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Have you spent a lot of time and money on your website but no sales?

Many people and businesses want to make money from their websites.

It’s possible you’re making content marketing errors that are preventing your site from generating sales.

Let’s change that by exploring content marketing strategies that increase sales.

Build trust

When people buy something online, they run the risk of losing money, getting harmful content, or having their data misused. It penalizes spammy content marketing tactics like keyword stuffing.

Create content that shows your authenticity to build trust with your audience and search engines.

Produce well-researched, accurate, and informative content. Post content regularly, as infrequent blog and social media posts indicate inactivity.

Use a blog SEO and writing checklist to create valuable content. Building trust and demonstrating your website’s security will increase sales.

Provide solutions

You may believe that to increase sales, your content marketing should encourage purchases. But push marketing often turns people off.

Instead, focus on ‘pull’ marketing by writing helpful blog posts that don’t directly solicit sales.

Creating optin popups for websites is one of my businesses. But most of our blog posts are about creating conversions.

Such content increases our website’s traffic. People learn more about lead generation and eventually decide to buy our product.

Make checkout easier

While this is more of a web design tip, content marketing also helps ease online purchases.

Label your buttons with text. Your purchase buttons should say ‘Complete your purchase’ rather than ‘Buy’ or ‘Checkout’. Industry and target market dictate. So test and research the best shopping cart button text.

Use simple language on product pages and include information like shipping and delivery charges.

Don’t leave your customers hanging after a purchase. Create a thank you page where users can learn more about their new purchase. Redirect users to the course page if you sell online courses. Also, send a follow-up email with instructions on how to use your product.

After a sale, simple content marketing strategies like these build trust. They simplify the purchasing process and direct your customers to act immediately.

Educate your audience

People may not buy from your website because they are unsure what to do with your goods and services.

They don’t understand your product’s benefits or how to create them.

Offering of free trial

Buying something puts money into a product that may not be good for you.

It deters people from trying a product. To overcome this, offer a free week or 30 day trial of your product.

You can also ask for a purchase with a 30-day money-back guarantee.

These measures reduce risk and help customers complete purchases.

Make customer education a priority

Customers who know how to properly use our products will see positive results and remain loyal to us.

Making educational content can help your customers achieve their goals with your products.

Create YouTube videos, blog posts, articles, and even an online course. Knowledgeable customers will spend more money with you.

Conclusion

Any website can generate sales and revenue. To achieve this, you must follow specific content marketing best practices.

Your email unsubscribe rate is increasing. You’ve seen it rise slightly in recent months, but it’s now out of control. So, what?

You can’t ignore it. A high unsubscribe rate can harm your sender reputation and even your ability to reach the inbox. A high unsubscribe rate can negatively impact email conversion rates and even overall revenue.

Let’s look at new ways to improve email marketing and reduce unsubscribe rates.

A Few Segments is Not Enough

If your unsubscribe rate keeps rising, it may be due to a lack of relevance or timing. Unrelated emails cause 50% of consumers to unsubscribe from email lists. Buyers will unsubscribe from emails that annoy them. A message may be unhelpful or off-target for your buyers. You must never send an email that causes a buyer to unsubscribe.

Keeping your audience engaged is impossible, but you can send messages that are more relevant to their needs and desires. If you segment your email list more deeply, you can automatically send messages tailored to their interests. You can send emails to segments like:

• Repeat customers who buy more than 3 times
• At-risk buyers who haven’t bought in 30 days
• Buyers focused on a particular product or product category

Segmenting is more than just sending emails to specific age and gender groups. You can drill down to create more specific segments based on customer lifecycle and buyer actions, reducing unsubscribe rates. While segmentation can help ensure people get the most relevant content, it’s equally important to ensure they don’t get irrelevant content. With proper segmentation, you can send less emails to each customer.

Personalize Every Single Message

Beyond segmenting your audience, customer data can be used to personalize every email you send. Buyers respond well to personalization in email marketing. According to McKinsey, personalization can cut acquisition costs by up to 50% and increase marketing efficiency by 30%.

The subject line of an email with your buyer’s name in it is not personalization (though that can sometimes work). Personalize your emails with real-time data like:

• The last items your buyer viewed on your site
• Product suggestions based on past purchases
• A discount on the items left in their shopping cart.

Such personalization can boost email results and provide more relevant messaging to your customers. A single unsubscribe can cost up to 60% of future lifetime value. Personalized emails have a 2.5 times higher average click-through rate. Personalized messages will make your audience feel as if your emails are adding value rather than wasting their time.

