Lite1.4 Blog

There is no shortage of SEO firms on the market, which is a good thing. However, because they are not created equal, it can be difficult to determine which one best suits your personal preferences and business needs.

This article will discuss the top five characteristics to look for in a search engine optimization company. This will act as a guide to assist you in making the best selection possible in an otherwise crowded market.

• Case studies
• Realistic offerings
• White-hat practices
• Experience
• Price

Case studies

Ask for evidence to back up their claims, not just their word. If they claim to have years of experience helping businesses like yours rank higher on search engines, demand proof. Case studies demonstrate the agency’s ability to deliver results and are worth investigating.

Realistic offerings

Almost every website owner wants to be on the first page of search engines, which makes sense given the opportunities. However, some SEO agencies will try to use this desire to entice clients to buy their services. A good company will not promise overnight rankings or guarantee rankings. Why? Because algorithms are beyond their control, no one can guarantee you will be ranked #1 on SERP.

White-hat practices

It’s easy to overlook this aspect if the company in question has already proven themselves, but don’t. Find out what strategies the agency uses and ask them to explain them to you. Some companies use unethical or manipulative tactics to help rank their clients, which may seem appealing at first, but often backfire. Beyond losing top rankings due to slight algorithm changes, black-hat strategies may also result in harsh penalties.

Experience

Pay close attention to the company’s experience. Find out how many sites they have worked on in your industry and how long they have been doing it. Check their success rates as well. This will show you how well they deliver on their promises.

Price

Its human nature to go with the cheapest option, but cheap isn’t always better. In the world of SEO, you get what you pay for. That doesn’t mean you should hire the priciest agency. Ideally, you should consider the above factors before the cost.

Conclusion

SEO helps your site rank higher on search engine results pages. Hiring an SEO agency can help you maximize the process. With our five SEO company selection tips, you should be able to find the best fit for your needs.

“The internet of things” (IoT) is a term coined by innovator Kevin Ashton in 1999 to describe the widespread practice of connecting physical objects to the internet. Twenty-two years later, there are approximately 30 billion connected devices, with 80 billion expected by 2025. The COVID-19 pandemic has increased IoT adoption in the last few year. This is especially true for SMEs.

Productivity-enhancing technologies benefited the most from the crisis, even as overall technology spending fell. As many businesses shifted to a distributed workforce model, businesses invested heavily in work-from-home infrastructures such as laptops, network security, collaboration tools, mobile devices, and remote IT support. Employees can communicate with machines and perform essential tasks remotely using IoT devices.

The timing couldn’t be better to use IoT devices to help optimize business operations as we all adjust to the permanent change in how we work.

How to Use IoT to Your Advantage

Industry 4.0 is powered by IoT devices. With IoT, businesses can connect millions of objects with sensors to the internet and receive valuable data and analytics.

Despite the fact that IoT applications are increasingly being used in business environments, small and medium-sized businesses are finding value in IoT applications.

Here are several ways IoT can help your company

• Boost Office Productivity
• Improving Workplace Safety
• Optimize Workflows

1. Boost Office Productivity

Productivity is one of the main reasons businesses adopt IoT. Increasing efficiency in all departments, including HR and office management, can help your company save money and increase productivity. Integrated IoT systems can manage lighting and HVAC systems to save energy and keep employees alert.

Having remote access to mobile and office devices, such as computers and printers, is another benefit of an IoT-enabled office. On a shop floor, IoT-enabled trackers are especially useful for monitoring employees who can quickly serve customers or communicate with colleagues to quickly resolve issues. In addition to reducing paperwork, tracker technology can be used to track work and meeting attendance.

2. Improving Workplace Safety

Physical security is improved by IoT smart lock systems that allow selective keyless entry and monitoring of entry and exit points. Connected cameras can be used to visually monitor offices and facilities.

Intelligent lighting systems with motion sensors can detect movement and deter break-ins, while also automatically activating in an emergency, such as a power outage, to prevent injury and improve safety.

