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By spending at least a week on a single promotional email, 23.8 percent of marketers clearly understand how important email marketing is. So it’s vital to have an email development process that is well-planned, efficient, and meets your company’s long-term goals.

Here’s how to improve your email development and marketing strategy.

1. Plan ahead

Any email campaign requires careful planning. Remember to keep moving forward. As a result, create a detailed plan where you can think, share, and discuss your ideas with your team to ultimately come up with new ideas to boost your email campaign. Once you have a plan, create a calendar to show how to execute it. A calendar will help you keep track of the number of emails to send and the consistency of the email flow.

2. Create a project brief

A project brief helps you keep track of your email marketing strategy. A project brief can help you keep track of everything from your email marketing strategy and assets to your campaign goals and results. You can use one of the online project brief templates or create your own. However, when designing with your template, make sure to include the following criteria:

• Email deadlines
• Achievable goals and their measurement
• Target market
• Template, email form, and segmentation name are examples of assets.
• Your team’s email campaign creators
• Envelope fields for form names, email addresses, preview text, and subject
• Include your email links and a call to action

3. Make use of a formal intake process

This is a great way to manage the entire email development process. This will help you define and assign roles within your team. Everyone knows exactly what, when, and how they need to do their work. This would result in a seamless email creation process and a top-notch email campaign.

How to set up an official intake process:

• Discuss with your team what they expect from the email campaign. Communication with designers and developers can help you create a project brief that is accurate and useful.
• Keep your developers and designers informed of your brand guidelines. It keeps your email consistent with your website and other digital channels.
• Let your team know about your project so they can provide feedback.
• A style guide can help copywriters keep a consistent tone and brand personality.

4. Have a continuous evaluation

Your email development cycle is incomplete without performance testing. Establish success metrics and KPIs before launching your next email campaign. Success metrics can be simple like click-through rate or unsubscribe rate, or complex like first- and multi-touch attribution and revenue metrics. Establish a culture of evaluation to allow for email marketing experimentation.

Conclusion

For long-term success, keep in mind that a clear approach and goal-oriented thinking are required. So, make sure you follow the tips as possible as you can.

Abandoned checkout recovery, like any other part of your email marketing strategy, requires planning. Otherwise, it’s just background noise.

So here’s how to write effective cart abandonment emails.

Timing

First, when should you send checkout recovery emails? It is suggested that 2 hours later is okay. It’s not too early to scare away customers or too late to lose them to competitors.

But you don’t have to lose the sale after that. Do you know how many abandoned cart emails you can send?

Cart abandonment usually involves three touch points:

1. Cart reminder 2 hours later;
2. 24 hour SMS or email confirmation
3. Three emails with enticing offers.

Create pretty branded emails

When the cart abandoner opens the email, it should be clean, professional, and inviting.

A fake website could cause people to not click on your links.

So go ahead and add your logo, colors, and legal info. This will reassure people that you are who you claim to be and know what is in their cart.

Then, highlight the abandoned product to re-engage them. The CTA should say “Complete order” or “Go back to cart” to indicate the button’s destination.

Offers

If you want to increase your cart recovery emails’ conversion rate, give a discount code after the second or third touch. So customers don’t abandon carts just to get a discount.

You can also offer tiered discounts based on order volume or lifetime value. Your email template can have an if/else rule.

A/B testing

A/B testing is a best practice in email marketing that should be used to combat cart abandonment. Use A/B testing to see what works best for you. You can also test out different layouts and products.

In the automated flow, why not test whether an email or an SMS works better?

Optimize checkout process

Finally, improve your checkout page to reduce abandoned carts. Include all fees and taxes so no one is surprised at the end. Indicate delivery options. Don’t hide return/exchange policy.

A live chat widget can also help. If unsure, customers can ask a customer service representative, just like in a store.

Also, during checkout, collect the customer’s email and phone number for possible abandoned cart recovery.

Why do you need to Send Shopify Abandoned Cart Emails?

Abandoned cart emails are a proven way to recoup lost sales. A gentle reminder can bring a customer back into the store.

Too many fields to fill out at checkout and security concerns are the most common reasons for abandoned shopping carts.

But people often just hesitate to buy. They may leave to think about it or to compare prices.

In any case, you can fight cart abandonment with timely emails. A friendly nudge will make the customer rethink your product and possibly buy it.

What’s in an Abandoned Cart Email?