Leverage Other Channels

If buyers are still unsubscribing, you may be sending out too many emails. If your audience feels bombarded with messages, they may unsubscribe to clear their inbox. In that case, you must reduce your email output. But how do you do that without losing customer engagement and communication?

It’s simple: instead of emailing everything, try other methods. For example, web or mobile push can be a simple way to drive website conversions other than email. Instead of sending emails for order confirmation or shopping information, try push notifications or Facebook Messenger. Instead of 5 emails per week, send 3 emails and 2 web push messages. This is less intrusive for your buyers while still allowing you to communicate.

Any brand should use email with caution. While your customers may have opted in, they may opt out if you abuse their trust. If your unsubscribe rate is rising, it’s time to rethink your email strategy. Email engagement can be improved by combining segmentation, personalization, and alternate channels.

Imagine your email marketing intentions as giving valuable content to consumers, even if it doesn’t directly deliver ROI. Doing so reveals that today’s marketers take more than they give. Consider how the following four email marketing strategies shift the focus from taking to giving to customers and prospects, fostering powerful relationships.

Segment Your Customers

Absent a give and take model, your strategy may become too generic. It also fails to appeal to your audience’s diversity and what matters most to them. According to Campaign Monitor, a segmented email campaign can increase revenue by 760 percent. Emails asking for ratings and referrals (what consumers can give) are more likely to be shared when segmented.

Make a Plan

Creating a quarterly email marketing plan requires planning. Assume you’re attending a conference and want to meet with clients while you’re in town. Create a calendar that shows when you need to start targeting your emails for that event.

Remember that once your customers buy your product, the dialogue continues. For example, Harry’s, a shaving supply company, sends customers a guide on post-shave care. So it rewards customers with content, making them feel special and valued. Customers may tell friends about your product if you do something similar.

Build a Content Map

A one-size-fits-all approach will not appeal to any particular group. After segmenting your audience, create a content map. The best email campaigns fail to share the most relevant content with your subscribers. Extend from your largest segment.

If you include a whitepaper or infographic with your email newsletter, each segment is more likely to remember you and value your emails, resulting in more views, clicks, and shares.

Track Key Data

While every marketer understands the value of data analysis, few attempt to decipher its meaning and determine next steps. Monitoring results is critical to gauging the success of these give and take email marketing strategies. Stop wasting time on emails with low referrals and KPIs.

The DMA claims that the most important metrics to analyze in email marketing are click-through rate, conversion rate, open rate, and ROI. Considering these points can help you improve your approach and identify the most effective give and take efforts.

To develop the best email marketing strategy, first assess your current results. Adapt your strategies based on customer feedback and balance your efforts. It may be tedious at times, but following these steps is a strategic way to maximize email marketing’s potential and gain a competitive advantage.

If you want to improve your database’s health in the new year, start with your email inbox.

In fact, email replies like “Out of Office” and “Left Company” contain valuable sales data about your leads. Your leads’ phone numbers, titles, and even emails are often included in those auto-replies. Email mining provides the most current data and is the simplest process to maintain database health.

Closing the Loop on Email Marketing

More than half of B2B marketers believe email is the most effective revenue channel. That’s because 86 percent of professionals prefer email for business communications.

While some experts predicted social media would dethrone email, email has only grown in popularity among B2Bs. With organic social media reach becoming increasingly difficult to achieve, many marketers are realizing that 1,000 email contacts are worth far more than 1,000 social media followers. Many marketers also like how email marketing allows for more personalization and segmentation.

An effective email marketing strategy should end with email reply mining. It allows you to get the most out of your email marketing campaigns and increase your overall ROI. In short, email mining turns a simple communication channel into a database cleansing solution, and new leads and sales opportunities! Every response, automated or human, contains data that can be used to improve your database’s accuracy and performance.

To reap these rewards and maintain a healthy database, simply check your inbox.

Email Mining Is Easier Than You Think

Email mining is a simple process:

• Continue sending your email campaign. Processes and systems need not be changed.
• Examine each response. Separate human or action-required responses from auto-responses.
• Extract data from each response. Replies include full names, phone numbers, titles, and backup contacts.
• Update your database
• Notify sales or account owners when a lead leaves or a domain changes (possible M&A).

While human resources can do this, a reply email mining service can automate the entire process. This frees up human talent for tasks like nurturing prospects further down the sales funnel.

Regardless of how you mine responses, the results are impressive. Let’s see what we can learn from a standard LTC auto-response.

Left-The-Company

This LTC auto-response informs you that your existing contact, Pamela, has left the company. First, delete her from your database. Because you are not sending to expired email addresses, you maintain a good sender reputation.

This LTC also includes a replacement contact, Jenni, with her title and contact information. Add Jenni to your database and reach out.

