SEO – optimize your site
Manipulating search engine rankings is now a losing proposition. Instead, focus on making your site appealing to the search engine robots that will be crawling it. A tool like SEMrush can give you a full SEO audit and suggest fixes. Spending time on your site’s SEO is always worthwhile.
Contributing to other websites is a great way to promote your own. While you write for a dozen major media outlets, the benefits are felt throughout the organization. And the traffic from these sites is huge.
Start small and work your way up to contributing. Also, you must improve your writing skills. You must write every day to achieve this. The more you write, the better you will become and the more likely you will be to contribute.
Surprisingly, only 3–5% of businesses use marketing automation. Yes, the number is higher if only larger companies are considered, but this list is intended to help smaller companies compete. Don’t use marketing automation. Maybe the costs were too high or the task too difficult, but there is help. Small businesses will love the new low-cost marketing automation platforms like Autopilot and Hatchbuck. Then find a certified partner, like my firm, that can help onboard you and even waive the several thousand dollar kickoff fees.
That’s it! Now you need to set up email campaigns for everything. Automatic emails should be sent when someone fills out a form and/or signs up for a newsletter. Keeping in touch with your customers via email will keep them coming back to your site.
Make a quiz
Quizzes are a great way to engage your visitors. They’re also easy to promote on social media using the techniques described earlier. With Quizzr, you can create free quizzes to post on your blog and increase traffic.
A webcast or webinar
Your customers would come to hear you speak on any topic, regardless of your industry. How to create a fun and engaging presentation? Carol Tice has put together a fantastic webinar guide.
Exchange blog post on other sites
Syndicating your blog on other sites can help you reach new audiences. Search for blogs in your industry that have a similar size and audience to yours. Then you contact their editor or site administrator and ask if you can feature each other’s blogs and link back to the site. Duplicate content should be avoided, but this is a great way to attract new customers.
Make a podcast
If you’re afraid of presenting live or developing the right message, consider a podcast. Podcasts are a great way to share your knowledge and drive traffic to your site — but you must be consistent and promote them.
It will initially appear as if you are speaking into a black hole with no one listening. The more you promote your podcast on social media, the more people will listen to your future episodes.
Asking a guest with a large social following to help promote your podcast is another great way to increase your podcast audience. If you only ask, you’d be surprised who will join your podcast.