3. Optimize Workflows

Using IoT sensors and RFID tags to automate repetitive tasks and innovate processes can streamline operations, organize inventory and logistics, and ultimately save time and money. Using Microsoft Azure Machine Learning and intelligent sensors, Hershey’s optimized factory lines and streamlined licorice production a few years ago. In addition to reducing production costs by $500,000, Hershey’s IoT system uploads data to the cloud to build predictive algorithms.

IoT can help you optimise distribution and save money by using sensors and alerts to notify managers when stock is low. It can also track employee location and area occupancy.  With you can generate data that can help optimize workflows, efficiency, and resource utilization.

Moving Forward

IoT ecosystems enable customization and control of workflows and processes by automating tasks using sensors, web interfaces, and connected devices. This seemingly simple infrastructure is part of the reason IoT has been steadily gaining traction. This is changing as IoT devices redefine how we communicate, collaborate, and operate. So begins a grander vision of how interconnectedness can improve human life.

Link building used to be all about number rather than quality.

Today? Building links is a totally different game.

It’s crucial to understand that link building isn’t a quick process. It’s a slow and steady process—at least, if done correctly.

The quality and authority of the pages where you generate links are important factors in how high you will rank in search engine results.

Link building is a search engine optimization approach that helps you get higher rankings in search engines. One of the main ways that search engine algorithms judge the relevancy of a page is through links. A large number of links to a website suggests that the material is worthwhile. Both external and internal linking increases your website’s exposure. Furthermore, connecting aids the crawling of your site by Google and other search engines.

When it comes to link building, what factors are important to consider?

The following elements influence how useful a link is to your ranking:

• Popularity on a global scale:

Popular websites obtain more external links. Because so many websites link to it, Wikipedia frequently appears near the top of search results for a variety of topics.

Local popularity refers to inbound connections from sites that are comparable to yours. For example, if you own a shoe store and a popular shoe blog links to it, search engines will give it more weight than if the connection came from a completely unrelated website.

When someone links to your clothing business with “clothing store” as the anchor text, search engines understand that your website is a good resource for clothing. However, if the anchor text that directs visitors to a page repeatedly employs the same keywords, search engines may assume spamming practices.

When the context of a link is directly related to the topic of your website, it is more valuable. The transition from the current page to the one to which you’ve linked should be smooth.

• From where the link originates:

Links from credible websites hold more weight than links from untrustworthy sources. A link from Google’s official blog, for example, will be more authority than one from a personal WordPress site. Search engines have methods for weeding out spam and irrelevant content, and Google has a ranking algorithm that assigns a reputability score to specific Web pages.

What is the process of link building?

Internal and external links are the two most common techniques to build links to your website. Because external links come from other websites, they are more difficult to gain. Internal linking is simple to begin because it is entirely up to you. To enhance your use of internal links and raise SEO for your business, all it takes is a little effort and smart planning.

The method of linking to pages other than your homepage or contact page is known as deep linking. At least one text link should lead to each page on your website (1). Rather than just referring people to your homepage, increase your internal links by linking to important blog posts and product pages.

Maintaining a blog can help you build internal links by giving you more opportunity to link back to certain items or internal sites. Don’t forget to include links from your social media networks.

The best technique for gaining external links is to generate excellent site content. You can also contact bloggers and other influencers to inquire about guest blogging on their website. Never use black hat SEO techniques, such as paying for links because the links are from spammy websites, this backfires.

Why link building is important

Backlinks are still extremely important. If you want to keep your SEO strategy effective and long-term, you can’t ignore backlinks.

The higher the quality and relevance of a website’s backlinks, the more Google traffic it will receive.

Furthermore, we have seen the development of new linking methodologies in recent years, which have improved the relevance of backlinks.

The goal is to learn to follow the most recent changes in the ranking algorithm as well as the most recent changes in link-building.

As a result, firms that use the same techniques they used 20 years ago may not achieve the same results.

Summary

After learning the value of link building, you’ll see why it’s one of the most important marketing methods for boosting your website’s traffic.

As a result, if you want to use SEO to boost your online visibility, you’ll need to devote some time and money to link-building.