The email should entice the potential customer to complete the order. So here are the abandoned cart email must-haves:

• Make the abandoned product the main focus of the email.
• A CTA inviting them back to your Shopify store.
• A personal email campaign relies on the relationship with the customer to convert.
• You need a professional, secure online store logo and branding.

Optional creative copy and recommended products will help your abandoned checkout email convert.

The email copy should rekindle interest. It can be amusing or serious. But keep it short and sweet — no need to ramble on.

It doesn’t hurt to suggest one or two related products. While the customer is undecided about the first product, they may be drawn to the others. So an abandoned cart email could become a cross-sell. Isn’t it fine when the Shopify app cha-chings?

How do I Start Sending Abandoned Cart Emails

To contact people about abandoned checkout recovery, you need their emails first. Customers must explicitly consent to marketing messages when ordering or signing up for your Shopify newsletter.

Because Shopify monitors shopping carts, it has a native cart recovery feature. It lacks customization options, so your emails lack design and branding. So how do you customize Shopify abandoned cart emails?

The best Shopify email marketing apps let you send better-looking cart abandonment emails. The plugins sync subscribers and cart statuses, allowing for multi-touch cart recovery.

How do I Set up Shopify Abandoned Cart Automations

The best way to combat cart abandonment is to send an automated email. So the automation would automatically recover sales.

An email marketing app for Shopify can help you recover your cart by sending you personalized and branded emails. You can make use of Sendinblue to send Shopify abandoned cart emails. You can also make use of other software such as mailchimp, mailjet and so on.

1. Installation of the Sendinblue Shopify plugin

In order to identify abandoned carts, the Sendinblue plugin for Shopify tracks your website events. After integrating the two, you can start Shopify cart recovery. Open a Sendinblue account for free today.

2. Make an abandoned cart email template

Open Campaigns -> Templates in Sendinblue. Starting from scratch or using one of the ready-made templates, create a new template.

3. Add the abandoned item

You can simply make use of dynamic content. It’s a way of pulling the correct abandoned cart data for each individual customer as the email is sent.

All you need to do is tell the plugin what to pull. It usually includes the product name, size, and color. Every cart abandoner would see their items again. This may persuade them.

4. Redirect to abandoned checkout

This saves both time and friction for the customer. The easier it is to checkout, the better.

5. Customize more

Your email copy and subject line can be dynamically personalized with the recipient’s name. Or you can use if/then logic to show relevant products based on the person’s past orders.

Personalization is easy with Sendinblue’s CRM.

The Christmas holiday season is crucial for most ecommerce businesses and other online businesses.

Here are some ideas for your Christmas newsletter that will help boost sales and enhance your holiday marketing strategy:

1. Make your offers stand out

Christmas is a great time to send special offers and promotions because shoppers are buying gifts for friends and family.

That’s why it’s critical to include special offers in all seasonal emails. Get as many eyes on them as you can.

Create promotions to increase the average cart size when sending out promotional discounts and sales offers. This will exponentially increase ROI for increased traffic and conversions from other promotions, as each conversion is worth more!

2. Offer freebies to your subscribers

Brands always have something special for the holidays. It’s usually a sale on certain items, a coupon code, or a site-wide sale.

To stand out from the crowd, you must outdo their generosity. Give your customers a genuine gift.

3. Eliminate the fear of late deliveries

One of the main concerns of online Christmas shoppers is not receiving their gifts in time for the big day.

Including shipping time estimates and guaranteed delivery dates in your Christmas newsletters can help customers feel more secure about purchasing from you. In fact, 83% of consumers expect retailers to guarantee delivery dates.

So this Christmas, save your customers! Make their lives easier by assuring them that their carefully selected gifts will arrive in time for Christmas.

4. Turn up the holiday heat

To maximize the holiday shopping season, increase your newsletter frequency to increase the marketing pressure of your Christmas emails. This will ensure that your message reaches as many shoppers as possible before they start looking for gifts.

To encourage shoppers to buy, you need to increase the frequency of your email campaigns and create a sense of urgency.

5. Make use of Christmas newsletters to strengthen client relationships

Customers are essential for most businesses! Otherwise, your sales funnel is a revolving door, with no deeper customer loyalty, brand recognition, or repeat customers. Avoid this by using your Christmas newsletter to send a genuine message of gratitude to existing customers and subscribers.

