Google has always rated your website’s SEO on several factors, but many SEO strategies aim to focus on one keyword term. Google penalizes sites for using a keyword too frequently and in inappropriate context due to an onslaught of keyword stuffing. To help a reader understand a topic, algorithm updates now consider semantically related words or variations. LSI keywords are Latent Semantic Indexing keywords.
- LSI Keywords
- Consider the Keyword “Contractor” For Example
- How To Identify Keywords That Are Semantically Related
- You Can Check Out the People Also Ask Snippets in Google
- Remember That The Context Of Your Keywords Is Important For SEO
LSI Keywords
Latent Semantic Indexing Keywords assist both the reader and Google in determining the subject of your web page or blog post. They are not synonyms, but terms that assist in providing a more relevant context for the reader and Google.
Consider the Keyword “Contractor” For Example
Are you referring to a contractor? Is it for a residential or commercial property? Alternatively, you could work as an independent contractor to meet a specific professional business need. This is where latent semantic indexing (LSI) keywords come into play.
We’re talking about residential construction, so words like:
- home
- building
- interior/exterior
- licensed
- remodeling
These words make it clear that we are not talking about outsourcing.
How To Identify Keywords That Are Semantically Related
You can do a Google search or use a keyword planning tool to see related items.
- building contractor
- construction company
- Andersen Windows
- home remodeling
- choosing a remodeler
You Can Check Out the People Also Ask Snippets in Google
- How is a residential contractor distinguished from a general contractor?
- What does it mean to be a Licensed Contractor?
- Is a builder considered a contractor?
- What does the term “full service contractor” mean?
Remember That The Context Of Your Keywords Is Important For SEO
Many articles on the internet try to disprove the LSI keyword strategy. This is because LSI keywords have been around for a long time, and some say Google doesn’t look for them specifically when calculating SEO.
However, related terms have long played a role in whether your page is considered representative of actual searches. LSI keywords add context and variety to your content, making it more readable. It helps you create relevant content without repeating keywords.