Furthermore, it is still a critical component of Google’s ranking system. As a result, when paired with other parts of SEO, it has the potential to have a substantial impact on ranking and traffic.

In these days of Facebook and other kinds of social networking, keeping an email account may seem like a lost art, but it is still a professional venture worth considering, especially if you have an independent website that serves as a hub for your business (and if you don’t, you should). You can allow your consumers immediate access to contact you via email if they have any questions, comments, or issues during a sales transaction. As a “non-techie,” setting up an email account is one of the simplest things you can do. To put it another way, you won’t require any extra support to complete this work. All you have to do now is follow the simple steps below:

Maintain a consistent brand

You may be a one-man show right now, but do you intend to stay that way or expand your business?

If you haven’t done, you should give your company a name.

You can use your own name or a company name that has been registered.

To keep your branding consistent, if your website is Joshjoeconsulting.com, your professional email address should be Joshjoeconsulting.com.

Don’t go too fancy; stick to the basics

When thinking about how to put up a professional branded email address, keep the end goal in mind.

If you don’t intend to use your email account for sales, for example, you might be tempted to add a fun prefix or suffix, and that’s fine; do so.

As a business owner, you must think about your long-term objectives. If you intend to expand your company, a more conservative strategy than funnychic@domain would be preferable.

For the interest of your business, it’s sometimes best to remain with the familiar: not only does familiarity foster trust, but it also makes consumers more likely to remember your company’s email address.

When creating a professional email address, the standard is to use the following formats:

([email protected]) First name + domain

A first name and domain is the most common email format. This email address is straightforward and easy to remember. The only issue arises when there are multiple people with the same first name and the format must be broken.

([email protected]) First name + surname initial + domain

The second most popular choice is to select a domain name that combines a first name and a surname initial. When people need to send an email to a certain person at a company but don’t know their address, they generally try this combination following the first name + domain name combination.

Furthermore, the sender’s surname remains hidden with this professional email address type. This structure will also work for employee email accounts that are similar.

([email protected]) First name initial + surname + domain.

In comparison to the first two possibilities, this format is less likely to result in duplicate names. The disadvantage of this approach is that it reveals the surname.

([email protected]) Full name + domain

This is the professional email address format to use if you want to leverage your name as a brand.

In Conclusion

Finally, your professional email account is more than just a place to send and receive messages. It’s a lot more potent than that. Instead, it’s a marketing tool, as you’ve seen.

To increase sales, your professional email account must work on your behalf to establish confidence, and there are three crucial rules to follow:

• Maintain your brand’s consistency.
• Consider the criteria your firm will follow when creating business email addresses, both now and in the future as your company expands.
• Personalize your business email account to suit your needs.

Phishing is not a new phenomena; it has long been the most prevalent attack vector for hackers. However, as phishing scams become more complicated, learning how to recognize a phishing email is more vital than ever.

Despite advancements in anti-virus protocols and detection technology, the quantity and severity of phishing assaults continue to rise. In today’s cyberwar environment, everyone is a target, but by training your employees to recognize phishing and respond effectively to phishing attempts, today’s targets can become tomorrow’s key defense sentinels.

Understanding a phishing Email is the first step of recognizing it

A phishing email is one that is sent to a recipient with the intent of getting them to execute a specified task. To make their email appear authentic, the attacker may employ social engineering techniques, such as including a request to click on a link, open an attachment, or disclose sensitive information such as login credentials.

The most harmful are socially engineered phishing emails. They’re made to appear real and relevant to their intended audience. The recipient has a higher level of trust in the email and completes the task specified in it. It’s possible that the consequences will be catastrophic. An attacker can get unnoticed access to a corporate network if the recipient clicks on a link to a malware-infected website, opens a malicious attachment, or discloses their login credentials.

Examples of phishing Email

• Legitimate businesses do not ask for critical information over email

If you receive an unsolicited email from an organization that includes a link or attachment and requests sensitive information, it’s probably a fraud. Most businesses will not send you an email requesting passwords, credit card information, credit scores, or tax identification numbers, nor will they provide you a login link.