6. Review the previous year and plan for the future

Christmas (and New Year’s) is a great time for businesses to reflect on the previous year and thank their loyal customers for their support. So why not do it in your Christmas newsletter, which is often the last communication sent to customers before the new year?

This strategy works well for nonprofits with a clear mission and a newsletter that updates readers on their progress.

However, Christmas newsletters can also be used to highlight your company’s achievements throughout the year.

Reflecting on the past year naturally leads to planning for the future. This is a great strategy because it makes your customers feel like they are part of your organization and keeps them “in the loop”.

Verdict

You can now enjoy the holiday season without worrying about your email marketing strategy!

In light of the pandemic situation, it is important to note that online shopping is here to stay. People are shopping online for security reasons. It’s also convenient to buy a gift and ship it directly to the recipient if you can’t visit them.

The real challenge is to entice both traditional and online shoppers. On top of that, your brand must stand out among a slew of competitors, both old and new.

Use the following holiday marketing ideas to increase sales and profits.

Work with influencers

The holidays are the best time to partner with established and engaged influencers. Data shows that 8 out of 10 consumers bought after an influencer recommended it. This explains why for every $1 spent on influencer marketing, the average return is $18.

Best yet? You’ll benefit long after the holidays. Ready to jump? Keep in mind the following when selecting and working with an influencer:

• They must be knowledgeable and passionate about the product, brand, or industry.
• Their values and target market should match yours.
• Engagement > Fans. But don’t rely on likes. Observe how they respond to comments and other metrics like post shares and saves.
• Examine the results of past sponsored posts.
• Make sure they haven’t gotten themselves into trouble or partnered with your competitor.

In addition, they must show why your products should be on their followers’ holiday gift lists.

Take it a notch up with gamification

Incorporate game elements like points/levels, challenges, rewards, leaderboards and badges to instantly increase customer engagement.

Then there’s the social element. Players can’t help but brag about their achievements on social media to gain peer approval and affirmation.

According to research, gamification can increase online customer activity by 68% and social sharing by 22%.

So focus on ‘achievement’ to keep your audience engaged. At the same time, don’t make it too difficult or too easy for them to lose interest.

Go green for eco-minded customers

Holidays equate to wasteful consumption. According to Stanford University, Americans throw out 25% more trash from Thanksgiving to New Year’s than any other time of year.

But people are becoming more eco-aware and conscious shoppers. This shift in their shopping habits is frequently reported in the media, forcing several brands to adapt.

But you don’t have to do it overnight. See if it is economically viable. So be it if it all points to the urgent need for green initiatives.

Run contests on social media

One reason people enter contests is to win. Using this marketing strategy to attract new customers can be a great way to save money. People will flock in droves, generating excitement for your brand.

Then make sure the contest prize is exciting and relevant to your target audience. You’ll also get quality entries from people who will interact with your brand after the contest.

Why use email validation service? It is the process of finding all valid emails in the subscriber list.

Why Validation Is Vital

Unvalidated email campaigns may result in hard bounces for non-existent recipients.

Having many hard bounces can damage your sender’s reputation. Poor reputation reduces deliverability. Your campaign will end up in the spam folder if you keep sending emails to invalid addresses.

Three reasons to validate email addresses

1. Less Spam Complaints: For every 5,000 emails sent, you should receive no more than five spam complaints.
2. Stop hard bounces: Hard bounces occur when an email address is no longer valid, or were terminated by the user.
3. Blacklists: Being blacklisted prevents the server from taking your emails.

When should I validate my email list?

Email validation is a one-time task. Validate your subscriber list if:

• You have low open rates
• The last validation was over a month ago.
• Your bounce rate was close to or exceeded 2%.
• We’ve added all new subscribers.

How to keep a clean email list

1. Review your database often

Discard non-engaging subscribers. Cold users can cause issues – remove anyone who hasn’t opened your emails in three months from your list to avoid hard bounces and spam complaints.

2. Always prioritize data quality

Clean your mailing lists using a group email validation tool that will extract old or incorrect addresses. Using real-time email address validation prevents inaccuracies and fake accounts from causing unwanted hard bounces.

In Conclusion

Find a reliable service provider first. Email marketing has thrived in recent years, expanding the range of email verifiers. As a new business owner, you may be tempted to choose the first website you find online, but research is more effective.