You wouldn’t know Pamela left until you got a hard bounce. You’ve lost any timing advantage you had by now.

Beyond Database Health

Regular email campaigns generate OOOs and LTCs. A week old information, for example, is sent to the same leads every week. So you find out quickly if a lead left the company via an LTC. This LTC auto-response may last 6-12 months before a hard bounce occurs.

Imagine the possibilities if you were 6 months ahead of your competitor!

Remember that new hires are eager to make a mark, especially if they have purchasing power. For existing customers, the replacement contact can help secure a renewal. You could use the new contact to introduce yourself to other influencers and close the deal. Assuring quick access to a new contact can be a significant competitive advantage.

The other side of the equation: your former employee. What happens after you delete them? They’re probably in a similar industry elsewhere. If you liked them, find out where they went and if you can do business with them at their new company. People buy from people they know and like, so losing a lead doesn’t mean the end of the relationship.

By spending at least a week on a single promotional email, 23.8 percent of marketers clearly understand how important email marketing is. So it’s vital to have an email development process that is well-planned, efficient, and meets your company’s long-term goals.

Here’s how to improve your email development and marketing strategy.

1. Plan ahead

Any email campaign requires careful planning. Remember to keep moving forward. As a result, create a detailed plan where you can think, share, and discuss your ideas with your team to ultimately come up with new ideas to boost your email campaign. Once you have a plan, create a calendar to show how to execute it. A calendar will help you keep track of the number of emails to send and the consistency of the email flow.

2. Create a project brief

A project brief helps you keep track of your email marketing strategy. A project brief can help you keep track of everything from your email marketing strategy and assets to your campaign goals and results. You can use one of the online project brief templates or create your own. However, when designing with your template, make sure to include the following criteria:

• Email deadlines
• Achievable goals and their measurement
• Target market
• Template, email form, and segmentation name are examples of assets.
• Your team’s email campaign creators
• Envelope fields for form names, email addresses, preview text, and subject
• Include your email links and a call to action

3. Make use of a formal intake process

This is a great way to manage the entire email development process. This will help you define and assign roles within your team. Everyone knows exactly what, when, and how they need to do their work. This would result in a seamless email creation process and a top-notch email campaign.

How to set up an official intake process:

• Discuss with your team what they expect from the email campaign. Communication with designers and developers can help you create a project brief that is accurate and useful.
• Keep your developers and designers informed of your brand guidelines. It keeps your email consistent with your website and other digital channels.
• Let your team know about your project so they can provide feedback.
• A style guide can help copywriters keep a consistent tone and brand personality.

4. Have a continuous evaluation

Your email development cycle is incomplete without performance testing. Establish success metrics and KPIs before launching your next email campaign. Success metrics can be simple like click-through rate or unsubscribe rate, or complex like first- and multi-touch attribution and revenue metrics. Establish a culture of evaluation to allow for email marketing experimentation.

Conclusion

For long-term success, keep in mind that a clear approach and goal-oriented thinking are required. So, make sure you follow the tips as possible as you can.

Abandoned checkout recovery, like any other part of your email marketing strategy, requires planning. Otherwise, it’s just background noise.

So here’s how to write effective cart abandonment emails.

Timing

First, when should you send checkout recovery emails? It is suggested that 2 hours later is okay. It’s not too early to scare away customers or too late to lose them to competitors.

But you don’t have to lose the sale after that. Do you know how many abandoned cart emails you can send?

Cart abandonment usually involves three touch points:

1. Cart reminder 2 hours later;
2. 24 hour SMS or email confirmation
3. Three emails with enticing offers.

Create pretty branded emails

When the cart abandoner opens the email, it should be clean, professional, and inviting.

A fake website could cause people to not click on your links.

So go ahead and add your logo, colors, and legal info. This will reassure people that you are who you claim to be and know what is in their cart.

Then, highlight the abandoned product to re-engage them. The CTA should say “Complete order” or “Go back to cart” to indicate the button’s destination.

Offers

If you want to increase your cart recovery emails’ conversion rate, give a discount code after the second or third touch. So customers don’t abandon carts just to get a discount.

You can also offer tiered discounts based on order volume or lifetime value. Your email template can have an if/else rule.

A/B testing

A/B testing is a best practice in email marketing that should be used to combat cart abandonment. Use A/B testing to see what works best for you. You can also test out different layouts and products.

In the automated flow, why not test whether an email or an SMS works better?

Optimize checkout process

Finally, improve your checkout page to reduce abandoned carts. Include all fees and taxes so no one is surprised at the end. Indicate delivery options. Don’t hide return/exchange policy.

