Despite the proliferation of digital communication channels, email remains one of the best ways to reach and retain customers. Due to its high ROI, email marketing is a popular choice among marketers. With nearly 4 billion active email users, you have a huge potential audience.
But email is only effective if you follow a strategy that doesn’t involve spamming your subscribers with sales pitches. Follow these 8 tried-and-true email marketing methods recommended by Young Entrepreneur Council members.
1. Create a Catchy Title
Email marketing campaigns benefit from good subject lines. The best content in the world won’t help you if the subject line is bad. Add emojis to lighten the mood and use power words to get subscribers’ attention. They’re now rendered in most email clients, so they can spice up subject lines.
2. Split-test Your Campaigns
One of the best ways to grow your list is to split test your emails. Split tests allow you to test various marketing strategies until you find one that works. Split Testing allows us to try something new without committing to it until we see the results.
3. Send segmented email campaigns
To foster deeper connections and trust, we send targeted and segmented email sequences to our customers. We currently have a dozen entry points and email sequences that educate or entertain our audiences on specific topics. We rarely add them to our general email list to avoid spamming them.
4. Improve Send Time
Discover the best time to send your email newsletter. It won’t be on a weekend, but you’ll need to research. Timing is crucial in email marketing because it increases the likelihood of your message being opened, which is half the battle.
5. Personalize Emails Based On Customer Behavior
When do your readers open their emails? How far along are they? Don’t just send emails because a blog says so. Marketing is about learning the basics and applying them to your business. Contrary to popular belief, customers aren’t the same as other people.
6. Know Your Purpose of Sending
Before you hit “send,” consider why you’re sending the email (how will the recipient benefit?) and what action you want the reader to take. If you don’t have a compelling answer, either re-configure or don’t send the email. This builds trust with your list and increases open rates because they know each email is useful to them.
7. Personalize it
Personalize it by mentioning their nickname, favorite products, and even wishing them a happy birthday or offering them a discount. Personalization works well. Make emails for different generations using their “slang.” It takes more work but looks like a personal email.
8. Use Less Email
Stop emailing your entire list every time and start emailing engaged people. Only those who want to receive your emails will see them. Then send targeted emails to different lists.