You are not alone in wondering how to maximize your Facebook business page. A global business network with over 1.440 billion monthly active users. While some businesses simply have a Facebook page for the sake of having one, best practices can help you make the most of your Facebook business page.
Here are 9 ways to improve your Facebook page.
1. Add videos and playlists
Playlists can be created for videos uploaded to Facebook rather than embedded from YouTube. Improve your timeline visibility while promoting how-to videos and new product features.
2. Test the page header call-to-action button
A call-to-action button on Facebook pages is possible. If Facebook has enabled the button, you will see it on the bottom right of your Facebook page header. This is a great way to split test your calls to action. Start with “Watch Video,” “Shop Now,” and “Contact Us.”
3. Show other social media pages
Facebook business pages are a great way to promote other social media pages. Add Instagram, Pinterest, Twitter, and other social media tabs to your Facebook page to show off your company’s culture and brand. It not only shows who you are but also serves as a hub for all your social media activity.
4. Exclusive offers
Encourage people to revisit your Facebook timeline. Post giveaways and deals that expire in 24 hours. If you have already increased engagement on your page, try shorter expiration times like 60 minutes or having fans vote for a winner (e.g. the best selfie with the product).
5. Celebrate milestones
Inform your fans about your page’s activities to make them feel included. Use Google Analytics to track new fan locations. This increases the likelihood that they will like or comment on your post, which will appear on their timelines. You may get a like simply because you share a town with someone.
6. Contact other Facebook pages
Like other business pages and companies that you collaborate with or use their services or products. Liked or tagged pages often return the favor by liking or mentioning your page, which is free cross-promotion. Your own pages can be displayed as vertical tabs on the left.
7. Add a custom tab
Custom tabs require some coding but are worth considering for businesses with a large customer base. Include live chat, billing, policies, shipping, background information, subscriptions, signups for upcoming events, webinars, and downloadable content like ebooks or case studies.
8. Run a contest
One of the main reasons so many people use Facebook is for entertainment. Create a caption contest for a funny photo to keep fans entertained and gain new fans. Contests don’t always have to result in vouchers, discounts, or freebies.
9. A/B test engagement tactics
Begin testing which posts generate the most engagement. Start with a simple schedule and content type test if you have less than 10,000 likes or low engagement. It’s a good idea to post every Tuesday, Thursday, and Friday at a specific time with specific content. Swap out a weekday (e.g. Monday instead of Tuesday) and see what works better.