

4. Examine Your Current Customers

One of the best ways to define your target audience is to look at your current customers. You can quickly determine who your marketing efforts should target by looking at those who have shown genuine interest in your product or service and purchased it. It can reveal your target audience’s age, location, interests, and more. Keep an eye out for their social media interactions, or send out customer surveys through your website to learn more about them.

Benefits of Defining Your Target Audience

Defining your target demographic helps you advertise more effectively. Knowing who you’re talking to and how to reach them is critical to not wasting resources. While speaking to the general public can be useful at times, focusing on a specific demographic allows you to stay focused and directly reach potential customers.

Here are the main benefits of knowing your target audience:

1. Determines the type of content to be created

Knowing your audience helps you create better content. Directing your messaging to potential customers will help you increase sales. So before deciding what to say, how to say it, and where to say it, you must first determine who will receive it.

2. Ensures that you market to your target audience

Without a clear understanding of your target audience, you risk directing your marketing efforts in the wrong direction. This will impede the progress of your strategy and may result in resource waste.

3. Directs your marketing plan

Knowing your target audience enables you to focus your marketing efforts more effectively. It will enable you and your team to determine the most effective channels for spreading the word about your products and services.

In Conclusion

Marketing success requires targeting a specific demographic. It helps you focus your time, money, and other resources on those most likely to buy from you.

Your brand’s growth depends on knowing who your target audience is.

Creating an enterprise website is a complex process that requires upfront planning and strategy. Existing enterprise websites can have thousands of pages of content or even hundreds of microsites, making redesigning their design and information architecture difficult. Building an enterprise site from scratch also requires foresight to plan for situations and use cases that may not have occurred yet.

Working with enterprise clients has given us a unique perspective on what works and what doesn’t when designing digital experiences for them. Listed below are a few proven strategies.

• Acquaint yourself with user personas and internal stakeholders
• Be unflinchingly user-centric
• Prioritise mobile
• Focus on content depth and layout

Acquaint yourself with user personas and internal stakeholders

Understand your target audience before you can be relentlessly user-focused. At the enterprise level, this audience is likely diverse, with people coming from all over the country or the world, with varying roles and functions, and with varying goals. In order to design your site to meet your audience’s needs, you must identify and isolate the most important segments of your audience.

Internal stakeholders will also help shape the site’s architecture and design. Diverse stakeholders bring valuable insight into what customers want and need from the site experience. Marketing versus sales, or operations versus HR, for example, will have different perspectives. Seeing these differences will help you see where the biggest opportunities are.

Be unflinchingly user-centric

When planning a redesign or even a new site build, it’s easy to prioritize telling a story over telling the information your users need to hear.

While your website is the online face of your company, it must do more than just look good. Remember that your website exists to serve your users. Every website decision should be based on whether or not the end result benefits users.

Ask yourself what more you can do to exceed the user’s expectations, make their experience more enjoyable, and ensure they leave the site with a positive impression of your company, having achieved their goals.

Prioritise mobile

Every business with a website knows that the mobile experience is as important as the desktop experience. Mobile usability is essential for search visibility.

From the user’s perspective, poor mobile usability indicates that the brand either doesn’t care or is stuck in an era where desktop was the only thing that mattered. If left unchecked, these assumptions erode user trust, reduce site conversions, and harm your brand’s image.

It’s easy to see how designing mobile experiences, and especially retrofitting existing desktop experiences for mobile, becomes more difficult as content and navigation layers increase. But prioritizing mobile is worth the effort to keep users happy and boost sales. This is true for both B2B and B2C.

Focus on content depth and layout

Enterprise content needs are typically complex. As discussed previously, you must target specific user groups with specific content flows.

In terms of content, aim for a balance of breadth and depth. Too broad content lacks focus, while too narrow a strategy risks alienating users who don’t see their questions or needs addressed. Too much detail will lose your audience. You don’t go deep enough.

