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Email marketing scares some small business owners. Writing an individual email is scary enough if you’re not a writer. Sending an email to an entire mailing list can be terrifying!

Fortunately, writing the perfect email isn’t enough. Even those of us who aren’t natural writers can excel once they’ve figured out the essential components.

Here’s how to write the perfect email.

1. Begin with a Catchy Headline

The average office worker receives 121 emails per day. That’s a lot of activity in one inbox, so you need to grab their attention right away.

The subject line is crucial. There are several ways to make your subject line stand out.

A catchy subject line may also include an emoji. Emojis aren’t appropriate for all businesses, but for some, it’s a fun way to stand out in a text-heavy inbox.

2. Copywriting Tips

Keep sentences short, avoid jargon and technical speak, and make your email offer clear. No one has time to read a thousand word email because we all get so many every day. Keep it to 250-500 words, and highlight the most important keywords. For example, bolding relevant text or including an image that draws the viewer’s eye to the message’s core.

This list of dos and don’ts will help you improve your copywriting skills.

3. Add Elements Other Than Text

Making a great email is all about standing out. Add elements beyond text are a great way to do that. Add a stunning photo, an informative infographic, or a quick video to your messaging.

If you go this route, set it up with a sentence or two and let the media do the rest. Include captions on images if needed to provide context. Subtitles should be included in videos so that people who can’t turn up the volume can still understand the content.

4. Adapt the Message

Personalizing email takes a few steps. Start by segmenting your lists. You can target different subsets of your population with messaging that is most relevant to them by categorizing your customers and prospects based on demographics (like age, location, or gender).

This doesn’t mean you have to reinvent the wheel for each group, but you can tweak the messaging to best appeal to them. Say you own a landscaping company. You have a big summer promotion: anyone who schedules regular yard work appointments gets 10% off each session.

This is great news for all of your customers, but you can segment your list to target specific groups. Assume you’ve segmented your list by current service types. For those who use your gardening services emphasize how you will keep their flowers blooming all season long at a fraction of the cost. “The only thing better than the smell of fresh-cut grass is saving 10% off your lawn care services this summer,” you can write in the email.

Rather than a generic “Hello there,” use merge tags to personalize the messages even more.

5. Close with a CTA

It’s time to wow your readers with relevant, personalized content and eye-catching visuals. One simple, clear call to action that ties in with the rest of the email will do.

If your email was about a current sale, include a link to your e-commerce site. If you’re offering a free ebook, include a “Get the book” link. Regardless, make sure the call to action is visually distinct from the rest of the email content.

6. Remember to make unsubscribe option available

Last but not least, allow readers to unsubscribe. It’s not only legal, but it can help you keep a clean email list. Your ISP may penalize you if your emails go to spam folders or are deleted without being opened. A clean email list ensures that your messages reach your most engaged subscribers.

Keep creating compelling marketing emails once you get the hang of it! Keeping in touch with your subscribers on a regular basis is the best way to stay top-of-mind.

You are not alone in wondering how to maximize your Facebook business page. A global business network with over 1.440 billion monthly active users. While some businesses simply have a Facebook page for the sake of having one, best practices can help you make the most of your Facebook business page.

Here are 9 ways to improve your Facebook page.

1. Add videos and playlists

Playlists can be created for videos uploaded to Facebook rather than embedded from YouTube. Improve your timeline visibility while promoting how-to videos and new product features.

2. Test the page header call-to-action button

A call-to-action button on Facebook pages is possible. If Facebook has enabled the button, you will see it on the bottom right of your Facebook page header. This is a great way to split test your calls to action. Start with “Watch Video,” “Shop Now,” and “Contact Us.”

3. Show other social media pages

Facebook business pages are a great way to promote other social media pages. Add Instagram, Pinterest, Twitter, and other social media tabs to your Facebook page to show off your company’s culture and brand. It not only shows who you are but also serves as a hub for all your social media activity.

4. Exclusive offers

Encourage people to revisit your Facebook timeline. Post giveaways and deals that expire in 24 hours. If you have already increased engagement on your page, try shorter expiration times like 60 minutes or having fans vote for a winner (e.g. the best selfie with the product).

5. Celebrate milestones

Inform your fans about your page’s activities to make them feel included. Use Google Analytics to track new fan locations. This increases the likelihood that they will like or comment on your post, which will appear on their timelines. You may get a like simply because you share a town with someone.