Internet spam traps keeps striving. It is just waiting for a small mistake or a series of bad actions to start complicating email marketing. But, you can use spam traps to identify spammers, which is good. However, it also catches legitimate emails, causing serious issues for both parties. Learn how email validation services protect your reputation and efficiency.

Some of the things you can always be watchful by a spam trap include:

Banned domain

You can spend hours planning your next email campaign. All that effort will just be a waste if your sending domain is not active. Rebuilding your domain’s reputation will take time and effort, and you’ll need the best deliverability experts on your side.

Banned IP Address

IP addresses are used to identify our device’s internet connection. A restriction on your IP address means you must communicate through that IP, which may hinder your business.

Reduced revenue

Spam emails are less likely to be read than inbox emails, reducing your company’s revenue.

It’s easy to see how email deliverability becomes vital as email functions and usage grow in popularity. Incorrect email list management can result in bounced or undeliverable emails. This reduces the impact and ROI of your email campaigns.

If you follow the suggested guidelines and monitor deliverability, your email campaign can become a valuable tool for your company’s engagement.

How Does an Email Validation Service Identify Security Vulnerabilities?

ISPs consider messages generated by spam traps using re-used email addresses as hard bounces. Your deliverability will suffer. However, some email validation software uses this data to your advantage. Their database tracks the behavior of thousands of contacts, so we can predict a hard bounce. They instantly sort these addresses and give you the option to remove them from your mailing list.

Also, email list validation predicts whether engaging addresses will open an email. The scoring procedure will alert you if an address hasn’t interacted in a long time but is still active. With this, you won’t be able to reuse any inactive email addresses  in spam traps.

Do you always wonder whether email verification software will be useful for your company. Obviously, it will help your company compete and grow. Still, only few companies make use of this tool because they are unaware of its benefits.

What Is Email Verification?

Email verification is a service that detects potential spam traps and other email address issues before your ISP or ESP flags you.

Email Validation helps you connect with your subscribers by cleaning up your mailing lists.

An advanced email verification system checks for syntax consistency. Unlike basic email verification, their process uses AI, multi-layer examination, and complex protocols to quickly identify problematic email addresses.

Email verification services use these records to predict the likelihood of a hard bounce. Every email that goes through this system is scored and sorted using 30 different codes. The system often autocorrects syntax errors, or online marketers may approve/remove the suspicious email from their mailing list.

The scoring method also serves as a warning if an email is working but no one is responding for a long time. Online marketers can also maintain list hygiene.

How It Works:

1. A syntax check first. It involves checking all email lists for errors like extra spaces, dots, commas, and misspelled names.
2. Domain check This step verifies the domain name. Incorrect domains, like “123.com” or “abc.com”, are frequently entered by users. Also, some domains may no longer work, rendering the address lifeless. Verification ensures you only have valid email addresses.
3. Finally, send an email ping. This is a complex process that not all email verifiers offer. Thus, a tool with this capability is required to ensure that all emails are verified correctly.

How to maintain a clean mailing list

1. Ensure data quality

Use an email list cleaning service to identify outdated or inaccurate email addresses and remove them before your next campaign. Using real-time verification, you can prevent typos and fake accounts from causing unwanted hard bounces.

2. Check Your Database Often

Sort out non-engaging subscribers. If a subscriber hasn’t opened any of your emails in the last three months, remove them from your list immediately to avoid spam complaints and hard bounces.

Most marketers are afraid of one email list cleaner or scrub because they believe it will remove email addresses from their priceless mailing list; however, this is not the case; rather, this process is beneficial to your campaign’s and company’s success.

Email list cleaning involve purging your mailing list of inactive and erroneous subscribers. For example, you could purge your mailing list of individuals who have not interacted with any of your emails in the last 90 days.

Additionally, you have the option of removing anyone who has actively unsubscribed from your list. It is recommended you do this immediately, but if you’ve hesitated, now is the time to delete those email messages.

You can either manually or automatically scrub your email data source.

What Are the Perils of an Improperly Managed Mailing List?

It has the potential to become bloated. That is what will happen if you do not regularly clean your mailing list.

Your primary objective is to ensure that your target audience receives your emails. However, complications may arise that prevent you from accomplishing this.

For instance, if an ESP (Email Service Provider), such as Gmail, suspects you of sending spam, they will immediately delete your emails. This occurs when a subscriber who does not wish to read your messages immediately forwards them to their spam folders.

Naturally, you do not want that to happen.