• Legitimate businesses will normally address you by your first name

“Dear valued member,” “Dear account holder “or” Dear customer” are common salutations in phishing emails. If a corporation with whom you do business needed information concerning your account, the email would address you by name and most likely direct you to call them.

However, other hackers just do not use the salutation at all. This is especially true in the case of advertisements. It’s almost perfect in every way.

• Domain emails are used by legitimate businesses

Don’t only look at the person’s name that sent you the email. Hover your cursor over the ‘from’ address to see their email address. Make sure there haven’t been any changes (such adding more numbers or letters). Take a look at the differences between these two email addresses to see how they’ve been altered: [email protected] [email protected] Keep in mind that this isn’t a perfect procedure. When sending emails, some firms employ unique or diversified domains, and some smaller businesses use third-party email providers.

Five Ways to Detect Phishing Email

Due to their sophistication, socially engineered phishing emails frequently elude detection by email filters. They have the necessary Sender Policy Frameworks and SMTP restrictions to pass the filter’s front-end checks, and they’re rarely delivered in bulk from blacklisted IP addresses to avoid Realtime Blackhole Lists blocking them. They can even elude detection from powerful email filters with Greylisting features because they are often individually created.

Phishing emails, on the other hand, have a lot in common; they’re usually designed to elicit emotions like curiosity, pity, fear, and greed.

• Emails requesting immediate action

Phishing emails frequently threaten a negative outcome or a loss of opportunity unless immediate action is taken. Attackers frequently use this tactic to compel recipients to act before they have had a chance to examine the email for defects or contradictions.

• Emails with grammatical and spelling errors

Another indicator of phishing is poor grammar and spelling. To ensure that outgoing emails are grammatically correct, many companies use spell-checking programs by default. Web browsers with autocorrect or highlight functions are used by those who utilize browser-based email clients.

• Emails with an Unfamiliar Salutation or Greeting

A casual salutation is commonly used in emails between coworkers. Those that begin with “Dear” or contain terms not commonly used in casual conversation are likely from sources unfamiliar with your company’s workplace interaction style and should raise suspicion.

• Email address, link, and domain name inconsistencies

Finding anomalies in email addresses, URLs, and domain names is another approach to detect phishing. Is the email from a company with whom you’ve had a lot of contact? If this is the case, compare the sender’s address to earlier emails from the same company. Hover the mouse pointer over a link to see what pops up to determine if it is real. Report an email as a phishing attack if it appears to come from (say) Google but the domain name is something else.

• Suspicious Connections

Collaboration solutions like SharePoint, OneDrive, and Dropbox are now used for the majority of work-related file sharing. As a result, internal emails with attachments should be regarded with caution – especially if the extension is unexpected or is usually connected with malware (.zip, .exe, .scr, etc.).

Is SMS Marketing more effective than other forms of marketing? This may appear to be a trendy topic among marketers all over the globe. The majority of marketing channels have been around for decades, but the growing use of mobile devices has significantly altered how marketers view these possibilities in their marketing strategies.

SMS marketing is a well-known method of reaching out to end users with precise and focused messaging. Below is a compilation of statistics that compares SMS marketing to other forms of marketing in order to give you a sense of their present status as a viable marketing strategy.

Open Rate

90 percent of SMS marketing messages are opened.

Other types of marketing have a 30 to 35 percent open rate.

These figures offer no room for discussion, as your customer is almost certain to see your SMS message.

It’s all about the quantity.

The fewer the text messages, the better.

The more emails or advertisements you send, the better.

This is something we don’t have to consider twice. Consider how you handle your messages and emails. If you receive emails from the same address frequently, there’s a good chance you’ll just open them once. Nobody tolerates undue disruption when it comes to messages. The purpose of a text message is to convey important information in a concise manner, which is exactly what people expect from marketing messaging.