6. Contact other Facebook pages

Like other business pages and companies that you collaborate with or use their services or products. Liked or tagged pages often return the favor by liking or mentioning your page, which is free cross-promotion. Your own pages can be displayed as vertical tabs on the left.

7. Add a custom tab

Custom tabs require some coding but are worth considering for businesses with a large customer base. Include live chat, billing, policies, shipping, background information, subscriptions, signups for upcoming events, webinars, and downloadable content like ebooks or case studies.

8. Run a contest

One of the main reasons so many people use Facebook is for entertainment. Create a caption contest for a funny photo to keep fans entertained and gain new fans. Contests don’t always have to result in vouchers, discounts, or freebies.

9. A/B test engagement tactics

Begin testing which posts generate the most engagement. Start with a simple schedule and content type test if you have less than 10,000 likes or low engagement. It’s a good idea to post every Tuesday, Thursday, and Friday at a specific time with specific content. Swap out a weekday (e.g. Monday instead of Tuesday) and see what works better.

SEO – optimize your site

Manipulating search engine rankings is now a losing proposition. Instead, focus on making your site appealing to the search engine robots that will be crawling it. A tool like SEMrush can give you a full SEO audit and suggest fixes. Spending time on your site’s SEO is always worthwhile.

Contribute

Contributing to other websites is a great way to promote your own. While you write for a dozen major media outlets, the benefits are felt throughout the organization. And the traffic from these sites is huge.

Start small and work your way up to contributing. Also, you must improve your writing skills. You must write every day to achieve this. The more you write, the better you will become and the more likely you will be to contribute.

Email automation

Surprisingly, only 3–5% of businesses use marketing automation. Yes, the number is higher if only larger companies are considered, but this list is intended to help smaller companies compete. Don’t use marketing automation. Maybe the costs were too high or the task too difficult, but there is help. Small businesses will love the new low-cost marketing automation platforms like Autopilot and Hatchbuck. Then find a certified partner, like my firm, that can help onboard you and even waive the several thousand dollar kickoff fees.

That’s it! Now you need to set up email campaigns for everything. Automatic emails should be sent when someone fills out a form and/or signs up for a newsletter. Keeping in touch with your customers via email will keep them coming back to your site.

Make a quiz

Quizzes are a great way to engage your visitors. They’re also easy to promote on social media using the techniques described earlier. With Quizzr, you can create free quizzes to post on your blog and increase traffic.

A webcast or webinar

Your customers would come to hear you speak on any topic, regardless of your industry. How to create a fun and engaging presentation? Carol Tice has put together a fantastic webinar guide.

Exchange blog post on other sites

Syndicating your blog on other sites can help you reach new audiences. Search for blogs in your industry that have a similar size and audience to yours. Then you contact their editor or site administrator and ask if you can feature each other’s blogs and link back to the site. Duplicate content should be avoided, but this is a great way to attract new customers.

Make a podcast

If you’re afraid of presenting live or developing the right message, consider a podcast. Podcasts are a great way to share your knowledge and drive traffic to your site — but you must be consistent and promote them.

It will initially appear as if you are speaking into a black hole with no one listening. The more you promote your podcast on social media, the more people will listen to your future episodes.

Asking a guest with a large social following to help promote your podcast is another great way to increase your podcast audience. If you only ask, you’d be surprised who will join your podcast.

Email Separator (also known as Email Splitter) allows users to group email addresses. The email separator software sorts emails by domain. The email addresses are then sorted alphabetically within the domains.

How does an Email Separator Online Works?

Online email separator can both strip email addresses into one list and extract emails. You can also copy text from a website or another source and paste it into an email separator online software.

The separator would first extract the emails from the text, and then sort them by domain. Using an email separator online is simple. Simply copy the source code of an email-containing webpage and paste it into the email separator.

Next, select the domain and click split. For example, separating Gmail emails. So you select Gmail as the domain, then you click split, and you get a list of all the Gmail emails on the page. You can also sort the list alphabetically for your own convenience.

Benefits of Online Email Separator

Using an email separator online has many benefits. Here are a few:

1. The most obvious benefit is that it simplifies your life. If you send hundreds or thousands of emails per day, you know the pain of extracting emails from a long list. Using the email separator online tool has made the job easier, and you can have a separate list of emails that you can use whenever needed.

2. This software can extract email addresses from texts, source codes, websites, search engines, and local files, among other sources.