Furthermore, you run the risk of annoying the subscribers to whom you’re marketing. If someone does not wish to hear from you, why would you bother sending them mail?

When Is It Time to Clean Up Your Email List?

If you’re considering switching email service providers, ensure that you’ve completed the following steps:

• You will not transfer ineffective contact leads.
• Your reputation is unaffected.
• Your warm-up procedure will be accelerated.

You spend only on subscribers who are engaged, not on fraudulent, insufficient, or inactive email addresses.

If switching ESPs is not a long-term strategy, we recommend cleaning your subscriber list at least once every quarter and whenever you notice an unexpected decline in open rates. Additionally, a monthly inspection is ideal for rapidly growing new subscribers.

Best Practices for Email Hygiene

The first rule. Eliminate non-working and ineffective email addresses. It is pointless to continue sending emails to invalid email addresses.

Once your mailing list is free of spam, you can improve communication with your target market.

The following are the primary factors to eliminate:

• Poor list hygiene can result in low email deliverability, which can cost you sales. Consistently inspect your database.
• If you switch email service providers, consider email list cleaning to protect your sender reputation.
• Validate your mailing list frequently (at the very least every 4-6 months) and unsubscribe non-engaging customers who have not opened your email in over three to four months.
• Eliminate spam traps, inactive email addresses, and addresses with inaccuracies by utilizing email cleaning services or software.
• Maintain a high level of subscriber engagement by utilizing marketing automation and email segmentation.

There are numerous reasons why your emails may be going to junk. Among the simplest and most reliable ways to protect your emails from spam is to gain access to a high-quality paid or free email list cleaner and adhere to the most effective email list cleaning practices.

Avoid spam traps by maintaining a clean list and validating emails on a regular basis. Ascertain that your meticulously designed email messages reach the people who value them most–your subscribers!

Email has evolved into the backbone of business communications. But, as with anything popular, email has become a hacker hotspot. A breach affecting your email messages puts the information you and your employees share at risk.

But hackers aren’t your only email threat. An email can be misdirected or forwarded to a third party without your knowledge. That’s why you should be cautious about sharing information via email.

In some cases, email is the only option. In those cases, you can secure your messages. While none of these methods are foolproof, there are some ready-made solutions that can help safeguard your messages.

Select a Reliable Email Provider

Entrusting your data to an email service provider is a big deal. If you use a cloud service, someone else is driving. Check the security policies of any services you use and keep up with any changes.

It’s likely that a widespread security issue will make the news if you use Gmail. Also, Gmail notifies you of suspected account breaches. If you receive such a notification, take immediate action. In addition, Google provides a comprehensive list of its policies on its Privacy and Terms page.

Carefully Forward and Reply to All

Forwarding and replying to all can be convenient, but it can also be disastrous. You could, for example, forward an email replying to a sensitive message. If you reply to everyone, you might miss someone who doesn’t need to know what you’re saying.

Make it a habit to check the recipient list before sending an email. Be mindful of business email etiquette when replying to all. A constant barrage of “replies to all” can seriously disrupt work.

Vet Third-Party Providers

If you use third-party hardware or software, you should be aware of their security practices. If you use a smartphone to check email, look into the policies of Apple, Android, Verizon, AT&T, and other providers.

This includes any messaging solutions you use. Shift, SaneBox, and Gmelius are transparent about security. If a provider cannot provide details, contact them to confirm before signing up.

Avoid Malware and Phishing

Hackers’ attempts have become more sophisticated. Phishing is one example. A phishing email looks legitimate and asks you to click a link to enter account information. The email and website can be designed to look like popular banking, shopping, and other platforms.

Email attachments also pose a hidden threat. A virus is downloaded to your device when you click on an attachment.

To avoid phishing, go to the site directly rather than clicking the link in the email. You can avoid malware by using up-to-date antivirus software and not opening attachments unless you expect them. Knowing the risks can help you avoid them.

Have a Breach Plan

You should have a strategy to protect your infrastructure in addition to a cybersecurity policy. To begin, ensure you have software and firewalls in place to stop a breach. But you should also have a plan in case of a breach.

In most cases, a third-party provider hosts and manages your network. It may be as simple as requesting the information, reviewing it, and adding what your team should do in the event of a breach.

No security breach is 100% preventable. There are steps you can take to reduce the risk of this happening, such as implementing email security procedures. Keep revisiting those measures to update them if anything has changed since you wrote them.