A live chat widget can also help. If unsure, customers can ask a customer service representative, just like in a store.

Also, during checkout, collect the customer’s email and phone number for possible abandoned cart recovery.

Why do you need to Send Shopify Abandoned Cart Emails?

Abandoned cart emails are a proven way to recoup lost sales. A gentle reminder can bring a customer back into the store.

Too many fields to fill out at checkout and security concerns are the most common reasons for abandoned shopping carts.

But people often just hesitate to buy. They may leave to think about it or to compare prices.

In any case, you can fight cart abandonment with timely emails. A friendly nudge will make the customer rethink your product and possibly buy it.

What’s in an Abandoned Cart Email?

The email should entice the potential customer to complete the order. So here are the abandoned cart email must-haves:

• Make the abandoned product the main focus of the email.
• A CTA inviting them back to your Shopify store.
• A personal email campaign relies on the relationship with the customer to convert.
• You need a professional, secure online store logo and branding.

Optional creative copy and recommended products will help your abandoned checkout email convert.

The email copy should rekindle interest. It can be amusing or serious. But keep it short and sweet — no need to ramble on.

It doesn’t hurt to suggest one or two related products. While the customer is undecided about the first product, they may be drawn to the others. So an abandoned cart email could become a cross-sell. Isn’t it fine when the Shopify app cha-chings?

How do I Start Sending Abandoned Cart Emails

To contact people about abandoned checkout recovery, you need their emails first. Customers must explicitly consent to marketing messages when ordering or signing up for your Shopify newsletter.

Because Shopify monitors shopping carts, it has a native cart recovery feature. It lacks customization options, so your emails lack design and branding. So how do you customize Shopify abandoned cart emails?

The best Shopify email marketing apps let you send better-looking cart abandonment emails. The plugins sync subscribers and cart statuses, allowing for multi-touch cart recovery.

How do I Set up Shopify Abandoned Cart Automations

The best way to combat cart abandonment is to send an automated email. So the automation would automatically recover sales.

An email marketing app for Shopify can help you recover your cart by sending you personalized and branded emails. You can make use of Sendinblue to send Shopify abandoned cart emails. You can also make use of other software such as mailchimp, mailjet and so on.

1. Installation of the Sendinblue Shopify plugin

In order to identify abandoned carts, the Sendinblue plugin for Shopify tracks your website events. After integrating the two, you can start Shopify cart recovery. Open a Sendinblue account for free today.

2. Make an abandoned cart email template

Open Campaigns -> Templates in Sendinblue. Starting from scratch or using one of the ready-made templates, create a new template.

3. Add the abandoned item

You can simply make use of dynamic content. It’s a way of pulling the correct abandoned cart data for each individual customer as the email is sent.

All you need to do is tell the plugin what to pull. It usually includes the product name, size, and color. Every cart abandoner would see their items again. This may persuade them.

4. Redirect to abandoned checkout

This saves both time and friction for the customer. The easier it is to checkout, the better.

5. Customize more

Your email copy and subject line can be dynamically personalized with the recipient’s name. Or you can use if/then logic to show relevant products based on the person’s past orders.

Personalization is easy with Sendinblue’s CRM.

The Christmas holiday season is crucial for most ecommerce businesses and other online businesses.

Here are some ideas for your Christmas newsletter that will help boost sales and enhance your holiday marketing strategy:

1. Make your offers stand out

Christmas is a great time to send special offers and promotions because shoppers are buying gifts for friends and family.

That’s why it’s critical to include special offers in all seasonal emails. Get as many eyes on them as you can.

Create promotions to increase the average cart size when sending out promotional discounts and sales offers. This will exponentially increase ROI for increased traffic and conversions from other promotions, as each conversion is worth more!

2. Offer freebies to your subscribers

Brands always have something special for the holidays. It’s usually a sale on certain items, a coupon code, or a site-wide sale.

To stand out from the crowd, you must outdo their generosity. Give your customers a genuine gift.

3. Eliminate the fear of late deliveries

One of the main concerns of online Christmas shoppers is not receiving their gifts in time for the big day.

Including shipping time estimates and guaranteed delivery dates in your Christmas newsletters can help customers feel more secure about purchasing from you. In fact, 83% of consumers expect retailers to guarantee delivery dates.

So this Christmas, save your customers! Make their lives easier by assuring them that their carefully selected gifts will arrive in time for Christmas.

4. Turn up the holiday heat

To maximize the holiday shopping season, increase your newsletter frequency to increase the marketing pressure of your Christmas emails. This will ensure that your message reaches as many shoppers as possible before they start looking for gifts.

To encourage shoppers to buy, you need to increase the frequency of your email campaigns and create a sense of urgency.