Nature of the SMS/Campaign

For text messages and any other type of marketing, the message’s nature is critical. For example, if you want to send your consumers an offer or a discount, SMS Marketing is the way to go. When it comes to discounts and deals, no other medium of marketing will have the same impact as SMS messaging.

CTR (Click-Through-Rate)

SMS marketing’s click-through rate (CTR) is 40%.

Other types of marketing have a CTR of 7 to 10%.

Because of the widespread usage of mobile phones in the industry, every marketer is taking SMS Marketing seriously. Mobile phones, like data bundles, are affordable and accessible to everyone.

As a result, the likelihood of the end-user visiting the link delivered through message, assuming it is relevant to their interests, is much higher currently than it has ever been.

Regardless of what you say, an SMS will always find its way into the inbox of your customer. Finally, it is safe to state that SMS marketing outperforms all other methods. Have you given it a shot yet?

Conclusion

Right away, SMS marketing is more effective than practically any other channel. Even unoptimized SMS campaigns can outperform even the most well-designed email efforts. Subscribers are well worth the effort, even if you have to jump through a few hoops to get them.

SMS can blast anything else out of the water with a little tweaking and the appropriate moment. However, you must respect the customer and adhere to the channel’s rules. Your marketing efforts are doomed, just like any other channel, if someone considers your messages as spam.

Sending emails to spam or invalid addresses can result in bounces, spam-trap hits, and bounces, thus having a clean email list is essential for your email marketing campaign. As a result, your email provider may begin to place your emails in spam folders or perhaps ban them entirely.

You can upload your dirty email list and use these free online bulk email verifiers to distinguish the spammy and harmful emails from the legitimate ones.

To import your email list, email verifiers accept a variety of file types, including CSV and Excel. After that, they go through the verification process to see if the email is legitimate. Multiple tests, such as MX records verification and SMTP server validation, are used to verify email addresses by these services.

• QuickEmailVerification
• Bounceless
• Email List Validation
• NeverBounce
• Mail Box Validator

1. QuickEmailVerification

QuickEmailVerification is a free bulk email validation tool that allows you to validate 100 emails every day (1 credit = 1 email). After you sign up for a free account and upload your email list, QuickEmailVerification will run a series of checks, including syntax validation and mailbox existence. After the processing is complete, you can download a file containing legitimate emails for improved deliverability.

QuickEmailVerification is the greatest alternative for you if you want a cheaper and free service because it has the most free credits. To receive the free credits, you must first create an account. Best of all, when compared to the other services on our list, it has a high level of accuracy in authenticating Yahoo and Outlook emails.

Features:

• Anti-greylisting software
• Checker for MX records
• Correction of an error in an email
• Checker for all types of emails
• Create a custom email verification list and get the results.
• Report on in-depth verification
• Old verification email lists are automatically deleted.
• API turnaround time is short.

2. Bounceless

Another free bulk email validator on this list is Bounceless, which offers 100 free credits per day. To verify emails, Bounceless runs frequent checks such as SMTP and MTA validation.

It’s quite simple to use this tool. Sign up for a free account using the link above. Then, in any accepted format ; CSV, XLS, TXT, etc.  upload your email list and begin the email verification process.

You can obtain the clean list with the most accurate findings after the validation procedure is completed.

Features:

• MTA validation Accept All account validator Spam-trap check
• Checker for syntactic errors
• Validation of SMTP
• Validation of the risk
• Email checker that can be thrown away
• Developers will benefit from API support.

3. Email List Validation

Email List Validation is an online bulk email verification tool with a lot of features. It’s one of the most effective email verification services on the market. It can help you improve email delivery, sender reputation, data quality, and overall email marketing ROI.

The best feature is that it cleans up your email list by removing invalid and hard bounce email addresses from your database. All you have to do now is upload your email list and wait for it to clean it up for you by running various tests.

Additionally, all duplicated email addresses and email addresses with incorrect syntax are immediately erased. This program also eliminates suspicious emails that could be used as a spam trap. In addition, email addresses with defunct or invalid domains are erased.

It also allows you to collaborate with your team members. The service encrypts your information at a high degree. Additionally, they are GDPR compliant.