Almost as important as the content you create is how you present it to users. Remember that online attention spans are shrinking, so assume that most people won’t read or watch your content all the way through. Create content layouts that are easy to skim and highlight key points.

In Conclusion

With a little strategic planning and a well-executed process, creating effective digital experiences for enterprises is well within reach.

By focusing on the user’s needs and asking what will make the experience faster, more efficient, and more satisfying, you can build something that will engage and delight users of all sizes.

The digital sector has grown rapidly around the world. The pandemic increased internet users and creators. 90% of businesses went digital, allowing the general public to earn more money. Easy and effective online money making methods are often sought. But they end up with nothing worthy. There are many ways to make money online, but most of them require extreme skills that not everyone can acquire quickly.

However, affiliate marketing may help. Affiliate marketing is one of the most lucrative fields for the general public. It is a low skill business if you devote a lot of time to it. Almost every large company runs affiliate programs to increase revenue and income for affiliates.

But again, which affiliate program is best for high commissions?

See, big companies like Amazon, Bluehost, Upstox, payment apps like razor pay, Paytm, etc. run affiliate programs. Choosing the best among them is difficult. However, we have researched the top ten affiliate programs for you.

Now let’s look at the affiliate programs:

• Hostinger
• Bluehost
• Semrush
• Amazon
• Fiverr
• Razorpay
• Elementor
• Shopify
• eBay

Hostinger

Hostinger is another hosting and domain company that offers free affiliate programs to the public. You can also begin affiliate marketing with Hostinger. Sign up, track your stats, get affiliate banners, and pay out are the 4 steps to affiliate marketing. Hostinger affiliate program has a personalized manager, high conversion rate, and an easy to use portal.

Bluehost

Bluehost offers web hosting and domains. It has hosting options for both large and small businesses.

Become a Bluehost affiliate and earn money. You must first join their affiliate program. Bluehost will pay a commission on every hosting sale made through your link. Bluehost’s affiliate program is free. The best feature of Bluehost is that you get full-time support from their affiliate marketing team. Bluehost affiliate program offers promotional campaigns to increase your personal revenue.

Semrush

Semrush is an SEO tool for improving website rankings. It is a leading SEO tool with advanced features for creators. But even if you’re not a blogger, Semrush can pay you.

Anyone can join Semrush’s affiliate program. Semrush’s advanced features go beyond SEO. Semrush also has one of the best affiliate programs.

Affiliate marketing programs brought to you by Semrush’s partners at impact radius You get paid when someone buys a paid tool on Semrush using your link. Every sale made through your link earns you $200.

Amazon

One of the best affiliate programs is Amazon’s. You must join Amazon’s affiliate program by providing certain information. You can Google “Amazon affiliate program” to get the link to that page.

Create your own website and sell Amazon products on it. From your link, you will earn a commission on each sale made on Amazon.com. If you provide your affiliate link, customers can buy directly from you. You get a cut of every sale made through your link. Amazon pays a healthy 6-10% commission depending on the product’s price and demand.

Fiverr

It is one of the best freelance websites today. Everyone can use Fiverr. Fiverr also allows you to start freelancing for free. But Fiverr isn’t just for freelancers.

It has an affiliate program to make money. Signing up for the affiliate program gives you access to Fiverr’s marketing tools, educational courses, tracking tools, and more. Also, Fiverr’s affiliate program is simple to use. It’s as simple as driving traffic to Fiverr’s website. It’s all yours.

Fiverr pays up to $1000 for each new customer you refer. The actual commission rate depends on your lead’s Fiverr activity. It is a lifetime passive income source.

Razorpay

Razorpay is a payment gateway. It provides a wide range of payment options. Razorpay includes all other digital wallets that offer a seamless user experience.

The Razorpay affiliate program allows you to earn money by referring its products. Plus, you get a 0.1 percent transaction fee. Razorpay also offers affiliate training.

Razorpay offers three types of affiliate programs. Partners: Reseller, Aggregator, and Platform. Sign up, refer, complete Kyc and integration, Earn money. Yes. A lifetime 0.1 percent transaction commission plus Rs 500 for every sale made through your link.