3. An Email Separator online tool runs in your browser and takes up no space on your computer. This software is powerful and can extract and separate emails in minutes. As well as multiple page loading threads.

4. Email Separator software is expensive and adds to your budget, but using an email separator online is freeware. It means that anyone can access this software and download it for free online.

The Best Low-Cost Email Marketing Tool

Email marketing is the act of sending commercial emails to your email subscribers who have agreed to receive them. In addition to following up on orders, email marketing can be used to build a community around your brand.

Instead of mass mailings, modern email marketing practices focus on consent, segmentation, and user personalization. Trying to find cheap email marketing software to run your campaigns without taking out a second mortgage?

If so, here are 5 best free email marketing tools:

1. Sendinblue

For starters, Sendinblue is a well-known name in email marketing. This is a full-featured email marketing platform with tools for creating, sending, and optimizing emails. It also has a generous free tier and several affordable monthly plans to choose from.

Sendinblue’s scalability makes it one of the cheapest email marketing software tools available. You can start with the free plan and upgrade as needed. Aside from that, having an unlimited number of subscribers is amazing.

This service also makes email marketing very simple, with many templates and workflows to help you get started quickly. Sendinblue has great deliverability rates for all campaign sizes.

2. MailerLite

While MailerLite is one of the most affordable email marketing software tools available, it still offers a comprehensive package. This service helps you create and send emails as well as design landing pages for interested recipients.

Overall, MailerLite is one of the best and most feature-rich options available. It helps you create emails, manage lists, and automate campaigns at a low cost. There are also email marketing tools and webinars to educate you.

It also helps you design pop-ups on your site to attract subscribers, as well as landing pages for those who open your emails. So it’s a great option for bloggers.

3. Cakemail

Small business owners should look for an email marketing tool designed specifically for their needs. Cakemail is exactly this. It is a tool designed specifically for small businesses.

It has some time-saving features and is one of the cheapest email marketing software options available. Each plan includes unlimited email sending and all platform features. There is also a 30-day free trial if you want to try out the service.

Cakemail is a great option if you want something simple and streamlined. While it lacks some of the more advanced email automation features, it makes managing your email list and creating campaigns a breeze. It’s a good choice for small businesses that don’t need advanced lead generation features and just want to pick recipients, write messages, and send.

4. SendGrid

Some of the tools introduced so far have streamlined and simplified email marketing. SendGrid, on the other hand, is ideal for gaining maximum control over the emailing process. It allows you to customize your personal emails as well as your campaign emails.

Even though SendGrid is one of the cheapest email marketing tools, it can get expensive if you have a lot of contacts to mail to. It’s ideal for smaller businesses and startups that don’t need to send a lot of emails but want lots of customization options. SendGrid is a good choice for developers because it has a custom API and good customer support.

5. Sendy

Finally, let us consider an alternative to the previous email marketing service providers listed above. Most email marketing solutions, including all four on this list so far, are SaaS tools that charge a monthly fee for use.

Sendy, on the other hand, is a self-hosted application (this is very much like WordPress). It then sends emails using Amazon’s Simple Email Service (SES). Sendy is the most affordable email marketing software on our list, especially if you need to send bulk emails.

It also gives users a lot of control and flexibility because they are not tied to a particular service. However, this is the least beginner-friendly option and requires the most effort to set up. So you may need a techie on hand to set up Sendy.

There are many free email extractors for Windows. These free tools collect email addresses from various sources. Most email scrapers use websites and local files as sources. Provide web URLs or local files from your PC to fetch email addresses. Add a file using TXT, PDF, HTML or CSV.

Some of these even allow you to search for email addresses using Google, Yahoo, Bing, and Ask. You can also get emails from Whois, Yellow Pages, and Twitter in one of these. Some of them let you choose between extracting emails from an entire website or just a single page.

Let us take a look at some popular free email extractor.

Easy Email Extractor

Easy Email Extractor is a free tool that extracts emails from files, folders, strings, and web URLs. Click on the Extract Emails button to extract all emails from the specified website, string, or file. The results are shown on the main screen. These emails can be copied or exported to a TXT file.

On the Filters tab, enter words to exclude emails containing them. This email scraper software can also be added to the “Send To” menu of files. Using the right-click menu, you can quickly extract emails from files.

Overall, it is a hassle-free and simple email extractor.