Features:

• Syntax Verifier for Disposable Email Checker
• Email verification in real time
• Spam-trap elimination is 99 percent accurate when it comes to email duplication.
• Validation of MTA
• Team account support for numerous ESPs and CRMs Anti-greylisting technology
• GDPR-Compatible

4. NeverBounce

NeverBounce is one of the best and most dependable bulk email verification services on the market, with 99.9% accuracy. It has a feature that I like: it gives you 1000 free credits for validating emails once. As a result, if you have a list of less than 1000 emails to clean, you may do so for free with NeverBounce while maintaining great quality and security.

Features:

• Verification of hybrids
• Validation of the mail server
• Check the status of your domain
• Detection of high-risk situations
• International B2B and B2C email compatibility
• SMTP check for domain, network, host, and TLD
• Emails based on identity roles and free hosts
• Remove any emails that are duplicates from the list.

5. Mail Box Validator

Another email verification service on this list is MailboxValidator, which has a free plan that you may use to clear your email data. The free plan, on the other hand, is extremely limiting, as you only get 100 free email addresses to verify. You can, however, use its API plans to gain additional free credits if you know a little programming.

You’ll get 600 free API queries for email verification per month with its API plan. Isn’t that fantastic? Use this simple tutorial to send emails with Python and integrate the MaxValidator API into the scripts to verify the emails of the fly.

Features:

• Validation of email syntax
• Check the MX Record
• Role-based email checker is a free service that checks the status of your email server.
• Accounts-as-a-whole checker
• Validation of the domain
• Greylisting Checker for Email
• Check your email provider for free

Final Thoughts

This brings our list of 5 free email validation tools to a close. Use these to clean up your email database so you can start sending emails again without fear of being blacklisted by your email provider.

Link building is still an important aspect of SEO that you must include in your content marketing strategy. In fact, according to a recent Google Search Quality Strategies survey, link building and quality content are the two most important signals for website ranking. So, why is link building so vital?

• Make Vital Links
• Can Boost Referrals
• Builds Your Brand
• Rapid site indexing

1. Make Vital Links

Link building is essential for forming business relationships with other companies in your niche. By linking to similar or related sites, you not only build relationships with businesses, but also reach a larger audience. Those customers will connect your products and services to other great niche products and services. This will help you expand your business and reach a larger audience. Building relationships with similar businesses can help you share ideas on how to better serve your clients.

2. Can Boost Referrals

An effective link building campaign will increase traffic to your website. The use of high-quality leads from high-domain authority websites can help you find new customers. Your high-quality content will be linked to other reputable websites in your industry if you use a quality link building service. This can help your Google and other search engine rankings.

3. Builds Your Brand

Link building has been proven to help you become an industry authority. Finding high-authority sites to link to has been proven to help build your brand. Creating high-quality content and linking it to industry-relevant sites can help you market your business and build your brand. According to a Moz survey, link building is the best way to improve your visibility. With more visibility, you can establish yourself as an industry expert and gain customer trust.

4. Rapid site indexing

Site indexing is the process Google bots go through to gather information from websites to add to their index. The data collected helps Google rank each website on its pages. High-quality information collected by bots linked to reputable sites ranks higher on Google’s search engine. Google must index your site on its pages for people to find it.

Building the link can help you grow your business online. More high authority links pointing to your site means more customers can find you. Building links is one of the best ways to increase your site’s visibility and traffic.

Follow these steps to prevent email bounces and spam folders.

• Verify and update your email list
• Beware of spam triggers
• Create a permission-based email list
• Track email deliverability and performance.
• Send engaging content

1. Verify and update your email list

As an email marketer, you must first verify all recipients’ email addresses. For example, you can use free or paid email verification software like ZeroBounce, Bouncer, Bounceless.io, Debounce, Snovio, Emailable, Clearout, etc.