Elementor

Elementor is a fantastic WordPress page builder plugin. It is a great WordPress plugin for creating beautiful pages and textures.

You can use Elementor to make money besides WordPress. Elementor’s affiliate program allows you to earn money passively. Sign up for their affiliate program and start promoting your link. To earn money, you can share on social media, write blogs and include links, make videos, and email links.

Every subscription made through your affiliate link earns you 50% commission.

Shopify

Shopify, the best e-commerce site builder currently, has one of the highest paying affiliate programs. It has a huge affiliate network earning money. Shopify also provides educational content to affiliates to increase overall revenue.

Shopify helps you track leads to improve your affiliate campaigns. Shopify’s commission structure is dynamic and offers unlimited earning potential.

eBay

eBay is a consumer-to-consumer e-commerce website. It is the industry leader. The eBay affiliate program is also one of the best in 2021. Become an eBay affiliate by signing up for the program.

It’s free to join and start sharing. You can even edit your product listings to promote and earn money.

An eBay partner program manager will review and approve your application within a few hours (if you are eligible).

Every sale made through your link earns you 4% commission.

We’ve all heard that YouTube is the second-largest search engine with so many users. YouTube keyword research is the method of determining which keywords are most frequently searched by your target demographic. As a result, it aids marketers in locating target audiences. YouTube SEO includes relevant keywords, popular content, and increasing viewer retention. This article will therefore focuses on YouTube keyword research.

Video content has a phenomenal audience engagement rate. So, if you want more views, subscribers, and traffic from YouTube, start by searching for the most popular keywords. Keyword optimization is an important part of YouTube SEO. It’s important to keep in mind that YouTube’s algorithms value audience retention over SEO.

YouTube Search Insights: Easy YouTube Keyword Research

With YouTube search insight tools, keyword research on YouTube is a breeze. YouTube has introduced this feature to help you keep track of all the searches made on YouTube, which will help you create content based on popular themes. Also, YouTube searches provide information on audience search preferences, approximate search volume, and content gap.

YouTube Keyword Tool in 2022

YouTube keyword research is an SEO strategy to gain more marketing advantages. The following is a list of YouTube keyword research tools that stunning mesh considers a compass for finding the best list of keywords to drive more and more audiences:

vidIQ

• Keywords Tool
• Tube buddy
• Keyword Everywhere
• Ahrefs
• vidIQ

As a YouTube-certified partner, this tool provides accurate YouTube SERPs with suggested tags. Keywords searched since YouTube’s inception.

1. Keywords Tool

This tool has a complete YouTube autocomplete keyword program that uses data to help marketers sort out popular search terms. Marketers can then create a YouTube strategy based on consumer interests.

2. Tube buddy

This tool is also regarded as a tech novice’s paradise due to its simple yet effective multiple functions. Tube Buddy is a great tool for those who cannot afford it. Each tool has its own features.

3. Keyword Everywhere

Unlike other tools, this one provides Chrome and Firefox extensions. It brings to your data with suggestive phrases and tags. Associated with search volume, CPC, and competition.

4. Ahrefs

A popular and easy to use YouTube keyword tool. For various keywords covering up to 171 countries. With data results, it can also help generate keywords. That show highly related keywords and phrases to your relevant term.

Finally, YouTube keyword research has become much simpler. YouTube search insights to help create content that viewers want to see. Analytics of YouTube searches reveals more about the YouTube audience’s needs. This allows the content creator to plan ahead. It will not only target the most relevant keyword but also the audience’s keen minds.

Our customers are increasingly online, reading online news, sharing favorite products and services on social media, and reviewing brands online. So it’s vital for us entrepreneurs to understand how our businesses are discussed online. We may be completely unaware of a negative news story or bad review about our product or service that is turning away potential customers if we don’t regularly monitor our online reputation.