Shark Email Extractor

The next freeware email extractor for Windows is Shark Email Extractor. It can extract email addresses from files and folders. You can extract emails from files or folders by clicking the Scan button. The interface shows all fetched email addresses with source file. On its main interface, it displays statistics like the number of files scanned and emails found. Save extracted email addresses in a TXT or CSV file.

Power Email Address Extractor Lite

Power Email Address Extractor Lite is also a free Windows email extractor. It can only extract emails from files (TXT, HTML, DOC, RTF). You can add supported files to extract emails from using the built-in file explorer. Extracted web links from supported files Separate sections show extracted emails and program log.

The Settings tab has several filters. You can delete email addresses with more than a certain number of characters. Collected Items tab manages extracted emails. To save emails as a TXT file, click the Save as TXT button.

Bulk Email Extractor

Bulk Email Extractor is freeware that extracts emails from bulk URLs. Enter multiple URLs and click Start to start the email extraction process. In the left panel are the extracted email addresses.

It has a Website Scope feature that prevents it from extracting email addresses from websites. You can also customize email patterns and export emails to text. You can also change the number of threads and the interval time (set time gap between scanning of two web pages).

Fast Email Scraper

Fast Email Scraper is another free tool for email address extraction. Search engines can also find emails using keywords. You can specify the search engine (Google, Bing, Yahoo), the domain, the maximum pages, and so on.

An email address extractor that quickly extracts email addresses from websites. Add a URL link and click Start Process. You can scan only the website domain, custom domains, or all domains in depth. It also shows unique email addresses. Duplicates can be removed from the results. The results can also be saved as text files. A separate Log tab displays the program log.

XSite

XSite is another free tool for web page email extraction. Simply type the web address into the search bar and press Enter. Its main interface will then show the extracted emails. It displays emails, extracted links, images, and Zip files. It displays the results in a tree-like format. The email results can be saved as a log or text file.

It also has a tool to download extracted images.

Annunciefree.com Email Extractor

It can extract emails from plain text, local files, and web pages. Extracted emails are displayed separately. You can then copy the email addresses. You can save the email addresses as plain text or XML.

It has a useful Navigate tab to open a specific web page within the software. Emails from the opened web page can be retrieved here.

FastExtractor

FastExtractor is a free tool for extracting emails from a directory. It is a portable email scraper that does not require installation. To extract emails from multiple files, simply enter the directory path and hit Start. It will then scan the entire directory for email addresses. On the main interface, it shows total files scanned, emails found, and unique emails. You can also see the total extraction time. Save the extracted emails in a file.

Any marketer knows how difficult it is to create effective email marketing campaigns. In addition to the content, offer, and call to action (CTA), there are many important foundational aspects to an email marketing campaign.

Running a successful email marketing program can be complicated. But by following a few simple guidelines, you can get your email program off to a good start. Here are three key areas to consider as you develop your email marketing strategy.

Compliance and List Hygiene

The foundations of your program must be established before you can even think about the marketing aspects of your email campaign. Compliance and a clean email list are two of the most vital.

Providing your recipients with a way to opt out of future emails is one of the most basic and important aspects of email compliance. Your email platform or compliance and suppression list management platform should be processing and suppressing opt-outs from future campaigns.

Don’t assume it’s working perfectly and optimally for your company. Ensure your email program is compliant by evaluating all aspects of email compliance and partnering with the best technologies and partners.

Similarly, you should not treat your email list as a passive asset. People change jobs or simply stop using old email addresses. Some recipients keep receiving your emails but either delete them or never open them. If you aren’t on top of it, all of this can harm your email campaigns.

You need your emails to be delivered first. Maintaining a clean and current list is one of the best ways to ensure this. Cleanse your list regularly to remove invalid or undeliverable email addresses. Consider removing high-frequency nonresponders as well. A clean email list will help your sender reputation on various email platforms and increase your email delivery rates.

Audience Targeting

Email marketing allows marketers to target audiences at a very specific level. Depending on the data you have on your email list subscribers, you can create audience segments that allow for one-on-one engagement. Using audience targeting effectively requires striking a balance between broad and narrow segmentation. Efforts to further segment will likely yield diminishing returns as time and resources invested are no longer offset by improved response.

So, how deep should you segment your audience? The answer, like most marketing questions, is it depends. It varies by industry, company, product, and email recipient. Testing is the only way to find your audience targeting strategy.

If you haven’t used audience segmentation before, start with some basic segmentation. Consider your email list’s composition and who is on it. Is it a client or Purchase history? History of email engagement? How do these stats relate to your business model, products, or services?

