Email marketing is one of the most effective digital marketing strategies, but it requires the right software. The right software to create and manage your campaigns requires some research.
Constant Contact and Mailchimp are two of the top email marketing solutions on the market, and they both offer a wide range of features to help you succeed. Comparing these two platforms with your company’s specific needs in mind will help you decide which is best.
Constant Contact vs. Mailchimp: Reporting
Constant Contact’s reporting and analytics are managed via a dashboard that displays sends, bounces, open rates, and click rates on one simple graph.
Mailchimp’s extensive reporting suite includes a dashboard where you can compare your campaign’s open and click rates to benchmarked open rates. Because you can’t hide certain metrics from different audiences, it can be overwhelming to see everything at once. The Revenue tab reports allow you to add statistics about campaign traffic and revenue generated by integrating Google Analytics.
Constant Contact vs. Mailchimp: Audience Management
A contact can be segmented in Constant Contact’s list building feature. This feature is easy to use, but not so easy to organize. To automate segmentation, you can choose from a list of pre-made segments or create your own. The platform’s tagging feature also allows you to quickly label contacts in any way you want.
It also allows you to create landing pages with CTAs and use robust multivariate to better understand your audience. Because the tagging and segmentation features are so advanced, it may not be the best solution for those looking for something simple.
Constant Contact vs. Mailchimp: Pricing
Constant Contact doesn’t offer a free plan, but it does offer a 30-day free trial. The platform’s tiered pricing is based on the number of contacts on your list:
- Email: $20 monthly minimum
- Email Plus: $45.00
Mailchimp’s pricing is more complex, but it’s likely more affordable for many small businesses:
- Free: 10,000 emails to 2,000 contacts per month
- Basics: $9.99/month
- Regular: $14.99/mo
- Premium: $299/mo
Constant Contact vs. Mailchimp: Design Tools
Constant Contact’s design suite allows you to drag and drop email campaigns. You can also use pre-made templates to make your emails look more professional. HTML editing allows you to edit the code directly. With Constant Contact’s design tools, you can create engaging landing pages and custom sign-up forms to collect subscribers’ data.
In comparison to Constant Contact, Mailchimp is simpler to use. Mailchimp comes with polished templates that can be customized with drag-and-drop. You can also use blank templates to start from scratch. Alternatively, Mailchimp’s HTML editor with code import gives you complete design control. Convertible forms and landing pages are also available.
Both platforms are very similar. You can see how each email tool has unique features and functionality to help you create and manage your email marketing lists and campaigns.
Usability and functionality are superior in Mailchimp. This is the best option for those on a budget who need advanced reporting, automation, and A/B testing.
More than just email marketing, Constant Contact is priced accordingly. Constant Contact may be ideal for you if deliverability rates, ease of use, and customer service are important to you.