Today’s precise marketing strategies track customers as they buy your goods and services. However, traditional marketing requires proper research, market planning, customer monitoring, explicit promotion, and selling products individually.
To reach a larger audience and meet specific needs, traditional marketing outperforms digital marketing in some cases.
Many marketers now wonder, “Does snail mail work?” Notably, Snail Mail is still alive and kicking.
Every day, people receive hundreds of emails, along with letters and direct mail. Regardless, personalizing promotional materials via snail mail is still important.
Snail Mails are significant because, unlike scammers, they do not send out spam emails. They prefer to send notices by mail.
- Digital Marketing vs. Snail Mail Marketing
- Influence of Snail Mail Marketing
- How Effective is Snail Mail?
- Advantages of Snail Mail Marketing
Digital Marketing vs. Snail Mail Marketing
The average click-through rate is 0.14 percent, and the average conversion rate is 2.35 percent. The average email marketing click-through rate is 2.71 percent.
Direct mail has a conversion rate of 1.0 to 3.7 percent. However, when evaluating, the recipient must use a prospect or house list.
Surprisingly, 70% of people think Snail Mail is more personalized than online ads and emails.
Around 59 percent of Americans said they enjoyed reading brand promotional mail. And 66% of people bought something after receiving direct mail.
Influence of Snail Mail Marketing
Snail Mail marketing generates more interest than emails and is more secure for both customers and businesses. Consider using Snail Mail Marketing to avoid being labeled as “spam”.
That way, you can add a personal touch to your promotional materials while building relationships with your customers. Traditional marketing techniques such as direct mail catalogs, flyers, and other printed materials still perform better.
Companies also use digital marketing and social media. Your audience will only trust your brand if you reach out to them personally, whether through traditional marketing or digital ads.
How Effective is Snail Mail?
In this age of ever-expanding technology, the personal touch is sometimes worth considering. Traditional marketing communications are still important among non-digital consumers.
Traditional communications like snail mail are good at highlighting your brand’s key attributes. Many government agencies are comfortable sending important documents and notices to citizens via digital channels.
Direct mail marketing is a standard marketing strategy that involves the physical delivery of promotional material. You only need a courier or postal service that is well connected to your business. Both non-profits and businesses can benefit from the channel-agnostic form of advertising.
Traditional marketing methods are more focused on the customer’s goals than many digital marketing methods. The use of text messages, emails, interactive consumer websites, display ads, database marketing, catalogs, brochures, and flyers enhances the service.
Diverse businesses benefit from low-cost direct mail marketing packages. It’s a great way to set business goals and deliver messages at the right time.
Advantages of Snail Mail Marketing
Snail mail marketing is still effective and has a higher conversion rate. Key advantages:
- Digital communication can be impersonal and cold, so mailing marketing works better.
- Improve marketing methods and achieve business goals quickly with snail mail marketing.
- Snail mail marketing allows you to customize messages and notes.
- Automated snail mail marketing allows for unlimited handwritten card scheduling.
- Aside from the handwritten materials, the business owners will appreciate the automated features of mail.
- In addition to the release date, the letters include a personal message and the software to handle the rest.