Begin by segmenting your audience and tracking your email performance within each segment. This will help you establish performance benchmarks for comparison. Then start tailoring your email campaigns to each segment. Subject lines, offers, send times, CTAs, etc.. Evaluate these elements and start testing them across your audience target segments. You should gradually identify tactics that work best for each audience segment.

Remember to keep testing even when you think you have the perfect audience targeting strategy. Even the best marketing strategies will eventually get old.

Content That Is Relevant

Writing content is probably your favorite part of email marketing. On cannot simply skip the first two best practices and jump to this one. Engaging content is useless if your email is not delivered. You can’t create compelling content that is relevant to your audience if you don’t know who they are.

It’s time to put on your marketing and creative hats and start creating email content that will attract and engage your recipients. Your audience should drive the creation of content. Focusing on your audience rather than yourself is the most effective content development strategy.

Even after creating the most amazing content, remember to test. Even the most compelling content will eventually fail. Your content must evolve to match your audience’s changing interests and needs.

Despite the proliferation of digital communication channels, email remains one of the best ways to reach and retain customers. Due to its high ROI, email marketing is a popular choice among marketers. With nearly 4 billion active email users, you have a huge potential audience.

But email is only effective if you follow a strategy that doesn’t involve spamming your subscribers with sales pitches. Follow these 8 tried-and-true email marketing methods recommended by Young Entrepreneur Council members.

1. Create a Catchy Title

Email marketing campaigns benefit from good subject lines. The best content in the world won’t help you if the subject line is bad. Add emojis to lighten the mood and use power words to get subscribers’ attention. They’re now rendered in most email clients, so they can spice up subject lines.

2. Split-test Your Campaigns

One of the best ways to grow your list is to split test your emails. Split tests allow you to test various marketing strategies until you find one that works. Split Testing allows us to try something new without committing to it until we see the results.

3. Send segmented email campaigns

To foster deeper connections and trust, we send targeted and segmented email sequences to our customers. We currently have a dozen entry points and email sequences that educate or entertain our audiences on specific topics. We rarely add them to our general email list to avoid spamming them.

4. Improve Send Time

Discover the best time to send your email newsletter. It won’t be on a weekend, but you’ll need to research. Timing is crucial in email marketing because it increases the likelihood of your message being opened, which is half the battle.

5. Personalize Emails Based On Customer Behavior

When do your readers open their emails? How far along are they? Don’t just send emails because a blog says so. Marketing is about learning the basics and applying them to your business. Contrary to popular belief, customers aren’t the same as other people.

6. Know Your Purpose of Sending

Before you hit “send,” consider why you’re sending the email (how will the recipient benefit?) and what action you want the reader to take. If you don’t have a compelling answer, either re-configure or don’t send the email. This builds trust with your list and increases open rates because they know each email is useful to them.

7. Personalize it

Personalize it by mentioning their nickname, favorite products, and even wishing them a happy birthday or offering them a discount. Personalization works well. Make emails for different generations using their “slang.” It takes more work but looks like a personal email.

8. Use Less Email

Stop emailing your entire list every time and start emailing engaged people. Only those who want to receive your emails will see them. Then send targeted emails to different lists.

Here are ten easy steps to create your company newsletter:

1. Setting of Goals

The first step is to decide on the purpose of your newsletter. Will it be a regular company update, highlighting a different employee each time? Do you plan to use it to promote sales and new products? Consider what you can offer your audience.

Consider what you want from your newsletter and how it fits into your overall marketing strategy. Whether you want to build your list by encouraging email forwards and sign-ups, drive sales on your website, or simply raise brand awareness, know your end goal before you start planning.

2. Identify and segment your target demographic

Before you create your strategy, identify your target audience. So, who? So, what? Understanding your audience will help you better serve them, reducing unsubscribe rates and increasing brand loyalty.

Consider why your subscribers joined your list in the first place. If there was a reward, like a discount, they might be more interested. They are more likely to respond positively to educational newsletters if they signed up voluntarily or to gain access to information.

You can (and should) segment your audience by demographics and interests to better tailor content and experiences for your readers.

3. Organize Your Plan

Use your company’s existing email marketing strategy as a template for your newsletter strategy. If you’re starting from scratch, write down your goals, target audience (current and future), frequency (weekly, monthly, etc.) and voice.