5. Make use of Christmas newsletters to strengthen client relationships

Customers are essential for most businesses! Otherwise, your sales funnel is a revolving door, with no deeper customer loyalty, brand recognition, or repeat customers. Avoid this by using your Christmas newsletter to send a genuine message of gratitude to existing customers and subscribers.

6. Review the previous year and plan for the future

Christmas (and New Year’s) is a great time for businesses to reflect on the previous year and thank their loyal customers for their support. So why not do it in your Christmas newsletter, which is often the last communication sent to customers before the new year?

This strategy works well for nonprofits with a clear mission and a newsletter that updates readers on their progress.

However, Christmas newsletters can also be used to highlight your company’s achievements throughout the year.

Reflecting on the past year naturally leads to planning for the future. This is a great strategy because it makes your customers feel like they are part of your organization and keeps them “in the loop”.

Verdict

You can now enjoy the holiday season without worrying about your email marketing strategy!

In light of the pandemic situation, it is important to note that online shopping is here to stay. People are shopping online for security reasons. It’s also convenient to buy a gift and ship it directly to the recipient if you can’t visit them.

The real challenge is to entice both traditional and online shoppers. On top of that, your brand must stand out among a slew of competitors, both old and new.

Use the following holiday marketing ideas to increase sales and profits.

Work with influencers

The holidays are the best time to partner with established and engaged influencers. Data shows that 8 out of 10 consumers bought after an influencer recommended it. This explains why for every $1 spent on influencer marketing, the average return is $18.

Best yet? You’ll benefit long after the holidays. Ready to jump? Keep in mind the following when selecting and working with an influencer:

• They must be knowledgeable and passionate about the product, brand, or industry.
• Their values and target market should match yours.
• Engagement > Fans. But don’t rely on likes. Observe how they respond to comments and other metrics like post shares and saves.
• Examine the results of past sponsored posts.
• Make sure they haven’t gotten themselves into trouble or partnered with your competitor.

In addition, they must show why your products should be on their followers’ holiday gift lists.

Take it a notch up with gamification

Incorporate game elements like points/levels, challenges, rewards, leaderboards and badges to instantly increase customer engagement.

Then there’s the social element. Players can’t help but brag about their achievements on social media to gain peer approval and affirmation.

According to research, gamification can increase online customer activity by 68% and social sharing by 22%.

So focus on ‘achievement’ to keep your audience engaged. At the same time, don’t make it too difficult or too easy for them to lose interest.

Go green for eco-minded customers

Holidays equate to wasteful consumption. According to Stanford University, Americans throw out 25% more trash from Thanksgiving to New Year’s than any other time of year.

But people are becoming more eco-aware and conscious shoppers. This shift in their shopping habits is frequently reported in the media, forcing several brands to adapt.

But you don’t have to do it overnight. See if it is economically viable. So be it if it all points to the urgent need for green initiatives.

Run contests on social media

One reason people enter contests is to win. Using this marketing strategy to attract new customers can be a great way to save money. People will flock in droves, generating excitement for your brand.

Then make sure the contest prize is exciting and relevant to your target audience. You’ll also get quality entries from people who will interact with your brand after the contest.

Why use email validation service? It is the process of finding all valid emails in the subscriber list.

Why Validation Is Vital

Unvalidated email campaigns may result in hard bounces for non-existent recipients.

Having many hard bounces can damage your sender’s reputation. Poor reputation reduces deliverability. Your campaign will end up in the spam folder if you keep sending emails to invalid addresses.

Three reasons to validate email addresses

1. Less Spam Complaints: For every 5,000 emails sent, you should receive no more than five spam complaints.
2. Stop hard bounces: Hard bounces occur when an email address is no longer valid, or were terminated by the user.
3. Blacklists: Being blacklisted prevents the server from taking your emails.

When should I validate my email list?

Email validation is a one-time task. Validate your subscriber list if:

• You have low open rates
• The last validation was over a month ago.
• Your bounce rate was close to or exceeded 2%.
• We’ve added all new subscribers.

How to keep a clean email list

1. Review your database often

Discard non-engaging subscribers. Cold users can cause issues – remove anyone who hasn’t opened your emails in three months from your list to avoid hard bounces and spam complaints.

2. Always prioritize data quality

Clean your mailing lists using a group email validation tool that will extract old or incorrect addresses. Using real-time email address validation prevents inaccuracies and fake accounts from causing unwanted hard bounces.

In Conclusion

Find a reliable service provider first. Email marketing has thrived in recent years, expanding the range of email verifiers. As a new business owner, you may be tempted to choose the first website you find online, but research is more effective.