2. Beware of spam triggers

Avoid using spammy words, phrases, or links. With advanced spam filtering, your recipients can prioritize content and protect their inboxes from unsolicited emails. “30% off, Free offer, Act now, Click here, Great offer” are some phrases that may land you in the spam/junk folder. Contrary to popular belief, readers are unlikely to open emails with misleading subject lines.

Keep your email flow consistent, including frequency, subject lines, and audience segmentation. If all else fails, ask your recipient to whitelist you.

3. Create a permission-based email list

To reduce bounce rates, get the recipient’s permission before sending emails. Use the double opt-in method. Simply enter your email address in an online signup form and you’ll get new subscribers. An email confirmation with a link is required for double opt-in. They’ll be added to your list once they click the link and verify their email.

Use a preference center that allows recipients to choose what emails they want to receive, how often, and whether they want to opt out. This will improve your sender reputation and reduce bounces.

4. Track email deliverability and performance

Keep track of your email performance by tracking click-through and open-through rates. A few soft bounces are normal, but constant and close monitoring is required. If a recipient doesn’t open or respond to your emails for a long time, you should consider removing them from your list.

5. Send engaging content

Your marketing efforts impact your brand image, and the quality of your email marketing campaign impacts its success. Create content that your readers will want to read. Use catchy subject lines and email colors, but not to the point of being clickbait or manipulative. Bounce rate reduction will help build your brand image.

Email marketing is one of the most effective digital marketing strategies, but it requires the right software. The right software to create and manage your campaigns requires some research.

Constant Contact and Mailchimp are two of the top email marketing solutions on the market, and they both offer a wide range of features to help you succeed. Comparing these two platforms with your company’s specific needs in mind will help you decide which is best.

Constant Contact vs. Mailchimp: Reporting

Constant Contact’s reporting and analytics are managed via a dashboard that displays sends, bounces, open rates, and click rates on one simple graph.

Mailchimp’s extensive reporting suite includes a dashboard where you can compare your campaign’s open and click rates to benchmarked open rates. Because you can’t hide certain metrics from different audiences, it can be overwhelming to see everything at once. The Revenue tab reports allow you to add statistics about campaign traffic and revenue generated by integrating Google Analytics.

Constant Contact vs. Mailchimp: Audience Management

A contact can be segmented in Constant Contact’s list building feature. This feature is easy to use, but not so easy to organize. To automate segmentation, you can choose from a list of pre-made segments or create your own. The platform’s tagging feature also allows you to quickly label contacts in any way you want.

It also allows you to create landing pages with CTAs and use robust multivariate to better understand your audience. Because the tagging and segmentation features are so advanced, it may not be the best solution for those looking for something simple.

Constant Contact vs. Mailchimp: Pricing

Constant Contact doesn’t offer a free plan, but it does offer a 30-day free trial. The platform’s tiered pricing is based on the number of contacts on your list:

• Email: $20 monthly minimum
• Email Plus: $45.00

Mailchimp’s pricing is more complex, but it’s likely more affordable for many small businesses:

• Free: 10,000 emails to 2,000 contacts per month
• Basics: $9.99/month
• Regular: $14.99/mo
• Premium: $299/mo

Constant Contact vs. Mailchimp: Design Tools

Constant Contact’s design suite allows you to drag and drop email campaigns. You can also use pre-made templates to make your emails look more professional. HTML editing allows you to edit the code directly. With Constant Contact’s design tools, you can create engaging landing pages and custom sign-up forms to collect subscribers’ data.

In comparison to Constant Contact, Mailchimp is simpler to use. Mailchimp comes with polished templates that can be customized with drag-and-drop. You can also use blank templates to start from scratch. Alternatively, Mailchimp’s HTML editor with code import gives you complete design control. Convertible forms and landing pages are also available.

In Summary

Both platforms are very similar. You can see how each email tool has unique features and functionality to help you create and manage your email marketing lists and campaigns.

Usability and functionality are superior in Mailchimp. This is the best option for those on a budget who need advanced reporting, automation, and A/B testing.

More than just email marketing, Constant Contact is priced accordingly. Constant Contact may be ideal for you if deliverability rates, ease of use, and customer service are important to you.