Reading competitor newsletters can help you learn how they succeed and how to differentiate your brand in the market.

4. Create a Strategy

The next step is to create a strategy for implementing your newsletter strategy. Assign specific team members to brainstorm, build, and craft content, and share the master schedule.

Automated email marketing tools like Benchmark Email help you segment your list, personalize content, and schedule emails weeks or months in advance. By automating these manual tasks, your team can focus on the overall strategy and content quality rather than busy work.

5. Compose Your Content

The more content you can gather ahead of time, the better. Include a clear, visible call to action in each email — the action will vary depending on the newsletter’s goal.

6. Choose a Newsletter Template

The email template you choose will ensure your emails are effective, beautiful, and mobile-friendly. Not using a template-based platform or not liking the ones available? Hire a designer to create a custom template for you.

Your content can then be filled in, modifying it to fit the text boxes, graphics, or adding new sections as needed. Remember to include your contact information and social media handles so customers can easily find and follow you.

7. Plan the details

Now that you’ve completed the bulk of your content, it’s time to polish it up. Choosing which keywords to use in your meta description and which sender to use may seem trivial, but they can all impact your newsletter’s open rates and deliverability.

When you’re ready, send yourself a preview of your first email. Do you need to shorten the subject line? Is the email in your inbox or spam? Adjust as needed, and remember to use A/B testing to fine-tune these details before sending your newsletters.

8. Ensure Compliance

Finally, before launching your newsletter, check for compliance with business email laws. You may be familiar with GDPR, a European privacy law that requires email marketers to obtain active consent from all European recipients before sending messages.

The CAN-SPAM law, which is less talked about but more widely applicable, requires email marketers to include an unsubscribe link in their footers.

Before sending your emails, make sure they follow these and any other rules.

9. Send it Out!

Okay, you’ve got your segmented email list, personalization and details planned, and your test email is flawless — you’re almost ready to send your first email!

Hit send, then forget about it until the next one goes out!

10. Keep Track of Your Results

You won’t set it and forget it, of course. Email newsletters are no exception. A/B subject line tests to see what gets subscribers to open emails; click-through rates to see what content gets more engagement; subscriber count to see if it’s going up or down.

All of these metrics can help you improve your newsletters, and your strategy should improve with each new email. If you aren’t seeing the results you expected, figure out why and make a plan to change direction.

In Conclusion

Sending out an email newsletter is one of the most effective (and lucrative) ways to grow your customer base and revenue. With this easy-to-follow guide, you can start sending email newsletters that will delight your subscribers and grow your business!

While all brands want to improve their email marketing results, there are many small mistakes that can render your efforts useless.

Consumers resent email marketing errors. Others prevent the message from ever reaching them. Also, any email marketing blunder can result in low open rates, click-through rates, and other forms of engagement. Overall, making mistakes with your email marketing can cause you to lose subscribers.

The best way to avoid these pitfalls is to recognize them. Examine this list of eight common email mistakes brands make to see if your messages — and metrics — are included.

1. Lack of Personalization

Personalized emails generate six times more sales than non-personalized emails, yet 70% of brands fail to personalize. That’s a huge missed chance. Consumers today dislike impersonal marketing and don’t have time for messages that don’t acknowledge their existence. If you don’t personalize, you’re probably losing out on a lot of potential sales.

The best part of personalization is that marketing automation tools can tell you so much about your subscribers. Use an automation tool that allows you to see where your prospects are in their buyer journey, as well as their current pain points and issues.

2. Poor Editing

But just because you don’t expect your email marketing message to read like The Atlantic doesn’t mean you can get away with mistakes. Poorly edited copy damages your brand’s integrity and suggests to your subscribers that you lack authority.

Hire a professional editor to fix all your content, including email copy. A free online editing tool like Grammarly can spot errors that you may not see.

3. Bait-Driven Subject Lines

You must fulfill the promises made in your subject lines. While a catchy subject line may entice recipients to open your message, misinforming them about what they will find will undermine their trust in your brand. That’s a risk you can’t afford to take in consumer marketing.

Nobody likes seeing a great subject line, only to open the email and find nothing related to the subject line. That you’ve been hoodwinked. That’s bad marketing to your subscribers.

4. ALL-CAPS SUBJECT LINES

How do you think your subscribers feel when you use all-caps in subject lines? Aside from looking like you’re yelling, capital letters in subject lines imply spam to both recipients and email platforms. So, if you think using all-caps in your subject lines will attract attention, think again.