Let’s take a look at some of the ways you can use to monitor your online reputation

• Use Google Strategically
• Regularly Research Social Media

Use Google Strategically

One easy and effective way to monitor your company’s online reputation is to strategically search for it on Google. Select “Tools” and then the dropdown arrow next to “Any Time” to choose a time range (Past Week, Month, Year, etc.) for results. If you want to see all media mentions of your company, click on “All” after selecting the date range.

Don’t ignore negative articles about your company or online reviews that express dissatisfaction with your products or services. Respond publicly to negative news stories and to every negative review with an offer to make amends. Proactivity is key!

Regularly Research Social Media

It’s critical to monitor your brand’s reputation on social media, as a negative post can quickly go viral and harm your company’s reputation. On Facebook, type your company’s name (in quotation marks) into the search bar. Then select “Posts” to see public posts that mention your brand. Respond to any negative posts by directing them to your company’s customer service email or phone number. Respond to negative Facebook reviews.

Look up your brand’s hashtags on Twitter, Instagram, and TikTok to see what people are saying about it. Examine the mentions and “like” the positive ones and respond to the negative ones (again, directing the person to reach out to your customer service department to fix any issues). Monitor social media mentions daily or weekly to ensure you can respond to negative posts and resolve issues before they cause reputational damage.

To Sum Up

In an increasingly online world, it’s critical to monitor online conversations about your company. Use Google to find online mentions of your brand and social media to see what customers are saying about it. Keeping an eye out for negative news stories or posts will help you address them before they harm your company’s reputation.

Table of Contents

• Misleading Keywords
• Broken links
• Copied content
• No XML sitemap
• Content division
• Image optimization
• Content size and language
• No internal or external linking

1. Misleading Keywords

Choosing keywords appears simple, but it isn’t. Nearly half of your website’s SEO is determined by keywords. There are two types of keywords: short and long tails. Short term keywords are easy to find but have the highest competition. Choosing long tail keywords will benefit you because the competition is low.

For example, the term “computer” is very popular and highly competitive. Computer store in New Delhi is a less searched but less competitive term. Beginners should target long tail keywords.

To find relevant keywords, use Ubersuggest, Semrush, Ahrefs, or Google Keyword Planner.

2. Broken links

Your website’s backlinks and other internal and external links should work properly.

Broken links leave a bad impression on visitors. Your website’s bounce rate rises, and your Google ranking falls. So, test your website’s links to ensure they work.

3. Copied content

An important factor for long-term website sustainability. Your posts must be 100% unique. We’ve seen many websites with the same content but slightly different words, and they’ve all crashed.

Some creators start using plagiarism remover tools and think they work. It only changes a few words and is still copied only. Don’t cheat on your own. Make your own unique content and you will surely rank higher on Google.

4. No XML sitemap

Most bloggers, especially newbies, ignore the XML sitemap because they don’t know its value. The XML sitemaps force Google algorithms to crawl every URL on a website.

Nobody knows about your site and content until all URLs are crawled. Also, Google crawls your pages and makes them more visible to visitors. You must submit an XML sitemap to Google.

5. Content division

Don’t write the article in the same style. Every paragraph should have headings. Cover various keyword-related topics with subheadings. Highlight important lines and keywords. Change the font size in each paragraph.

Finally, add some FAQs based on user-searched keywords.

6. Image optimization

Do you know Google separates images??

That’s right. Image crawling by Google is indirect. You must optimize it for Google to see it. Image optimization also increases search engine reach and visibility.

Just rename the images on your website. Try to rename the images with extra keywords for your website. When all your images are keyword-based, Google will crawl them separately, increasing your rankings.

7. Content size and language

It’s not about your website’s SEO, but rather the visitor’s perspective. Most bloggers believe that only posts of 2000-3000 words rank well on Google. But no. A blog post should be easy to read and provide the visitor’s needs. You can answer all visitor questions in a 600-word post. So, don’t worry about word count, just focus on quality. But the minimum word count is 500.

Now your language and writing style should be understandable. You must understand that the visitor seeks his solution, not yours. So write blog posts that are easy to read and comprehend.

8. No internal or external linking

Including links in your post is a crucial aspect. But it’s a vital part of your SEO strategy.

Internal linking means including links to related content within each article. As a bonus, it will drive traffic to your other posts, increasing overall engagement.

External linking is adding links to other websites that have content related to your niche or post. Every blog post should have 1 internal and 1 external link.

Digital marketing skills are of immense value – whether you are already working in an agency or waiting to land your dream job in one. However, most people believe that these digital marketing skills can be acquired on the job, or through watching YouTube videos.

While we can’t deny the fact that videos can give you a lot of information, you need to actually immerse yourself in the digital marketing world & learn the requisite digital marketing skills from the right leaders and mentors. Opting for a professional digital marketing course would help you gain the required knowledge and could give you a good kick start to your career in digital marketing.

Though a career in digital marketing is lucrative, it is a huge industry, hence it becomes difficult for newcomers to plan their route and discover their niche. Before getting into this field one must understand what are digital marketing skills.

In this post, we’re going to cover five digital marketing skills that are crucial for success in today’s landscape—whether you’re looking to grow your career or business or both. Plus, we’ll provide a free tool so you can assess, improve, or practice that skill, as well as a free course to help you ensure you’re building these skills on a solid foundation.

1. Copywriting

Copy is written material aimed at promoting and prompting action. Given the number of online channels that exist today, copywriting is a must-have digital marketing skill. Emails, landing pages, event invitations, paid ads, social media posts, chat bots, product descriptions—these all require copy.

Copywriting is a different skill from other writing (blog writing or technical writing, for example) because you need to be able to capture attention, communicate value, and inspire action with a limited number of words and space. You also need to be able to shift gears easily, as the expectations and mindset of an audience varies depending on platform.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Search Engine Optimization (SEO) is key to all levels of digital marketing and anyone going into the field must have a basic handle on it. You can certainly leave the highly technical, back-end stuff to the more technical people on the team, but knowing how SEO really works and a solid understanding of best practices and content optimization are crucial for running a successful digital marketing campaign.

Both SEO and Search Engine Marketing (SEM) inform your entire digital strategy on a data and content level. So you need to be able to communicate to other teammates about this and won’t get far without learning the basics and understanding how SEO and SEM can work together.

3. Content Marketing

Content is at the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. But content marketing is a huge job in itself. You have to be able to create high quality, SEO-friendly content for many channels and understand how to create an effective content strategy to engage and convert audiences.

And to make things a little more challenging, it’s important to note that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers…the list goes on. You also have to have a firm grasp of social media marketing as content is crucial on social platforms. Get some inspiration from six global brands that know how to do content marketing successfully.

4. Data Analytics

No matter what facet of digital marketing you go into, analytics will be central to your strategy and help you make better data-driven decisions for campaigns. Monitoring and reporting via  tools such as Google Analytics is pretty straightforward, but the tricky part is how to gather and use that information to learn more about consumer behavior and apply it to solutions that boost traffic and conversions.

Most businesses (even small ones) have huge amounts of data to track, and great digital marketers need to understand how to gather and use this to their advantage. Companies will always be on the lookout for people who not only know how to “read” data using their marketing technical skills but to extract value from customer data to improve future strategies. If you can show that you can do this in innovative ways that result in campaign success, you will be a valuable asset in the industry.

5. Video Production and Marketing

Video production and marketing have quickly become the central focus of every marketing strategy. Every business pushes video content as they grab the attention of the users quickly.

With the audience quickly moving to smartphones in today’s world, the youth of today engages with video content more than ever. It is not only a medium of entertainment anymore but a powerful tool for promotion and lead generation, especially on social media platforms.

The introduction of applications like TikTok and features like Instagram reels has changed the way video content is perceived. A study from Hubspot shows that 50% of consumers want video content from their brands rather than any other content. Thus, video production and marketing have become one of the top digital marketing skills of the decade.