Use emojis instead of all caps in email subject lines. We’ve found that emojis effectively draw attention to our emails and encourage recipients to open them. Win-win!

5. Long, dull content

Don’t bore your readers with unnecessary copy. Overly wordy, convoluted, or uninteresting content will not entice readers to stay. A sentence or short paragraph can tease a longer piece, which can then link to the larger piece on your site.

Also, most people read emails on their phones, so they may be doing something else or have limited time to read the content. Respect that by keeping your emails short and sweet, which will also help you get better results.

6. Sending at the wrong time

With so much research done on the best days and times to send marketing emails, there’s no excuse to send them at random. Your own data is as vital as the research. It’s a big mistake not to let your conversion rates dictate what day and time you send.

We suggest you research the available data and use it to inform your email marketing schedule. Keep track of your monthly open, click-through, and conversion rates. For better results, try different days and times, track, then re-evaluate.

7. Not Performing A/B Testing

Industry-wide statistics are without a doubt one of the most valuable resources you have for guiding your strategy. But even more important are your own stats, which is why A/B testing is vital. There is no universal email marketing strategy; only one that works for you. A/B testing your emails ensures that you get the most out of your experience and that you can use data to improve your campaigns. Don’t do it and you’re not sending optimized emails.

Create two emails with the same copy but different CTAs or subject lines. Send each email to a segment of your audience on the same day and time. Compare the open and click-through rates. Identify which CTA and subject line resonated with them.

Marketing includes errors. What matters is whether you learn from them. These email marketing mistakes can lead to poor results on emails that otherwise would have performed well. You can’t be perfect (and nobody expects you to be), but you can plan to avoid making mistakes.

Examining key trends in 2022 will help you shape your approach to digital marketing and make informed decisions about how to use technology for business or personal purposes.

1. AI in Digital Marketing

Many companies now use AI in retail, banking, healthcare, and other fields.

AI is also being used effectively in marketing.

AI can not only automate basic tasks like website traffic reporting but also recommend keywords to improve a company’s organic search ranking or even predict future purchases based on past purchases and browsing history.

Using AI in conjunction with SEO and other digital marketing strategies will be critical by 2022 if you want to rank higher on Google.

AI is changing the way marketers approach digital marketing, and businesses should too.

2. Moving to Mobile-First Marketing

Mobile-friendly content ranks higher in search engines as more people use smartphones and tablets instead of desktops.

Mobile marketing strategies can be as simple as optimizing your website design for smaller screens or creating a separate app for mobile phones and tablets.

In 2022, you must have a responsive design for your website or app so that customers with any device can easily access your content.

AMP (accelerated mobile pages) is another option for mobile content.

Mobile-first marketing will be the biggest business trend in 2022, so get started now!

3. Voice and Chatbot Assistants

Google Assistant and Amazon’s Alexa are becoming increasingly popular.

Voice-based shopping is expected to reach $40 billion by 2022, with 18% of consumer spending going to voice assistants.

Many businesses are now using chatbots to help automate customer service needs on social media, email marketing, and other online platforms.

Chatbots can answer customer questions with minimal human intervention.

Customer interaction with companies using chatbots is more fun than simply communicating through social media because chatbot dialogue is typically powered by artificial intelligence (AI).

Chatbots are a great way to provide a personalized and fun experience for your customers!

By 2022, all businesses must have chatbots in their digital marketing strategy to increase online customer interactions.

4. Automated Marketing Tasks

Marketing automation tools are gaining popularity as technology advances.

Marketing automation allows marketers to automate repetitive tasks across multiple marketing channels in real-time.

Saving time researching and compiling data, scheduling social media posts in advance, or sending prewritten email templates to customers who haven’t opened your emails in days!

Automation will become more important for businesses in 2022 as it allows marketers to focus on higher-level tasks.

5. Multichannel Marketing For The Connected Digital

Today’s customers expect multiple ways to connect. This is not the time to rely solely on websites or cold calls.

Creating a blog, website, social media presence, and WhatsApp group is all part of multichannel marketing!

Businesses need an integrated approach that allows them to create content for each platform while maintaining their brand voice.

In 2022, businesses must build strong customer bases through multiple marketing and communication channels!

Conclusion

It’s vital to know future trends so you can prepare and stay ahead of the competition.

Marketing, in most people’s opinion, will be AI-based. So the sooner a company invests in AI, the better!